Voiceflow Review 2026: Features, Pros and Cons, Pricing

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Voiceflow is a chatbot platform to create advanced AI agents on websites and telephony. And over the last few months, it has become one of the most popular AI chatbot tools.

But should you use it to create your chatbots? In this in-depth Voiceflow review, I will cover all of its features, pros and cons, and pricing. And I will tell you when you should use it.

Let’s dive in!

Our Verdict

Our Verdict

Voiceflow is perfect for any business looking to add an AI chatbot to their website or phone system. It offers the flexibility of creating custom chatbot flows, as well as using the power of AI.

With Voiceflow, you can set up your chatbot flows within minutes, and can train the chatbot on your data (such as your website or documents). This is great for anyone looking to create lead generation or customer support chatbots.

Voiceflow has a free plan that lets you test their platform and paid plans start at $60/month.

Logo of Voiceflow
Go to Voiceflow
4.2
Plans cost
$60 to $625
Introductory offer
2 chatbots, 50 Knowledge Base Sources & 100 AI credits
Standout features
Flow builder, Ease of Use, Built-in AI, Website Widget, Telephony

Pros

  • Easy-to-use Flow Builder
  • Unlimited attributes
  • Website widget + Telephony
  • Built-in AI: AI Agents, Knowledge Base & Intents
  • Direct integrations with other tools, Zapier, Make
  • 7-day free trial for paid plans

Cons

  • No built-in livechat or livechat integration
  • Minimal analytics

What is Voiceflow?

Voiceflow is a chatbot platform that allows you to create AI chatbots for websites and telephony, without writing any code.

Voiceflow home page

You can create an advanced Voiceflow AI chatbot using a drag-and-drop flow builder. Voiceflow features include:

  • Flow builder to create chatbot flows
  • Collect user information with variables
  • Built-in AI: Intents, Entities & Knowledge Base
  • Advanced website widget
  • Enterprise-ready

Using the Voiceflow Flow Builder

When you get started with creating your assistant, you can manage your chatbot from several tabs in the Voiceflow platform overview:

  • Workflows – The place for your chatbot flows
  • Knowledge base — Where you train the AI on your data (website & documents)
  • Interfaces – Overview of your website and telephony numbers
  • Publish – The version history of your chatbot
  • Transcripts – An overview of all the conversations people had with your assistant
  • Analytics – Analytics dashboard showing stats of your chatbot
  • Settings – Here you can control the settings of your chatbot

When you start with your Voiceflow chatbot, you can structure your flows into folders to keep a good overview of your chatbot.

To create your chatbot flows, you can simply drag and drop blocks into the canvas. Each flow in Voiceflow starts with a trigger or an Intent. For example, you have the Start trigger that starts every time someone starts talking with your chatbot:

Flow builder of Voiceflow

Creating your first chatbot flow is super easy with Voiceflow’s flow builder. During this Voiceflow review, I’ve noticed certain features that make it even easier.

For example, you can duplicate multiple chatbot elements by simply selecting them and doing Ctrl+C/Ctrl+V:

Copy and paste feature in Voiceflow

Or you can use keyboard shortcuts, such as ‘r’ that will bring you directly to testing your chatbot.

You can also test your chatbot directly from the Voiceflow interface. When you are doing this, the blocks in your Voiceflow chatbot flow automatically light up:

Screenshot of testing chatbot in Voiceflow, where the dialogs light up.

This is great, because it makes testing way easier. Now, you can see immediately what decisions your chatbot made and where you are in the chatbot flow.

Voiceflow is definitely among the easiest-to-use chatbot platforms on the market right now. By using the flow builder, you can set up your first chat automations in minutes!

Ease of use
How easy it is to build and change things once you're set up? On a scale of 1 to 5.
4.5
Setup difficulty
How much technical work it takes to get going.
Easy
Average setup time
How long until your first bot or AI agent is live.
5 hours
Set up with AI
Describe what you want in a chat, and an AI builds the bot or agent for you.
Test before going live
You can try the bot or agent yourself before customers see it.

Want to compare Voiceflow with 33 other chatbot platforms? Compare them here →

Voiceflow Chatbot elements

Voiceflow offers many chatbot elements that you can add to your chatbot flows.

These chatbot elements are divided into 5 categories:

  • Talk – Sending texts, images, videos, and galleries
  • Listen – Listening for input from users, such as clicking on buttons, getting email information or listening for intents
  • Logic – For adding conditions, setting variables, randomly assign people to paths (for A/B testing)
  • Dev – To create API calls, quering your knowledge base or execute code

There enough chatbot elements to create a good chatbot. And there are a few that I would like to point out that are especially useful:

Condition: This lets you use “if-then” statements in your chatbot flows. It creates personalized chatbot experiences for users.

