Landbot Review

By Joren Wouters Updated on


Landbot is a tool to create chatbots on your website, WhatsApp and Facebook Messenger. With Landbot, you can create complete conversational experiences, without using any code.

But should you use Landbot to create your chatbots?

Let’s find out!

User Interface

The interface of Landbot is really intuitive. It provides a visual drag and drop interface, in which you connect blocks together. Each blocks represents a chatbot element, such as asking a question to the user or giving a certain answer:


What is also really useful, is that you can add conditions in your flow and send messages based on the answers that are given to a certain question. So for example, when you ask the age of somebody, you can send people who are under 30 years old to message 1 and people who are over 30 years old to message 2.

Just as with every flow builder, there is one drawback: if you get a lot of flows, the number of options become huge and you will probably lose the overall picture. That’s why Landbot introduced Bricks (very useful!). Bricks allows you to break up your flows into multiple smaller flows, so you can keep everything structured:


Another big plus for Landbot is that you can test your chatbot in the interface itself. In the top corner of your screen there is a button with “Preview” and once you click on it a new window is opened in which you can test the chatbot. This preview also has two modes: desktop mode and mobile phone mode.

Just like Chatfuel, Landbot does also provide a button in the right corner for support. Right from their interface, you have access to the knowledge base, with a lot of articles on how to make a good chatbot. Really nice feature when you get stuck.

  • Visual Flow Builder
    Create chatbot dialogs with a visual flow builder.
  • Test chatbot
    Is it possible to test the chatbot before putting your new flows or changes live?
  • Interface easy to use?
    Is the chatbot platform easy-to-use?
  • Easy to setup a chatbot?
    Is it easy to set up your chatbot with this chatbot platform?

Chatbot elements

Landbot provides a wide variety of elements to build your own chatbot. There are only two elements they do not provide, so that is pretty good.

Furthermore, conditions are possible with their “Conditional Logic” block, which works like a charm. 

  • Delays
    Use delays between messages in your chatbot
  • Images
    Can you send images via your chatbot?
  • Video
    Can you send video via your chatbot?
  • Audio
    Can you send audio via your chatbot?
  • Attachments
    Can you send attachments via your chatbot?
  • Gallery (Horizontal list)
    Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
  • Vertical list
    Show a vertical list of items inside your chatbot
  • Emojis
    Can you use emojis inside your chatbot?
  • Persistent Menu
    Can you add a persistent menu to your chatbot?
  • Quick Replies
    Can you add quick replies to your chatbot where users can click on?
  • Buttons
    Can you add buttons to your chatbot where users can click on?
  • Free text input
    Can chatbot users freely type text to your chatbot whenever they want to?
  • Location sharing
    Can users share their location inside the chatbot?
  • Email validation
    When a chatbot user gives their email, can the platform validate it's a correct email address?
  • Phone number validation
    When a chatbot user gives their phone number, can the platform validate it's a correct phone number?
  • Date validation
    When a chatbot user gives a date, can the platform validate it's a correct date?


Within Landbot, it is really easy to add custom fields to specific users. You can ask questions to users and the answers will be stored in certain custom fields. Unfortunately, it is not possible to add certain tags to users or to create certain user segments. 

Also, on the WhatsApp channel, you can create user segments based on multiple custom fields. These user segments are called “Audiences” in Landbot:

Source: Landbot

Audiences are only available for WhatsApp, and not for Facebook Messenger and the Website channel.

  • Custom fields
    Store information from your chatbot users inside fields. For example, you can ask for someone's email and store it inside the "email" custom field.
  • Tags
    Add tags to users in your chatbot flows to organize and categorize contacts.
  • User segments
    Can you create user segments based on custom fields and tags?


With Landbot, it is possible to send broadcasts on WhatsApp.

Unfortunately, it is not possible to send Sequences. You can do it by using webhooks, but this is a bit technical.

With Landbot it is also possible to make a chatbot in any language. They do not provide specific multi-language support, but because with Landbot you can switch from chatbot to chatbot, you could make the following structure:

  1. A general chatbot which asks you for your language
    1. For example “Do you speak English or French”?
    2. If you answer with “French” you get referred to the French chatbot
    3. If you answer with “English” you get referred to the English chatbot
  2. An English chatbot
  3. A French chatbot

For every chatbot, you can also determine the default phrases yourself (for example, if someone is typing a wrong e-mail), so that is not a problem as well. The drawback of this approach however is that you need to do it manually, which takes a lot of time and duplication. 

