Botpress Review 2024: Features, Pros and Cons, Pricing


By Joren Wouters Updated on

Botpress has gained immense popularity over the last few months for creating chatbots on multiple channels.

So in this Botpress review, I cover all the features of Botpress, the pros and cons, pricing, and more. After reading this review, you will exactly know when Botpress is the right fit for you.

Let’s dive in!

Our Verdict

Our Verdict

Botpress is a great platform for building fully customizable customer support chatbots on many channels.

It has a flow builder and built-in AI, giving you the freedom to create custom flows and leverage the power of AI in your chatbot. You can train your chatbot on custom data (such as your website and documents), automatically translate messages, summarize conversations, and more.

With Botpress, you get started for free and the platform’s price increases with your usage (pay-as-you-go).


  • Flow Builder
  • Unlimited variables
  • Built-in AI: Intents, Entities, Knowledge Base & Agents
  • Publish your chatbot on 10 channels
  • Website widget in own branding
  • Integrations with Zendesk & Zapier


  • High learning curve for the flow builder
  • Publishing on Facebook, Instagram and WhatsApp is technical
  • Limited marketing possibilities
  • Minimal analytics
Go to Botpress
Plans cost
$1 to $495
Introductory offer
Free plan up to 2,000 messages per month
Standout features
Flow Builder, Built-in AI, Many channels

What is BotPress?

Botpress is a chatbot platform to create, manage and publish chatbots. With Botpress you can create chatbots and launch these on multiple channels, such as your website, Facebook and WhatsApp. Key features of Botpress include:

  • Flow builder to create chat automations
  • Built-in Artificial Intelligence, powered by ChatGPT
  • Publish your chatbot on multiple channels, including your website, Facebook, Instagram, WhatsApp, Telegram, Slack and more

Using the Botpress Flow Builder

When you are creating your chat automations, Botpress has a flow builder:

A screenshot of the Botpress flow builder

In the flow builder, you have multiple sections:

  1. Files (left): This is where you see an overview of your folders, chatbot flows, knowledge bases and tables.
  2. Flow builder (middle): This is where you create the flows of your chatbot
  3. Emulator (right-bottom): This is where you can test your chatbot flows
  4. Event debugger (center-bottom): When testing your chatbot, the debugger will give information on the choices that Botpress makes

Each flow in Botpress consists of nodes. A node in Botpress can consist of one or multiple cards. A card is a chatbot element, such as a text message, asking a question, or executing code.

Adding nodes and cards to your chatbot flows is super easy, you can just click and drag them in the flow builder.

Moreover, if you want to test your chat flows, you can immediately start talking to your chatbot in the down-right corner:

Screenshot of testing flows in Botpress

When you are testing, the cards in the flow builder light up, so you can easily see where you are in the process of testing.

And what is also great, is that you can use the Event Debugger to analyze what decisions the chatbot took in your chat flows. By having these features, Botpress makes it extremely easy to test your chat flows and improve them.

That being said, the Botpress flow builder has a somewhat high learning curve.

On the one hand, you can get started quickly using simple elements such as Text Messages, Images and Capture Information.

On the other hand, adding expressions (for “if-then logic”), setting variables and starting other flows can feel a bit more technical. Botpress knows this and this is why they often added AI features to their own platform.

For example, if you want to add an expression, you can just describe what expression you want and hit Enter. Then, Botpress gives you the technical expression you need in your flow:

Example of an auto-generated expression in Botpress

This is just a simple example with expressions, but Botpress can even create complete code blocks for you.

So overall: the interface of Botpress is easy to use, but it can take some time to get used to and understand how everything works. Once you get the hang of that, it works like a charm!

  • Visual Flow Builder
    Create chatbot dialogs with a visual flow builder.
  • Test chatbot
    Is it possible to test the chatbot before putting your new flows or changes live?
  • Interface easy to use?
    Is the chatbot platform easy-to-use?
  • Easy to setup a chatbot?
    Is it easy to set up your chatbot with this chatbot platform?

Chatbot elements

Botpress provides many elements to create a chatbot. They almost have all the elements I have on my criteria list. Among these, there are three cards I think are exceptionally useful.

Expression: With an expression you can use logic in your chatbot flows. By using this, you can personalize conversations and tailor each conversation to an individual person. This improves the user experience of your chatbot by tenfold.

Start flow: This card is crucial for scalability (and if you want to build large chatbots). With the Start flow element, you can start another flow in your Botpress bot. Because of this, you don’t need to copy and paste duplicate content, but can reference other flows.

Execute code: This element is a game-changer for flexibility. By using this card, you can create custom functions using Javascript. It can be as simple as setting a variable, or as “hard” as making an API call. Needless to say: you are completely flexible in what you want to create.

