Obi4Wan Review

By Joren Wouters Updated on


Obi4Wan is chatbot software for building a chatbot for your website, what they call “Obi Bots”. Next to this, they also provide Obi Engage (Webcare software), Obi Brand Monitor (for monitoring your brand) and Obi Insights (Research & Brand Insights). This review will only focus on Obi Bots, the chatbot side of Obi4wan. So, is Obi Bots worth it to invest in? Let’s find out!

Short answer: It is a good addition to their platform, but not a standalone solution on itself.

I based my review on my ultimate guide on choosing the best chatbot software.

User Interface

If you log into Obi4Wan, the first thing you will is their dashboard:


The dashboard gives you a great overview of your chatbot analytics and the tasks you need to do.

With Obi4Wan, you make a chatbot in 5 steps:

  1. Actually create the chatbot
  2. Build the chatbot flows
  3. Train the chatbot
  4. Test the chatbot
  5. Deploy the chatbot on your website

These steps are all envisioned in the dashboard and gives you a clear overview of which tasks you still need to perform.

When building the flows of your chatbot, Obi4Wan uses a Visual Flow Editor:


This interface is easy to use and it is pretty easy to set up your chatbot. You can also test your chatbot in the interface itself by clicking the green button in the right corner.

  • Visual Flow Builder
  • Test chatbot
  • Interface easy to use?
  • Easy to setup a chatbot?

Chatbot elements

Unfortunately, Obi4Wan does not provide many elements in building your chatbot.

With Obi4Wan, it pretty much comes down to a user asking questions and the chatbot answering them.

When building your chatbot, you can only send three things:

  • A reply
  • A question
  • A confirmation question (Yes/No question)


So regarding the chatbot elements, Obi4Wan is pretty limited.

  • Delays
  • Images
  • Video
  • Audio
  • Attachments
  • Gallery (Horizontal list)
  • Vertical list
  • Emojis
  • Persistent Menu
  • Quick Replies
  • Buttons
  • Free text input
  • Location sharing
  • Email validation
  • Phone number validation
  • Date validation


As said before, with Obi4Wan you can only ask questions to your chatbot and the chatbot answers them.

But these answers cannot be saved to custom fields. It is for example not possible to ask a user if they want “White wine” or “Red wine” and then save that answer in a custom field called “Interest”.

Besides, it is also not possible to add tags and make customer segments.

  • Custom fields
  • Tags
  • User segments


Obi4Wan also lacks with Messages. It is only possible to ask questions to the chatbot and the chatbot will answer them.

So broadcasts, sequences, and conditions are not possible.

What is possible is to specify different knowledge base items. So it is possible to make a whole knowledge base within Obi4Wan:


You can also make a chatbot in three different languages: English, German and Dutch. But it is not possible to translate your chatbot from one language to another.

  • Broadcasts
  • Sequences
  • Conditions
  • Multiple languages
  • Easy to translate


This is were Obi4Wan performs pretty well.

They have a built-in NLP engine which trains your chatbot on the training phrases you specified.

In Obi4Wan it is possible to make Intents, so you can grab the intention of your user:


It is also possible to make entities. With Obi4Wan you can make two kind of entities: a Synonym or a Regex:


I must say that I was not able to make the synonyms work in Obi4Wan, so that is a bit of a drawback.

  • Keywords
  • Intents
  • Entities
  • Dialogflow integration


With Obi4Wan it is only possible to make a chatbot for your website.

So it is not possible to provide an omnichannel experience to your customer, which could be a potential drawback.

  • Website
  • Facebook
  • Instagram
  • Whatsapp
  • Telegram
  • SMS
  • Slack
  • Skype
  • Email


Obi4Wan has integrations with two different live chat software: Freshchat and Zendesk. That is great, because a live chat integration is the most important integration you need. The drawback of this integration is that with Obi4Wan you always need to have another software package in order to give live chat to your users.

But this is also where it stops. Obi4Wan does not provide any other integrations.

  • Livechat
  • Zapier
  • Integromat
  • Google Sheets
  • Webhooks


With Obi4Wan it is possible to put a native website widget on your website:


You can completely customize this widget to your preferences, by defining the typing delay, width, height and the colors of the widget.

But this is the only thing they provide. With Obi4Wan, it is not possible to make landing pages, connect it to Facebook Ads, use a One-Time Notification, automatically reply to Facebook comments, create buttons or create custom URLs to your chatbot.

  • Facebook website widget
  • Native website widget
  • Landing pages
  • Facebook Ads
  • Facebook comments auto-reply
  • Button creator
  • Custom URLs for your chatbot


Currently, Obi4Wan provides a 60-day trial in which you can use all the features of their chatbot software, so this gives you plenty of time to determine whether this is the right fit for you.

But this is the only thing I can say about the pricing of Obi4Wan. Obi4Wan does not provide any pricing information on their website. If you want to know the pricing, you need to request a quote via their website. So I think they provide a custom price per client.

  • Free trial
  • Free plan
  • Price per month
  • Monthly pricing available?
  • Money back guarantee


As you can see above in the Dashboard image, you can see the total users of your chatbot, the average sessions per user, the return on investment (no idea how they calculate this), number of handled sessions, number of completed sessions and the number of not handled sessions.

So the analytics of Obi4Wan are pretty basic. And you cannot analyze the input of the user, which is a potential drawback. If you want to improve your chatbot easily, the best way to do is by analyzing the user input, but this is not possible with Obi4Wan.

  • Dashboard
  • User input
  • User retention
  • Sent messages
  • Open rate
  • Click rate
  • Conversion rate
  • Fall back rate
  • Volunteer users
  • Custom dashboards/reports

Templates & Cloning

Obi4Wan does not provide any templates or the possibility to make templates yourself.

Also, it is not possible to duplicate your chatbot flows or chatbot elements.

  • Templates
  • Make template
  • Share template
  • Duplicate chatbot flows
  • Duplicate chatbot elements


Obi4Wan doesn’t have any eCommerce integrations.

  • Payments
  • Shopify
  • WooCommerce
  • Buy directly within the chatbot
  • Cart abandonment


With Obi4Wan it is not possible to do any kind of optimization, such as A/B testing.

  • A/B Testing


Obi4Wan provides some documentation and tutorial on their platform, but these are pretty limited.

Moreover, they do provide customer support over email.

  • Tutorials
  • Documentation
  • Customer support


So, should you buy Obi4Wan?

I will be honest with you, I will not recommend this software to you when building your chatbot. This software lacks too many features, such as sending images/videos, assigning attributes to users, adding tags to users and sending broadcasts and campaigns. Moreover, I do not know how much this software costs, because the price is custom-made per client.

So when should you use it then? I think Obi4Wan is good software if you only want to give answers to questions with your chatbot or if you already using one of the other software platforms of Obi4Wan.

By the way, I spoke with the co-founder and CTO of Obi4Wan and he said there will be changes to the platform soon! So, I think most of the problems will be fixed in the future, and when they do, I will change my review 😉

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