Landbot Review

By Joren Wouters Updated on


Landbot is a tool to create conversational websites visitors love, so in short, it is chatbot software for websites. With Landbot you can make your website more engaging through highly-interactive chatbots. Websites are the main platform of Landbot, but they also have a Facebook Messenger integration in Beta and a WhatsApp integration which is also coming… (will talk about that later). 

For writing this review about Landbot, I used the criteria of my post “How to choose the best chatbot software“.

User Interface

The interface of Landbot is really intuitive. It provides a visual drag and drop interface, in which you connect blocks together. Each blocks represents a chatbot element, such as asking a question to the user or giving a certain answer:


What is also really useful, is that you can add conditions in your flow and send messages based on the answers that are given to a certain question. So for example, when you ask the age of somebody, you can send people who are under 30 years old to message 1 and people who are over 30 years old to message 2.

Just as with every flow builder, there is one drawback: if you get a lot of different flows, the number of options become huge and you will probably lose the overall picture. That’s why Landbot introduced Bricks. Bricks allows you to break up your flows into multiple smaller flows, so you can keep everything structured:


Another big plus for Landbot is that you can test your chatbot in the interface itself. In the top corner of your screen there is a button with “Preview” and once you click on it a new window is opened in which you can test the chatbot. This preview also has two modes: desktop mode and mobile phone mode.


Just like Chatfuel, Landbot does also provide a button in the right corner for support. Right from their interface, you have access to the knowledge base, with a lot of articles on how to make a good chatbot. Really nice feature when you get stuck.

  • Visual Flow Builder
  • Test chatbot
  • Interface easy to use?
  • Easy to setup a chatbot?

Chatbot elements

Landbot provides a wide variety of elements to build your own chatbot. There are only five elements they do not provide, so that is quite good. 

Unfortunately, Landbot does not provide free text input. And do not understand me wrong, it is possible to type in answers in Landbot, but this is only limited to predetermined questions. It is not possible for a user to ask a random question in the middle of a conversation. It is only possible to ask a question, when the chatbot maker decided that the user can ask a question. The benefit is that the user always stays in a certain flow, the drawback is that a user cannot ask more advanced questions. Up to you, which you prefer more 😉

  • Delays
  • Images
  • Video
  • Audio
  • Attachments
  • Gallery (Horizontal list)
  • Vertical list
  • Emojis
  • Persistent Menu
  • Quick Replies
  • Buttons
  • Free text input
  • Location sharing
  • Email validation
  • Phone number validation
  • Date validation


Within Landbot, it is really easy to add custom fields to specific users. You can ask questions to users and the answers will be stored in certain custom fields. Unfortunately, it is not possible to add certain tags to users or to create certain user segments. 

Regarding the user segments, it is possible to send a user a specific message based on their response to a question (kind of segmentation). However, it is not possible to send a user a message based on multiple custom fields. Therefore, I determined that user segmentation is not possible.

  • Custom fields
  • Tags
  • User segments


With Landbot, it is not possible to send broadcasts and sequences. But this is also logical, because Landbot is mainly used for chatbots on websites.

Furthermore, conditions are possible with their “Conditional Logic” block, which works like a charm. 

With Landbot it is also possible to make a chatbot in any language. They do not provide specific multi-languages support, but because with Landbot you can switch from chatbot to chatbot, you could make the following structure:

  1. A general chatbot which asks you for your language
    1. For example “Do you speak English or French”?
    2. If you answer with “French” you get referred to the French chatbot
    3. If you answer with “English” you get referred to the English chatbot
  2. An English chatbot
  3. A French chatbot

For every chatbot, you can also determine the default phrases yourself (for example, if someone is typing a wrong e-mail), so that is not a problem as well. The drawback of this approach however is that you need to do it manually, which takes a lot of time and duplication. 

  • Broadcasts
  • Sequences
  • Conditions
  • Multiple languages
  • Easy to translate


In Landbot, you can automatically reply when someone types in a certain keyword. Landbot provides two elements for this: The Keyword Jump and Global Keywords. With the Keyword Jump, the chatbot developer decides when the user asks a question and then routes the user to the right message:


The Global Keywords is different. With the Global Keywords element, you can set up keywords that are valid for the entire flow (except only for a specific moment – which is the case with Keyword Jump). 

If keyword-matching alone is not enough for you, you can also integrate with Dialogflow. With this integration, you can understand the intent of the user and use Entities in your Landbot chatbot.