  • Delays
    Use delays between messages in your chatbot
  • Images
    Can you send images via your chatbot?
  • Video
    Can you send video via your chatbot?
  • Audio
    Can you send audio via your chatbot?
  • Attachments
    Can you send attachments via your chatbot?
  • Gallery (Horizontal list)
    Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
  • Vertical list
    Show a vertical list of items inside your chatbot
  • Emojis
    Can you use emojis inside your chatbot?
  • Persistent Menu
    Can you add a persistent menu to your chatbot?
  • Quick Replies
    Can you add quick replies to your chatbot where users can click on?
  • Buttons
    Can you add buttons to your chatbot where users can click on?
  • Free text input
    Can chatbot users freely type text to your chatbot whenever they want to?
  • Location sharing
    Can users share their location inside the chatbot?
  • Email validation
    When a chatbot user gives their email, can the platform validate it's a correct email address?
  • Phone number validation
    When a chatbot user gives their phone number, can the platform validate it's a correct phone number?
  • Date validation
    When a chatbot user gives a date, can the platform validate it's a correct date?


In Botpress, you can see an overview of all the conversations of your chatbot:

Conversation history in Botpress

This gives you some insights into how people are talking with your chatbot and where you can improve. However, it is not possible to see the variables of the users who talked with your chatbot (such as their name, email address, etc).

This is a drawback because it is possible to ask questions in Botpress and store the answers in custom fields (called Variables in Botpress). You can also use these variables in your chatbot flows and automations.

  • Custom fields
    Store information from your chatbot users inside fields. For example, you can ask for someone's email and store it inside the "email" custom field.
  • Tags
    Add tags to users in your chatbot flows to organize and categorize contacts.
  • User segments
    Can you create user segments based on custom fields and tags?


In Botpress, each flow is started by a user message or by a custom trigger (such as clicking on a webchat).

This means you cannot send broadcasts or sequences to users.

On the other hand, it’s super easy to create chatbots in multiple languages. Botpress has a built-in Translator Agent that automatically detects the user’s language and translates the chatbot messages to that language:

Translator agent in Botpress you can use to auto-translate messages

By using this agent, you don’t have to translate anything yourself and have a chatbot in unlimited languages!

  • Broadcasts
    Send a message to all or a part of your chatbot users at a specific date and time
  • Sequences
    Send messages on a pre-defined schedule with a certain time interval between those messages
  • Conditions
    Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
  • Multiple languages
    Is it possible to create a chatbot in multiple languages?
  • Easy to translate
    Can you translate text to other languages without using a third-party platform and without creating duplicate flows?

BotPress AI & NLP

This is where Botpress sets itself apart from the competition. Botpress has extremely advanced AI capabilities.

In Botpress, you have multiple AI agents that you can enable for each bot:

  • Knowledge Agent
  • Personality Agent
  • Summary Agent
  • Translator Agent (I already described this one above, you can use it to automatically translate each message sent to a user)

Knowledge Agent

With a Knowledge Agent, you can upload knowledge base sources (such as website URLs, documents and Web Search). Then, Botpress trains itself on these sources and can automatically answer questions about them:

Add custom knowledge bases to your Botpress bot.

You can just upload the URL of your website FAQ and Botpress can immediately answer all the questions that are on that page, which is absolutely incredible!

Personality Agent

Using the Personality Agent, you can give Botpress instructions on what the personality of the bot should be. Then, Botpress will automatically rewrite every message that is sent to a user so that it matches the described personality:

Personality agent settings in Botpress

Summary Agent

With the Summary agent, you can automatically summarize a complete conversation. This is great when you are handing over the conversation to an agent, so that person knows immediately what the conversation is about:

Summary agent settings in Botpress

Intents & Entities

Aside from the agents, you can also create Intents in Botpress to understand the intent of the user based on training phrases you provide:

Example of an intent in Botpress

Additionally, Botpress has lots of built-in entities and you can create your own entities to capture specific information from a sentence:

Example of an entity in Botpress

AI Task & AI Generate & AI Transition

Lastly, Botpress has also created AI cards that you can use in your chatbot flows. They offer three types of AI Cards:

  • AI Task: this card generates content and automates tasks
  • AI Generate: this card generates text based on a prompt
  • AI Transition: this card classifies text into predefined categories. You can use it to capture the intent of a phrase, without having to give training phrases to Botpress.

Again, really incredible AI features built-in Botpress, I haven’t seen such advanced capabilities with any other chat platform yet!

