Landbot Review 2024: Features, Pros and Cons, Pricing


By Joren Wouters Updated on

Should you use Landbot to build your chatbot? Is it worth it?

Read this in-depth Landbot review to discover the features and pros and cons. I will also cover its pricing plans and when you should use it to build your chatbots.

Let’s dive in!

Our Verdict

Our Verdict

Landbot is great for small to medium-sized businesses that want to get started with chatbots, without writing any code.

Using the no-code builder, you can create chatbots for your website and WhatsApp within minutes. It’s also often used to build engaging conversational experiences on websites, sometimes serving as complete landing pages.

Landbot offers a free forever plan and a paid plan, starting at €32/month.


  • No-code Flow Builder
  • Integrates with Websites, WhatsApp and Facebook
  • AI agents for Lead Generation, Appointment Booking & Customer Support
  • Built-in Live Chat + Integrations with Zapier and Make
  • Send WhatsApp Broadcasts to start conversations


  • WhatsApp is expensive compared to other platforms
  • No marketing possibilities on Facebook
  • Adding AI chats to your plan is expensive
Go to Landbot
Plans Cost
€32 to €400
Introductory offer
Free Plan up to 100 messages per month
Standout features
No-Code Flow Builder, Website Widgets, AI Agents

Using Landbot’s No-Code Flow Builder

When you get started with creating chatbots with Landbot, you can create multiple chatbots per channel. In the Bot Builder section, you can manage all your chatbots and also divide these over multiple workspaces:

Bot Builder overview in Landbot

When creating the automations in your chatbot, Landbot provides a no-code flow builder. Within this flow builder, each flow consists of multiple blocks. Each block is a chatbot element, such as asking a question or sending a message:


The flow builder is extremely easy to use, allowing you to drag and drop elements to create your conversational flows.

Additionally, Landbot provides useful keyboard shortcuts to let you build chatbots even faster. For example, you can use Ctrl+Z to Undo your last step or Ctrl+A to select all elements in your flow.

Another big plus for Landbot is that you can test your chatbot in the interface itself. In the top corner of your screen there is a button with “Preview” and once you click on it a new window opens up where you can test the chatbot:

Overall, Landbot has a very easy-to-use flow builder, allowing you to build conversational flows within minutes!

  • Visual Flow Builder
    Create chatbot dialogs with a visual flow builder.
  • Test chatbot
    Is it possible to test the chatbot before putting your new flows or changes live?
  • Interface easy to use?
    Is the chatbot platform easy-to-use?
  • Easy to setup a chatbot?
    Is it easy to set up your chatbot with this chatbot platform?

Chatbot elements

Landbot provides a wide variety of elements to build your own chatbot. There are a few chatbot elements I would like to point it:

Condition: By using a condition you can personalize the conversation for each contact you are talking with. This is perfect if you want to create tailored conversational experieriences.

Jump to: This element allows you to jump to another chatbot. An absolute must for the scalability of your bot, because you don’t need to copy and paste similar conversational flows.

Bricks: With Bricks, you can create one subflow and reference that flow in your chatbots. Again, an absolute must if you want to build scalable chatbots. Here’s a simple example of using a Brick in Landbot to ask if we answered the question of the customer:

Example of using Bricks in Landbot

Execute code: With this element, you can execute Javascript code within your chatbot. It can be as simple as making a calculation (where Landbot also has another element for) or as hard as making an API Call. This is great for flexibility because you are only limited by your own code.

  • Delays
    Use delays between messages in your chatbot
  • Images
    Can you send images via your chatbot?
  • Video
    Can you send video via your chatbot?
  • Audio
    Can you send audio via your chatbot?
  • Attachments
    Can you send attachments via your chatbot?
  • Gallery (Horizontal list)
    Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
  • Vertical list
    Show a vertical list of items inside your chatbot
  • Emojis
    Can you use emojis inside your chatbot?
  • Persistent Menu
    Can you add a persistent menu to your chatbot?
  • Quick Replies
    Can you add quick replies to your chatbot where users can click on?
  • Buttons
    Can you add buttons to your chatbot where users can click on?
  • Free text input
    Can chatbot users freely type text to your chatbot whenever they want to?
  • Location sharing
    Can users share their location inside the chatbot?
  • Email validation
    When a chatbot user gives their email, can the platform validate it's a correct email address?
  • Phone number validation
    When a chatbot user gives their phone number, can the platform validate it's a correct phone number?
  • Date validation
    When a chatbot user gives a date, can the platform validate it's a correct date?


