Continually Review

By Joren Wouters Updated on


For writing this review about Continually, I used the criteria of my post “How to choose the best chatbot software“.

User Interface

When starting with Continually for the first time you will see an example of how a chatbot will be presented on your website. And you can choose from multiple examples, such as “Welcome Message”, “Book a meeting” or “Basic Lead Capture”. This is a really nice feature, because you immediately see how the chatbot will be looking on your website:


After the first screen, you will go to the dashboard. The dashboard is a good overview of all the things you need when building a chatbot. There are multiple pages:

  • Getting Started – You probably only use this the first time, but really useful
  • Leads – All the people that interacted with your chatbot
  • Bots – The bots that you made with Continually
  • Live Chat – Speaks for itself, live chat of course
  • Landing Page – The landing pages for your chatbots
  • Apps – All the integrations that are provided by Continually
  • Install & Settings – Speaks for itself


What I really like about the interface is that on the left side you have an overview of the things you need to do to get started, but also other things you could do. In the blink of an eye, you notice all the possibilities of their software.

For editing the chatbot, Continually makes use of a visual drag and drop interface. The benefit of this interface is that you have a good overview of the sequences in your chatbot. But this also could become a drawback. When you have a lot of options and sequences, you will probably lose sight of the overall picture.

Moreover, on the right of the screen there is a preview of the chatbot, so you automatically what happens when you change something in your chatbot.


  • Visual Flow Builder
  • Test chatbot
  • Interface easy to use?
  • Easy to setup a chatbot?

Chatbot elements

Continually provides enough elements to build your own chatbot. There are only a few elements they do not provide, but certainly no deal-breakers.

What could be a little bit of a deal-breaker is that the user cannot ask questions when they want to. And do not understand me wrong, it is possible to type in answers in Continually, but this is only limited to predetermined questions. A user can’t ask a random question in the middle of a conversation. It is only possible to ask a question, when the chatbot maker decided that the user can ask a question. This is great when you want that the user stays in a certain flow, but it could also be a drawback, because the user cannot ask more advanced questions and cannot decide when to ask a question. Up to you, which you prefer more 😉

  • Delays
  • Images
  • Video
  • Audio
  • Attachments
  • Gallery (Horizontal list)
  • Vertical list
  • Emojis
  • Persistent Menu
  • Quick Replies
  • Buttons
  • Free text input
  • Location sharing
  • Email validation
  • Phone number validation
  • Date validation


Continually is a really good example of a lead-capturing chatbot software. It has a really structured overview of all the leads you get through the chatbot and you can also filter on the date, type of lead, the status of the lead, through which chatbot the lead was obtained (if you have multiple chatbots) and what kind of appointment there is:


Moreover, when you click on one of the leads, you will get a lot of information about the lead itself. Continually automatically captures the location of the lead through their IP-address and other important information which were obtained through the chatbot are also saved:


With Continually it is also possible to add custom fields to users, such as the answer that they provided to a certain question. What is a drawback of the software, is that you cannot use these fields for segmentation. What you could do, is use targeting. With their targeting feature, you can decide when the bot will appear. For example, you can say that the chatbot only appears on certain pages or after a certain number of page visits: continually-targeting

  • Custom fields
  • Tags
  • User segments


The most important thing about Continually are the sequences (also called campaigns). It is really good for making sequences, letting the user in the flow and eventually get lead information.

Furthermore, using conditions is possible. When a user provides an answer to a question, you can let him go through a certain sequence based on their answer. Also, you can use custom fields of users to send them in a certain flow (which is a kind of segmentation).

Unfortunately, sending broadcasts is not possible, which is a disadvantage, but also logical, because you can only use this software on websites.

Furthermore, it is possible to make a chatbot in any language, but you cannot use multiple languages in one chatbot, so this is a disadvantage.

  • Broadcasts
  • Sequences
  • Conditions
  • Multiple languages
  • Easy to translate


In Continually, there is only support for keyword-matching. But this keyword-matching could become a big mess because of their visual drag and drop interface. When you have a question with a lot of different answers, you get a lot of different flows in which you lose sight of the overall picture. For an elaborate example of the big mess of a keyword-matching functionality, I recommend you to read my review of Landbot.

What is also important to keep in mind is that users cannot ask questions whenever they want. The maker of the chatbot decides when the user can ask a question, so this is also a possible disadvantage.

So in short, it is not possible to use AI & NLP functionality with Continually. And they also don’t provide a DialogFlow integration.

