How to Create Auto Facebook Comment Bot for Free in 2024

In this tutorial, I break down how you can automatically reply to comments on Facebook. Basically, we are going to create our own Facebook Comment Bot.

I will show you how to:

• Create a Facebook Chat Funnel that generates leads from Facebook, on auto pilot
• Boost the engagement of your Facebook Page
• And how you can set up the automated funnel yourself

I will even give you a FREE template, so you can just copy-and-paste, and don’t have to build it yourself.

Let’s dive in!

What is Facebook Comment Automation?

Facebook Comment Automation allows you to start a conversation in Messenger with any user who comments on your Facebook post.

It boosts your Facebook engagement and turns followers into leads. Ultimately, this increases sales.

The best part?

You are not limited to sending a single message, but you can create a complete Facebook Chat funnel.

Here’s why that’s way better than using traditional “landing pages” 👇

Why Auto Reply to Comments on Facebook?

Many businesses use lead generation funnels on Facebook. But, they often rely on landing pages instead of chat funnels.

Because of this, they miss thousands of leads and Facebook auto-reply engagements. Here’s why:

A typical Facebook lead funnel looks like this:

1. You promote your lead magnet on Facebook posts and ask people to click the link in your post
2. Once they click, they’re sent to your landing page
3. Eventually, they sign up for the lead magnet

That’s the standard Facebook lead funnel, right?

Here’s the problem: When we send Facebook traffic to your landing page, you lose about 80% of it. Most people won’t click your link.

Out of the people who visit your landing page, only 5% convert. This means just 5% leave their name and email to sign up for your lead magnet:

So if we start with 1,000 Facebook followers, only 200 will reach your landing page. And from those 200, only 10 will sign up for your lead magnet:

And this approach also damages your Facebook reach and engagement. Why? Because you’re sending users off the Facebook platform, and that’s not what Facebook wants.

Facebook earns money by showing ads to people, but they can’t do that if users leave the platform.

By keeping people on Facebook, your Page will rank better in the algorithm. That’s exactly what a Facebook Chat Funnel does.

Facebook Bot Comments Strategy

Instead of asking people to click our link, we ask them to comment on your post with a specific word. This bot auto comment Facebook strategy keeps users engaged on Facebook.

For example, if you’re sharing a free guide, ask followers to comment the word “GUIDE”.

Once they comment, you auto-reply with a comment and start a Messenger chat. Here’s an example of how Amy Porterfield does it:

Here’s where it’s different: Instead of sending users to a landing page, you start a conversation.

In the Messenger conversation, you can ask for their email and deliver the lead magnet:

And by doing so, we can at least 10X our results.

Instead of losing 80% of our traffic, we keep 100% of our Facebook traffic.

When we use Facebook Chat Funnels for our clients, we see that 50% of users sign up for your lead magnet once they enter the funnel:

So if we start with 1,000 Facebook followers, we actually end up with 500 leads:

In the previous situation, we only had 10 people signing up for our lead magnet. Now, we have 500.

Just by changing from a landing page to a Messenger conversation.

This strategy doesn’t just increase leads—it also improves your Page’s engagement.

Here’s how:

• When someone comments on your post, it’s an engagement
• When you auto-reply to their comment, it’s another engagement.
• When they respond in Messenger, it’s another touchpoint.
• The back-and-forth conversation in Messenger adds even more interactions.

These touchpoints signal to Facebook that users like your page. This boost your algorithm ranking, expands your reach, and increases engagement.

Now that you know the benefits of a Facebook Chat Funnel, it’s time to create one.

How to Set up Facebook Comments Bot

It’s super simple to create an Auto Reply Bot for Facebook Comments. Here’s how you can do it in 3 steps:

1. Create a Free Manychat account and connect it to Facebook
2. Set up the Auto Reply to Facebook Comments Trigger in Manychat
3. Create your Facebook Bot Automation

Step 1: Create a Free Manychat account and Connect it to Facebook

Manychat is our preferred platform for creating Facebook Chat Funnels, such as the Auto Reply Bot for Facebook Comments. I’ve used Manychat for most of my clients for the last 4 years and the reasons why I’m using it are:

• Easy to use: Simple to use, perfect for beginners in chat automation.
• Meta approved: Fully approved by Meta, so you don’t risk getting banned from Meta.
• Affordable: with a free option and a Pro plan beginning at just $15 monthly.

Just click on the button below to create a free Manychat account (and get my discount code for 1 month of the Pro plan for free)

Create Free Manychat Account

Here, click on Get started for Free:

Choose for Facebook Messenger:

And click on Continue with Facebook to connect your Facebook account:

Once you’re logged in, you can select the Facebook Page and connect it to Manychat.

