Manychat vs Chatfuel: Which platform is better in 2024?


By Joren Wouters Updated on

When you looking to create a chatbot on Facebook, Instagram or WhatsApp, Manychat and Chatfuel are two popular chatbot platforms to choose from.

You can use them both for creating chatbots and required zero coding experience, which means anyone can build a chatbot with them.

But which platform should you use? What are the differences? And which platform is better?

Find it out in this in-depth Manychat vs. Chatfuel comparison!

P.S. I’ve personally used both platforms for more than 4 years, so I all know ins and outs of each platform. And this comparison is backed up by two in-depth reviews of Manychat and Chatfuel.

Chatfuel vs Manychat: Our Verdict

Overall, I think Manychat is better than Chatfuel, because it has better features.

Go to Manychat

Here’s the short version:

  • Manychat‘s interface is easier to use, has a better live chat, is available on more channels and has better analytics for conversion tracking
  • Chatfuel has better analytics for unanswered questions and better customer support

To make your decision easier, here’s an overview of the key features per chatbot platform:

Ease of use Easy-to-use Flow Builder with drag and drop Easy-to-use Flow Builder, but can be slow at times
Chatbot features Great for collecting user input, conditional branching and scalability Great for collecting user input, conditional branching and scalability
Contacts Unlimited custom fields & tags, create your own segments Unlimited custom fields & tags, create your own segments
AI & NLP Keyword-recognition, AI Intents, AI Steps, AI Flow Builder Assistant & AI Text Improver Keyword-recognition and advanced integration with ChatGPT
Available channels Facebook, Instagram, WhatsApp, Telegram, SMS and Email Facebook, Instagram, WhatsApp
Growth Tools Auto Reply to Facebook/Instagram Comments, WhatsApp Message Templates & More
Auto Reply to Facebook/Instagram Comments, WhatsApp Message Templates & More
Live chat Advanced live chat with team member groups and auto-assignment rules Basic live chat
Analytics Flow builder analytics & conversion event tracking Flow builder analytics and unanswered questions
Pricing Free plan up to 1000 contacts, Pro plan starting at $15/month Free plan up to 50 contacts, Pro plan starting at $14.39/month

If you want more in-depth details of each platform, keep reading!

Manychat vs Chatfuel: Detailed Comparison

Using the Interface

When you create chat automations in Manychat, Manychat offers a flow builder. Each automation consists of a trigger and blocks, that determine the content of the automation.

Adding blocks is super easy, you can just drag and drop them in the flow builder:


To keep your automations structured, you can also divide these into folders:

Divide your chat automations into folders, so you keep a good overview in your Manychat account

Additionally, Manychat has some nice features that make it even easier to use. For example, you can click on Auto-Arrange Steps, which automatically arranges all the steps in your automation. Or you can you use Ctrl+C/Ctrl+V to copy and paste elements.

Just like Manychat, Chatfuel also offers groups and a Flow Builder to create your chat automations. You can just drag and drop elements in the flow builder, which is super easy to use:


Chatfuel also provides similar cool features, such as copy/pasting and automatically organizing blocks.

Moreover, with both chatbot builders you can test out your chat automations before you actually set them live.

So overall, both chatbot platforms are extremely easy to use. When using them I only found two differences:

  • Manychat’s flow builder is just a bit more easy to use, more smoother experience
  • When you have more chat automations or larger chat automations, Chatfuel’s flow builder loads slow
  • With Chatfuel, you cannot duplicate chatbot flows across channels

manychat-logo ManyChatchatfuel-logo Chatfuel
Visual Flow Builder
Create chatbot dialogs with a visual flow builder.
Test chatbot
Is it possible to test the chatbot before putting your new flows or changes live?
Easy to use?
Is the chatbot platform easy-to-use?
Easy to setup a chatbot?
Is it easy to set up your chatbot with this chatbot platform?


Chatbot Elements

Both Manychat and Chatfuel provide many chatbot elements to build your chatbot.

