Landbot Review

Landbot

Landbot is a tool to create conversational websites visitors love, so in short, it is chatbot software for websites. With Landbot you can make your website more engaging through highly-interactive chatbots. Websites are the main platform of Landbot, but they also have a Facebook Messenger integration in Beta and a WhatsApp integration which is also coming… (will talk about that later). 

For writing this review about Landbot, I used the criteria of my post “How to choose the best chatbot software“.

User Interface

The interface of Landbot is really intuitive. It provides a visual drag and drop interface, in which you connect blocks together. Each blocks represents a chatbot element, such as asking a question to the user or giving a certain answer. By connecting blocks together a user can get in a certain sequence of messages. 

What is also really useful, is that you can send a user into a certain sequence based on the answers that is given on a certain question. So for example, when you ask the age of somebody, you can send people who are under 30 years old to sequence 1 and people who are over 30 years old to sequence 2.

Another big plus for Landbot is that you can test your chatbot in the interface itself. In the top corner of your screen there is a button with “Preview” and once you click on it a new window is opened in which you can test the chatbot. This preview also has two modes: desktop mode and mobile phone mode.

 

The benefit of this visual drag and drop interface is that it gives you a nice overview of the sequences in your chatbot. But there is one drawback. When you get a lot of different sequences, the number of different options becomes huge in which you will probably lose sight of the overall picture.

landbot-user-interface
Visual drag and drop interface of Landbot

 

Just like Chatfuel, Landbot does also provide a button in the right corner for support. Right from their interface, you have access to the knowledge base, with a lot of articles on how to make a good chatbot. Really nice feature when you get stuck.

  • Visual drag and drop interface
  • Test chatbot in the interface
  • Interface easy to use?
  • Easy to setup a chatbot?

Chatbot elements

Landbot provides a wide variety of elements to build your own chatbot. There are only four elements they do not provide, so that is quite good. 

Unfortunately, Landbot does not provide free text input. And do not understand me wrong, it is possible to type in answers in Landbot, but this is only limited to predetermined questions. It is not possible for a user to ask a random question in the middle of a conversation. It is only possible to ask a question, when the chatbot maker decided that the user can ask a question. The benefit is that the user always stays in a certain flow, the drawback is that a user cannot ask more advanced questions. Up to you, which you prefer more 😉

  • Delays
  • Images
  • Video
  • Audio
  • Attachments
  • Gallery
  • List
  • Emojis
  • Persistent Menu
  • Quick Replies
  • Buttons
  • Free text input
  • Email validation
  • Phone number validation
  • Date validation

Users

Within Landbot, it is really easy to add attribute to specific users. You can ask questions to users and the answers will be stored in certain attributes. Unfortunately, it is not possible to add certain tags to users or to create certain user segments. Moreover, it is not possible for the user to share their location. 

Regarding the user segments, it is possible to send a user into a certain sequence based on their response to a question (kind of segmentation). However, it is not possible to send a user into a certain sequence based on three different attributes. Therefore, I determined that user segmentation is not possible.

  • Attributes
  • Location sharing
  • Tags
  • User segments

Messages

The most important thing about Landbot are their sequences (also called campaigns). Landbot is really good for making sequences and letting a user go into a certain flow. Unsubscribing/Subscribing from such a sequence is not possible, but also not necessary, because the sequence you are in is not associated with a certain account, so you don’t need to unsubscribe.

Furthermore, Logic & Calculation is possible with their “Conditional Logic” block (I did not tested it, because it is part of their premium plan and they do not provide a free trial), so this is an assumption. Unfortunately, sending broadcasts is not possible, which is a huge disadvantage.

With Landbot it is also possible to make a chatbot in any language. They do not provide specific multi-languages support, but because with Landbot you can switch from chatbot to chatbot, you could make the following structure:

  1. A general chatbot which asks you for your language
    1. For example “Do you speak English or French”?
    2. If you answer with “French” you get referred to the French chatbot
    3. If you answer with “English” you get referred to the English chatbot
  2. An English chatbot
  3. A French chatbot

For every chatbot you can also determine the default phrases yourself (for example, if someone is typing a wrong e-mail), so that is not a problem as well. The drawback of this approach however is that you need to do it manually, which takes a lot of time and duplication. 

  • Broadcasts
  • Campaigns
  • Subscribe / Unsubscribe from campaigns
  • Logic & Calculation
  • Multi-language support

AI & NLP

In Landbot, there is only support for keyword-matching. But this keyword-matching functionality could become a big mess because of their visual drag and drop interface. I made the following structure in Landbot, a question with three matching keywords:

landbot-keywords

But this is only a question with three possible matching answers. Now, imagine that you have a question with at least 5 different answers, but all these answers also have three synonyms. Then we have 15 different flows, which is a lot. I think you know where I am getting at. With this drag and drop interface, the keyword-matching process can become a big mess (and imagine this example is only for one question).