  • Broadcasts
    Send a message to all or a part of your chatbot users at a specific date and time
  • Sequences
    Send messages on a pre-defined schedule with a certain time interval between those messages
  • Conditions
    Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
  • Multiple languages
    Is it possible to create a chatbot in multiple languages?
  • Easy to translate
    Can you translate text to other languages without using a third-party platform and without creating duplicate flows?


In Landbot, you can automatically reply when someone types in a certain keyword. Landbot provides two elements for this: The Keyword Jump and Global Keywords. With the Keyword Jump, the chatbot developer decides when the user asks a question and then routes the user to the right message:


The Global Keywords is different. With the Global Keywords element, you can set up keywords that are valid for the entire flow (except only for a specific moment – which is the case with Keyword Jump). 

If keyword-matching alone is not enough for you, you can also integrate with Dialogflow. With this integration, you can understand the intent of the user and use Entities in your Landbot chatbot.

  • Keywords
    Trigger chatbot flow based on certain words or phrases a user says to the chatbot.
  • Intents
    Trigger a chatbot flow by understanding the intent of the user.
  • Entities
    Capture specific information from sentences. For example, if a user says "veggie pizza", the chatbot can understand it's not a regular pizza, but a veggie pizza.
  • Dialogflow integration
    Does the chatbot platform provide a direct integration with Google's AI Platform?


With Landbot, it is possible to create chatbots on your website, Facebook Messenger and WhatsApp. 

And the last platform is really interesting, because WhatsApp is not covered by all chatbot platforms. Furthermore, the Landbot community themselves say that the WhatsApp platform now is one of the main reasons they chose for Landbot.

  • Website
    Can you publish your chatbot on your website?
  • Facebook
    Can you publish your chatbot on Facebook?
  • Instagram
    Can you publish your chatbot on Instagram?
  • Whatsapp
    Can you publish your chatbot on WhatsApp?
  • Telegram
    Can you publish your chatbot on Telegram?
  • SMS
    Can you publish your chatbot on SMS?
  • Slack
    Can you publish your chatbot on Slack?
  • Skype
    Can you publish your chatbot on Skype?
  • Email
    Can you publish your chatbot on email?


Landbot has a built-in “Human takeover” integration, which is the most important integration any chatbot software needs. Using this integration, you can forward the conversation to a human, which can handle the rest of the conversation using live chat.

They also provide integrations for Zapier (which allows you to connect with every software on earth), Make (formerly Integromat), Google Sheets and Webhooks.

  • Livechat
    Direct integration with live chat, either via a built-in live chat functionality or a third-party live chat platform.
  • Zapier
    Direct integration with Zapier, one of the largest integration platforms in the world.
  • Make (formerly Integromat)
    Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
  • Google Sheets
    Direct integration with Google Sheets, to store or retrieve data from sheets.
  • Webhooks
    Can you call an API inside your chatbot flow to send or get data from other applications?


I think the best part of Landbot is the conversational experience that you can create on your own website. I have never seen a more engaging chatbot experience on a website with any other chatbot builder than with Landbot.

Using their native widget, you can add your chatbot in multiple formats to your website: 


And if you choose for the “Livechat” or “Popup” mode, you can also send proactive messages with your chatbot.

With Landbot, you can also create your own landing pages:


Unfortunately, Landbot does not provide any marketing posibilities on Facebook.

On the other hand, you can send Message Templates on WhatsApp with Landbot.

  • Facebook website widget
    Embed your chatbot as a Facebook Widget on your website.
  • Native website widget
    Embed your chatbot as a native widget (your own branding & colors) on your website.
  • Landing pages
    Can you create a simple landing page to drive users to your chatbot?
  • Facebook Ads
    Start a conversation with your chatbot when someone clicks on a Facebook Ad
  • One-Time Notification
    Send one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
  • Facebook comments auto-reply
    Automatically reply with your chatbot to users who comment on your Facebook Posts
  • Button creator
    Add a button to your website to drive users to your chatbot
  • Custom URLs for your chatbot
    Generate a simple URL that can be shared anywhere to send users to your chatbot


Landbot comes with a free plan that you can use to test out their platform. With this free plan, you get 100 chats per month and you can create a basic chatbot on your website. 

If you think Landbot is a good fit for you, you can go with their Starter plan. This plan costs €30 per month, comes with 500 chats per month and you can create chatbots on your website and Facebook Messenger:


When you want more features and want to create chatbots on WhatsApp, you need to with their Professional plan. This plan costs €80 per month and comes with 2500 chats per month and all the features of the Landbot platform.

Besides that, it is good to know that if you want to create a chatbot on WhatsApp you have additional costs (€150 per month):

landbot-whatsapp-pricingMoreover, Landbot provides a 7-day money back guarantee on every paid plan.