You can collect User Input, create conditional branches (great for creating personalized chatbots) and start other automations (best for scalability).

manychat-logo ManyChatchatfuel-logo Chatfuel
Start flow
Can you refer from one chatbot flow to another and thereby reuse chatbot flows?
Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
Use delays between messages in your chatbot
Can you send images via your chatbot?
Can you send video via your chatbot?
Can you send audio via your chatbot?
Can you send attachments via your chatbot?
Gallery (Horizontal List)
Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
Vertical List
Show a vertical list of items inside your chatbot
Can you use emojis inside your chatbot?
Persistent menu
Can you add a persistent menu to your chatbot?
Quick replies
Can you add quick replies to your chatbot where users can click on?
Can you add buttons to your chatbot where users can click on?
User Input
Can chatbot users freely type text to your chatbot whenever they want to?
Location Sharing
Can users share their location inside the chatbot?
Email validation
When a chatbot user gives their email, can the platform validate it’s a correct email address?
Phone number validation
When a chatbot user gives their phone number, can the platform validate it’s a correct phone number?
Date validation
When a chatbot user gives a date, can the platform validate it’s a correct date?


In Manychat, you can see all the contacts that talked to your chatbot in one overview:


When you click on one contact, you can see their custom fields and tags. Clicking on “Start chat” shows their entire chat history on all channels:


You can add unlimited custom fields and tags to your contacts. Custom fields are used to store specific information about someone, such as their interests, email address or name. Tags can be used to segment your contacts into different buckets, such as “Qualified” or “Customer”.

Additionally, you can also create segments based on a combination of fields and tags.

Chatfuel offers the same functionalities. So you can see all the contacts of your chatbot in the People tab:


When you click on one of the users, you can see all the user information for that specific person:

User information tab in Chatfuel

Additionally, you can also create custom segments in the People tab by clicking on the Add Segment button. This automatically saves the current filters to a new segment. Then, you can use this segment in your Chatfuel automations, such as when sending a broadcast:

Send a broadcast by using a segment in Chatfuel

manychat-logo ManyChatchatfuel-logo Chatfuel
Custom field
Store information from your chatbot users inside fields. For example, you can ask for someone’s email and store it inside the “email” custom field.
Add tags to users in your chatbot flows to organize and categorize contacts.
User Segments
Can you create user segments based on custom fields and tags?

Messages: Broadcast & Sequences

In addition to creating user-triggered automations, you can also start conversations with your contacts.

With Manychat, you can do this by sending broadcasts & sequences.

With broadcasts, you can send mass messages to your contacts in Manychat:

Example of a broadcast in Manychat

Likewise, you can send a series of messages with a certain time interval by using a Sequence:


And lastly, you can also create your own Rules. With a Rule, you can automatically do an action when an event happens.

For example, when someone books an appointment, we can send them a reminder 1 day before it:

Example of a Manychat Rule

Moreover, you can make a chatbot in any language with Manychat. But you can’t easily translate it, because you need to manually copy and paste your chat automations.

With Chatfuel, you can also send broadcasts and sequences:


Unfortunately, they don’t have the Rules feature as Manychat provides it.

So I would say that Manychat does it slightly better on this subject than Chatfuel, because they have Rules.

manychat-logo ManyChatchatfuel-logo Chatfuel
Send a message to all or a part of your chatbot users at a specific date and time
Send messages on a pre-defined schedule with a certain time interval between those messages
Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
Trigger events based on if-then logic. For example, if email is given by the user, send it to your CRM.
Multiple languages
Is it possible to create a chatbot in multiple languages?
Easy to translate
Can you translate text to other languages without using a third-party platform and without creating duplicate flows?


Both Manychat and Chatfuel provide keyword-recognition.

This means that you can automatically reply if someone asks a question with a certain keyword in it.

In Manychat, this is called the Keyword trigger:

Example of a Keyword in Manychat

And in Chatfuel, you can create Keyword groups:

Besides that Manychat offers an AI Add-On. 

This add-on includes four extra features:

  • AI Intents
  • AI Step
  • AI Flow Builder Assistant
  • AI Text Improver

With AI Intents, you can not only reply to certain keywords, but understand the intent of the user. So if someone types in a question and it matches with the intent, you can automatically reply to it:

Trigger automations in Manychat by detecting the intent.

This can save you a lot of time, because you don’t have to manually enter all the keywords you want to match. You can just enter the intent and Manychat AI can automatically reply to it.

But I think the most promising feature is the AI Step. With the AI step, you can create your own AI Lead generation assistants with natural language.

With the AI step, you can let the AI handle the conversation for you in a number of steps. And then you can tell the AI:

  • What it needs to do at every step
  • Whether it needs to collect information
  • And if it needs to collect information, to what Manychat fields these need to be saved

AI Step in Manychat

And the AI step can also take into account the context of your business. So you can give extra business information and use that information during the conversation.

Furthermore, Manychat provides the AI Flow Builder Assistant. With this assistant, you can answer a couple of questions and the Assistant automatically creates a complete automation for you:

AI Flow Builder Assistant in Manychat

And lastly, Manychat also has the AI Text Improver. With the Text Improver, you can simply give the AI a text and Manychat can rewrite the text for a different goal, change tone of voice or translate it to another language:

AI Text Improver in Manychat

Chatfuel also has two extra AI features: direct integration with ChatGPT and AI Agents.

With the ChatGPPT integration, you can determine to what intents Chatfuel will reply and how the AI needs to answer:

ChatGPT block in Chatfuel.

With this integration, you can also determine how many messages ChatGPT should remember.

And Chatfuel provides pre-configured AI Agents.

AI Agents are similar to the ChatGPT integration, but are predetermined by Chatfuel and can do entire tasks on their own. For example, with the 1st-line customer support agent you can automatically answer questions from customers.

What is great about the ChatGPT and AI agent block is that you can also tell ChatGPT when it should handover the conversation back to a Chatfuel flow. For example, if a user is angry, you can directly send them to live chat:

AI Agent block connector in Chatfuel

So both platforms have AI features you can use to create better chatbots!

manychat-logo ManyChatchatfuel-logo Chatfuel
Trigger chatbot flow based on certain words or phrases a user says to the chatbot.
Trigger a chatbot flow by understanding the intent of the user.
Capture specific information from sentences. For example, if a user says “veggie pizza”, the chatbot can understand it’s not a regular pizza, but a veggie pizza.


With Manychat you can publish your chatbot on your website, Facebook Messenger, Instagram, WhatsApp, Telegram, SMS and Email.

With SMS, you need to connect your ManyChat account to a Twilio account. Then, ManyChat will handle the chatbot and chat logic. Twilio will receive and send the text messages (Twilio has extra costs).

Moreover, you can also merge contacts across channels (based on their email or phone number). For example, if someone contacts you via Facebook Messenger and later via Instagram. Manychat can see that it is the same person and merge the contacts.

Chatfuel provides less channels: Facebook Messenger, Instagram and WhatsApp. 

And with Chatfuel it is not possible to merge contacts across channels.

So this is a clear win for Manychat.

manychat-logo ManyChatchatfuel-logo Chatfuel
Can you publish your chatbot on your website?
Can you publish your chatbot on Facebook?
Can you publish your chatbot on Instagram?
Can you publish your chatbot on WhatsApp?
Can you publish your chatbot on Telegram?
Can you publish your chatbot on SMS?
Can you publish your chatbot on email?
Merge contacts across channels
Can you merge contacts across channels, when the same person contacts you over multiple channels?

Live Chat & Integrations

Manychat has a built-in live chat that is called Inbox. By using the Inbox, you can hand over the conversation from your chatbot to one of your customer support agents:

Inbox in Manychat that works as a live chat.

Additionally, Manychat also has an iOS and Android app, allowing you to answer to questions on your phone.

In addition, Manychat also has a more advanced version of their Inbox: Inbox Pro. This comes with extra features, such as:

  • Creating groups of team members
  • Auto-assinging conversations based on rules
  • And agent chat analytics

If we look at the live chat of Chatfuel, this one is more limited.