Within Landbot, it is really easy to add custom fields to specific users. You can ask questions to users and the answers will be stored in certain custom fields. Unfortunately, it is not possible to add certain tags to users or to create certain user segments. 

Also, on the WhatsApp channel, you can create user segments based on multiple custom fields. These user segments are called “Audiences” in Landbot:

Source: Landbot

Audiences are only available for WhatsApp, and not for Facebook Messenger and the Website channel.

  • Custom fields
    Store information from your chatbot users inside fields. For example, you can ask for someone's email and store it inside the "email" custom field.
  • Tags
    Add tags to users in your chatbot flows to organize and categorize contacts.
  • User segments
    Can you create user segments based on custom fields and tags?


With Landbot, it is possible to send broadcasts on WhatsApp.

With Landbot it is also possible to make a chatbot in any language. They do not provide specific multi-language support, but because with Landbot you can switch from chatbot to chatbot, you could make the following structure:

  1. A general chatbot which asks you for your language
    1. For example “Do you speak English or French”?
    2. If you answer with “French” you get referred to the French chatbot
    3. If you answer with “English” you get referred to the English chatbot
  2. An English chatbot
  3. A French chatbot

For every chatbot, you can also determine the default phrases yourself (for example, if someone is typing a wrong e-mail), so that is not a problem as well. The drawback of this approach however is that you need to do it manually, which takes a lot of time and duplication. 

  • Broadcasts
    Send a message to all or a part of your chatbot users at a specific date and time
  • Sequences
    Send messages on a pre-defined schedule with a certain time interval between those messages
  • Conditions
    Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
  • Multiple languages
    Is it possible to create a chatbot in multiple languages?
  • Easy to translate
    Can you translate text to other languages without using a third-party platform and without creating duplicate flows?

Landbot’s AI Features

Landbot has elaborate keyword-matching and AI features. Let’s cover them one-by-one.

Keyword Matching in Landbot

In your conversational flows, you can automatically reply when someone types in a keyword. Landbot provides two elements for this: The Keyword Jump and Global Keywords. With the Keyword Jump, you can ask a question to the user and then route it to the correct flow:


The Global Keywords are different. With the Global Keywords element, you can set up keywords that are valid for the entire flow (except only for a specific moment – which is the case with Keyword Jump). 

If keyword-matching alone is not enough for you, you can also integrate with Dialogflow. With this integration, you can understand the intent of the user and use Entities in your Landbot chatbot.

Landbot’s AI Assistants

Landbot also provides AI assistants that you can use for customer support, lead generation and appointment booking.

For customer support, you can create your own AI FAQs assistant and give Landbot info where it should rely on when answering questions:

AI FAQ Assistant in Landbot

Then, you can use this assistant as a stand-alone assistant or inside your chatbot flows to automatically answer questions from customers.

For lead generation and customer support, you can create an AI Lead Generation Assistant or AI Appointment Booking Assistant. Then, you only have to specify what data you want to get from a lead, assign the right variables and Landbot AI does the rest for you:

AI Lead Generation Assistant in Landbot

With the appointment booking assistant, you can also connect your calendar so that a lead can directly book a spot in your calendar.

Also, Landbot is just using ChatGPT directly in the back end to create these AI assistants.

I think these are great features, allowing you to use the power of AI in your Landbot chatbots.

  • Keywords
    Trigger chatbot flow based on certain words or phrases a user says to the chatbot.
  • Intents
    Trigger a chatbot flow by understanding the intent of the user.
  • Entities
    Capture specific information from sentences. For example, if a user says "veggie pizza", the chatbot can understand it's not a regular pizza, but a veggie pizza.
  • Dialogflow integration
    Does the chatbot platform provide a direct integration with Google's AI Platform?


With Landbot, it is possible to create chatbots on your website, Facebook Messenger, WhatsApp or call it via the Landbot API (you need to code for this).

  • Website
    Can you publish your chatbot on your website?
  • Facebook
    Can you publish your chatbot on Facebook?
  • Instagram
    Can you publish your chatbot on Instagram?
  • Whatsapp
    Can you publish your chatbot on WhatsApp?
  • Telegram
    Can you publish your chatbot on Telegram?
  • SMS
    Can you publish your chatbot on SMS?
  • Slack
    Can you publish your chatbot on Slack?
  • Skype
    Can you publish your chatbot on Skype?
  • Email
    Can you publish your chatbot on email?

