Landbot Review 2024: Features, Pros and Cons, Pricing


By Joren Wouters Updated on

Should you use Landbot to build your chatbot? Is it worth it?

Read this in-depth Landbot review to discover the features and pros and cons. I will also cover its pricing plans and when you should use it to build your chatbots.

Let’s dive in!

Our Verdict

Our Verdict

Landbot is great for small to medium-sized businesses that want to get started with chatbots, without writing any code.

Using the no-code builder, you can create chatbots for your website and WhatsApp within minutes. It’s also often used to build engaging conversational experiences on websites, sometimes serving as complete landing pages.

Landbot offers a free forever plan and a paid plan, starting at €32/month.


  • No-code Flow Builder
  • Integrates with Websites, WhatsApp and Facebook
  • AI agents for Lead Generation, Appointment Booking & Customer Support
  • Built-in Live Chat + Integrations with Zapier and Make
  • Send WhatsApp Broadcasts to start conversations


  • WhatsApp is expensive compared to other platforms
  • No marketing possibilities on Facebook
  • Adding AI chats to your plan is expensive
Go to Landbot
Plans Cost
€32 to €400
Introductory offer
Free Plan up to 100 messages per month
Standout features
No-Code Flow Builder, Website Widgets, AI Agents

What is Landbot?

Landbot is a no-code conversational platform that you can use to create chatbots on websites, WhatsApp and Facebook Messenger. Using their flow builder, you can create chatbots  without using any code.

Key features of Landbot include:

  • Easy-to-use flow builder to create chatbot flows
  • Collect user information with variables
  • Built-in AI Agents Lead Generation, Appointment Booking & Customer Support
  • Live Chat to handover conversation to human agents
  • Integrations with Zapier and Make

Using Landbot’s No-Code Flow Builder

When you get started with creating chatbots with Landbot, you can create multiple chatbots per channel. In the Bot Builder section, you can manage all your chatbots and also divide these over multiple workspaces:

Bot Builder overview in Landbot

When creating the automations in your chatbot, Landbot provides a no-code flow builder. Within this flow builder, each flow consists of multiple blocks. Each block is a chatbot element, such as asking a question or sending a message:


The flow builder is extremely easy to use, allowing you to drag and drop elements to create your conversational flows.

Additionally, Landbot provides useful keyboard shortcuts to let you build chatbots even faster. For example, you can use Ctrl+Z to Undo your last step or Ctrl+A to select all elements in your flow.

Another big plus for Landbot is that you can test your chatbot in the interface itself. In the top corner of your screen there is a button with “Preview” and once you click on it a new window opens up where you can test the chatbot:

Overall, Landbot has a very easy-to-use flow builder, allowing you to build conversational flows within minutes!

Visual Flow Builder
Create chatbot dialogs with a visual flow builder.
Test chatbot
Is it possible to test the chatbot before putting your new flows or changes live?
Easy to use?
Is the chatbot platform easy-to-use?
Easy to setup a chatbot?
Is it easy to set up your chatbot with this chatbot platform?

Chatbot elements

Landbot provides a wide variety of elements to build your own chatbot. There are a few chatbot elements I would like to point it:

Condition: By using a condition you can personalize the conversation for each contact you are talking with. This is perfect if you want to create tailored conversational experieriences.

Jump to: This element allows you to jump to another chatbot. An absolute must for the scalability of your bot, because you don’t need to copy and paste similar conversational flows.

Bricks: With Bricks, you can create one subflow and reference that flow in your chatbots. Again, an absolute must if you want to build scalable chatbots. Here’s a simple example of using a Brick in Landbot to ask if we answered the question of the customer:

Example of using Bricks in Landbot

Execute code: With this element, you can execute Javascript code within your chatbot. It can be as simple as making a calculation (where Landbot also has another element for) or as hard as making an API Call. This is great for flexibility because you are only limited by your own code.

Use delays between messages in your chatbot
Can you send images via your chatbot?
Can you send video via your chatbot?
Can you send audio via your chatbot?
Can you send attachments via your chatbot?
Gallery (Horizontal List)
Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
Vertical List
Show a vertical list of items inside your chatbot
Can you use emojis inside your chatbot?
Persistent menu
Can you add a persistent menu to your chatbot?
Quick replies
Can you add quick replies to your chatbot where users can click on?
Can you add buttons to your chatbot where users can click on?
User Input
Can chatbot users freely type text to your chatbot whenever they want to?
Location Sharing
Can users share their location inside the chatbot?
Email validation
When a chatbot user gives their email, can the platform validate it's a correct email address?
Phone number validation
When a chatbot user gives their phone number, can the platform validate it's a correct phone number?
Date validation
When a chatbot user gives a date, can the platform validate it's a correct date?