  • Keywords
  • Intents
  • Entities
  • Dialogflow integration


Landbot does one platform really good: Websites. But that is not the only platform they are active on, they are also active on Facebook Messenger, Slack and WhatsApp.

And the last platform is really interesting, because WhatsApp is not covered by many chatbot software companies. Furthermore, the Landbot community themselves say that the WhatsApp platform now is one of the main reasons they chose for Landbot.

  • Website
  • Facebook
  • Instagram
  • Whatsapp
  • Telegram
  • SMS
  • Slack
  • Skype
  • Email


Landbot has a built-in “Human takeover” integration, which is the most important integration any chatbot software needs. They also provide integrations for Zapier (which allows you to connect with every software on earth), Integromat, Google Sheets and Webhooks.

  • Livechat
  • Zapier
  • Integromat
  • Google Sheets
  • Webhooks


Because Landbot have a Facebook platform integration which is still in beta yet, it does not provide connections with Facebook Ads, auto-reply to Facebook comments or to use the One-Time Notification. On the other hand, Landbot does provide widgets and landing pages which you can put on your website just by adding a simple script. 

  • Facebook website widget
  • Native website widget
  • Landing pages
  • Facebook Ads
  • Facebook comments auto-reply
  • Button creator
  • Custom URLs for your chatbot


Landbot comes with a free package, which stays free forever. With this free package, you can have 100 chats per month and 30 blocks per chatbot. So it is a good package to test out the software. Also, when you sign up for any package at Landbot, you get a free trial of 5 days to test any premium feature.

The first plan that costs you money is 30$ per month. However, this package doesn’t remove the Landbot branding, which is a little odd. When you want the Landbot branding removed, you need to go one plan higher (which costs 100$ a month). An advantage of their pricing is that it provides monthly pricing. However, they do not provide a money back guarantee.

  • Free trial
  • Free plan
  • Price per month
  • Monthly pricing available?
  • Money back guarantee


Landbot provides really basic analytics. They have a dashboard with the number of users who interacted with the chatbot, the number of leads you got from it, number of leads how reached the goal and the number of users who finished the chatbot.

Also, Landbot provides a tab with all the users (and their characteristics) who used your chatbot. Just standard Analytics, nothing special.

But the best part of the Analytics in Landbot is what they call “Flow Analytics”. And believe me, I have never seen such Analytics in chatbot software before. It provides you with detailed information about how many users responded to a certain step. So for example, if your first question is “How old are you?”, this dashboard gives you a nice overview of what the responses of people were. Really nice feature.

Flow Analytics in Landbot


  • Dashboard
  • User input
  • User retention
  • Sent messages
  • Open rate
  • Click rate
  • Conversion rate
  • Fall back rate
  • Volunteer users
  • Custom dashboards/reports


Unfortunately, Landbot does not have any integrations with eCommerce platforms whatsoever. They do provide an integration with Stripe (not in the free plan), so it is possible to receive payments through your chatbot. 

  • Payments
  • Shopify
  • WooCommerce
  • Buy directly within the chatbot
  • Cart abandonment

Templates & Cloning

Landbot provides 20 templates, which are all free templates.

It is, unfortunately, not possible to create templates yourself and share them with others.

But it is possible to duplicate your chatbot flows and elements, so that you can easily reuse them.

  • Templates
  • Make template
  • Share template
  • Duplicate chatbot flows
  • Duplicate chatbot elements


It is possible to do A/B testing in Landbot, but not in the free pricing package. You need to upgrade to the “Starter” package (30$/month) if you want to unlock this feature.

  • A/B Testing


Landbot has an extensive knowledge base with a lot of articles on how to build chatbot. They also provide customer support over email and chat, and have a large community on Facebook. 

  • Tutorials
  • Documentation
  • Customer support


Do you want a highly engaging experience on your website and letting users in a certain flow? Then Landbot is the ultimate chatbot software for you. To my opinion, Landbot outperforms most chatbot software on the website platform integration.

Besides websites, one of the main reasons to choose for Landbot is because of their WhatsApp integration, which is not covered by many chatbot software companies. 


Comments (2)

  1. Cesar Cabrera

    Hi, just to report that Landbot integration with DialogFlow is up and running. I tested it and it works fine 😉

    1. Joren Wouters

      You are right about that, Cesar! I have added it to my review now 🙂

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