Go to Block: With the Go To Block element, you can reference another block in your Voiceflow chatbot. Because of this, you don’t need to copy-and-paste content, which is great when you want to build a scalable chatbot. Additionally, Voiceflow also has Components, which are reusable chatbot flows that you can use at the end of a conversation. For example, at the end of every conversation you could ask “Is your question answered?”.

Code and Function Blocks: You can run code in your chatbot flows using the Code and Function Blocks. This adds great flexibility. With these blocks, the only limit is your imagination, because you can literally code anything you would like.

Contacts

In Voiceflow, you can’t see an overview of all the contacts that talked with your chatbot. But, you can see all the conversations in the Transcripts section:

Overview of chat transcripts of your Voiceflow assistant

For each conversation, you can see all the messages sent between the chatbot and that specific person. Unfortunately, it’s not possible to see the custom fields that are entered during that conversation, which is a bit of a drawback.

On the other hand, you can create unlimited variables in the Contents section in Voiceflow:

Collection of variables in Voiceflow

And then you can use these variables by collecting user information with the Capture element in Voiceflow.

Voiceflow AI features: Intents, AI Knowledge Base & AI Agents

Voiceflow has advanced AI features. They include Intents, Entities, and training the chatbot on a knowledge base.

Intents & Entities

You can understand the intent of the user by creating an Intent and adding training phrases (called Utterances):

Set up Intents in Voiceflow

Then, you can use these intents to guide users to specific flows in your chatbot:

Start chatbot flow in Voiceflow with an intent.

Likewise, you can also add entities in Voiceflow:

Entities in Voiceflow

These entities can be used to automatically grab specific data points from a conversation. And you can also use them to validate data provided by users, such as emails.

AI Knowledge Base

You can also train your chatbot on your own data using the Knowledge Base feature in Voiceflow. Here, you can train your chatbot on 4 types of data:

  • Plain text
  • Files (PDFs, Word documents or text files)
  • Website URLs
  • Or Zendesk Helpdesk articles

Knowledge base in Voiceflow

Once the knowledge base has been trained on the data, you can use it in your chatbot flows by using the KB search block:

Knowledge base search element in Voiceflow

You can also set specific settings for your knowledge base. These include the AI Model (GPT-4, Claude, Llama, Gemini or Deepseek), the temperature, the max tokens, and custom instructions.

Knowledge base settings in Voiceflow

You can also “bring” your own LLM model, which is great for enterprises. For example, if your company doesn’t want to use ChatGPT for privacy reasons, you can just add your own LLM model to Voiceflow and use that.

Aditionally, Voiceflow offers a LLM model fallback. This lets you automatically switch to a different LLM when there is an outage. This is a truely unique feature, and I haven’t seen this in any other chatbot platform yet:

LLM Model fallback feature in Voiceflow

AI Agents

Voiceflow also offers AI Agents. You can see them as digital workers that can understand instructions and take actions. AI Agents can:

  • Auto reply to questions (using knowledge from the knowledge base)
  • Execute tasks (like refunding an order)
  • And follow specific conversion paths

In Voiceflow, you give the agent instructions by adding a prompt. Then, you can also give it functions (to do tasks), paths (to follow a conversation paths) and access to the knowledge base (to answer questions):

AI Agent in Voiceflow

So the Voiceflow AI features are definitely a big plus!

Build an AI agent
You can build an AI agent that replies on its own.
Train the AI on your content
The AI learns from your website, documents or files.
AI rules
Tell the AI what it may and may not do, and which steps to follow. Also called guidance, guardrails or procedures.
Let the AI perform actions
The AI can do things in other tools, like book a meeting or update your CRM.
Connect the AI to MCP servers
The AI agent can use any tool that has an MCP server, without a custom setup per tool.

Live Chat

Voiceflow lacks a built-in live chat or a direct livechat integration. This is a drawback, as you can’t transfer the chat from your bot to a human.

They have the code for a live chat integration. However, that’s not a feasible option for most non-technical people.

Hand over to a human
Your team can take over a conversation from the bot or AI, in an inbox inside the platform.
AI copilot
AI helps your team inside the inbox after a handover: it summarises the chat, tells you the customer's mood, and suggests replies.
Auto-assignment rules
Conversations go to the right teammate automatically.
SLAs
Set response-time targets and get alerted when a conversation is about to miss them.
Connects to an external help desk
Hands conversations over to helpdesk platforms like Zendesk, Freshdesk, Intercom and similar.
Contact profiles
One profile per person with their details and chat history.
Custom fields
Add your own fields to a profile, like order number or budget.
Merge contacts across channels
The same person on WhatsApp and Instagram becomes one profile.