  • Keywords
    Trigger chatbot flow based on certain words or phrases a user says to the chatbot.
  • Intents
    Trigger a chatbot flow by understanding the intent of the user.
  • Entities
    Capture specific information from sentences. For example, if a user says "veggie pizza", the chatbot can understand it's not a regular pizza, but a veggie pizza.
  • Dialogflow integration
    Does the chatbot platform provide a direct integration with Google's AI Platform?


With Botpress you can create a chatbot and publish it on multiple channels:

  • Your website
  • Facebook Messenger
  • Instagram
  • WhatsApp
  • Telegram
  • SMS (using Twilio)
  • Slack
  • Viber
  • Line
  • Microsoft Teams

To publish your chatbot on Facebook, Instagram or WhatsApp you need a Meta Developer App. I think this is a disadvantage, because this is a technical process. Also, each Meta Developer App needs to get manually approved by Meta.

  • Website
    Can you publish your chatbot on your website?
  • Facebook
    Can you publish your chatbot on Facebook?
  • Instagram
    Can you publish your chatbot on Instagram?
  • Whatsapp
    Can you publish your chatbot on WhatsApp?
  • Telegram
    Can you publish your chatbot on Telegram?
  • SMS
    Can you publish your chatbot on SMS?
  • Slack
    Can you publish your chatbot on Slack?
  • Skype
    Can you publish your chatbot on Skype?
  • Email
    Can you publish your chatbot on email?


Botpress has a direct integration with Zendesk that allows you to hand over the conversation to a live chat agent or create a Zendesk ticket.

Furthermore, Botpress has direct connections with:

  • Zapier
  • Linear
  • Intercom
  • Gmail
  • Sunshine Conversations

As said before, you can use the Execute Code block to send or get data from other applications by creating your own API calls.

  • Livechat
    Direct integration with live chat, either via a built-in live chat functionality or a third-party live chat platform.
  • Zapier
    Direct integration with Zapier, one of the largest integration platforms in the world.
  • Make (formerly Integromat)
    Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
  • Google Sheets
    Direct integration with Google Sheets, to store or retrieve data from sheets.
  • Webhooks
    Can you call an API inside your chatbot flow to send or get data from other applications?


With Botpress, you can add a native widget to your website:

Native website widget of Botpress, that you can adjust to your own branding

You can fully customize the look of this widget by using CSS (styling programming language for websites) and can even pro-actively send messages using Javascript. A little downside of this is that you need to know how to code in these languages.

Moreover, you can also send WhatsApp Message Templates using Botpress, but you have to code these as well.

  • Facebook website widget
    Embed your chatbot as a Facebook Widget on your website.
  • Native website widget
    Embed your chatbot as a native widget (your own branding & colors) on your website.
  • Landing pages
    Can you create a simple landing page to drive users to your chatbot?
  • Facebook Ads
    Start a conversation with your chatbot when someone clicks on a Facebook Ad
  • One-Time Notification
    Send one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
  • Facebook comments auto-reply
    Automatically reply with your chatbot to users who comment on your Facebook Posts
  • Button creator
    Add a button to your website to drive users to your chatbot
  • Custom URLs for your chatbot
    Generate a simple URL that can be shared anywhere to send users to your chatbot

Botpress Pricing

Botpress has a free plan of up to 2,000 messages per month and you can customize paid plans (already starting at $1 per month).

Free plan

With the Botpress Free plan, you get:

  • 5 bots
  • 2,000 messages per month
  • 3 collaborators
  • 5,000 table rows
  • 100MB vector database storage (for knowledge bases)
  • $5 AI Credit

Customized paid plan

If you want more than the features on the free plan, you can customize your own paid plan. Botpress paid plans use pas-as-you-go pricing.

You can simply increase the limits that are relevant to you. For example:

  • Adding a bot costs $1 per month
  • Adding 5,000 messages per month is $10
  • 1GB of vector DB storage is $10 per month
  • “Always Alive” (ensures quicker delivery of messages) costs $5 per month
  • Adding 100,000 Table rows is $25 per month
  • And adding 1 collaborator is $25 per month

Screenshot of pay-as-you-go pricing of Botpress

Team plan

Lastly, Botpress also provides a Team plan. This is perfect if you go above $495 on the pay-as-you-go plan, because it gives you a huge discount.

The team plan comes with:

  • 20 bots
  • 250,000 messages per month
  • 5 collaborators
  • 1 million Table rows
  • 2GB Vector Database Storage
  • Live Chat support

Pricing plans of Botpress

  • Free trial
    Does the chatbot platform provide a free trial?
  • Free plan
    Does the chatbot platform provide a free plan?
  • Price per month
    What is the lowest price per month for creating a chatbot on this platform?
  • Monthly pricing available?
    Is it possible to pay monthly?
  • Money back guarantee
    Is there a money-back guarantee in case you are not satisfied with the platform?