Landbot Integrations

Landbot has a built-in live chat, allowing you to hand over conversations from your chatbot to live chat agents:

Inbox in Landbot

Furthermore, Landbot also provides direct integrations with:

If that’s not enough, you can also create your own integrations by using the Landbot API or using Webhooks.

  • Livechat
    Direct integration with live chat, either via a built-in live chat functionality or a third-party live chat platform.
  • Zapier
    Direct integration with Zapier, one of the largest integration platforms in the world.
  • Make (formerly Integromat)
    Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
  • Google Sheets
    Direct integration with Google Sheets, to store or retrieve data from sheets.
  • Webhooks
    Can you call an API inside your chatbot flow to send or get data from other applications?


I think the best part of Landbot is the conversational experience that you can create on your own website. I have never seen a more engaging chatbot experience on a website with any other chatbot builder than with Landbot.

Using their native widget, you can add your chatbot in multiple formats to your website: 


And if you choose for the “Livechat” or “Popup” mode, you can also send proactive messages with your chatbot.

With Landbot, you can also create your own landing pages:


Unfortunately, Landbot does not provide any marketing possibilities on Facebook.

On the other hand, you can send Message Templates on WhatsApp with Landbot.

  • Facebook website widget
    Embed your chatbot as a Facebook Widget on your website.
  • Native website widget
    Embed your chatbot as a native widget (your own branding & colors) on your website.
  • Landing pages
    Can you create a simple landing page to drive users to your chatbot?
  • Facebook Ads
    Start a conversation with your chatbot when someone clicks on a Facebook Ad
  • One-Time Notification
    Send one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
  • Facebook comments auto-reply
    Automatically reply with your chatbot to users who comment on your Facebook Posts
  • Button creator
    Add a button to your website to drive users to your chatbot
  • Custom URLs for your chatbot
    Generate a simple URL that can be shared anywhere to send users to your chatbot

Landbot Pricing

Landbot has a free forever plan with limited features and multiple paid plans, starting at €32 per month.

They also have separate plans for using WhatsApp.


Landbot’s Free plan

Landbot’s Free Forever plan comes with 100 chats per month and 1 user seat. It contains basic flow operations in the builder, has limited integrations (Zapier, Slack, Sendgrid & Google Analytics) and a unified inbox. 

This plan is perfect if you want to build a minimal chatbot on your website or want to decide if Landbot is the right fit for you.

Landbot Paid plans

If you think Landbot is a great fit for you, you can use one of their paid plans.

Landbot’s Starter plan starts at €32/month and comes with 500 chats, 20 AI chats and 2 user seats. It also comes with access to the AI assistants, more elements in the flow builder and more integrations:

Landbot's pricing for the website channel

Landbot’s Pro plan starts at €80 per month and comes with 2,500 chats, 30 AI chats and 3 user seats. It also comes with access to all the features of Landbot, and even custom branding for the website widget.

Moreover, if you want to get user seats, chats per month or AI chats added to your plan, you can buy these separately:

  • €20 per extra user seat
  • €0.05 per extra chat
  • €1 per extra AI chat

Landbot Whatsapp’s Pricing

Moreover, Landbot also has separate pricing plans for WhatsApp. If you want to get started with WhatsApp on Landbot, you need to pay at least €200/month (billed annually). This plan comes with 1,000 chats per month and 50 AI chats:

Landbot's pricing for the WhatsApp channel

In general, I think the pricing plans of Landbot are pretty affordable. There are only two things that are a little bit odd:

  • WhatsApp is pretty expensive. If you want to get started on WhatsApp, you need to pay a minimum of €200 per month, which is a lot compared to other chatbot platforms
  • If you want more AI chats, you need to pay €1 per chat. And I think this is a bit expensive knowing that on the back-end they are just using ChatGPT to handle this (which is way cheaper than €1 per chat)
  • Free trial
    Does the chatbot platform provide a free trial?
  • Free plan
    Does the chatbot platform provide a free plan?
  • Price per month
    What is the lowest price per month for creating a chatbot on this platform?
  • Monthly pricing available?
    Is it possible to pay monthly?
  • Money back guarantee
    Is there a money-back guarantee in case you are not satisfied with the platform?


Landbot provides pretty basic analytics. It provides a basic dashboard with the number of active and new chats and the number of received and sent messages:


Besides that, you can also see all the user (and their characteristics) that have talked to your chatbot:


But the best part are the Flow analytics. Per chatbot in Landbot, you can see how users went through your chatbot flow and where they are stopping. For example, if your first question is “How old are you?”, this dashboard gives you a nice overview of what the responses of people were. Really nice feature.

