Landbot Review

Landbot is a tool to create chatbots on your website, WhatsApp and Facebook Messenger. With Landbot, you can create complete conversational experiences, without using any code.

But should you use Landbot to create your chatbots?

Let’s find out!

User Interface

The interface of Landbot is really intuitive. It provides a visual drag and drop interface, in which you connect blocks together. Each blocks represents a chatbot element, such as asking a question to the user or giving a certain answer:

What is also really useful, is that you can add conditions in your flow and send messages based on the answers that are given to a certain question. So for example, when you ask the age of somebody, you can send people who are under 30 years old to message 1 and people who are over 30 years old to message 2.

Just as with every flow builder, there is one drawback: if you get a lot of flows, the number of options become huge and you will probably lose the overall picture. That’s why Landbot introduced Bricks (very useful!). Bricks allows you to break up your flows into multiple smaller flows, so you can keep everything structured:

Another big plus for Landbot is that you can test your chatbot in the interface itself. In the top corner of your screen there is a button with “Preview” and once you click on it a new window is opened in which you can test the chatbot. This preview also has two modes: desktop mode and mobile phone mode.

Just like Chatfuel, Landbot does also provide a button in the right corner for support. Right from their interface, you have access to the knowledge base, with a lot of articles on how to make a good chatbot. Really nice feature when you get stuck.

• Visual Flow Builder

  Create chatbot dialogs with a visual flow builder.
• Test chatbot

  Is it possible to test the chatbot before putting your new flows or changes live?
• Interface easy to use?

  Is the chatbot platform easy-to-use?
• Easy to setup a chatbot?

  Is it easy to set up your chatbot with this chatbot platform?

Chatbot elements

Landbot provides a wide variety of elements to build your own chatbot. There are only two elements they do not provide, so that is pretty good.

Furthermore, conditions are possible with their “Conditional Logic” block, which works like a charm. 

• Delays

  Use delays between messages in your chatbot
• Images

  Can you send images via your chatbot?
• Video

  Can you send video via your chatbot?
• Audio

  Can you send audio via your chatbot?
• Attachments

  Can you send attachments via your chatbot?
• Gallery (Horizontal list)

  Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
• Vertical list

  Show a vertical list of items inside your chatbot
• Emojis

  Can you use emojis inside your chatbot?
• Persistent Menu

  Can you add a persistent menu to your chatbot?
• Quick Replies

  Can you add quick replies to your chatbot where users can click on?
• Buttons

  Can you add buttons to your chatbot where users can click on?
• Free text input

  Can chatbot users freely type text to your chatbot whenever they want to?
• Location sharing

  Can users share their location inside the chatbot?
• Email validation

  When a chatbot user gives their email, can the platform validate it's a correct email address?
• Phone number validation

  When a chatbot user gives their phone number, can the platform validate it's a correct phone number?
• Date validation

  When a chatbot user gives a date, can the platform validate it's a correct date?

Users

Within Landbot, it is really easy to add custom fields to specific users. You can ask questions to users and the answers will be stored in certain custom fields. Unfortunately, it is not possible to add certain tags to users or to create certain user segments. 

Also, on the WhatsApp channel, you can create user segments based on multiple custom fields. These user segments are called “Audiences” in Landbot:

Audiences are only available for WhatsApp, and not for Facebook Messenger and the Website channel.

• Custom fields

  Store information from your chatbot users inside fields. For example, you can ask for someone's email and store it inside the "email" custom field.
• Tags

  Add tags to users in your chatbot flows to organize and categorize contacts.
• User segments

  Can you create user segments based on custom fields and tags?

Messages

With Landbot, it is possible to send broadcasts on WhatsApp.

Unfortunately, it is not possible to send Sequences. You can do it by using webhooks, but this is a bit technical.

With Landbot it is also possible to make a chatbot in any language. They do not provide specific multi-language support, but because with Landbot you can switch from chatbot to chatbot, you could make the following structure:

1. A general chatbot which asks you for your language
   1. For example “Do you speak English or French”?
   2. If you answer with “French” you get referred to the French chatbot
   3. If you answer with “English” you get referred to the English chatbot
2. An English chatbot
3. A French chatbot

For every chatbot, you can also determine the default phrases yourself (for example, if someone is typing a wrong e-mail), so that is not a problem as well. The drawback of this approach however is that you need to do it manually, which takes a lot of time and duplication. 