The analytics of Botpress are pretty basic. Botpress provides a simple dashboard with the number of users (new and returning), the number of sessions and the number of messages:

Analytics dashboard of Botpress

These analytics give some insights on how much traffic is coming through your chatbot, but I think it is not enough to improve your chatbot flows or the answers of your chatbot.

  • Dashboard
    Dashboard that provides general analytics of your chatbot.
  • User input
    Get the input from users that your chatbot didn't understand.
  • Sent messages
    The number of messages that were sent by your chatbot.
  • Open rate
    The percentage of chatbot users that opened a message inside your chatbot.
  • Click rate
    The percentage of chatbot users that click on a button inside your chatbot.
  • Conversion rate
    The percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
  • Fall back rate
    The percentage of interactions where the chatbot did not know an answer to a question.
  • Custom dashboards/reports
    Can you create your own dashboard or reports?


Unfortunately, Botpress doesn’t provide any direct eCommerce integrations.

  • Payments
    Collect payments inside your chatbot
  • Shopify
    Direct integration with Shopify to get products, order information and cart data.
  • WooCommerce
    Direct integration with WooCommerce to get products, order information and cart data.
  • Buy directly within the chatbot
    Ability for chatbot users to buy products or services directly from a chatbot
  • Cart abandonment
    Trigger messages in the chatbot when a user abandons their cart on a website or inside the chatbot

Templates & Cloning

Botpress does not provide any templates that you can use to get started with building your chatbot.

But luckily, you can easily export and import chatbot templates and share these with others.

Also, you can just duplicate your chatbot flows and chatbot elements, so you can easily reuse them.

  • Templates
    How many pre-built templates does the chatbot platform provide?
  • Make template
    Can you make templates yourself?
  • Share template
    Can you share self-created templates with others?
  • Duplicate chatbot flows
    Is it possible to duplicate chatbot flows, so you can easily reuse them?
  • Duplicate chatbot elements
    Is it possible to duplicate chatbot elements, so you can easily reuse them?


Botpress doesn’t provide any optimization in their platform, such as A/B testing.

  • A/B Testing
    Can you optimize your chatbot flows by performing A/B tests?


Botpress provides extensive documentation on how you can use their platform.

Also, they have a lot of YouTube videos that can help you to get started with their platform.

For support, they rely partly on their active Discord community and customer support via Email.

  • Tutorials
    Does the chatbot platform provide tutorials on how to use its platform?
  • Documentation
    Does the chatbot platform provide documentation on how to use its platform?
  • Customer support
    Does the chatbot platform provide customer support?


So, would I recommend using Botpress to build your chatbots?

Yes, I would. Especially if you are looking for a support chatbot for your website.

Botpress has an easy-to-use flow builder, pretty advanced testing capabilities, many chatbot elements, you can ask questions to users and store the answers in attributes, automatically translate messages, have extremely advanced AI capabilities, publish your chatbot on 10 channels and easily integrate with other applications using Zapier.

Go to Botpress

There are only a few drawbacks of Botpress:

  • It can take some time before you fully understand the flow builder
  • Publishing on Facebook, Instagram and WhatsApp is technical
  • Analytics are pretty basic
  • Limited marketing possibilities

Frequently Asked Questions

Is Botpress free?

Yes, Botpress has a free plan for up to 2,000 messages/month. If you need more messages, you can customize one of their paid plans to your needs (pas-as-you-go pricing).

Is Botpress open source?

Yes, Botpress is open source. Botpress has two versions: Botpress Cloud and Botpress V12. Botpress V12 is an open-source platform that you can self-host on your server. Botpress Cloud runs on the Botpress website and is not open source.

Is Botpress self-hosted?

You can host Botpress V12 on your own server, it’s open-source software.

Comments (4)

  1. Marc Mercier

    Thanks for writing about Botpress. I just want to mention that we do support Whatsapp and Telegram. I also want to add that we are a dev tool, so while some integrations or functionalities seem to be missing, someone can still create all of them. For example, templates and cloning can be done by using a git workflow. Don’t hesitate to reach out with any questions at Happy chatbot building!

    1. Joren Wouters

      Thanks Marc! I will also add WhatsApp and Telegram to the channels 🙂

  2. Jean Francois Martin

    Thanks for this article. Please find here the list of all Botpress features and specifications for future reference:

    Warm regards,
    JF Martin – Head of Product @ Botpress

    1. Joren Wouters

      Thank you for sharing!

Leave a Reply