Just like with Manychat, Chatfuel also has a built-in Live Chat feature:

Live Chat feature in Chatfuel

And this also comes with an iOS and Android App, which is great.

So they both offer great live chat, but Manychat also offers the ability to set up automated rules for assigning conversations, which Chatfuel doesn’t.

Regding integrations, Manychat and Chatfuel are equally well.

Both platforms provide direct integrations with other applications. For example, Manychat provides direct integrations with ActiveCampaign, ConvertKit, Hubspot, Google Sheets and more.

Chatfuel provides similar integrations with Hubspot, Shopify and Google Sheets.

If that’s not enough, they both also provide direct integrations with Zapier and Make, allowing you to connect to almost any application on earth.

And lastly, you can use both of them to make API Calls in the flow builder.

The only thing that Manychat has and Chatfuel doesn’t is its own App Store. This allows third-party developers to create their own integrations with Manychat and has over 61 apps to extend functionalities of Manychat:

Manychat App Store

manychat-logo ManyChatchatfuel-logo Chatfuel
Livechat integration
Direct integration with live chat, either via a built-in live chat functionality or a third-party live chat platform.
Direct integration with Zapier, one of the largest integration platforms in the world.
Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
Google sheets
Direct integration with Google Sheets, to store or retrieve data from sheets.
Make API Calls
Can you call an API inside your chatbot flow to send or get data from other applications?

Growth Tools: Drive Traffic to Chat Funnels

When it comes down to driving traffic from your social channels to your chat funnels, Manychat and Chatfuel are among the best platforms on the market.

Both platforms provides all the possible ways for driving traffic to your chat automations.

On Facebook, you can:

  • Create Ref URLs that go to specific chat automations
  • Automatically reply to Facebook Comments and start a Messenger conversation
  • Send one-time notifications
  • Send Recurring Notifications
  • Connect a Facebook ad to your Messenger chatbot
  • Send Sponsored Messages via Facebook Messenger

On Instagram, you can:

  • Automatically reply to Instagram comments and start conversations in Instagram DM
  • Send automatic replies to people who mention your account in their Instagram story
  • Connect an Instagram Ad to your Instagram chatbot

And lastly, on WhatsApp you can send Message templates to start conversations with people.

The only difference I have noticed between the two platforms is that Manychat also provides banners and pop-ups that you can add to your website to drive website traffic to your Facebook Messenger automations:

Example of a pop-up modal in Manychat

But other than that, they do equally well on this subject!

manychat-logo ManyChatchatfuel-logo Chatfuel
Native website widget
Embed your chatbot as a native widget (your own branding & colors) on your website.
Send proactive messages on website
Can you send pro-active messages on your website with your chatbot?
Can you create a URL that goes to a specific flow inside your Facebook chatbot?
Auto-Reply to Facebook Comments
Automatically reply with your chatbot to users who comment on your Facebook Posts
One-Time Notification
Send one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
Recurring Notifications
Send recurring notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
Facebook Ads
Start a conversation with your chatbot when someone clicks on a Facebook Ad
Sponsored messages
Send paid messages via Facebook Messenger outside the 24-hour window
Auto-Reply to Instagram Comments
Automatically reply with your chatbot to users who comment on your Instagram Posts
Instagram Story Mention Reply
Send auto replies to Instagram users who mention your Instagram handle in their Instagram Stories
WhatsApp Message Templates
Can you initiate conversations with Message Templates on WhatsApp?


When it comes to pricing, both platforms provide plans at a pretty cheap price.

Manychat’s free plan comes with basic features of the flow builder, some Growth Tools, access to 3 channels (Instagram, Facebook and WhatsApp) and you can reach up to 1,000 contacts.

If you need want all the features, you need to go with the Pro plan, which starts at $15/month and comes with 500 contacts. This plan increases with the number of contacts you have. For example, 5,000 contacts costs $45/month:

Manychat's pricing plans

Manychat also has two Add-Ons:

  • AI Add-on, which costs $29/month
  • Inbox Pro, which starts at $99/month

Manychat’s Pro plan also comes with a 7-day Free Trial and a 30-Day Money-Back Guarantee. 