Within Landbot, it is really easy to add custom fields to specific users. You can ask questions to users and the answers will be stored in certain custom fields. Unfortunately, it is not possible to add certain tags to users or to create certain user segments. 

Also, on the WhatsApp channel, you can create user segments based on multiple custom fields. These user segments are called “Audiences” in Landbot:

Source: Landbot

Audiences are only available for WhatsApp, and not for Facebook Messenger and the Website channel.

Custom field
Store information from your chatbot users inside fields. For example, you can ask for someone's email and store it inside the "email" custom field.
Add tags to users in your chatbot flows to organize and categorize contacts.
User Segments
Can you create user segments based on custom fields and tags?


With Landbot, it is possible to send broadcasts on WhatsApp.

With Landbot it is also possible to make a chatbot in any language. They do not provide specific multi-language support, but because with Landbot you can switch from chatbot to chatbot, you could make the following structure:

  1. A general chatbot which asks you for your language
    1. For example “Do you speak English or French”?
    2. If you answer with “French” you get referred to the French chatbot
    3. If you answer with “English” you get referred to the English chatbot
  2. An English chatbot
  3. A French chatbot

For every chatbot, you can also determine the default phrases yourself (for example, if someone is typing a wrong e-mail), so that is not a problem as well. The drawback of this approach however is that you need to do it manually, which takes a lot of time and duplication. 

Send a message to all or a part of your chatbot users at a specific date and time
Send messages on a pre-defined schedule with a certain time interval between those messages
Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
Multiple languages
Is it possible to create a chatbot in multiple languages?
Easy to translate
Can you translate text to other languages without using a third-party platform and without creating duplicate flows?

Landbot’s AI Features

Landbot has elaborate keyword-matching and AI features. Let’s cover them one-by-one.

Keyword Matching in Landbot

In your conversational flows, you can automatically reply when someone types in a keyword. Landbot provides two elements for this: The Keyword Jump and Global Keywords. With the Keyword Jump, you can ask a question to the user and then route it to the correct flow:


The Global Keywords are different. With the Global Keywords element, you can set up keywords that are valid for the entire flow (except only for a specific moment – which is the case with Keyword Jump). 

If keyword-matching alone is not enough for you, you can also integrate with Dialogflow. With this integration, you can understand the intent of the user and use Entities in your Landbot chatbot.

Landbot’s AI Assistants

Landbot also provides AI assistants that you can use for customer support, lead generation and appointment booking.

For customer support, you can create your own AI FAQs assistant and give Landbot info where it should rely on when answering questions:

AI FAQ Assistant in Landbot

Then, you can use this assistant as a stand-alone assistant or inside your chatbot flows to automatically answer questions from customers.

For lead generation and customer support, you can create an AI Lead Generation Assistant or AI Appointment Booking Assistant. Then, you only have to specify what data you want to get from a lead, assign the right variables and Landbot AI does the rest for you:

AI Lead Generation Assistant in Landbot

With the appointment booking assistant, you can also connect your calendar so that a lead can directly book a spot in your calendar.

Also, Landbot is just using ChatGPT directly in the back end to create these AI assistants.

I think these are great features, allowing you to use the power of AI in your Landbot chatbots.

Trigger chatbot flow based on certain words or phrases a user says to the chatbot.
Trigger a chatbot flow by understanding the intent of the user.
Capture specific information from sentences. For example, if a user says "veggie pizza", the chatbot can understand it's not a regular pizza, but a veggie pizza.
Does the chatbot platform provide a direct integration with Google's AI Platform?


With Landbot, it is possible to create chatbots on your website, Facebook Messenger, WhatsApp or call it via the Landbot API (you need to code for this).

Can you publish your chatbot on your website?
Can you publish your chatbot on Facebook?
Can you publish your chatbot on Instagram?
Can you publish your chatbot on WhatsApp?
Can you publish your chatbot on Telegram?
Can you publish your chatbot on SMS?
Can you publish your chatbot on Slack?
Can you publish your chatbot on Skype?
Can you publish your chatbot on email?
Merge contacts across channels
Can you merge contacts across channels, when the same person contacts you over multiple channels?

Landbot Integrations

Landbot has a built-in live chat, allowing you to hand over conversations from your chatbot to live chat agents:

Inbox in Landbot

Furthermore, Landbot also provides direct integrations with:

If that’s not enough, you can also create your own integrations by using the Landbot API or using Webhooks.

