Botmother Review

By Joren Wouters Updated on

Botmother Review

Botmother is a chatbot builder for Facebook Messenger, WhatsApp, Telegram, Viber, VK and OK. They are one of the few chatbot builders that originated in Russia (which you can see from the channels they provide). The question is: Should you use Botmother to build your chatbots?

Let’s dive in!

User Interface

When you are going to build your chatbot, Botmother uses a Visual Flow Builder:


On the left-hand side, you have your chatbot flows (called Screens in Botmother) and on the right-hand side, you can choose the elements in your flow.

Unfortunately, it is not possible to test the chatbot before you actually put it live.

In general, I must say that the interface of Botmother is pretty easy to use. But at the same time, it is not easy to set up your chatbot (you can’t set it up in a few minutes). Botmother doesn’t provide any tutorials or templates that can get you started, so you must first look at how the interface works, which can take some time.

  • Visual Flow Builder
    Create chatbot dialogs with a visual flow builder.
  • Test chatbot
    Is it possible to test the chatbot before putting your new flows or changes live?
  • Interface easy to use?
    Is the chatbot platform easy-to-use?
  • Easy to setup a chatbot?
    Is it easy to set up your chatbot with this chatbot platform?

Chatbot elements

Botmother provides a lot of chatbot elements you can use to create your chatbot.

They only don’t provide delays, attachments, vertical lists, persistent menu and date validation, but these are no deal-breakers.

  • Delays
    Use delays between messages in your chatbot
  • Images
    Can you send images via your chatbot?
  • Video
    Can you send video via your chatbot?
  • Audio
    Can you send audio via your chatbot?
  • Attachments
    Can you send attachments via your chatbot?
  • Gallery (Horizontal list)
    Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
  • Vertical list
    Show a vertical list of items inside your chatbot
  • Emojis
    Can you use emojis inside your chatbot?
  • Persistent Menu
    Can you add a persistent menu to your chatbot?
  • Quick Replies
    Can you add quick replies to your chatbot where users can click on?
  • Buttons
    Can you add buttons to your chatbot where users can click on?
  • Free text input
    Can chatbot users freely type text to your chatbot whenever they want to?
  • Location sharing
    Can users share their location inside the chatbot?
  • Email validation
    When a chatbot user gives their email, can the platform validate it's a correct email address?
  • Phone number validation
    When a chatbot user gives their phone number, can the platform validate it's a correct phone number?
  • Date validation
    When a chatbot user gives a date, can the platform validate it's a correct date?


In Botmother, you can see a complete overview of all the users that talked to your chatbot:


Additionally, you can also add custom fields en tags to the users of your chatbot.

Unfortunately, it is not possible to create segments based on those custom fields and tags.

  • Custom fields
    Store information from your chatbot users inside fields. For example, you can ask for someone's email and store it inside the "email" custom field.
  • Tags
    Add tags to users in your chatbot flows to organize and categorize contacts.
  • User segments
    Can you create user segments based on custom fields and tags?


With Botmother, you can send broadcasts to the users of your chatbot.

Unfortunately, it is not possible to send sequences to your users.

Moreover, it is possible to have a chatbot in multiple languages at the same time, but it is not easy to translate your chatbot (you need to duplicate everything and translate it manually).

  • Broadcasts
    Send a message to all or a part of your chatbot users at a specific date and time
  • Sequences
    Send messages on a pre-defined schedule with a certain time interval between those messages
  • Conditions
    Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
  • Multiple languages
    Is it possible to create a chatbot in multiple languages?
  • Easy to translate
    Can you translate text to other languages without using a third-party platform and without creating duplicate flows?


In Botmother, you have a FAQ section where you can set up questions and answers for your chatbot:


With this, your chatbot can recognize keywords and automatically answer to them. A drawback of their FAQ section is that you always need to reply with a message (and possibly add a button or image), but it is not possible to respond with a chatbot flow.

Unfortunately, you cannot understand the intent of the user or use entities with Botmother.

NOTE: I have never got the FAQ section to work actually. Every time I typed in “What are your opening times?”, the bot gave no response. 

  • Keywords
    Trigger chatbot flow based on certain words or phrases a user says to the chatbot.
  • Intents
    Trigger a chatbot flow by understanding the intent of the user.
  • Entities
    Capture specific information from sentences. For example, if a user says "veggie pizza", the chatbot can understand it's not a regular pizza, but a veggie pizza.
  • Dialogflow integration
    Does the chatbot platform provide a direct integration with Google's AI Platform?


With Botmother, you can put a chatbot on:

  • Your website (Facebook widget)
  • Facebook Messenger
  • WhatsApp
  • Telegram
  • Viber
  • VK (Social network in Russia)
  • OK (Social network in Russia)

Because they support 6 channels to put your chatbot on, you can create an omnichannel chatbot experience for your users.

  • Website
    Can you publish your chatbot on your website?
  • Facebook
    Can you publish your chatbot on Facebook?
  • Instagram
  • Whatsapp
    Can you publish your chatbot on WhatsApp?
  • Telegram
    Can you publish your chatbot on Telegram?
  • SMS
    Can you publish your chatbot on SMS?
  • Slack
    Can you publish your chatbot on Slack?
  • Skype
    Can you publish your chatbot on Skype?
  • Email
    Can you publish your chatbot on email?


Botmother provides a built-in live chat, which is the most important integration of any chatbot software:


Moreover, they provide an integration with Zapier, which allows you to connect with almost any software application on earth.