Chatfuel on the other hand doesn’t provide a free plan, but only a free trial, which allows you to test out the platform.

If you want to head forward with Chatfuel, you can choose any of their paid plans. And they have seperate plans per channel.

For Instagram and Facebook, the Business plan starts at $14.39/month and comes with 500 conversations:

Chatfuel's pricing plans for Instagram and Facebook

The price of the plan increases with the number of conversations you have. For example, 2,500 conversations/month costs $57.59.

For WhatsApp, the Business plan starts at $29.49/month and comes with 1,000 conversations. 

Just like the other plan, this price scales with the number of conversations.

And with each Chatfuel plan also comes a 30-Day Money-Back Guarantee. 

So in terms of pricing, Manychat and Chatfuel do pretty well.

I would say Manychat does slightly better, because they also has a free plan and Chatfuel only has a free trial.

manychat-logo ManyChatchatfuel-logo Chatfuel
Free trial
Does the chatbot platform provide a free trial?
Free plan
Does the chatbot platform provide a free plan?
Price per month
What is the lowest price per month for creating a chatbot on this platform?
Monthly pricing available?
Is it possible to pay monthly?
Money back guarantee
Is there a money-back guarantee in case you are not satisfied with the platform?


Manychat has three types of analytics:

  • Manychat Insights
  • Automation Analytics
  • Conversion Analytics

Manychat has an Insights dashboard that gives general insights into your Manychat account. In this dashboard, you can see how many contacts you have per channel:

Manychat Insights dashboard where you can see how many contacts oyu have per channel

And how these contacts have evolved over time:

Analyze your Active Contacts in the Manychat Insights Dashboard

Moreover, Manychat also has automation analytics (“Flow analytics”). For each block in your automation, you can see how many contacts it was sent to. You can also see the delivery, open, and click rates (if a message has a button):


By using these flow analytics, you can easily improve your Manychat flows for better conversion.

Also, you can add your own conversion events inside your chat automations. Then, you can see how many people reached those events in a specific period:


And these conversion events are not limited to your chatbot funnels. You can also install the Manychat Pixel (similar to a Facebook Pixel) on your website and track conversions on your website of people coming from your chatbot. For example, when someone clicks on a button in Messenger and then converts on your website, this pixel will track that conversion back to your Manychat account.

Looking at Chatfuel, they provide similar analytics as Manychat. Chatfuel also has an analytics dashboard with the number of total users:

Total users analytics in Chatfuel

The user activity per day:

User activity analytics in Chatfuel

And the most important sources of traffic for your chatbot:

Analytics of the main traffic sources of your Chatfuel chatbot

Besides this, it also provides analytics on the most popular blocks and buttons in your chatbot.

And just like Manychat, it also has flow analytics.

For each message in your chatbot flows, you can see the delivery rate, seen rate and click rate:


Likewise, you can see the same data for all the sequences and broadcasts in your Chatfuel account (also possible with Manychat):


But they don’t provide conversion event tracking or a Manychat pixel. Instead, they offer an overview of all the questions your chatbot couldn’t answer:


This allows you to quickly improve the answers of your chatbot and create additional flow, which is great.

So all in all, what analytics you like more depends where you want to focus on.

They both provide a dashboard and flow analytics, which is great. But the difference is in marketing and customer support. Manychat focuses more on marketing and conversion events. Chatfuel’s analytics are more focused on improving the answers of your chatbot.

manychat-logo ManyChatchatfuel-logo Chatfuel
Dashboard that provides general analytics of your chatbot.
Flow analytics
Can you analyze how users are going through your chatbot flows?
User input
Get the input from users that your chatbot didn’t understand.
Sent messages
The number of messages that were sent by your chatbot.
Open rate
The percentage of chatbot users that opened a message inside your chatbot.
Click rate
The percentage of chatbot users that click on a button inside your chatbot.
Conversion rate
The percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
Fall back rate
The percentage of interactions where the chatbot did not know an answer to a question.
Custom dashboards/reports
Can you create your own dashboard or reports?