  • Free trial
    Does the chatbot platform provide a free trial?
  • Free plan
    Does the chatbot platform provide a free plan?
  • Price per month
    What is the lowest price per month for creating a chatbot on this platform?
  • Monthly pricing available?
    Is it possible to pay monthly?
  • Money back guarantee
    Is there a money-back guarantee in case you are not satisfied with the platform?


Landbot provides pretty basic analytics. It provides a basic dashboard with the number of active and new chats and the number of received and sent messages:


Besides that, you can also see all the user (and their characteristics) that have talked to your chatbot:


But the best part are the Flow analytics. Per chatbot in Landbot, you can see how users went through your chatbot flow and where they are stopping. For example, if your first question is “How old are you?”, this dashboard gives you a nice overview of what the responses of people were. Really nice feature.

Flow Analytics in Landbot


This is a really good feature that allows you to easily improve your chatbot flow!

  • Dashboard
    Dashboard that provides general analytics of your chatbot.
  • User input
    Get the input from users that your chatbot didn't understand.
  • Sent messages
    The number of messages that were sent by your chatbot.
  • Open rate
    The percentage of chatbot users that opened a message inside your chatbot.
  • Click rate
    The percentage of chatbot users that click on a button inside your chatbot.
  • Conversion rate
    The percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
  • Fall back rate
    The percentage of interactions where the chatbot did not know an answer to a question.
  • Custom dashboards/reports
    Can you create your own dashboard or reports?


Unfortunately, Landbot does not have any integrations with eCommerce platforms whatsoever. They do provide an integration with Stripe (not in the free plan), so it is possible to receive payments through your chatbot. 

  • Payments
    Collect payments inside your chatbot
  • Shopify
    Direct integration with Shopify to get products, order information and cart data.
  • WooCommerce
    Direct integration with WooCommerce to get products, order information and cart data.
  • Buy directly within the chatbot
    Ability for chatbot users to buy products or services directly from a chatbot
  • Cart abandonment
    Trigger messages in the chatbot when a user abandons their cart on a website or inside the chatbot

Templates & Cloning

Landbot provides 66 templates that you can use to get started with building your own chatbot.

Also, you can create your own templates and share these with others.

And it is possible to duplicate your chatbot flows and elements, so that you can easily reuse them.

  • Templates
    How many pre-built templates does the chatbot platform provide?
  • Make template
    Can you make templates yourself?
  • Share template
    Can you share self-created templates with others?
  • Duplicate chatbot flows
    Is it possible to duplicate chatbot flows, so you can easily reuse them?
  • Duplicate chatbot elements
    Is it possible to duplicate chatbot elements, so you can easily reuse them?


It is possible to do A/B testing in Landbot, but it is not in the free plan. You need to upgrade to the “Starter” package (30€/month) if you want to unlock this feature.

  • A/B Testing
    Can you optimize your chatbot flows by performing A/B tests?


Landbot has an extensive knowledge base with a lot of articles on how to build chatbot. They also provide customer support over email and chat, and have a large community on Facebook. 

  • Tutorials
    Does the chatbot platform provide tutorials on how to use its platform?
  • Documentation
    Does the chatbot platform provide documentation on how to use its platform?
  • Customer support
    Does the chatbot platform provide customer support?


Do you want a highly engaging experience on your website and also create chatbots on WhatsApp and Facebook Messenger? Then Landbot is the right chatbot builder for you.

In my opinion, Landbot outperforms most chatbot builders if you want to create a chatbot on your website.

Besides websites, one of the main reasons why people use Landbot is because of their WhatsApp integration.

Go to Landbot


Comments (8)

  1. Cesar Cabrera

    Hi, just to report that Landbot integration with DialogFlow is up and running. I tested it and it works fine 😉

    1. Joren Wouters

      You are right about that, Cesar! I have added it to my review now 🙂

  2. Patryk

    Very helpful review. Thanks for sharing.

    1. Joren Wouters

      Glad you like it, Patryk!

  3. Michelle

    How many virtual agents can you create with Landbot?

    1. Joren Wouters

      Hey Michelle! You can create an unlimited number of virtual agents with Landbot.

  4. Jens Kjærgaard

    Is this one the best tools for building a “decision tree” for you website where you guide your visitors from a problem to a solution by asking them different questions down the path? Or do you suggest another tool for that?

    1. Joren Wouters

      Hey Jens! Landbot is a great tool for building a “decision-tree” kind of chatbot. Whether it is the best tool for your needs, depends on what other needs you have. You can compare all different chatbot platforms on this page.

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