Auto DM Anyone Who Comments on Your Instagram Post (Free)

In this tutorial, I will show you how you can automatically send someone a DM to anyone who comments on your Instagram post.

Basically, we will create our own Instagram Comment Bot.

I will explain how to:

• Create an Instagram Chat Funnel that generates more leads from Instagram, on auto pilot
• Boost the engagement of your Instagram account
• And how you can set up the automated funnel yourself

And I will even give you a FREE template, so you can just copy-and-paste-it, and don’t have to manually build it yourself.

Let’s dive in!

What is Instagram Comment to DM Automation?

Instagram Comment to DM Automation allows you to send a DM to anyone who comments on an Instagram post.

It’s a great way to boost engagement, turn followers into leads, and get customers.

The best part?

You can send more than one message with your Instagram comment automation. You can actually create a complete Instagram Chat funnel.

Here’s why that’s way better than using traditional “landing pages” 👇

Why automatically reply to Instagram Comments?

Many Instagram accounts already have a lead generation funnel.

But they miss out on thousands of leads for one key reason. They’re using a landing page, instead of an Instagram Chat Funnel.

Here’s why that matters:

A typical Instagram lead funnel looks like this:

1. You promote your lead magnet in a post and tell people to visit the link in bio. That’s your Instagram traffic.
2. When they click the link, they go to your landing page.
3. Eventually, a small percentage will sign up for your lead magnet.

Sounds familiar, right?

Here’s the problem: when we send people to the the link in bio, we lose about 80% of our Instagram traffic. Because most people are way too lazy to go the the link.

And of the ones who do, only 5% converts – meaning only 5% give their names and email to sign up:

So, if you start with 1,000 Instagram followers, only 200 will reach your landing page. And from those 200, only 10 will sign up:

And this funnel also hurts your Instagram reach and engagement.

Because you send people away from the Instagram platform, which hurts your position in the Instagram algorithm.

Instagram wants users to say on the platform, so it can show them ads and make money. So if you keep users on Instagram, you’ll improve your ranking in the algorithm.

And that’s exactly what we achieve with an Instagram Chat Funnel.

Instagram DM Comment Strategy

Instead of directing people to your link in bio, we use Instagram’s comment automation feature. So you should ask followers to comment on your post with a specific word.

For example, if you offering a free checklist, you ask followers to comment “CHECKLIST”. Once they do, we automatically reply to that comment and start an Instagram DM Conversation:

Here’s the key difference: instead of sending people to a landing page, you start a direct conversation.

In the DMs, you can ask for their first name and email, and then deliver the lead magnet:

And by doing this, you can 10X your results.

Because instead of losing 80% of your traffic, you keep 100% of it.

From our experience with Instagram Chat Funnels, at least 50% of users will sign up for your lead magnet after entering the funnel:

So if you start with 1,000 Instagram followers, you’ll end up with 500 leads. Compare that to the 10 leads you get from a traditional landing page funnel!

Not only does this strategy boost lead generation, it also improves engagement.

Because with this new funnel, you get more engagement touchpoints:

1. Every comment on your post counts as an engagement point
2. Then you auto reply to that comment, which is another touchpoint
3. Then, you have an automated conversation, which counts as multiple touchpoints as well

Each interaction shows Instagram that people like your content. This boosts your position in the algorithm, increases your reach, and drives more engagement.

Now that you know why an Instagram Chat Funnel is so powerful, let’s build one.

To create it, we’ll use Manychat.

How to Set Up Comment to DM on Instagram

Automatically sending a DM when somebody comments on your Instagram post is really simple.

Today, we’ll create a Lead Funnel to give away a free guide. In exchange, we’ll ask for the user’s first name and email address.

Here’s how you can do it in 3 simple steps:

1. Create a Free Manychat account and connect it to Instagram
2. Add Auto Reply to Comments Trigger in Manychat
3. Create your Instagram DM Automation

Step 1: Create a Free Manychat account and connect it to Instagram

Manychat is one of the best chat automations platforms for Instagram. I’ve been using for my own clients and the reason that we use them is because:

1. Easy to use, even if you have no experience with chat automation, you can get started right away.
2. Meta-approved, so you can use them without the risk of getting banned.
3. Cheap, they offer a free plan, and the Pro plan starts at only $15/month.