Livechat integration
Direct integration with live chat, either via a built-in live chat functionality or a third-party live chat platform.
Direct integration with Zapier, one of the largest integration platforms in the world.
Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
Google sheets
Direct integration with Google Sheets, to store or retrieve data from sheets.
Make API Calls
Can you call an API inside your chatbot flow to send or get data from other applications?


I think the best part of Landbot is the conversational experience that you can create on your own website. I have never seen a more engaging chatbot experience on a website with any other chatbot builder than with Landbot.

Using their native widget, you can add your chatbot in multiple formats to your website: 


And if you choose for the “Livechat” or “Popup” mode, you can also send proactive messages with your chatbot.

With Landbot, you can also create your own landing pages:


Unfortunately, Landbot does not provide any marketing possibilities on Facebook.

On the other hand, you can send Message Templates on WhatsApp with Landbot.

Facebook website widget
Embed your chatbot as a Facebook Widget on your website.
Native website widget
Embed your chatbot as a native widget (your own branding & colors) on your website.
Landing pages
Can you create a simple landing page to drive users to your chatbot?
Facebook Ref URL
Can you create a URL that goes to a specific flow inside your Facebook chatbot?
One-Time Notification
Send one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
Facebook Ads
Start a conversation with your chatbot when someone clicks on a Facebook Ad
Button creator
Add a button to your website to drive users to your chatbot
Custom URLs
Generate a simple URL that can be shared anywhere to send users to your chatbot

Landbot Pricing

Landbot has a free forever plan with limited features and multiple paid plans, starting at €32 per month.

They also have separate plans for using WhatsApp.

Landbot’s Free plan

Landbot’s Free Forever plan comes with 100 chats per month and 1 user seat. It contains basic flow operations in the builder, has limited integrations (Zapier, Slack, Sendgrid & Google Analytics) and a unified inbox. 

This plan is perfect if you want to build a minimal chatbot on your website or want to decide if Landbot is the right fit for you.

Landbot Paid plans

If you think Landbot is a great fit for you, you can use one of their paid plans.

Landbot’s Starter plan starts at €32/month and comes with 500 chats, 20 AI chats and 2 user seats. It also comes with access to the AI assistants, more elements in the flow builder and more integrations:

Landbot's pricing for the website channel

Landbot’s Pro plan starts at €80 per month and comes with 2,500 chats, 30 AI chats and 3 user seats. It also comes with access to all the features of Landbot, and even custom branding for the website widget.

Moreover, if you want to get user seats, chats per month or AI chats added to your plan, you can buy these separately:

  • €20 per extra user seat
  • €0.05 per extra chat
  • €1 per extra AI chat

Landbot Whatsapp’s Pricing

Moreover, Landbot also has separate pricing plans for WhatsApp. If you want to get started with WhatsApp on Landbot, you need to pay at least €200/month (billed annually). This plan comes with 1,000 chats per month and 50 AI chats:

Landbot's pricing for the WhatsApp channel

In general, I think the pricing plans of Landbot are pretty affordable. There are only two things that are a little bit odd:

  • WhatsApp is pretty expensive. If you want to get started on WhatsApp, you need to pay a minimum of €200 per month, which is a lot compared to other chatbot platforms
  • If you want more AI chats, you need to pay €1 per chat. And I think this is a bit expensive knowing that on the back-end they are just using ChatGPT to handle this (which is way cheaper than €1 per chat)
Free trial
Does the chatbot platform provide a free trial?
Free plan
Does the chatbot platform provide a free plan?
Price per month
What is the lowest price per month for creating a chatbot on this platform?
Monthly pricing available?
Is it possible to pay monthly?
Money back guarantee
Is there a money-back guarantee in case you are not satisfied with the platform?


Landbot provides pretty basic analytics. It provides a basic dashboard with the number of active and new chats and the number of received and sent messages:


Besides that, you can also see all the user (and their characteristics) that have talked to your chatbot:


But the best part are the Flow analytics. Per chatbot in Landbot, you can see how users went through your chatbot flow and where they are stopping. For example, if your first question is “How old are you?”, this dashboard gives you a nice overview of what the responses of people were. Really nice feature.

Flow Analytics in Landbot


This is a really good feature that allows you to easily improve your chatbot flow!

Dashboard that provides general analytics of your chatbot.
Flow analytics
Can you analyze how users are going through your chatbot flows?
User input
Get the input from users that your chatbot didn't understand.
Sent messages
The number of messages that were sent by your chatbot.
Open rate
The percentage of chatbot users that opened a message inside your chatbot.
Click rate
The percentage of chatbot users that click on a button inside your chatbot.
Conversion rate
The percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
Fall back rate
The percentage of interactions where the chatbot did not know an answer to a question.
Custom dashboards/reports
Can you create your own dashboard or reports?