The next part is to set Manychat as your Primary Receiver. By doing this, you basically tell Facebook that you want Manychat to handle your Facebook comments and messages.

In your Manychat dashboard, click on Settings in the left-hand menu and then select Messenger from the settings options.

Then scroll down to find Current Manychat Role and ensure it is set to Primary. If not, click on the provided link and follow the steps to change it:

This is very important, if you don’t have Manychat as set to Primary, automated replies on Facebook comments will not work.

If you want a full tutorial on how to connect your Facebook Page to Manychat, check out this video below:

How to Connect Facebook Page to Manychat in 2 Steps (2024)

Step 2: Set up the Comment Trigger in Manychat

To start our automation when somebody comments on our Facebook posts, we need to set up the auto reply comment Facebook trigger in Manychat.

To do this, click on Automation in the Manychat dashboard and click on New Automation:

The first step is to add a trigger to our automation by clicking on New trigger:

The trigger is the event that will start our Manychat automation and thereby will start our Messenger conversation.

Then click on Messenger and choose User comments on your post:

And the next step is to decide to what posts it should reply. Here we can choose for a specific post or to reply to any posts.

In general, I recommend choosing for Any post, because then we just create one automation in Manychat and use that in multiple posts:

Now, we need to decide to what words we want reply. So we can reply to any words or we reply to specific words.

Let’s say, we are a Fitness influencer and we are giving a free guide on building more muscle. Then we can ask our Facebook followers to comment “GUIDE” on our post. And once they do that, that will start the conversation in Facebook Messenger.

So we will go with Specific words and add GUIDE here:

And as you see, I also added some variations if people misspell the word, which is good practice.

The next thing is creating a Public Auto-Response. And this is the comment that automatically responds in the comment section of your post. This comment should instruct users to check their Messenger inbox and build excitement for your lead magnet.

So we can enable Public Auto-response in Feed and add multiple variations:

Can’t wait for you to grow more muscle, please check your inbox in Messenger!
Let’s build more muscle together, just sent a message in Messenger!

And don’t forget to check Like comments, so you will also automatically like the comment:

Step 3: Create your Facebook Bot Automation

To automatically send a message in Facebook Messenger when someone comments on your post, we need to click on Messenger as our first message block:

In this first message, we want to confirm the interest of the user in our lead magnet. So we will say:

{{first_name}}, are you ready to gain more muscle and take your body to the next level?

Just click the button below and I’ll send over my free guide “8 Simple Exercises To Gain More Muscle” 💪

You also need to ensure this message is set to Send as Comment Reply (at the top). This is very important that it’s set correctly, otherwise it will not work:

By the way, because we are using Facebook Messenger we already know the user’s name. This means we can make the more personal by using their name right away in the conversation. And this makes Facebook Chat funnels better than landing pages, because on a landing page you should have asked for it. Now, we already know it!

The first message we send can only contain text and buttons or quick replies. If you’re thinking of using pictures or videos, that’s not possible because of Facebook rules.

Then, we can also add a button, which will appear under this message. Once someone clicks on that button, they will go further inside the conversation.

So we can add a button with “Yes, send it over!”:

And connect this button to the next message in our conversation:

Now, we want to collect the email of the user before we are giving our lead magnet. So we can add another message with:

Awesome, just one quick step to get you access!

And then add the User Input element:

With User Input in Manychat, we can ask a question and store the answer to that question in a Manychat field. Then we can use that data in the rest of our Manychat automations.

To get the email address of the user, we can ask “What email do you want your free guide sent to?” and set the Reply Type to Email:

By setting the Reply Type to Email, Manychat validates the entered email address. If the user answers with a wrong email, Manychat will ask the user to try again with a different one.

Important: When we ask for an email in Messenger, a bubble pops up with the email linked to the Facebook profile.So this means that users don’t need to type in their email, they can just click on the bubble. This highly increases your conversion compared to landing pages!

Next, we need to remove the Skip button text, so people cannot skip this crucial step:

Once the email is collected, we can give a link to the lead magnet directly in the conversation. To do this, we create a new message with:

You’re all set, {{first_name}}!

Can’t wait for you to grow your muscles using my 8 simple exercises 💪

Just click the button below to get instant access 👇

And a button that will go to your website:

Now, your complete Auto Reply to Comments Funnel should look like this:

To activate your automation, click on Set Live in the top-right corner:

Now, your funnel is live and you can test it by commenting on one of your Facebook posts with the specified keyword to ensure the funnel works as intended.

Free Facebook Comment Bot Template

Start turning your Facebook followers into leads today!

Just enter your name and email below, and get instant access to my free template 👇