• Broadcasts

  Send a message to all or a part of your chatbot users at a specific date and time
• Sequences

  Send messages on a pre-defined schedule with a certain time interval between those messages
• Conditions

  Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
• Multiple languages

  Is it possible to create a chatbot in multiple languages?
• Easy to translate

  Can you translate text to other languages without using a third-party platform and without creating duplicate flows?

AI & NLP

In Landbot, you can automatically reply when someone types in a certain keyword. Landbot provides two elements for this: The Keyword Jump and Global Keywords. With the Keyword Jump, the chatbot developer decides when the user asks a question and then routes the user to the right message:

The Global Keywords is different. With the Global Keywords element, you can set up keywords that are valid for the entire flow (except only for a specific moment – which is the case with Keyword Jump). 

If keyword-matching alone is not enough for you, you can also integrate with Dialogflow. With this integration, you can understand the intent of the user and use Entities in your Landbot chatbot.

• Keywords

  Trigger chatbot flow based on certain words or phrases a user says to the chatbot.
• Intents

  Trigger a chatbot flow by understanding the intent of the user.
• Entities

  Capture specific information from sentences. For example, if a user says "veggie pizza", the chatbot can understand it's not a regular pizza, but a veggie pizza.
• Dialogflow integration

  Does the chatbot platform provide a direct integration with Google's AI Platform?

Channels

With Landbot, it is possible to create chatbots on your website, Facebook Messenger and WhatsApp. 

And the last platform is really interesting, because WhatsApp is not covered by all chatbot platforms. Furthermore, the Landbot community themselves say that the WhatsApp platform now is one of the main reasons they chose for Landbot.

• Website

  Can you publish your chatbot on your website?
• Facebook

  Can you publish your chatbot on Facebook?
• Instagram

  Can you publish your chatbot on Instagram?
• Whatsapp

  Can you publish your chatbot on WhatsApp?
• Telegram

  Can you publish your chatbot on Telegram?
• SMS

  Can you publish your chatbot on SMS?
• Slack

  Can you publish your chatbot on Slack?
• Skype

  Can you publish your chatbot on Skype?
• Email

  Can you publish your chatbot on email?

Integrations

Landbot has a built-in “Human takeover” integration, which is the most important integration any chatbot software needs. Using this integration, you can forward the conversation to a human, which can handle the rest of the conversation using live chat.

They also provide integrations for Zapier (which allows you to connect with every software on earth), Make (formerly Integromat), Google Sheets and Webhooks.

• Livechat

  Direct integration with live chat, either via a built-in live chat functionality or a third-party live chat platform.
• Zapier

  Direct integration with Zapier, one of the largest integration platforms in the world.
• Make (formerly Integromat)

  Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
• Google Sheets

  Direct integration with Google Sheets, to store or retrieve data from sheets.
• Webhooks

  Can you call an API inside your chatbot flow to send or get data from other applications?

Marketing

I think the best part of Landbot is the conversational experience that you can create on your own website. I have never seen a more engaging chatbot experience on a website with any other chatbot builder than with Landbot.

Using their native widget, you can add your chatbot in multiple formats to your website: 

And if you choose for the “Livechat” or “Popup” mode, you can also send proactive messages with your chatbot.

With Landbot, you can also create your own landing pages:

Unfortunately, Landbot does not provide any marketing posibilities on Facebook.

On the other hand, you can send Message Templates on WhatsApp with Landbot.

• Facebook website widget

  Embed your chatbot as a Facebook Widget on your website.
• Native website widget

  Embed your chatbot as a native widget (your own branding & colors) on your website.
• Landing pages

  Can you create a simple landing page to drive users to your chatbot?
• Facebook Ads

  Start a conversation with your chatbot when someone clicks on a Facebook Ad
• One-Time Notification

  Send one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
• Facebook comments auto-reply

  Automatically reply with your chatbot to users who comment on your Facebook Posts
• Button creator

  Add a button to your website to drive users to your chatbot
• Custom URLs for your chatbot

  Generate a simple URL that can be shared anywhere to send users to your chatbot

Pricing

Landbot comes with a free plan that you can use to test out their platform. With this free plan, you get 100 chats per month and you can create a basic chatbot on your website. 

