Clustaar Review

By Joren Wouters Updated on


Clustaar is chatbot software mainly focused on customer service. They say that “You can automatically answer 65% of customer support queries” with their software.

We are going to check out if they live up to that statement and whether you should buy their software to build your chatbots.

Let’s dive in!

User Interface

When logging in at Clustaar, you will first see an overview of your chatbots:


Once you click on one of them, you will get an overview of all your chatbot flows (called “Stories” in Clustaar):


On the left hand, you have a menu with multiple options:

  • Dashboard (shows some analytics)
  • Stories (chatbot flows)
  • Setup AI
  • Templates
  • Analyze
  • Inbox (Live Chat)
  • Channels
  • Settings

When you are going to build your chatbot flows, Clustaar provides a Visual Flow Builder:


Where you can easily add and delete your chatbot elements:


Overall, the interface of Clustaar is really easy to use and it is easy to set up a chatbot. With their visual flow builder, you have a good overview of the structure of your chatbot flows.

Moreover, you can test your chatbot inside the interface, before you actually making the changes live.

  • Visual Flow Builder
    Create chatbot dialogs with a visual flow builder.
  • Test chatbot
    Is it possible to test the chatbot before putting your new flows or changes live?
  • Interface easy to use?
    Is the chatbot platform easy-to-use?
  • Easy to setup a chatbot?
    Is it easy to set up your chatbot with this chatbot platform?

Chatbot elements

Clustaar has enough elements to build your chatbot.

They also miss some elements: Video, Audio, Attachment, Vertical Lists and Validation.

But, they still provide enough elements to build your chatbot.

A nice feature they provide is the “User Feedback” element, which allows you to ask some questions about the conversation to the user:


  • Delays
    Use delays between messages in your chatbot
  • Images
    Can you send images via your chatbot?
  • Video
    Can you send video via your chatbot?
  • Audio
    Can you send audio via your chatbot?
  • Attachments
    Can you send attachments via your chatbot?
  • Gallery (Horizontal list)
    Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
  • Vertical list
    Show a vertical list of items inside your chatbot
  • Emojis
    Can you use emojis inside your chatbot?
  • Persistent Menu
    Can you add a persistent menu to your chatbot?
  • Quick Replies
    Can you add quick replies to your chatbot where users can click on?
  • Buttons
    Can you add buttons to your chatbot where users can click on?
  • Free text input
    Can chatbot users freely type text to your chatbot whenever they want to?
  • Location sharing
    Can users share their location inside the chatbot?
  • Email validation
    When a chatbot user gives their email, can the platform validate it's a correct email address?
  • Phone number validation
    When a chatbot user gives their phone number, can the platform validate it's a correct phone number?
  • Date validation
    When a chatbot user gives a date, can the platform validate it's a correct date?


With Clustaar, you can add custom fields to your users, such as their name or email.

Unfortunately, you cannot add tags, but this can be solved by using custom fields as a tag, so this is not a huge problem.

Also, you cannot see a complete overview of all the users that ever interacted with your chatbot. Therefore, it is not possible to create user segments.

  • Custom fields
    Store information from your chatbot users inside fields. For example, you can ask for someone's email and store it inside the "email" custom field.
  • Tags
    Add tags to users in your chatbot flows to organize and categorize contacts.
  • User segments
    Can you create user segments based on custom fields and tags?


Unfortunately, you cannot send broadcasts or sequences with Clustaar. This is because they are mostly focusing on customer service, which is as simple as a user asking a question and a chatbot providing an answer.

On the bright side, you can use conditions in your chatbot flows to create a more personalized experience.

Also, you can create a chatbot in multiple languages and easily translate your chatbot. Currently, these are so-called “ghost bots”. Once you create a chatbot in English and you want one in a different language, the chatbot is automatically translated to French. If you make a change to your English chatbot, the French chatbot will also be automatically changed.

Right now, this is a custom feature (so I couldn’t test it), but they are currently working on it to make it a standard feature in Clustaar.

  • Broadcasts
    Send a message to all or a part of your chatbot users at a specific date and time
  • Sequences
    Send messages on a pre-defined schedule with a certain time interval between those messages
  • Conditions
    Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
  • Multiple languages
    Is it possible to create a chatbot in multiple languages?
  • Easy to translate
    Can you translate text to other languages without using a third-party platform and without creating duplicate flows?


This is one of the best parts of Clustaar.

They provide a complete AI engine inside Clustaar. You can grab the intent of the user, use entities and even use synonyms.

It is just as simple as creating an intent and adding the right keywords to match the intent:


You can even determine the Matching Method of your intent:


They also have a template named “Small Talk”, which allows your chatbot to just have a little talk with your user. Really useful template, because now you don’t have to do that yourself.

  • Keywords
    Trigger chatbot flow based on certain words or phrases a user says to the chatbot.
  • Intents
    Trigger a chatbot flow by understanding the intent of the user.
  • Entities
    Capture specific information from sentences. For example, if a user says "veggie pizza", the chatbot can understand it's not a regular pizza, but a veggie pizza.
  • Dialogflow integration
    Does the chatbot platform provide a direct integration with Google's AI Platform?


With Clustaar, you can put your chatbot on 6 different platforms:

  • Website
  • Facebook
  • SMS (using their direct integration with Twilio)
  • Google Assistant
  • Intercom
  • iAdvize (French platform)

Email is also available, but only to send stand-alone emails, not complete email campaigns.

  • Website
    Can you publish your chatbot on your website?
  • Facebook
    Can you publish your chatbot on Facebook?
  • Instagram
  • Whatsapp
    Can you publish your chatbot on WhatsApp?
  • Telegram
    Can you publish your chatbot on Telegram?
  • SMS
    Can you publish your chatbot on SMS?
  • Slack
    Can you publish your chatbot on Slack?
  • Skype
    Can you publish your chatbot on Skype?
  • Email
    Can you publish your chatbot on email?