So you can just click on the button below to create your Manychat account (and get my 100% discount code):

Create Free Manychat Account

Click on Get started free in the right upper corner:

And select Instagram and log in with your Instagram account:

I have another tutorial that explains each step for connecting your Instagram account to Manychat. I recommend reviewing it to ensure the connection is correct:

How To Connect Instagram Account to Manychat

Step 2: Add Auto Reply to Comments Trigger in Manychat

Once you have connected your Instagram account, go to Automation and click on New Automation:

First, add a trigger to your automation. The trigger is the event that starts your Manychat automation. Here, it will be when someone comments on one of your Instagram posts.

Click on New Trigger:

And then select Instagram and choose for User comments on your Post or Reel:

Next, we should decide which posts to reply to. You have three options:

1. A specific post or reel
2. All posts or reels
3. The next post or reel

In general, I recommend going with all posts or reels. Then, you can create one automation that works across all posts:

Next, you should choose the words you want to reply to. You can reply to any words or specific words.

Let’s say, you are a Fitness influencer and we are giving a free guide on building more muscle.

Then we can ask our Instagram followers to Comment “GUIDE” on our post.

Once they do, that will start the Instagram DM Conversation.

So we will add GUIDE here, and also add some misspellings:

Then, we set up our Public Reply. This is reply comment in the Comment section of your Instagram post.

Here, you want to:

1. Build excitement for what they will get (e.g. an ebook)
2. Tell them to go to the Instagram DM

So we will add three variations and click on Create:

• Can’t wait for you to grow more muscle, please check your DMs!
• Let’s build more muscle together, just sent you a DM!
• Let’s get started with this! Please check your DMs (can be in message requests)

With multiple variations, Manychat will randomly pick one of them for each comment, so it doesn’t look spammy.

Step 3: Create your Instagram DM Automation

Now that the Instagram Comment trigger is set up, we can create the first message in our Instagram DM Automation.

In this message, you should confirm the user’s interest. For example:

Are you ready to gain more muscle and take your body to the next level?

Just click the button below and I’ll send over my free guide “8 Simple Exercises To Gain More Muscle” 💪

P.S. Ensure this message has “Send as Comment Reply” at the top, otherwise the automation won’t work.

Then, add a quick reply to this message. A quick reply is a button that users can click. When they click, we automatically send them the next message.

So, add a quick reply labeled with:

✅ YES, send it over!

And connect it to the next message:

In the next message, emphasize it only takes a few steps to get access. And add a 3-second delay to make it more conversational:

Next, we want to collect information from the user. Since we’re giving away something in exchange for their info, we’ll start with asking their name.

To collect information from the user, we need the Data Collection element.

By using this element, we can ask a question and store their answer in a Manychat field. And then we can use that data in our Manychat automations:

Then, ask for the first name of the user.

Ensure that the Reply Type is First Name and the Data Collection expires in 23 hours:

Next, scroll down and delete the Skip button text, so users can’t skip this question:

Then, connect this message to a new message block. Once they give their first name, we can directly send them another message:

In this message, we greet them with their first name:

Then, we will ask for their email address. Just add another Data Collection element and ask for their first name.

Here, set the Reply Type to Email, so Manychat will verify if the entered text is a valid email:

If not, it will send a retry message (that you can see if you scroll down):

Again, delete the Skip button text, so people cannot skip this question!

After they gave their email, we send them the link to your free guide:

You’re all set, {{first_name}}!

Can’t wait for you to row your muscle using my 8 simple exercises 💪

Just click the button below to get instant access 👇

Here, add a button with “💪 Access My Guide!” that links to the guide:

And that’s it, by now you should have an automation that looks like this:

The final step is to click Set live in the top-right corner, and you’re all set!

Your Free “Auto Reply to Instagram Comments” Template

Start turning your Instagram followers into leads today!