Landbot provides a direct integration with Stripe, allowing you to collect payments inside your chatbot.

Collect payments inside your chatbot
Direct integration with Shopify to get products, order information and cart data.
Direct integration with WooCommerce to get products, order information and cart data.
Buy directly within chatbot
Ability for chatbot users to buy products or services directly from a chatbot
Cart abandonment
Trigger messages in the chatbot when a user abandons their cart on a website or inside the chatbot

Templates & Cloning

Landbot provides 66 templates that you can use to get started with building your own chatbot.

Also, you can create your own templates and share these with others.

And it is possible to duplicate your chatbot flows and elements, so that you can easily reuse them.

Number of templates
How many pre-built templates does the chatbot platform provide?
Make template
Can you make templates yourself?
Share template
Can you share self-created templates with others?
Duplicate chatbot flows
Is it possible to duplicate chatbot flows, so you can easily reuse them?
Duplicate chatbot elements
Is it possible to duplicate chatbot elements, so you can easily reuse them?


It is possible to do A/B testing in Landbot, but it is not in the free plan. You need to upgrade to the “Starter” package (30€/month) if you want to unlock this feature.

A/B Testing
Can you optimize your chatbot flows by performing A/B tests?


Landbot has an extensive knowledge base with a lot of articles on how to build chatbots. They also provide customer support over email and chat, and have a large community on Facebook. 

Does the chatbot platform provide tutorials on how to use its platform?
Does the chatbot platform provide documentation on how to use its platform?
Customer support
Does the chatbot platform provide customer support?


So, should you use Landbot to create your chatbots?

Yes, you should.

If you are a small/medium business and want to get started with chatbots on your website or WhatsApp, Landbot is definitely a good chatbot platform to get started with.

They have an easy-to-use flow builder, you can publish your chatbot on 3 channels, built-in AI features, has a built-in live chat, multiple integrations with other applications and you can send WhatsApp broadcasts to start conversations.

Also, the widget that you can put on your website is one of the most engaging widgets I have seen in a chatbot platform.

Go to Landbot

But if you consider Landbot, there are also some disadvantages to consider:

  • WhatsApp is expensive compared to other platforms. On Landbot, you can get started with WhatsApp from €200/month, while many other platforms offer cheaper options
  • There are no marketing possibilities on Facebook. Because of this, I wouldn’t use Landbot for chatbots on Facebook Messenger
  • If you want to add more AI chats to your plan, you need to pay €1 per chat

Moreover, I am not entirely sure if Landbot is the right choice if you are an enterprise company. While you could use it as an enterprise, I think it would be harder to maintain large chatbots in Landbot and there are some features that Landbot does not have, such as live queue routing (often used by enterprises).

Frequently Asked Questions

Is Landbot free?

You can use Landbot for free with their Sandbox plan. This plan includes 100 chats per month, 1 user seat, basic flow builder operations and limited integrations. This plan is perfect if you want to test out the Landbot platform.

If you want more chats or features, you can go with one of their paid plans, starting at €32/month.

What are the costs of Landbot?

Landbot both offers a free plan and paid plans, starting at €32/month.

With the free plan, you get 100 chats per month, basic features of the flow builder and limited integrations. This plan is great if you want to test Landbot’s features or want to create a minimal chatbot.

When you think Landbot is the right fit for you, you can with one of their paid plans. Paid plans vary between €32 to €400/month depending on your specific needs. With each paid plan comes more features of the Landbot platform.

Comments (8)

  1. Cesar Cabrera

    Hi, just to report that Landbot integration with DialogFlow is up and running. I tested it and it works fine 😉

    1. Joren Wouters

      You are right about that, Cesar! I have added it to my review now 🙂

  2. Patryk

    Very helpful review. Thanks for sharing.

    1. Joren Wouters

      Glad you like it, Patryk!

  3. Michelle

    How many virtual agents can you create with Landbot?

    1. Joren Wouters

      Hey Michelle! You can create an unlimited number of virtual agents with Landbot.

  4. Jens Kjærgaard

    Is this one the best tools for building a “decision tree” for you website where you guide your visitors from a problem to a solution by asking them different questions down the path? Or do you suggest another tool for that?

    1. Joren Wouters

      Hey Jens! Landbot is a great tool for building a “decision-tree” kind of chatbot. Whether it is the best tool for your needs, depends on what other needs you have. You can compare all different chatbot platforms on this page.

Comments are closed.