Unfortunately, they don’t provide the ability to create your own webhooks.

  • Livechat
    Direct integration with live chat, either via a built-in live chat functionality or a third-party live chat platform.
  • Zapier
    Direct integration with Zapier, one of the largest integration platforms in the world.
  • Make (formerly Integromat)
    Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
  • Google Sheets
    Direct integration with Google Sheets, to store or retrieve data from sheets.
  • Webhooks
    Can you call an API inside your chatbot flow to send or get data from other applications?


The marketing possibilities of Botmother are pretty limited.

It is only possible to create a Facebook website widget or to create a Send to Messenger button for your website.

  • Facebook website widget
    Embed your chatbot as a Facebook Widget on your website.
  • Native website widget
    Embed your chatbot as a native widget (your own branding & colors) on your website.
  • Landing pages
    Can you create a simple landing page to drive users to your chatbot?
  • Facebook Ads
    Start a conversation with your chatbot when someone clicks on a Facebook Ad
  • One-Time Notification
    Send one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
  • Facebook comments auto-reply
    Automatically reply with your chatbot to users who comment on your Facebook Posts
  • Button creator
    Add a button to your website to drive users to your chatbot
  • Custom URLs for your chatbot
    Generate a simple URL that can be shared anywhere to send users to your chatbot


Botmother provides a free plan that allows you to test out their features. With their free plan, you can test out all the features on all the channels for a limited number of test users.

If you want to actually put your chatbot live, you need to pay. Their first paid plan is $17 per month, which comes with all the features for one chatbot:


If you want more than one chatbot, you can go with higher plans, which gives you 5 chatbots (for $70 per month) and 20 chatbots (for $200 per month).

Moreover, if you want to use WhatsApp as a channel, you need to pay extra. To use WhatsApp, you need to pay around $67 per month. Also, you need to pay $40 to make the connection with WhatsApp (only one-time).

  • Free trial
    Does the chatbot platform provide a free trial?
  • Free plan
    Does the chatbot platform provide a free plan?
  • Price per month
    What is the lowest price per month for creating a chatbot on this platform?
  • Monthly pricing available?
    Is it possible to pay monthly?
  • Money back guarantee
    Is there a money-back guarantee in case you are not satisfied with the platform?


The analytics of Botmother are really minimal.

Botmother only provides one dashboard where you can see the number of users of your chatbot:


And that’s it. With these minimal analytics, it is not possible to analyze your chatbot and optimize your chatbot flows.

  • Dashboard
    Dashboard that provides general analytics of your chatbot.
  • User input
    Get the input from users that your chatbot didn't understand.
  • Sent messages
    The number of messages that were sent by your chatbot.
  • Open rate
    The percentage of chatbot users that opened a message inside your chatbot.
  • Click rate
    The percentage of chatbot users that click on a button inside your chatbot.
  • Conversion rate
    The percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
  • Fall back rate
    The percentage of interactions where the chatbot did not know an answer to a question.
  • Custom dashboards/reports
    Can you create your own dashboard or reports?


Botmother provides multiple payment integrations:

  • Telegram Payment (own native Telegram payment integration)
  • Yandex.Kassa
  • PayOnline
  • BePaid
  • Robokassa

With these integrations, it becomes possible to let the user pay for your products inside your chatbot.

Moreover, if you use the Telegram payment option, you can see a complete overview of all your payments inside Botmother.

  • Payments
    Collect payments inside your chatbot
  • Shopify
    Direct integration with Shopify to get products, order information and cart data.
  • WooCommerce
    Direct integration with WooCommerce to get products, order information and cart data.
  • Buy directly within the chatbot
    Ability for chatbot users to buy products or services directly from a chatbot
  • Cart abandonment
    Trigger messages in the chatbot when a user abandons their cart on a website or inside the chatbot

Templates & Cloning

Botmother doesn’t provide any templates on their platform.

On the other hand, it is possible to duplicate your chatbot flows, so you can easily reuse them.

  • Templates
    How many pre-built templates does the chatbot platform provide?
  • Make template
    Can you make templates yourself?
  • Share template
    Can you share self-created templates with others?
  • Duplicate chatbot flows
    Is it possible to duplicate chatbot flows, so you can easily reuse them?
  • Duplicate chatbot elements
    Is it possible to duplicate chatbot elements, so you can easily reuse them?


Unfortunately, Botmother doesn’t provide any optimization.

  • A/B Testing
    Can you optimize your chatbot flows by performing A/B tests?


Botmother provides minimal documentation on how you can use their platform, which is a drawback (especially if you are just starting with chatbots).

Moreover, they provide customer support through their social media channels and email.

  • Tutorials
    Does the chatbot platform provide tutorials on how to use its platform?
  • Documentation
    Does the chatbot platform provide documentation on how to use its platform?
  • Customer support
    Does the chatbot platform provide customer support?


So, should you use Botmother to create your chatbots?

No, you shouldn’t.

There are two reasons why I wouldn’t recommend Botmother. First of all, you cannot set the welcome message of your chatbot (first message if you interact with the chatbot) or the default reply (message when the chatbot doesn’t understand your question). These are two of the most basic messages of a chatbot, and Botmother doesn’t provide these messages.

Secondly, regardless of all the features that Botmother provides, I just couldn’t get it to work. The chatbot doesn’t send messages to me if I trigger words that are in the FAQ. And a working chatbot is pretty important…

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