  • Keywords
  • Intents
  • Entities
  • Dialogflow integration


Continually does one channel extremely good: Websites. But the disadvantage is that this is the only channel they are active on. When you want to provide an omnichannel experience to your customers, this is not possible with Continually.

  • Website
  • Facebook
  • Instagram
  • Whatsapp
  • Telegram
  • SMS
  • Slack
  • Skype
  • Email


Continually has pretty good integrations. They have a live chat integration, which is the most important integration any chatbot software needs. Moreover, they have integration with Zapier, which allows you to connect with every software on earth. Besides, they have a lot of direct integrations with other software:

  • MailChimp
  • Campaign Monitor
  • ActiveCampaign
  • MailerLite
  • AWeber
  • Sendfox
  • Moosend
  • Hubspot
  • Drip
  • Constant Contact
  • Mailjet
  • Fullstory

Also, they provide the Continually JS API, which allows you to create your own webhooks.

  • Livechat
  • Zapier
  • Integromat
  • Google Sheets
  • Webhooks


Continually can only be used on websites, so they do not have any connections with Facebook. It is possible to put a widget on your website and you also have a specific landing page for your chatbot.

  • Facebook website widget
  • Native website widget
  • Landing pages
  • Facebook Ads
  • Facebook comments auto-reply
  • Button creator
  • Custom URLs for your chatbot


Continually has a free plan which stays free forever. This includes 1000 page views per month, all standard features and 1 user seat.

When you sign up for a paid account at Continually you automatically get a 14-day free trial.

The first paid plan is the Essentials plan which comes with 10.000 page views per month, 3 user seats and almost all the features of the platform. This plan is €17 per month if you choose to bill annually.

The second plan is the Business plan (€45 per month), which has exactly the same features as the previous plan, but now you can have 50.000 page views per month and 5 user seats.

The last plan (Enterprise) is €400 per month and comes with unlimited page views, unlimited user seats and even more features, such as a Salesforce integration and priority support:


  • Free trial
  • Free plan
  • Price per month
  • Monthly pricing available?
  • Money back guarantee


I always say: When a chatbot does not have an analytics feature, don’t buy it. Well, this software does not have analytics.

But, they do provide an integration with Google Analytics. Problem solved, right? Well… not quite. Because they only provide tracking for three events:

  • Widget / welcome message displayed
  • Sidebar opened
  • Email address captured

Important analytics like the open rate, click rate, fallback rate and so on are not captured with this software. The biggest disadvantage here lies in that you don’t know when customers leave the chatbot, so it can become hard to know how to improve it.

  • Dashboard
  • User input
  • User retention
  • Sent messages
  • Open rate
  • Click rate
  • Conversion rate
  • Fall back rate
  • Volunteer users
  • Custom dashboards/reports


Unfortunately, Continually does not provide integrations with e-commerce platforms at all. This is a huge disadvantage, especially for chatbot software that is focused on websites.

  • Payments
  • Shopify
  • WooCommerce
  • Buy directly within the chatbot
  • Cart abandonment

Templates & Cloning

Continually provides 5 different templates, which are all free.

Unfortunately, you cannot make templates yourself and share them with others.

You can, on the other hand, duplicate your chatbot flows and chatbot elements, so you can easily reuse them.

  • Templates
  • Make template
  • Share template
  • Duplicate chatbot flows
  • Duplicate chatbot elements


Also, optimization (like A/B testing) is not possible using Continually. Also a big drawback for chatbot software that is focused on websites, where optimization is really common.

  • A/B Testing


Continually provides a knowledge base with articles on how to build a chatbot. They also provide customer support through their own ticket center.

  • Tutorials
  • Documentation
  • Customer support


Continually is chatbot software especially for lead capturing through websites. They have an extensive lead feature built-in their software, in which it is easy to have a complete overview of all the leads you got through the chatbot. Also, they have a clear dashboard and visual drag and drop interface in which you can build your chatbot.

But there are also disadvantages:

  • Minimal analytics
  • Not possible to segment your users
  • There are no eCommerce integrations
  • The user cannot ask a question whenever he wants

Especially the first and the last feature are important. With analytics, you can easily improve your chatbot and provide a better experience for your customer. Besides, we live in a world where the customer is king. The customer determines when he wants to ask a question, but this is not possible with Continually.

Comments (2)

  1. Arthur Sayer

    Have you ever thought about including a
    little bit more than just your articles? I mean, what you say
    is valuable and all.
    But think of if you added some great images or videos to give your posts more,
    ?pop?! Your content is excellent but with
    pics and clips, this site could definitely be one
    of the most beneficial in its niche.
    Excellent blog!

Leave a Reply