Clustaar has a built-in live chat, which is the most important integration of any chatbot software.

Moreover, they have a Zapier integration, which allows you to connect with almost software on earth.

I’ve talked with Clustaar and they said they are extending their integrations, so hopefully there will be more in the future.

  • Livechat
    Direct integration with live chat, either via a built-in live chat functionality or a third-party live chat platform.
  • Zapier
    Direct integration with Zapier, one of the largest integration platforms in the world.
  • Make (formerly Integromat)
    Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
  • Google Sheets
    Direct integration with Google Sheets, to store or retrieve data from sheets.
  • Webhooks
    Can you call a webhook inside your chatbot flow to send data to other applications?


The marketing possibilities of Clustaar are pretty limited. This is because they are mainly focusing on customer service and less on the marketing side.

With Clustaar, it is only possible to put a widget on your website, in your website’s branding.

  • Facebook website widget
    Embed your chatbot as a Facebook Widget on your website.
  • Native website widget
    Embed your chatbot as a native widget (your own branding & colors) on your website.
  • Landing pages
    Can you create a simple landing page to drive users to your chatbot?
  • Facebook Ads
    Start a conversation with your chatbot when someone clicks on a Facebook Ad
  • One-Time Notification
    Send one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
  • Facebook comments auto-reply
    Automatically reply with your chatbot to users who comment on your Facebook Posts
  • Button creator
    Add a button to your website to drive users to your chatbot
  • Custom URLs for your chatbot
    Generate a simple URL that can be shared anywhere to send users to your chatbot


Clustaar has three plans. Their Basic Plan comes with 1500 interactions per month, unlimited intents and stories and limited features.

Their Advanced and Premium plans offer more interactions per month as well as more features:


But there is nothing to say about the price because Clustaar doesn’t disclose this on their website.

All their prices are custom per client, so I have really no idea of their costs.

  • Free trial
    Does the chatbot platform provide a free trial?
  • Free plan
    Does the chatbot platform provide a free plan?
  • Price per month
    What is the lowest price per month for creating a chatbot on this platform?
  • Monthly pricing available?
    Is it possible to pay monthly?
  • Money back guarantee
    Is there a money-back guarantee in case you are not satisfied with the platform?


The analytics of Clustaar are excellent. One of the best I’ve ever seen in any chatbot software.

What I most like about their analytics, are the Intent Suggestions.

If a chatbot doesn’t understand a question asked by the user, Clustaar will automatically group similar questions and will suggest an intent for you:


This way, you don’t need to check every message in your analytics and check which ones are similar, because Clustaar already does this for you. Awesome feature!

Moreover, they provide a dashboard where you can see the number of interactions and users:


Furthermore, you can see the statistics for your intents:


And the statistics per story:


Thus, they do absolutely great on analytics!

  • Dashboard
    Dashboard that provides general analytics of your chatbot.
  • User input
    Get the input from users that your chatbot didn't understand.
  • Sent messages
    The number of messages that were sent by your chatbot.
  • Open rate
    The percentage of chatbot users that opened a message inside your chatbot.
  • Click rate
    The percentage of chatbot users that click on a button inside your chatbot.
  • Conversion rate
    The percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
  • Fall back rate
    The percentage of interactions where the chatbot did not know an answer to a question.
  • Custom dashboards/reports
    Can you create your own dashboard or reports?


Clustaar doesn’t have any direct eCommerce integrations.

But, with Zapier, you can still connect to any eCommerce software (as long as they have a Zapier integration too).

  • Payments
    Collect payments inside your chatbot
  • Shopify
    Direct integration with Shopify to get products, order information and cart data.
  • WooCommerce
    Direct integration with WooCommerce to get products, order information and cart data.
  • Buy directly within the chatbot
    Ability for chatbot users to buy products or services directly from a chatbot
  • Cart abandonment
    Trigger messages in the chatbot when a user abandons their cart on a website or inside the chatbot

Templates & Cloning

Clustaar provides 9 templates that you can immediately install to create your chatbot.

Unfortunately, you cannot make these templates yourself and share these with others.

On the other hand, you can duplicate your chatbot flows, so you can easily reuse them.

  • Templates
    How many pre-built templates does the chatbot platform provide?
  • Make template
    Can you make templates yourself?
  • Share template
    Can you share self-created templates with others?
  • Duplicate chatbot flows
    Is it possible to duplicate chatbot flows, so you can easily reuse them?
  • Duplicate chatbot elements
    Is it possible to duplicate chatbot elements, so you can easily reuse them?


With Clustaar it is not possible to do any kind of optimization, such as A/B Testing.

  • A/B Testing
    Can you optimize your chatbot flows by performing A/B tests?


Clustaar provides decent documentation and video tutorials on Youtube.

Moreover, they provide customer support via email.

  • Tutorials
    Does the chatbot platform provide tutorials on how to use its platform?
  • Documentation
    Does the chatbot platform provide documentation on how to use its platform?
  • Customer support
    Does the chatbot platform provide customer support?


So, should I buy Clustaar to build my chatbots?

Yes, I would.

But, I would only use it for customer service. Clustaar has a great visual flow builder, enough chatbot elements, user feedback feature, make a chatbot in multiple languages, awesome built-in AI engine, you can put your chatbot on 6 different channels, built-in live chat, Zapier integration and excellent analytics.

The only drawback of Clustaar is that they have limited marketing possibilities. So, I wouldn’t recommend Clustaar if you want to use for campaigns or ads, because Clustaar doesn’t provide these capabilities.

Leave a Reply