BotXO Review

By Joren Wouters Updated on


BotXO is a chatbot builder for chatbots on websites and Facebook Messenger. The question is: Should you use BotXO to create your chatbots?

Let’s find out!

User Interface

When you are going to create your chatbot in BotXO, BotXO uses a Visual Flow Builder:


Once you click on one of the chatbot elements, a pop-up opens and you can determine the messages that are sent to the user:


And also determine what happens if a user responds to that message (called a Connection in BotXO):


Ultimately, you want to test your chatbot before it actually goes live. This is also possible with BotXO:


What I mainly like about their test feature, is that you can send a test link to people that don’t have a BotXO account, which allows you to let your chatbot be tested by a lot of people (without having a BotXO account).

Overall, the interface of BotXO is easy to use and it is also pretty easy to set up your chatbot.

  • Visual Flow Builder
  • Test chatbot
  • Interface easy to use?
  • Easy to setup a chatbot?

Chatbot elements

BotXO provides a lot of chatbot elements, they only don’t have Location sharing, attachments and vertical lists.

But these are definitely no deal-breakers, so they perform pretty well on this one.

  • Delays
  • Images
  • Video
  • Audio
  • Attachments
  • Gallery (Horizontal list)
  • Vertical list
  • Emojis
  • Persistent Menu
  • Quick Replies
  • Buttons
  • Free text input
  • Location sharing
  • Email validation
  • Phone number validation
  • Date validation


With BotXO, you can just ask a question to the user and store the answer in a custom field.

Based on those custom fields, you can create user segments in BotXO.

Unfortunately, it is not possible to assign tags to users, but this is not a huge drawback. You can use a custom field as a tag by setting the value to “Yes” or “No”.

  • Custom fields
  • Tags
  • User segments


In BotXO, you can send a broadcast to your complete audience or a part of your audience.

Unfortunately, it is not possible to use sequences with BotXO.

Also, you cannot use conditions in your chatbot flows. This is a huge drawback, because you cannot create personalized experiences for your chatbot users.

Moreover, it is possible to create a chatbot in multiple languages, but you cannot easily translate your chatbot.

  • Broadcasts
  • Sequences
  • Conditions
  • Multiple languages
  • Easy to translate


With BotXO, you can understand the intent of the user by using their built-in AI engine.

What I really like about BotXO is that they already provide lots of pre-built intents that you can use with one click:


On the other hand, you can only add and edit intents by uploading them via an Excel spreadsheet, which seems a bit weird to me.

Also, it is not possible to use entities with BotXO, which is a drawback.

  • Keywords
  • Intents
  • Entities
  • Dialogflow integration


BotXO provides four channels you can put your chatbot on:

  • Your website
  • Facebook Messenger
  • Zendesk chat widget (also for your website)
  • And Azure

So basically you can put a chatbot on your website and on Facebook Messenger.

This is a bit of a drawback, because you cannot create an omnichannel chatbot experience for your users.

  • Website
  • Facebook
  • Instagram
  • Whatsapp
  • Telegram
  • SMS
  • Slack
  • Skype
  • Email


BotXO has a built-in live chat, which is the most important integration of any chatbot software:


Moreover, they have an integration with Zapier, which allows you to connect your chatbot with almost any software application on earth.

Lastly, you can create your own webhooks in BotXO.

  • Livechat
  • Zapier
  • Integromat
  • Google Sheets
  • Webhooks


BotXO marketing possibilities are really limited.

They only provide a native website widget, where you can set the styling of the widget:


It is not possible to set a greeting message for your website users, which is a big drawback (because this is a really good way to attract more chatbot users).

  • Facebook website widget
  • Native website widget
  • Landing pages
  • Facebook Ads
  • Facebook comments auto-reply
  • Button creator
  • Custom URLs for your chatbot


I was shocked when I saw the prices of BotXO. When I first used BotXO and looked at their features, I expect them to be in the $10-$50 per month price range. But that wasn’t the case, it was 10 times that.

BotXO provides a 14-day free trial which allows you to test their platform. When the 14 days have expired, you need to choose one of their plans.

Their Essential plan costs €500 per month and comes with 1 chatbot, unlimited chats, 1 user and the conversational Web SDK (no idea what that is):


If you want to expand to more chatbots, you need to go with the Business plan, which costs €800 per month for 3 chatbots, all the features of the Essential plan, the Analytics API, and the Conversational AI API.

There are two drawbacks of the pricing of BotXO:

  1. It is unclear what the “Conversational Web SDK”, the “Analytics API” and the “Conversational AI API” mean. I have no idea what they do and why I need them.
  2. It is really expensive for the features they provide. For this price, you would expect far more advanced chatbot features such as an advanced live chat, more channels, the possibility to condition in chatbot flows, more marketing possibilities, an option to edit intents in the software, entities in AI & NLP, and an analytics dashboard (see next section).
  • Free trial
  • Free plan
  • Price per month
  • Monthly pricing available?
  • Money back guarantee


The analytics of BotXO are really minimal.

They only provide a “dashboard” where you can see all the interactions people had with your chatbot:


But this is just a table with when the conversation happened, which chatbot flow was triggered and what message was sent.

There is no graph with the number of messages and users in a specific time period. Also, it’s hard to analyze the user input that the chatbot didn’t understand, which is a disadvantage, because that allows you to easily improve the answers of your chatbot.

  • Dashboard
  • User input
  • User retention
  • Sent messages
  • Open rate
  • Click rate
  • Conversion rate
  • Fall back rate
  • Volunteer users
  • Custom dashboards/reports


Unfortunately, BotXO doesn’t provide any direct eCommerce integrations.

  • Payments
  • Shopify
  • WooCommerce
  • Buy directly within the chatbot
  • Cart abandonment

Templates & Cloning

BotXO provides 4 templates that can help you to get started with building a chatbot.

Unfortunately, you cannot create these templates yourself and share them with others.

On the other hand, you can duplicate your chatbot flows, so that you can easily reuse them.

  • Templates
  • Make template
  • Share template
  • Duplicate chatbot flows
  • Duplicate chatbot elements


BotXO doesn’t provide any optimization, such as A/B Testing.

  • A/B Testing


BotXO provides video tutorials on Youtube and documentation on their own website.

Besides, they provide customer support via email.

  • Tutorials
  • Documentation
  • Customer support


So, should you use BotXO to create your chatbots?

No, I wouldn’t recommend that.

On itself, the platform isn’t that bad, the price is just way too high. For €500 per month, you would expect far more advanced chatbot features, such as an advanced live chat, more channels, possibility to condition in chatbot flows, more marketing possibilities, an option to edit intents in the software, entities in AI & NLP, and an analytics dashboard.

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