With Manychat, you can receive payments in your chatbot by using the Stripe or Paypal integration.

But Manychat doesn’t offer any other integrations aside from those.

Chatfuel on the other hand does provide direct integrations with Shopify (only works on WhatsApp though), which allows you to send abandoned cart reminders.

Moreover, you can also let users pay directly within your chatbot by using the Stripe integration.

manychat-logo ManyChatchatfuel-logo Chatfuel
Collect payments inside your chatbot
Direct integration with Shopify to get products, order information and cart data.
Direct integration with WooCommerce to get products, order information and cart data.
Buy directly within chatbot
Ability for chatbot users to buy products or services directly from a chatbot
Cart abandonment
Trigger messages in the chatbot when a user abandons their cart on a website or inside the chatbot

Templates & Cloning

Both platforms provide many templates that you can use to get started with creating your chatbots.

Manychat provides 35 templates, whereas Chatfuel has 22 templates to get you started with.

With both platforms, you can also create these templates and share these with others.

Likewise, you can easily duplicate your chatbot flows and elements, to quickly build out your chat funnels.

manychat-logo ManyChatchatfuel-logo Chatfuel
Number of templates
How many pre-built templates does the chatbot platform provide?
Make template
Can you make templates yourself?
Share template
Can you share self-created templates with others?
Duplicate chatbot flows
Is it possible to duplicate chatbot flows, so you can easily reuse them?
Duplicate chatbot elements
Is it possible to duplicate chatbot elements, so you can easily reuse them?


You can use both platforms to do A/B testing in your chat funnels.

Manychat has the Randomizer block for this:


And Chatfuel uses the Split Traffic block in their flow builder:

Split traffic in Chatfuel for A/B Testing

manychat-logo ManyChatchatfuel-logo Chatfuel
A/B Testing
Can you optimize your chatbot flows by performing A/B tests?


Manychat and Chatfuel have a lot of tutorials and documentation on their website to help you with using their platform.

Manychat offers customer support via a ticketing system, while Chatfuel does so via Live Chat.

Overall, the customer support of Chatfuel is also better. Because with Chatfuel you often get a response back within a day (often way quicker!). With Manychat, it’s not unusual to get a response after weeks, and this has also been addressed many times in their community and other review platforms.

Manychat on the other hand does have a bigger active community (120K+ on Facebook), with a lof of enthusiasts willing to help you out.

manychat-logo ManyChatchatfuel-logo Chatfuel
Does the chatbot platform provide tutorials on how to use its platform?
Does the chatbot platform provide documentation on how to use its platform?
Customer support
Does the chatbot platform provide customer support?

Manychat vs. Chatfuel: Which should you choose?

Overall, I think Manychat is better than Chatfuel, because the interface is easier to use, has a better live chat, available on more channels and better analytics for conversion tracking.

Go to ManyChat

But that doesn’t mean Chatfuel is bad. Chatfuel has other aspects that are better than Manychat, such as better analytics for unanswered questions and better customer support.

Comments (12)

  1. rasheedo


    1. Joren Wouters

      Glad that I could help!

  2. Jorge

    Good, Inwill use manychat

    1. Joren Wouters


  3. Pedro Benevides

    What a great study, thank for sharing.

    1. Joren Wouters

      Thank you, Pedro!

  4. pedro

    I don’t understand, why Manychat is better? It doesn’t even got AI ????

    1. Joren Wouters

      Hey Pedro! Because ManyChat has slightly better features than Chatfuel. It is true that they do not have AI, but Chatfuel also does not provide AI.

  5. Ces

    In Chatfuel, it is mentioned that free trial can only have 50 users, does that mean only 50 subscribers can subscribe to the bot? thank

    1. Joren Wouters

      Yes, with the free plan of Chatfuel, only 50 users can subscribe to the bot.

  6. Vassiliy

    Awesome, thanks for the work!!
    Is their customer support good? Meaning, can you easily reach people?

    1. Joren Wouters

      Thank you! Do you mean Manychat’s or Chatfuel’s support?

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