BotStar Review

BotStar

BotStar is chatbot software for building chatbots on websites and Facebook Messenger. And it has actually some really advanced features that you will love to use. But is this software good enough to actually buy it? Let’s find out!

For this review, I based my review on my post about how to choose the best chatbot software.

User Interface

When you start with BotStar, you will first get an overview of all the chatbots you have:

botstar-dashboard

After you clicked on “Create a new bot”, you can choose about a lot of templates to build your chatbot with:

botstar-templates

If it’s the first time you build a chatbot in BotStar, the chatbot software automatically gives you a full guide on how to use it. This gives a really hands-on experience on how to use the software:

botstar-guide

Then, when you are actually building your chatbot, the user interface is as follows:

botstar-interface

On the left-hand side, you can choose various elements to include in your chatbot. Then you can connect these elements in order to create chatbot flow (which is shown in the middle). BotStar uses a Visual Flow Builder, so you instantly have a good overview of the structure of your chatbot.

Moreover, you can preview the flow of your chatbot when you click on the play button (in the top right corner, next to “Publish”), so you can immediately test the changes you made to your chatbot.

Overall, a really good interface which is easy to use, it is easy to set up a chatbot and you can test the chatbot in the interface itself.

  • Visual Flow Builder
  • Test chatbot in the interface
  • Interface easy to use?
  • Easy to setup a chatbot?

Chatbot elements

BotStar has all the elements you need. They only don’t have Delays and vertical lists, but these are no big problems.

Next to these elements, you can also add custom code to your chatbot flow (for the developers among us).

  • Delays
  • Images
  • Video
  • Audio
  • Attachments
  • Gallery (Horizontal list)
  • Vertical list
  • Emojis
  • Persistent Menu
  • Quick Replies
  • Buttons
  • Free text input
  • Email validation
  • Phone number validation
  • Date validation

Users

With BotStar you can add attributes to specific users of your chatbot. It is as simple as asking a question and storing the answer to that question in an attribute.

Also, you can add tags to users based on the actions they have with the chatbot.

With these attributes and tags, you can filter on almost every element you make in your chatbot, which is really useful if you want to build personalized experiences.

However, it is not possible to make specific user segments.

  • Attributes
  • Location sharing
  • Tags
  • User segments

Messages

In BotStar it is possible to make broadcasts & campaigns. It is also possible to subscribe/unsubscribe from campaigns. What is a drawback is that I was not able to use the broadcast feature (because it is not in the free plan), but they say it is possible in the Pro plan.

As said before, you can use Logic & Calculation on almost every element in your flow.

Furthermore, it is possible to make a chatbot in any language. And you can also really easily translate it to other languages!

This is really the first chatbot software I encountered in which it is easy to translate to different languages, so this makes me really enthusiastic. You can just click in the top-right corner on the language switcher and all the blocks change to the different language:

botstar-language-switcher

Next to this awesome translation feature, they also have another feature to mention: CMS.

CMS in BotStar

Say you are a boutique and you want to show all your products in your chatbot.

Normally, you would have made this by-hand in which you will get a really long chatbot flow. But BotStar made an awesome feature for this: CMS (which is short for Content Management System).

In the CMS, you can add several Entities (e.g. a “Product”) and attach several fields to it, for example:

  • Name
  • Description
  • Price
  • Image
  • Category

You can easily add products then:

botstar-cms

Then, you can use this information in your chatbot flow. So then you can configure that you want to create a Gallery showing all the products from a particular category (e.g. books):

botstar-cms-flow

This is just an example of products, but you can do this for much more use cases.

Extremely awesome feature, which will save you a lot of time!

  • Broadcasts
  • Campaigns
  • Subscribe / Unsubscribe from campaigns
  • Logic & Calculation
  • Multiple languages
  • Easy to translate

AI & NLP

In BotStar it is possible to recognize keywords that are sent by the user and then give an appropriate response.

However, it is not possible to do any kind of real NLP, by using Intents or Entities.

BotStar does have a DialogFlow integration (for the Pro plan), so with that, it is possible to make your chatbot compatible with intents and entities.

