Clustaar Review

By Joren Wouters Updated on


Clustaar is chatbot software mainly focused on customer service. They say that “You can automatically answer 65% of customer support queries” with their software.

We are going to check out if they live up to that statement and whether you should buy their software to build your chatbots.

Let’s dive in!

User Interface

When logging in at Clustaar, you will first see an overview of your chatbots:


Once you click on one of them, you will get an overview of all your chatbot flows (called “Stories” in Clustaar):


On the left hand, you have a menu with multiple options:

  • Dashboard (shows some analytics)
  • Stories (chatbot flows)
  • Setup AI
  • Templates
  • Analyze
  • Inbox (Live Chat)
  • Channels
  • Settings

When you are going to build your chatbot flows, Clustaar provides a Visual Flow Builder:


Where you can easily add and delete your chatbot elements:


Overall, the interface of Clustaar is really easy to use and it is easy to set up a chatbot. With their visual flow builder, you have a good overview of the structure of your chatbot flows.

Moreover, you can test your chatbot inside the interface, before you actually making the changes live.

  • Visual Flow Builder
  • Test chatbot
  • Interface easy to use?
  • Easy to setup a chatbot?

Chatbot elements

Clustaar has enough elements to build your chatbot.

They also miss some elements: Video, Audio, Attachment, Vertical Lists and Validation.

But, they still provide enough elements to build your chatbot.

A nice feature they provide is the “User Feedback” element, which allows you to ask some questions about the conversation to the user:


  • Delays
  • Images
  • Video
  • Audio
  • Attachments
  • Gallery (Horizontal list)
  • Vertical list
  • Emojis
  • Persistent Menu
  • Quick Replies
  • Buttons
  • Free text input
  • Location sharing
  • Email validation
  • Phone number validation
  • Date validation


With Clustaar, you can add custom fields to your users, such as their name or email.

Unfortunately, you cannot add tags, but this can be solved by using custom fields as a tag, so this is not a huge problem.

Also, you cannot see a complete overview of all the users that ever interacted with your chatbot. Therefore, it is not possible to create user segments.

  • Custom fields
  • Tags
  • User segments


Unfortunately, you cannot send broadcasts or sequences with Clustaar. This is because they are mostly focusing on customer service, which is as simple as a user asking a question and a chatbot providing an answer.

On the bright side, you can use conditions in your chatbot flows to create a more personalized experience.

Also, you can create a chatbot in multiple languages and easily translate your chatbot. Currently, these are so-called “ghost bots”. Once you create a chatbot in English and you want one in a different language, the chatbot is automatically translated to French. If you make a change to your English chatbot, the French chatbot will also be automatically changed.

Right now, this is a custom feature (so I couldn’t test it), but they are currently working on it to make it a standard feature in Clustaar.

  • Broadcasts
  • Sequences
  • Conditions
  • Multiple languages
  • Easy to translate


This is one of the best parts of Clustaar.

They provide a complete AI engine inside Clustaar. You can grab the intent of the user, use entities and even use synonyms.

It is just as simple as creating an intent and adding the right keywords to match the intent:


You can even determine the Matching Method of your intent:


They also have a template named “Small Talk”, which allows your chatbot to just have a little talk with your user. Really useful template, because now you don’t have to do that yourself.

  • Keywords
  • Intents
  • Entities
  • Dialogflow integration


With Clustaar, you can put your chatbot on 6 different platforms:

  • Website
  • Facebook
  • SMS (using their direct integration with Twilio)
  • Google Assistant
  • Intercom
  • iAdvize (French platform)

Email is also available, but only to send stand-alone emails, not complete email campaigns.

  • Website
  • Facebook
  • Instagram
  • Whatsapp
  • Telegram
  • SMS
  • Slack
  • Skype
  • Email


Clustaar has a built-in live chat, which is the most important integration of any chatbot software.

Moreover, they have a Zapier integration, which allows you to connect with almost software on earth.

I’ve talked with Clustaar and they said they are extending their integrations, so hopefully there will be more in the future.

  • Livechat
  • Zapier
  • Integromat
  • Google Sheets
  • Webhooks


The marketing possibilities of Clustaar are pretty limited. This is because they are mainly focusing on customer service and less on the marketing side.

With Clustaar, it is only possible to put a widget on your website, in your website’s branding.

  • Facebook website widget
  • Native website widget
  • Landing pages
  • Facebook Ads
  • Facebook comments auto-reply
  • Button creator
  • Custom URLs for your chatbot


Clustaar has three plans. Their Basic Plan comes with 1500 interactions per month, unlimited intents and stories and limited features.

Their Advanced and Premium plans offer more interactions per month as well as more features:


But there is nothing to say about the price because Clustaar doesn’t disclose this on their website.

All their prices are custom per client, so I have really no idea of their costs.

  • Free trial
  • Free plan
  • Price per month
  • Monthly pricing available?
  • Money back guarantee


The analytics of Clustaar are excellent. One of the best I’ve ever seen in any chatbot software.

What I most like about their analytics, are the Intent Suggestions.

If a chatbot doesn’t understand a question asked by the user, Clustaar will automatically group similar questions and will suggest an intent for you:


This way, you don’t need to check every message in your analytics and check which ones are similar, because Clustaar already does this for you. Awesome feature!

Moreover, they provide a dashboard where you can see the number of interactions and users:


Furthermore, you can see the statistics for your intents:


And the statistics per story:


Thus, they do absolutely great on analytics!

  • Dashboard
  • User input
  • User retention
  • Sent messages
  • Open rate
  • Click rate
  • Conversion rate
  • Fall back rate
  • Volunteer users
  • Custom dashboards/reports


Clustaar doesn’t have any direct eCommerce integrations.

But, with Zapier, you can still connect to any eCommerce software (as long as they have a Zapier integration too).

  • Payments
  • Shopify
  • WooCommerce
  • Buy directly within the chatbot
  • Cart abandonment

Templates & Cloning

Clustaar provides 9 templates that you can immediately install to create your chatbot.

Unfortunately, you cannot make these templates yourself and share these with others.

On the other hand, you can duplicate your chatbot flows, so you can easily reuse them.

  • Templates
  • Make template
  • Share template
  • Duplicate chatbot flows
  • Duplicate chatbot elements


With Clustaar it is not possible to do any kind of optimization, such as A/B Testing.

  • A/B Testing


Clustaar provides decent documentation and video tutorials on Youtube.

Moreover, they provide customer support via email.

  • Tutorials
  • Documentation
  • Customer support


So, should I buy Clustaar to build my chatbots?

Yes, I would.

But, I would only use it for customer service. Clustaar has a great visual flow builder, enough chatbot elements, user feedback feature, make a chatbot in multiple languages, awesome built-in AI engine, you can put your chatbot on 6 different channels, built-in live chat, Zapier integration and excellent analytics.

The only drawback of Clustaar is that they have limited marketing possibilities. So, I wouldn’t recommend Clustaar if you want to use for campaigns or ads, because Clustaar doesn’t provide these capabilities.

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