ActiveChat Review

By Joren Wouters Updated on

ActiveChat

ActiveChat is chatbot software for building a chatbot for your website, Facebook Messenger, Telegram and SMS.

Do you want to know whether this chatbot software is worth it to invest in? Let’s find out!

I based my review on my ultimate guide on choosing the best chatbot software.

User Interface

If you log in to ActiveChat, the first thing you will see is their dashboard:

activechat-dashboard

On the right-hand side, you will see all the chatbots you’ve made with ActiveChat and on the left-hand side you have the menu with “Bots”, “Account” and “Docs”.

When you are going to actually build your chatbot, ActiveChat makes use of visual flow builder:

activechat-visual-flow-builder

With this visual flow builder, it is really easy to make a chatbot flow and connect messages with each other. On the left-hand side, you can pick one of the elements and drag it into the flow builder. Then you can connect this element with other elements by using arrows.

What is really useful, is that you can click on the message prompt in the right-bottom corner in which you can ask any question in case you get stuck.

Also, you can test your chatbot in the interface itself by just clicking on “Test your chatbot” on the top of the page. Testing your chatbot will look like this:

activechat-test-chatbot

Overall, the interface is easy to use and it is easy to set up your chatbot. But I must say that this interface has a little higher learning curve than other chatbot software (such as ManyChat or Chatfuel). I do not know precisely what the difference is, but it took me a little longer to understand everything in the interface.

  • Visual Flow Builder
  • Test chatbot in the interface
  • Interface easy to use?
  • Easy to setup a chatbot?

Chatbot elements

ActiveChat has all the chatbot elements you need to build your chatbot. They only don’t have Vertical Lists, but this is certainly no deal-breaker.

Moreover, it is possible to validate the input of the user for phone numbers, email and dates, so that is terrific!

  • Delays
  • Images
  • Video
  • Audio
  • Attachments
  • Gallery (Horizontal list)
  • Vertical list
  • Emojis
  • Persistent Menu
  • Quick Replies
  • Buttons
  • Free text input
  • Email validation
  • Phone number validation
  • Date validation

Users

When someone has talked with your chatbot, it is possible to see the conversation and all the information of the user:

activechat-users

It is possible to assign certain attributes and tags to users. Based on those attributes and tags, you can almost filter any chatbot element in your chatbot flow. For example, if a user has tag A, then send Message 1, but if the user doesn’t have that tag, then send Message 2.

Also, you can segment your users with attributes and tags. Then, you can send broadcasts to only a specific segment of your users, which is extremely useful.

  • Attributes
  • Location sharing
  • Tags
  • User segments

Messages

With ActiveChat it is possible to send broadcasts and campaigns to your users (or to a segment of your users). It is, however, not possible to unsubscribe from such campaigns.

Furthermore, it is possible to use Logic & Calculation. As I said before, with the use of attributes and tags, you can filter almost any chatbot element in your chatbot, which is really useful.

Also, it is possible to make a chatbot in any language, but it is not possible to easily translate your chatbot to a different language.

  • Broadcasts
  • Campaigns
  • Subscribe / Unsubscribe from campaigns
  • Logic & Calculation
  • Multiple languages
  • Easy to translate

AI & NLP

With ActiveChat themselves, it is only possible to recognize keywords:

activechat-keywords

But, they have a DialogFlow integration. So, this means that if you use DialogFlow, you can also grab the intent of the user (Intents) and make use of Entities.

  • Keywords
  • Intents
  • Entities

Channels

With ActiveChat it is possible to put a chatbot on your website, on Facebook Messenger, on Telegram and even send automated e-mails. So, it is possible to make an omnichannel chatbot experience for your users.

What is also a benefit, is that sending e-mails to your subscribers won’t cost you more money, because this is handled with an integration with your own website/email server.

Furthermore, you can also send SMS messages to your chatbot users, but for this, you also need Twilio. ActiveChat provides a Twilio integration in which you can send text messages to your users.

So, they do pretty well on this one!

  • Website
  • Facebook
  • SMS
  • Slack
  • Whatsapp
  • Telegram
  • Skype
  • Email

Integrations

I always say that a live chat integration is one of the most important integrations that your chatbot needs. But ActiveChat does not provide this, which is a big drawback. I spoke with ActiveChat and they said that they would implement this feature in May, so that would be a huge improvement. On the other hand, it is possible to send an automatic email to the admin if the chatbot does not know an answer to the question of a user.

Moreover, ActiveChat does not provide direct integrations with Zapier and Integromat, which is a drawback. It is, however, possible to integrate ActiveChat with Zapier, but you need a JSON webhook for this.

ActiveChat does have integrations with DialogFlow, Google Sheets and Google Calendar. Also, they provide Webhooks.

  • Livechat
  • Zapier
  • Integromat
  • Dialogflow
  • Google Sheets
  • Webhooks

Marketing

With ActiveChat it is possible to have a Facebook Messenger like widget on your website:

activechat-fb-widget

And to have a native widget on your website:

activechat-native-widget

Actually, their widget for websites is pretty advanced, so I will talk about that later.

Furthermore, it is possible to connect Facebook Ads to your chatbot, to make landing pages and to make QR Codes and custom URLs to your chatbot, which is really useful if you want to attract people to your chatbot.

Unfortunately, it is not possible to send Sponsored Messages (part of the new Facebook policy), automatically reply to Facebook comments or create buttons to your chatbot.

Website widget

As I said before, the website widget of ActiveChat is pretty advanced.

You can send tailored messages to the user based on the URL they currently are:

activechat-website-messages

But, you can even extend this functionality. Instead of only checking the current URL, it is also possible to check the number of page visits. With this, you can send extremely tailored messages to the user. For example, you can make a different message for a user who is coming for the second time to the pricing page than for a user who visits the pricing page for the first time.

  • Facebook website widget
  • Native website widget
  • Landing pages
  • Facebook Ads
  • Sponsored Messages
  • Facebook comments auto-reply
  • Button creator
  • Custom URLs for your chatbot

Pricing

ActiveChat comes with a free plan up to 100 subscribers. With this free plan, you have the visual flow builder, can set up your chatbot on multiple Facebook Messenger pages, have the website widgets and keyword detection.

The first paid plan will cost you 9$ per month. This includes all the features of the platform up to 500 subscribers. After this, the pricing increases with the number of subscribers you have. 1k subscribers will cost you 19$ per month and 3K subscribers will cost you 29$ per month.

activechat-pricing

  • Free trial
  • Free plan
  • Price per month
    9
  • Monthly pricing available?
  • Money back guarantee

Analytics

I always say that Analytics is extremely important. Because with Analytics you can easily see how your chatbot is doing and ways how to improve your chatbot.

But the Analytics of ActiveChat is extremely minimal. It is only possible to see the number of users and user growth. But that is basically it.

activechat-analytics

  • Dashboard
  • User input
  • User retention
  • Sent messages
  • Open rate
  • Click rate
  • Conversion rate
  • Fall back rate
  • Volunteer users
  • Custom dashboards/reports

eCommerce

ActiveChat does extremely well on this one.

With ActiveChat it is possible to integrate your Shopify and WooCommerce webshop to your chatbot. It is even possible to buy directly within the chatbot. This is a huge advantage, because this is not possible with many other chatbot software.

You can make a total webshop within your chatbot, by using the Visual Flow Builder:

activechat-ecommerce

From the chatbot, you can show products, add products to the cart, show the cart and create orders. Then, you can send the payment link for the order directly within the chatbot, so the user can directly pay for the order within the chatbot.

ActiveChat is only one of the few chatbot software that has an extremely good eCommerce integration, so that’s pretty impressive.

  • Payments
  • Shopify
  • WooCommerce
  • Buy directly within the chatbot
  • Cart abandonment

Templates & Cloning

ActiveChat provides 18 templates which you can directly install to make your chatbot.

Furthermore, it is possible to duplicate your chatbot flows and chatbot elements to make your chatbot faster.

Unfortunately, it is not possible to make templates yourself and share them with others.

  • Templates
    18
  • Make template
  • Share template
  • Duplicate chatbot flows
  • Duplicate chatbot elements

Optimization

With ActiveChat it is not possible to do any kind of optimization, such as A/B testing.

  • A/B Testing

Support

ActiveChat provides video tutorials, has extensive documentation and they provide customer support through live chat and e-mail.

So, they are doing everything to help you when you get stuck 😉

  • Templates
    18
  • Tutorials
  • Documentation
  • Customer support

Conclusion

So, should you buy ActiveChat?

To be honest, it really depends (and this is not something I say often).

On the one hand, they have excellent features. They have a good interface, many chatbot elements, it is possible to add attributes/tags to users, you can segment your users, send broadcasts and campaigns, have a DialogFlow integration, you can put your chatbot on multiple channels, they have an advanced website widget and one of the best eCommerce integrations I’ve ever seen. And all this for only 9$ per month.

On the other hand, they also lack some pretty important features:

  1. Live chat
    With a live chat, you can still give a great user experience if the chatbot does not have an answer to someone’s question. Currently, ActiveChat lacks that feature, which is a drawback.
  2. Analytics
    Analytics allows you to easily improve your chatbot. Unfortunately, ActiveChat has really minimal analytics, so it is really hard to determine how good your chatbot is and how you should improve it.
  3. Zapier/Integromat Integration
    Currently, ActiveChat does not provide a Zapier/Integromat integration. This is a drawback, because these software packages allow you to connect your chatbot with almost every software on earth, which is currently not possible. It is possible to connect to Zapier with using JSON code, but I also know that many chatbot makers don’t understand code.

 

Future changes

I spoke with ActiveChat and they say that they have two improvements coming in May:

  1. A live chat feature
    This allows you to chat with your users if the chatbot does not know an answer to their question
  2. More detailed analytics

If those improvements go live, I will definitely review them and change my review.

If you want to see what the future holds for ActiveChat, here is the link to their public roadmap.

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