What is also important to keep in mind is that users cannot ask questions whenever they want. The maker of the chatbot decides when the user can ask a question, so this is also a possible disadvantage.

  • Keywords
  • Intents

Platforms

Landbot does one platform really good: Websites. But that is not the only platform they are active on, they are also active on Facebook Messenger, Slack and WhatsApp.

And the last platform is really interesting, because WhatsApp is not covered by many chatbot software companies. Furthermore, the Landbot community themselves say that the WhatsApp platform now is one of the main reasons they chose for Landbot.

  • Website
  • Facebook
  • Slack
  • Whatsapp
  • Telegram
  • Skype
  • Email

Integrations

Landbot has a built-in “Human takeover” integration, which is the most important integration any chatbot software needs. They also provide integrations for Zapier (which allows you to connect with every software on earth), Integromat, Google Sheets and Webhooks.

  • Livechat
  • Zapier
  • Integromat
  • Dialogflow
  • Google Sheets
  • Webhooks

Marketing

Because Landbot have a Facebook platform integration which is still in beta yet, it does not provide connections with Facebook Ads and auto-reply to Facebook comments. On the other hand, Landbot does provide widgets and landing pages which you can put on your website just by adding a simple script. 

  • Widgets
  • Landing pages
  • Facebook Ads
  • Facebook comments auto-reply
  • Button creator
  • Specific URL for your chatbot

Pricing

Landbot comes with a free package, which stays free forever. With this free package, you can have 100 chats per month and 30 blocks per chatbot. So it is a good package to test out the software. Also, when you sign up for any package at Landbot, you get a free trial of 5 days to test any premium feature.

The first plan that costs you money is 30$ per month. However, this package doesn’t remove the Landbot branding, which is a little odd. When you want the Landbot branding removed, you need to go one plan higher (which costs 100$ a month). An advantage of their pricing is that it provides monthly pricing. However, they do not provide a money back guarantee.

  • Free trial
  • Free package
  • Price per month
    30
  • Monthly pricing available?
  • Money back guarantee

Analytics

Landbot provides really basic analytics. They have a dashboard with the number of users who interacted with the chatbot, the number of leads you got from it, number of leads how reached the goal and the number of users who finished the chatbot.

Also, Landbot provides a tab with all the users (and their characteristics) who used your chatbot. Just standard Analytics, nothing special.

But the best part of the Analytics in Landbot is what they call “Flow Analytics”. And believe me, I have never seen such Analytics in chatbot software before. It provides you with detailed information about how many users responded to a certain step. So for example, if your first question is “How old are you?”, this dashboard gives you a nice overview of what the responses of people were. Really nice feature.

landbot-flow-analytics
Flow Analytics in Landbot

 

  • Dashboard
  • User input
  • User retention
  • Sent messages
  • Open rate
  • Click rate
  • Conversion rate
  • Fall back rate
  • Volunteer users
  • Custom dashboards/reports

E-Commerce

Unfortunately, Landbot does not have any integrations with E-Commerce platforms whatsoever. They do provide an integration with Stripe (not in the free plan), but that is not an e-commerce platform. And most companies already do have a Shopify/WooCommerce store, so only a Stripe integration is often not enough.

  • Shopify
  • WooCommerce
  • Buy directly within the chatbot
  • Cart abandonment

Optimization

It is possible to do A/B testing in Landbot, but not in the free pricing package. You need to upgrade to the “Starter” package (30$/month) if you want to unlock this feature.

  • A/B Testing

Support

Landbot provides 20 templates, which are all free templates. Furthermore, they have an extensive knowledge base with a lot of articles on how to build chatbot. They also provide customer support over email and chat, and have a large community on Facebook. 

  • Templates
    20
  • Tutorials
  • Documentation
  • Customer support

Conclusion

Do you want a highly engaging experience on your website and letting users in a certain flow? Then Landbot is the ultimate chatbot software for you. To my opinion, Landbot outperforms most chatbot software on the website platform integration.

Besides websites, one of the main reasons to choose for Landbot is because of their WhatsApp integration, which is not covered by many chatbot software companies. 

There are only two real disadvantages of Landbot:

  1. Users of the chatbot cannot type in what they want, whenever they want.
    The maker of the chatbot decides the possibilities of the user, which could have a negative impact on the user experience. 
  2. It does not provide AI possibilities and the keyword matching functionality could get a mess

But overall: Pretty good software! 

What is coming

Throught the Landbot community, I came to knowledge that there are two integrations on the way: DialogFlow integration (which is planned for December) and a Shopify integration (no date yet). Both integrations seem really interesting!

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