Channels

With Voiceflow, you can create chatbots for websites and Voice (telephony).

If you want to use Voice, you can register the number via Twilio or Vonage.

Additionally, you can also connect Voiceflow to any channel using their Dialog API. But of course, you need to code to set this up.

Website
Can you publish your chatbot on your website?
WhatsApp
Can you publish your chatbot on WhatsApp?
Facebook
Can you publish your chatbot on Facebook?
Instagram
Can you publish your chatbot on Instagram?
Telegram
Can you publish your chatbot on Telegram?
SMS
Can you publish your chatbot on SMS?
Email
Can you publish your chatbot on email?
Slack
Can you publish your chatbot on Slack?
Voice
An AI agent can answer or make phone calls.
WeChat
Can you publish your chatbot on WeChat?

Marketing

With Voiceflow, you can add a website widget to your website. You can customize this widget with your Assistant name, description, colours and icon:

Website widget appereance settings in Voiceflow

The widget has three ways of showing on your website:

  • Widget — Traditional chat widget in the bottom-right corner
  • Popover — Full screen chat experience that pops-up
  • Embed — Integrate the chat interface in your website page

Voiceflow's website widget popover

Additionally, the website widget also supports voice. So the users if your website can talk with your chatbot if they want.

Moreover, it’s possible to send proactive message with this widget, but you need to code for this.

Broadcasts
Send one message to many contacts at once.
Sequences
Send a series of messages over time.
Proactive website messages
Send a visitor a message based on what they do, like 90 seconds on the pricing page.
Comment to DM on Facebook
Send a DM to someone who comments on your Facebook post.
Click-to-message Facebook ads
Run Facebook ads that open a chat with your bot.
Facebook Ref URL
A link that opens Messenger and starts a specific flow.
Comment to DM on Instagram
Send a DM to someone who comments on your Instagram post or reel.
Follow to DM on Instagram
Send a DM to someone who follows you on Instagram.
Story mention reply on Instagram
Reply in DM when someone mentions you in their story.
WhatsApp message templates
Send approved WhatsApp templates, for broadcasts or for follow-ups outside the 24-hour window.

Voiceflow Integrations

Voiceflow makes it easy to connect your chatbot with the tools you already use.

To start, it offers direct integrations with popular platforms like:

  • Airtable and Google Sheets for storing and retrieving data
  • Zapier and Make for automating workflows across thousands of apps
  • CRMs like Salesforce and Hubspot to keep your contacts in sync

You can add these integrations directly in the flow builder using the Tools element:

Connect with other tools via Integrations in Voiceflow

Voiceflow also has a growing library of Community Apps. These are third-party add-ons created by other users to extend what Voiceflow can do. For example:

  • Flowbridge lets you connect Voiceflow to Facebook Messenger, Instagram and WhatsApp
  • Voiceglow helps you fully customize the look and feel of your chat widget

For developers or more technical users, Voiceflow supports powerful customization.

You can use the API block to send or receive data from any app with an API:

API block in Voiceflow

And you can create reusable Functions (code snippets) to handle advanced logic, like automatically sending user emails to your CRM:

Use reusable code blocks (Functions) in Voiceflow

And if you don’t want to code everything from scratch, Voiceflow has a Function Library filled with pre-built functions and integrations. These let you quickly connect to services like HubSpot, Intercom, Make, Shopify, and Airtable without starting from zero:

Function library in Voiceflow

Bottom-line: Whether you’re a no-code user or a full-stack developer, Voiceflow gives you flexible integration options. Right out of the box and through its active community.

Direct integrations
How many built-in connections to other tools does it have?
1-10
Zapier
Direct integration with Zapier, one of the largest integration platforms in the world.
Make
Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
API Calls
Send data to or get data from another tool's API, for example inside a flow.

Voiceflow Pricing

Voiceflow has a free plan and paid plans starting at $60/month.

Voiceflow’s free plan comes with 50 knowledge base sources per agent, 2 agents and up to 100 monthly AI tokens. This plan lets you test out the platform, but it’s not enough to use it long-term.

For that, you can go with Voiceflow’s Pro plan ($60/month). This plan has 3k knowledge base sources per agent, up to 20 agents and up to 10k monthly AI tokens per month.

For 10K knowledge base sources, unlimited agents and 30k monthly AI tokens you can go for the Business plan which costs $150/month.

Both the Pro and Business plan offer a 7-day free trial:

Voiceflow Pricing

Starting price
The lowest price you can start with per month, including seat minimums (in US dollars).
$60 per month
Free plan
Does the chatbot platform provide a free plan?
Free trial
Does the chatbot platform provide a free trial?