Flow Analytics in Landbot


This is a really good feature that allows you to easily improve your chatbot flow!

  • Dashboard
    Dashboard that provides general analytics of your chatbot.
  • User input
    Get the input from users that your chatbot didn't understand.
  • Sent messages
    The number of messages that were sent by your chatbot.
  • Open rate
    The percentage of chatbot users that opened a message inside your chatbot.
  • Click rate
    The percentage of chatbot users that click on a button inside your chatbot.
  • Conversion rate
    The percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
  • Fall back rate
    The percentage of interactions where the chatbot did not know an answer to a question.
  • Custom dashboards/reports
    Can you create your own dashboard or reports?


Landbot provides a direct integration with Stripe, allowing you to collect payments inside your chatbot.

  • Payments
    Collect payments inside your chatbot
  • Shopify
    Direct integration with Shopify to get products, order information and cart data.
  • WooCommerce
    Direct integration with WooCommerce to get products, order information and cart data.
  • Buy directly within the chatbot
    Ability for chatbot users to buy products or services directly from a chatbot
  • Cart abandonment
    Trigger messages in the chatbot when a user abandons their cart on a website or inside the chatbot

Templates & Cloning

Landbot provides 66 templates that you can use to get started with building your own chatbot.

Also, you can create your own templates and share these with others.

And it is possible to duplicate your chatbot flows and elements, so that you can easily reuse them.

  • Templates
    How many pre-built templates does the chatbot platform provide?
  • Make template
    Can you make templates yourself?
  • Share template
    Can you share self-created templates with others?
  • Duplicate chatbot flows
    Is it possible to duplicate chatbot flows, so you can easily reuse them?
  • Duplicate chatbot elements
    Is it possible to duplicate chatbot elements, so you can easily reuse them?


It is possible to do A/B testing in Landbot, but it is not in the free plan. You need to upgrade to the “Starter” package (30€/month) if you want to unlock this feature.

  • A/B Testing
    Can you optimize your chatbot flows by performing A/B tests?


Landbot has an extensive knowledge base with a lot of articles on how to build chatbots. They also provide customer support over email and chat, and have a large community on Facebook. 

  • Tutorials
    Does the chatbot platform provide tutorials on how to use its platform?
  • Documentation
    Does the chatbot platform provide documentation on how to use its platform?
  • Customer support
    Does the chatbot platform provide customer support?


So, should you use Landbot to create your chatbots?

Yes, you should.

If you are a small/medium business and want to get started with chatbots on your website or WhatsApp, Landbot is definitely a good chatbot platform to get started with.

They have an easy-to-use flow builder, you can publish your chatbot on 3 channels, built-in AI features, has a built-in live chat, multiple integrations with other applications and you can send WhatsApp broadcasts to start conversations.

Also, the widget that you can put on your website is one of the most engaging widgets I have seen in a chatbot platform.

Go to Landbot

But if you consider Landbot, there are also some disadvantages to consider:

  • WhatsApp is expensive compared to other platforms. On Landbot, you can get started with WhatsApp from €200/month, while many other platforms offer cheaper options
  • There are no marketing possibilities on Facebook. Because of this, I wouldn’t use Landbot for chatbots on Facebook Messenger

Moreover, I am not entirely sure if Landbot is the right choice if you are an enterprise company. While you could use it as an enterprise, I think it would be harder to maintain large chatbots in Landbot and there are some features that Landbot does not have, such as live queue routing (often used by enterprises).


Comments (8)

  1. Cesar Cabrera

    Hi, just to report that Landbot integration with DialogFlow is up and running. I tested it and it works fine 😉

    1. Joren Wouters

      You are right about that, Cesar! I have added it to my review now 🙂

  2. Patryk

    Very helpful review. Thanks for sharing.

    1. Joren Wouters

      Glad you like it, Patryk!

  3. Michelle

    How many virtual agents can you create with Landbot?

    1. Joren Wouters

      Hey Michelle! You can create an unlimited number of virtual agents with Landbot.

  4. Jens Kjærgaard

    Is this one the best tools for building a “decision tree” for you website where you guide your visitors from a problem to a solution by asking them different questions down the path? Or do you suggest another tool for that?

    1. Joren Wouters

      Hey Jens! Landbot is a great tool for building a “decision-tree” kind of chatbot. Whether it is the best tool for your needs, depends on what other needs you have. You can compare all different chatbot platforms on this page.

Comments are closed.