If you think Landbot is a good fit for you, you can go with their Starter plan. This plan costs €30 per month, comes with 500 chats per month and you can create chatbots on your website and Facebook Messenger:

When you want more features and want to create chatbots on WhatsApp, you need to with their Professional plan. This plan costs €80 per month and comes with 2500 chats per month and all the features of the Landbot platform.

Besides that, it is good to know that if you want to create a chatbot on WhatsApp you have additional costs (€150 per month):

Moreover, Landbot provides a 7-day money back guarantee on every paid plan.

• Free trial

  Does the chatbot platform provide a free trial?
• Free plan

  Does the chatbot platform provide a free plan?
• Price per month

  What is the lowest price per month for creating a chatbot on this platform?
  30
• Monthly pricing available?

  Is it possible to pay monthly?
• Money back guarantee

  Is there a money-back guarantee in case you are not satisfied with the platform?

Analytics

Landbot provides pretty basic analytics. It provides a basic dashboard with the number of active and new chats and the number of received and sent messages:

Besides that, you can also see all the user (and their characteristics) that have talked to your chatbot:

But the best part are the Flow analytics. Per chatbot in Landbot, you can see how users went through your chatbot flow and where they are stopping. For example, if your first question is “How old are you?”, this dashboard gives you a nice overview of what the responses of people were. Really nice feature.

 

This is a really good feature that allows you to easily improve your chatbot flow!

• Dashboard

  Dashboard that provides general analytics of your chatbot.
• User input

  Get the input from users that your chatbot didn't understand.
• Sent messages

  The number of messages that were sent by your chatbot.
• Open rate

  The percentage of chatbot users that opened a message inside your chatbot.
• Click rate

  The percentage of chatbot users that click on a button inside your chatbot.
• Conversion rate

  The percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
• Fall back rate

  The percentage of interactions where the chatbot did not know an answer to a question.
• Custom dashboards/reports

  Can you create your own dashboard or reports?

eCommerce

Unfortunately, Landbot does not have any integrations with eCommerce platforms whatsoever. They do provide an integration with Stripe (not in the free plan), so it is possible to receive payments through your chatbot. 

• Payments

  Collect payments inside your chatbot
• Shopify

  Direct integration with Shopify to get products, order information and cart data.
• WooCommerce

  Direct integration with WooCommerce to get products, order information and cart data.
• Buy directly within the chatbot

  Ability for chatbot users to buy products or services directly from a chatbot
• Cart abandonment

  Trigger messages in the chatbot when a user abandons their cart on a website or inside the chatbot

Templates & Cloning

Landbot provides 66 templates that you can use to get started with building your own chatbot.

Also, you can create your own templates and share these with others.

And it is possible to duplicate your chatbot flows and elements, so that you can easily reuse them.

• Templates

  How many pre-built templates does the chatbot platform provide?
  66
• Make template

  Can you make templates yourself?
• Share template

  Can you share self-created templates with others?
• Duplicate chatbot flows

  Is it possible to duplicate chatbot flows, so you can easily reuse them?
• Duplicate chatbot elements

  Is it possible to duplicate chatbot elements, so you can easily reuse them?

Optimization

It is possible to do A/B testing in Landbot, but it is not in the free plan. You need to upgrade to the “Starter” package (30€/month) if you want to unlock this feature.

• A/B Testing

  Can you optimize your chatbot flows by performing A/B tests?

Support

Landbot has an extensive knowledge base with a lot of articles on how to build chatbot. They also provide customer support over email and chat, and have a large community on Facebook. 

• Tutorials

  Does the chatbot platform provide tutorials on how to use its platform?
• Documentation

  Does the chatbot platform provide documentation on how to use its platform?
• Customer support

  Does the chatbot platform provide customer support?

Conclusion

Do you want a highly engaging experience on your website and also create chatbots on WhatsApp and Facebook Messenger? Then Landbot is the right chatbot builder for you.

In my opinion, Landbot outperforms most chatbot builders if you want to create a chatbot on your website.

Besides websites, one of the main reasons why people use Landbot is because of their WhatsApp integration.

Go to Landbot