Analytics

Voiceflow has an Analytics dashboard. It shows general information, such as the number of interactions, total call minutes, tokens usage and intents usage:

Analytics dashboard in Voiceflow

These analytics give you some insight on your chatbot. But, they don’t let you improve specific flows or answers.

Dashboard
An overview of conversations and contacts.
Ask AI about your data
Ask questions about your analytics in a chat and get the answer from an AI.
Flow analytics
See how people move through each flow and where they drop off.
AI Resolution rate
How many conversations the chatbot resolved on its own, and how often it had to fall back or hand over.
Knowledge gaps
Shows questions the AI couldn't answer, so you know what to add to its knowledge. Also called suggestions.
Conversion tracking
Tracks sales, bookings or sign-ups that come from conversations.
Team performance
Response times and workload per teammate.
Custom reports
Build your own reports or dashboards.

Is Voiceflow worth it?

So, should you use Voiceflow to create your chatbots?

Yes, you should.

Voiceflow is perfect for any business looking to add an AI chatbot to their website or phone number. It offers the flexibility of creating custom chatbot flows, as well as doing it using the power of AI.

With Voiceflow, you can set up your chatbot flows within minutes, and can train the chatbot on your data (such as your website or documents). This is great for anyone looking to create lead generation or customer support chatbots.

Voiceflow has a free plan for testing the platform, and the first paid plan starting at $60/month.

Bonus: Click the button below to get 1,000 extra free credits added to your Voiceflow account 👇

Go to Voiceflow

When considering Voiceflow as your chatbot platform, you should also take these drawbacks into account:

  • No built-in livechat or livechat integration
  • Minimal analytics to improve your chatbot

Voiceflow Alternatives

Here are the best Voiceflow Alternatives:

  • Botpress, if you’re looking for a chatbot platform with more AI Features. In fact, here’s a detailed Botpress vs Voiceflow comparison.
  • Manychat, if you’re looking for a chatbot platform that directly connects with Instagram, Facebook and WhatsApp.
  • UChat, if you’re looking for an omnichannel chatbot platform.

Frequently Asked Questions

Is Voiceflow free or paid?

The answer to the common question “is Voiceflow free” is – yes and no.

Voiceflow has a free plan that comes with 50 knowledge base sources per agent, 2 agents and up to 100 monthly AI tokens.

If you want more features, you need to go with one of their paid plans, that start at $60/month.

What are pricing plans of Voiceflow?

There are 4 Voiceflow pricing plans:

  • Starter (Free Plan): It comes with 50 knowledge base sources per agent, 2 agents and up to 100 monthly AI tokens.
  • Pro ($60/month): This plan comes with 3k knowledge base sources, up to 20 agents and 10k monthly AI tokens.
  • Business ($150/month): It comes with 10K knowledge base sources, unlimited agents and 30k monthly AI tokens
  • Enterprise (Custom-priced): This plan comes with unlimited features of Voiceflow.

Is Voiceflow Open Source?

No, Voiceflow is not open-source. They only open-sourced the chat widget you can put on your website. If you want to get the code of that, you can follow this link.

What is Voiceflow used for?

Voiceflow is used to build and scale AI agents for websites and telephony. You can use the platform to train an AI agent on your own data and create your own custom chat workflows.

What is Voiceflow pricing?

Voiceflow pricing and cost depend on how many features you want. It offers a free plan that comes with 50 knowledge base sources per agent, 2 agents and up to 100 monthly AI tokens.

If you want more features, you can go with one of the paid plans of Voiceflow, which start at $60/month.

Joren Wouters

I’m Joren Wouters, founder of Chatimize. With 6+ years of experience with chatbots, I have been featured by the world’s biggest chatbot platforms, including Manychat, Chatfuel, Botpress and Chatbot.com (to name a few).

I am also one of the 30 people on the planet, that can call himself a “Manychat Educator”. This has led me to work with almost any type of business, from small to large.

I’m here to help you create powerful chat funnels that generate leads, boost your revenue, and cut down on costs.

Comments (4)

  1. Tahsim - Voiceflow

    Great piece! We also just added delays to toggle on your Chatbot experiences and solved all the loading errors you faced, sorry about that 🙂

    Templates are absolutely available! You can find them here.

    1. Joren Wouters

      Thank you, Tahsim! I’ve added the templates to my review 🙂

  2. Daian Gan

    Great article as usual. I created an open source Twilio integration for VoiceFlow a few months ago and I have been working with their API/SDK quite a lot for multiple projects, specially for Tenios IVR.
    Their strength is in the API for sure, it is more a dev focused platform as you mentioned.

    https://github.com/daiangan/voiceflow-twilio-ivr

    1. Joren Wouters

      Thank you for sharing, Daian!

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