  • Keywords
  • Intents
  • Entities

Channels

With BotStar it is possible to make a chatbot on Facebook Messenger and for your website.

This could be a potential drawback for companies who want to provide an omnichannel experience to their customers because it is only possible for two channels.

  • Website
  • Facebook
  • SMS
  • Slack
  • Whatsapp
  • Telegram
  • Skype
  • Email

Integrations

BotStar has a built-in live chat integration, which is the most important integration.

Next to this, they provide integrations with DialogFlow and Wit.ai to have AI in your chatbot.

Also, they have integrations with Zapier and Integromat, so it is possible to connect to almost every other software on earth.

  • Livechat
  • Zapier
  • Integromat
  • Dialogflow
  • Google Sheets
  • Webhooks

Marketing

BotStar performs reasonably on this topic.

It is awesome that you can have a native website widget (instead of only a Facebook Messenger like widget), but it also lacks some points.

You cannot automatically reply to comments on Facebook, cannot make a “Send to Messenger” button and cannot create custom URLs. These are useful features that drive users to your chatbot, but these are not possible in BotStar.

  • Facebook website widget
  • Native website widget
  • Landing pages
  • Facebook Ads
  • Facebook comments auto-reply
  • Button creator
  • Custom URLs for your chatbot

Pricing

BotStar provides a free plan in which you can use most of the features of their platform. So with this free plan, you can test out their platform and find out if it fits your needs. You have 50 user sessions (per month), 3 chatbot projects, one user, built-in CMS, Keywords and Campaigns.

In addition to this free plan, they also provide a Pro plan. This Pro plan gives you unlimited chatbot projects, at least 500 user sessions (per month), two users and almost every feature they provide. This plan only costs 15 dollar per month, which is not much.

To my opinion, this a really fair price for a chatbot software with these features.

  • Free trial
  • Free package
  • Price per month
    15
  • Monthly pricing available?
  • Money back guarantee

Analytics

To be honest, I never used the Analytics feature of BotStar, because this is also not in the Free plan.

But in their documentation, they provide some information about the Analytics. And the Analytics are really basic.

They only provide analytics of the number of conversations, number of messages, user genders, subscribers and how many users are new or returning.

This is important to take into consideration, because without decent analytics, it is really hard to improve your chatbot.

  • Dashboard
  • User input
  • User retention
  • Sent messages
  • Open rate
  • Click rate
  • Conversion rate
  • Fall back rate
  • Volunteer users
  • Custom dashboards/reports

E-Commerce

BotStar does not provide any e-commerce integrations.

  • Payments
  • Shopify
  • WooCommerce
  • Buy directly within the chatbot
  • Cart abandonment

Optimization

With BotStar it is not possible to do any kind of optimization (such as A/B Testing).

  • A/B Testing

Support

BotStar delivers 70 pre-built templates, which you can use immediately to build your chatbot. Moreover, they provide a guide (when you are first starting), tutorials and really good documentation to get you started with the software. Also, they have a Facebook community in which you can ask questions to other BotStar users.

Furthermore, they provide support via their ticket center and over live chat.

  • Templates
    70
  • Tutorials
  • Documentation
  • Customer support

Whitelabel Platform

This is not a section I usually include in my review, but I think it is important to mention.

In the Enterprise plan of BotStar, it is possible to have a Whitelabel platform. This is a feature that is extremely applicable to agencies because agencies can now act as if they have built their own chatbot software, but in fact it just a white-labeled BotStar platform.

I do not know the prices of Enterprise plan, because they are custom-made per customer, but this is also a really promising feature!

Conclusion

So, should you buy BotStar?

Yes, I think you should.

With BotStar you can easily make a chatbot for your website and on Facebook Messenger for an extremely reasonable price. They have awesome features like a built-in CMS, translation options, various chatbot elements, a visual flow builder, Whitelabel platform options and good integrations.

But what you also need to take into consideration is that it is only possible to make a chatbot on two channels: website and Facebook Messenger. So delivering a more omnichannel experience is not possible.

Also, BotStar lacks on its Analytics feature, so it is hard to improve your chatbot.

But overall: Good chatbot software and I hope they will improve on their channels and analytics!

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