Facebook Ads are still are a really good tool to get people to your chatbot.
But, there are several ways to use Facebook ads to get customers towards your chatbot.
Therefore, we will cover four ways to attract customers with Facebook ads.
Promote your products
You can just run an ad on Facebook promoting all of your products. Like this:
The moment someone clicks on the ad, the person will be redirected to the specific products in your chatbot. From there, the person can buy your product in your chatbot or get redirected to the website:
You can run an ad for promoting a specific coupon that you can only get through your chatbot.
That would look something like this:
When people click on the ad, you send them the coupon and a link to your website (if you cannot buy the product in the chatbot directly):
This is one of my personal favorites. Everyone likes a little quiz.
Examples of quizzes you can use:
- Find out what your favorite type of wine is!
- You really think you master math? Take the quiz!
- Which animal misfit are you?
These are all simple examples of quizzes you can use. What is important is that you make a quiz that is related to your products. It makes absolutely no sense to do a math quiz if you are selling wine.
Why not? Because then you cannot follow-up with a useful recommendation for a product of your webshop!
To my opinion the following structure is best when using the quiz tactic:
How does this look on Facebook? Well, something like this: