Which one is better? Chatmatic vs ManyChat

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By Joren Wouters Updated on

ManyChat and Chatmatic are both chatbot platforms you can use to create chatbots on Facebook Messenger, Instagram and SMS, without using any code.

But which platform should you use? What are the differences? And which one is better?

Let’s find out!

1. Interface

Chatmatic

Chatmatic uses a Visual Flow builder to create your chatbot flows:

chatmatic-flow-builder

This interface is easy to use and it is easy to set up your chatbot.

The only thing that seems odd to me, is that there is no option to preview the flows before actually publishing them. With this, you cannot double-check a flow if it’s totally working before you are publishing it for the whole world.

Visual Flow Builder
Create chatbot dialogs with a visual flow builder.
Test chatbot
Is it possible to test the chatbot before putting your new flows or changes live?
Easy to use?
Is the chatbot platform easy-to-use?
Easy to setup a chatbot?
Is it easy to set up your chatbot with this chatbot platform?

ManyChat

When you log in at Manychat, you will see a dashboard with on the left side a menu with different options and on the right side the content of each section. It is a really straightforward dashboard and easy to understand:

manychat-dashboard

When creating your chatbot, ManyChat has the best visual flow builder I have ever seen in a chatbot platform. The reason for this is that the interface looks really clean and it is really easy to use (even if you never created a chatbot before).

Inside the flow builder, each flow starts with a trigger (an event that activates the flow), and from there you can connect blocks to each other by simply dragging and dropping:

manychat-flow-builder

Moreover, you can test your chatbot flows directly inside the Manychat interface or on the channel that you are building the flow for (Facebook, Instagram, WhatsApp, etc):

manychat-test-in-interface

Furthermore, your chatbot flows can be divided over folders, which allows you to keep a good overview of all the chatbot flows in your Manychat account.

Visual Flow Builder
Create chatbot dialogs with a visual flow builder.
Test chatbot
Is it possible to test the chatbot before putting your new flows or changes live?
Easy to use?
Is the chatbot platform easy-to-use?
Ease of use
How easy is it to create and update chat automations? 5-6 -> You can use the interface, but can definitely be better 7-8 -> Easy to use, but more user friendly interfaces on the market 9-10 -> One of the most easiest interfaces on the planet
1
Easy to setup a chatbot?
Is it easy to set up your chatbot with this chatbot platform?

The winner: ManyChat

This is a small win for Manychat.

Manychat’s interface is just slightly more intuitive and easier to use than Chatmatic’s interface. Also, you can preview your flows before actually putting them live.

2. Chatbot Elements

Chatmatic

Chatmatic got enough elements to make your chatbot. It only lacks on Attachment, Lists, Validation and Location Sharing. The biggest drawback of those four is the validation part, because you cannot check whether a user has filled a properly formatted email or telephone number.

But, you got enough elements to make your own chatbot.

Start flow
Can you refer from one chatbot flow to another and thereby reuse chatbot flows?
Conditions
Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
Delays
Use delays between messages in your chatbot
Images
Can you send images via your chatbot?
Video
Can you send video via your chatbot?
Audio
Can you send audio via your chatbot?
Attachments
Can you send attachments via your chatbot?
Gallery (Horizontal List)
Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
Vertical List
Show a vertical list of items inside your chatbot
Emoji’s
Can you use emojis inside your chatbot?
Persistent menu
Can you add a persistent menu to your chatbot?
Quick replies
Can you add quick replies to your chatbot where users can click on?
Button
Can you add buttons to your chatbot where users can click on?
User Input
Can chatbot users freely type text to your chatbot whenever they want to?
Location Sharing
Can users share their location inside the chatbot?
Email validation
When a chatbot user gives their email, can the platform validate it’s a correct email address?
Phone number validation
When a chatbot user gives their phone number, can the platform validate it’s a correct phone number?
Date validation
When a chatbot user gives a date, can the platform validate it’s a correct date?

ManyChat

Manychat provides all the chatbot elements you need to create your chatbot.

There are just two chatbot elements that I would like to point out.

The first one is the Conditions element. By using a condition, you can use logic inside your chatbot flows and create personalized conversations for your contacts.

Also, you have the Start flow element. With this element, you can start another flow within your Manychat account. This allows you to create a scalable chatbot, because you can just refer to other flows, instead of copy-and-pasting the same flow multiple times.

Start flow
Can you refer from one chatbot flow to another and thereby reuse chatbot flows?
Conditions
Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
Delays
Use delays between messages in your chatbot
Images
Can you send images via your chatbot?
Video
Can you send video via your chatbot?
Audio
Can you send audio via your chatbot?
Attachments
Can you send attachments via your chatbot?
Gallery (Horizontal List)
Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
Vertical List
Show a vertical list of items inside your chatbot
Emoji’s
Can you use emojis inside your chatbot?
Persistent menu
Can you add a persistent menu to your chatbot?
Quick replies
Can you add quick replies to your chatbot where users can click on?
Button
Can you add buttons to your chatbot where users can click on?
User Input
Can chatbot users freely type text to your chatbot whenever they want to?
Location Sharing
Can users share their location inside the chatbot?
Email validation
When a chatbot user gives their email, can the platform validate it’s a correct email address?
Phone number validation
When a chatbot user gives their phone number, can the platform validate it’s a correct phone number?
Date validation
When a chatbot user gives a date, can the platform validate it’s a correct date?

The winner: ManyChat

This is also a win for ManyChat.

They offer five more chatbot elements than Chatmatic.

Let’s move on the the next one.

3. Users

Chatmatic

In Chatmatic, you can see a complete overview of all your users with their according information:

User information inside Chatmatic

Moreover, you can assign custom fields and tags to users. But, you cannot use these custom fields and tags to create user segments. And when you are going to send a broadcast, you can only use tags to condition on.

Custom field
Store information from your chatbot users inside fields. For example, you can ask for someone’s email and store it inside the “email” custom field.
Tags
Add tags to users in your chatbot flows to organize and categorize contacts.
User Segments
Can you create user segments based on custom fields and tags?

ManyChat

Within Manychat, you can add custom fields and tags to users. You can simply ask questions and save the answer of the user to a custom field or add a specific tag. With those custom fields and tags, you can create specific user segments (that you can use inside your chatbot flows).

In Manychat you can view all the contacts that talked to your chatbot in the “Contacts” tab. Within this tab, you can also filter on specific custom fields or tags or see all users from a specific segment (by clicking on that segment on the left):

manychat-contacts-overview

When you click on one of the individual contacts, you can see all the information stored for that user and by clicking on “Start chat” you can also see the chat history of that user:

manychat-contact-information

 

Custom field
Store information from your chatbot users inside fields. For example, you can ask for someone’s email and store it inside the “email” custom field.
Tags
Add tags to users in your chatbot flows to organize and categorize contacts.
User Segments
Can you create user segments based on custom fields and tags?

The winner: ManyChat

And again a win for ManyChat.

ManyChat has a better user overview, where you can see all the tags and custom fields attached to a user.

Moreover, they provide the possibility to create user segments based on those custom fields and tags.

4. Messages

Chatmatic

With Chatmatic is possible to send broadcasts and sequences to your users. You can send a broadcast to your complete audience or a part of it (using tags to condition your audience). Moreover, using the Smart Delay feature in Chatmatic, you can send sequences:

chatmatic-smart-delay

Next to creating sequences, you can also use Conditions to create more personalized experiences.

Unfortunately, you cannot have a chatbot in multiple languages.

Broadcasts
Send a message to all or a part of your chatbot users at a specific date and time
Sequences
Send messages on a pre-defined schedule with a certain time interval between those messages
Conditions
Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
Rules
Trigger events based on if-then logic. For example, if email is given by the user, send it to your CRM.
Multiple languages
Is it possible to create a chatbot in multiple languages?
Easy to translate
Can you translate text to other languages without using a third-party platform and without creating duplicate flows?

ManyChat

Manychat provides broadcasts, sequences and also subscribing/unsubscribing from sequences.

What I really like about the sequences in ManyChat is that they are really organized. You can see the complete sequence in one overview and you also see which message is sent at which time, a really good feature.

manychat-sequence
An example sequence in ManyChat

With ManyChat it is possible to make a chatbot in any language, but it is not possible to easily translate this chatbot to different languages (because you need to do this manually and copy all your complete chatbot).

Broadcasts
Send a message to all or a part of your chatbot users at a specific date and time
Sequences
Send messages on a pre-defined schedule with a certain time interval between those messages
Conditions
Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
Rules
Trigger events based on if-then logic. For example, if email is given by the user, send it to your CRM.
Multiple languages
Is it possible to create a chatbot in multiple languages?
Easy to translate
Can you translate text to other languages without using a third-party platform and without creating duplicate flows?

The winner: ManyChat

This is a small win for ManyChat.

With ManyChat you can create a chatbot in multiple languages, while this is not possible with Chatmatic.

5. AI & NLP

Chatmatic

With Chatmatic, you can recognize keywords of the user and create a certain response with your chatbot:

chatmatic-keywords

But this is also where it stops. You cannot understand the intent of the user or use Entities in Chatmatic.

Keywords
Trigger chatbot flow based on certain words or phrases a user says to the chatbot.
Intents
Trigger a chatbot flow by understanding the intent of the user.
Entities
Capture specific information from sentences. For example, if a user says “veggie pizza”, the chatbot can understand it’s not a regular pizza, but a veggie pizza.
Dialogflow
Does the chatbot platform provide a direct integration with Google’s AI Platform?

ManyChat

With ManyChat it is only possible to recognize keywords with your chatbot. Based on a keyword (or a group of keywords) your chatbot gives a certain response.

How it looks in ManyChat:

manychat-keywords

It is not possible to grab the intent of the user, use synonyms or use entities.

ManyChat also doesn’t have a direct integration with DialogFlow. But I created a tutorial on how you can integrate ManyChat with Dialogflow yourself.

Keywords
Trigger chatbot flow based on certain words or phrases a user says to the chatbot.
Intents
Trigger a chatbot flow by understanding the intent of the user.
Entities
Capture specific information from sentences. For example, if a user says “veggie pizza”, the chatbot can understand it’s not a regular pizza, but a veggie pizza.
Knowledge Base
Can you train your chatbot on a knowledge base (like your website or articles) and then your chatbot automatically answer questions about it?
Dialogflow
Does the chatbot platform provide a direct integration with Google’s AI Platform?

No winner

Both chatbot builders only offer keyword recognition.

So this is a draw.

6. Channels

Chatmatic

With Chatmatic, it is possible to have a chatbot on Facebook Messenger, Instagram and SMS.

To be honest, I don’t know if you can send worldwide text messages with their SMS channel. I couldn’t find any documentation on this.

Website
Can you publish your chatbot on your website?
Facebook
Can you publish your chatbot on Facebook?
Instagram
Can you publish your chatbot on Instagram?
Whatsapp
Can you publish your chatbot on WhatsApp?
Telegram
Can you publish your chatbot on Telegram?
SMS
Can you publish your chatbot on SMS?
Slack
Can you publish your chatbot on Slack?
Skype
Can you publish your chatbot on Skype?
Email
Can you publish your chatbot on email?
Google Business Messages
Can you publish your chatbot on Google?
Discord
Can you publish your chatbot on Discord?
Microsoft Teams
Can you publish your chatbot on Microsoft Teams?
Amazon Alexa
Can you publish your chatbot on Amazon Alexa?
Google Assistant
Can you publish your chatbot on Google Assistant?
Voice
Can you publish your chatbot on a telephone line (Voice)?
Wechat
Can you publish your chatbot on WeChat?
Line
Can you publish your chatbot on Line?
Viber
Can you publish your chatbot on Viber?
Merge contacts across channels
Can you merge contacts across channels, when the same person contacts you over multiple channels?

ManyChat

With Manychat you can publish your chatbot on your website, Facebook Messenger, Instagram, WhatsApp, Telegram, SMS and Email.

This allows you to make an omnichannel chatbot experience for your users. So for example, when someone gives a certain response on Facebook Messenger, you could send an email based on that response.

With SMS, you need to connect your ManyChat account to a Twilio account. Then, ManyChat will handle the chatbot part and all the chat logic, and Twilio will take care of receiving and sending the text messages (additional costs for Twilio apply).

Moreover, you can also merge contacts across channels (based on their email or phone number). For example, if someone contacts you via Facebook Messenger and later on via Instagram, Manychat can understand that is the same person and merge that contact into one.

Website
Can you publish your chatbot on your website?
Facebook
Can you publish your chatbot on Facebook?
Instagram
Can you publish your chatbot on Instagram?
Whatsapp
Can you publish your chatbot on WhatsApp?
Telegram
Can you publish your chatbot on Telegram?
SMS
Can you publish your chatbot on SMS?
Slack
Can you publish your chatbot on Slack?
Skype
Can you publish your chatbot on Skype?
Email
Can you publish your chatbot on email?
Google Business Messages
Can you publish your chatbot on Google?
Discord
Can you publish your chatbot on Discord?
Microsoft Teams
Can you publish your chatbot on Microsoft Teams?
Amazon Alexa
Can you publish your chatbot on Amazon Alexa?
Google Assistant
Can you publish your chatbot on Google Assistant?
Voice
Can you publish your chatbot on a telephone line (Voice)?
Wechat
Can you publish your chatbot on WeChat?
Line
Can you publish your chatbot on Line?
Viber
Can you publish your chatbot on Viber?
Merge contacts across channels
Can you merge contacts across channels, when the same person contacts you over multiple channels?

The Winner: ManyChat

With Chatmatic you can put your chatbot on Facebook Messenger, Instagram and SMS. But ManyChat offers four additional channels: Website, WhatsApp, Telegram and Email.

Therefore, ManyChat wins.

7. Integrations

Chatmatic

It seems that Chatmatic has a built-in live chat, however, I couldn’t get it to work.

When I typed something in their live chat, it just didn’t send it to the user in Facebook Messenger.

And this is a huge drawback, because live chat is the most important integration of any chatbot software.

Moreover, Chatmatic provides integrations with Zapier and you can create your own API calls to other applications using their Webhooks feature.

Livechat integration
Direct integration with live chat, either via a built-in live chat functionality or a third-party live chat platform.
Zapier
Direct integration with Zapier, one of the largest integration platforms in the world.
Make
Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
Google sheets
Direct integration with Google Sheets, to store or retrieve data from sheets.
Make API Calls
Can you call an API inside your chatbot flow to send or get data from other applications?
Webhooks
Can the platform send automatic notifications of all the messages and events going on in your chatbot?

ManyChat

ManyChat has a built-in live chat, which is called the Inbox. By using the Inbox, you can hand over the conversation from your chatbot to one of your customer support agents.

What I really like about Manychat’s Inbox is that they also provide an iOS app and Android app, so you can respond to user inquiries on the go.

Manychat also provides Manychat Inbox Pro, which is a more advanced live chat and comes with agent chat analytics, groups of live chat agents and auto-assignment rules.

Furthermore, Manychat provides direct integrations with:

Moreover, ManyChat has its own App store which allows third-party developers to create their own integrations with ManyChat. Currently, the App Store has 38 apps, but I think this will grow over the years:

manychat-app-store

Livechat integration
Direct integration with live chat, either via a built-in live chat functionality or a third-party live chat platform.
Zapier
Direct integration with Zapier, one of the largest integration platforms in the world.
Make
Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
Google sheets
Direct integration with Google Sheets, to store or retrieve data from sheets.
Make API Calls
Can you call an API inside your chatbot flow to send or get data from other applications?
Webhooks
Can the platform send automatic notifications of all the messages and events going on in your chatbot?

The winner: ManyChat

ManyChat offers a built-in live chat, while Chatmatic’s live chat is not working.

Moreover, Manychat offers more integrations with other applications than Chatmatic.

So this is a clear win for ManyChat.

8. Marketing

Chatmatic

With Chatmatic, it is possible to connect your chatbot to Facebook ads, automatically reply to Facebook Comments, create a button for your website and make custom URLs to your chatbot.

There is only one drawback: Chatmatic is partly compliant with the latest Facebook policies. On the one hand, they are compliant, because you can send broadcasts using one of the Messenger tags:

chatmatic-broadcast

But on the other hand, you cannot use the One-Time Notification. And this is a huge drawback for a chatbot platform that is so focused on Facebook Messenger.

For Instagram, I haven’t found any documentation or marketing triggers that you can use to start a conversation.

Facebook website widget
Embed your chatbot as a Facebook Widget on your website.
Native website widget
Embed your chatbot as a native widget (your own branding & colors) on your website.
Send proactive messages on website
Can you send pro-active messages on your website with your chatbot?
Landing pages
Can you create a simple landing page to drive users to your chatbot?
Facebook Ref URL
Can you create a URL that goes to a specific flow inside your Facebook chatbot?
Auto-Reply to Facebook Comments
Automatically reply with your chatbot to users who comment on your Facebook Posts
One-Time Notification
Send one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
Recurring Notifications
Send recurring notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
Facebook Ads
Start a conversation with your chatbot when someone clicks on a Facebook Ad
Sponsored messages
Send paid messages via Facebook Messenger outside the 24-hour window
Auto-Reply to Instagram Comments
Automatically reply with your chatbot to users who comment on your Instagram Posts
Instagram Story Mention Reply
Send auto replies to Instagram users who mention your Instagram handle in their Instagram Stories
Instagram DM List
Send notifications via Instagram DM for a topic that a contact has opted-in for
WhatsApp Message Templates
Can you initiate conversations with Message Templates on WhatsApp?
Button creator
Add a button to your website to drive users to your chatbot
Custom URLs
Generate a simple URL that can be shared anywhere to send users to your chatbot

ManyChat

When it comes to Marketing for chatbots, Manychat is one of the best chatbot platforms out there.

You can add a Facebook Messenger widget to your website and send pro-active messages based on the URL that users are on. Moreover, you can also create your own landing pages with your Facebook Messenger chatbot.

Moreover, on Facebook you can:

  • Create Ref URLs that go to a specific chatbot flow
  • Automatically reply to Facebook Comments
  • Send one-time notifications
  • Send Recurring Notifications
  • Connect a Facebook ad to your Messenger chatbot
  • Send Sponsored Messages via Facebook Messenger

On Instagram, you can:

  • Automatically reply to Instagram comments
  • Send replies to Instagram users who mention your Instagram handle in their Instagram Stories

And via WhatsApp, you can send Message Templates.

Basically, ManyChat provides almost all marketing possibilities you need for your chatbot.

The only drawback is that Manychat doesn’t provide a native website widget.

Facebook website widget
Embed your chatbot as a Facebook Widget on your website.
Native website widget
Embed your chatbot as a native widget (your own branding & colors) on your website.
Send proactive messages on website
Can you send pro-active messages on your website with your chatbot?
Landing pages
Can you create a simple landing page to drive users to your chatbot?
Facebook Ref URL
Can you create a URL that goes to a specific flow inside your Facebook chatbot?
Auto-Reply to Facebook Comments
Automatically reply with your chatbot to users who comment on your Facebook Posts
One-Time Notification
Send one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
Recurring Notifications
Send recurring notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
Facebook Ads
Start a conversation with your chatbot when someone clicks on a Facebook Ad
Sponsored messages
Send paid messages via Facebook Messenger outside the 24-hour window
Auto-Reply to Instagram Comments
Automatically reply with your chatbot to users who comment on your Instagram Posts
Instagram Story Mention Reply
Send auto replies to Instagram users who mention your Instagram handle in their Instagram Stories
Instagram DM List
Send notifications via Instagram DM for a topic that a contact has opted-in for
WhatsApp Message Templates
Can you initiate conversations with Message Templates on WhatsApp?
Button creator
Add a button to your website to drive users to your chatbot
Custom URLs
Generate a simple URL that can be shared anywhere to send users to your chatbot

The winner: ManyChat

This is also a win for ManyChat.

Manychat offers more marketing possibilities on both Facebook and Instagram, and you can also put your chatbot on your website.

9. Pricing

Chatmatic

To be honest with you: when I first started Chatmatic I felt a little bummed. Because when you click on “Free trial” on their website, this is the next window:

chatmatic-pay-window

Immediately a commitment of 149$ per month. And yes, they provide a free trial, because the first month is free, but you immediately need to give your billing information (which I don’t like).

On this screenshot, it says that the monthly pricing is 149 dollars. But in the dashboard, it says that it is 97$. I really don’t know which one of those two is true, so I hope for the 97$.

But this is still a lot of money. And to my opinion, it is not actually worth it. For this kind of money, you would expect a better user overview, a working live chat, more integrations with other software, better AI capabilities, analytics dashboard and compliance with the latest Facebook policies.

Moreover, there is additional pricing if you want to use SMS:

chatmatic-pricing

Free trial
Does the chatbot platform provide a free trial?
Free plan
Does the chatbot platform provide a free plan?
Price per month
What is the lowest price per month for creating a chatbot on this platform?
97
Monthly pricing available?
Is it possible to pay monthly?
Money back guarantee
Is there a money-back guarantee in case you are not satisfied with the platform?

ManyChat

Manychat provides a free plan that stays free forever. This plan comes with 1000 contacts and has the basic features of ManyChat (enough to make a good chatbot).

If you want more features or have more than 1000 contacts, you can upgrade to the Pro plan, which costs 15$ per month (a really low price):

manychat-pricing

The price of the Pro plan goes up with the number of contacts your chatbot has. 1K contacts result in $25 per month and 5K contacts is $45 per month.

This plan also comes with a 7-day free trial that you can use to test out the Pro features of ManyChat. Besides that, there is also a 30-day money-back guarantee, no questions asked.

Moreover, Manychat also provides Manychat Inbox Pro and that costs $99 per month. This comes with 3 live chat seats:

manychat-inbox-pro-pricing

If that’s not enough, you can add one extra live chat seat for $39 per month.

Free trial
Does the chatbot platform provide a free trial?
Free plan
Does the chatbot platform provide a free plan?
Price per month
What is the lowest price per month for creating a chatbot on this platform?
15
Monthly pricing available?
Is it possible to pay monthly?
Money back guarantee
Is there a money-back guarantee in case you are not satisfied with the platform?

The winner: ManyChat

ManyChat’s prices are ten times lower than Chatmatic’s prices, while offering more features.

In addition, they also provide a free plan.

10. Analytics

Chatmatic

With Chatmatic, you can see the analytics per message in your chatbot flow. For every message, you can see how many times it is sent, delivered, opened and clicked.

Moreover, you can also see the averages for the whole flow:

chatmatic-analytics

In general, these analytics are fine to optimize your chatbot flows, but it would be nice if they added a dashboard where you can see all the analytics for your complete chatbot.

There is one drawback of their analytics: you cannot analyze the user input that the chatbot didn’t understand. Therefore, it is hard to improve the automated answers of your chatbot.

Dashboard
Dashboard that provides general analytics of your chatbot.
Flow analytics
Can you analyze how users are going through your chatbot flows?
User input
Get the input from users that your chatbot didn’t understand.
Sent messages
The number of messages that were sent by your chatbot.
Open rate
The percentage of chatbot users that opened a message inside your chatbot.
Click rate
The percentage of chatbot users that click on a button inside your chatbot.
Conversion rate
The percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
Fall back rate
The percentage of interactions where the chatbot did not know an answer to a question.
Custom dashboards/reports
Can you create your own dashboard or reports?

ManyChat

Manychat provides an Insights dashboard where you can see how many contacts you have per channel:

manychat-contacts-analytics

Furthermore, you can see how these contacts have evolved over time:

manychat-active-contacts-analytics

Likewise, you can determine your own conversion events inside your chatbot flows and then see how many people reached those conversion events:

manychat-conversion-event-analytics

And these conversion events are not limited to your chatbot funnels. You can also install the Manychat Pixel (similar to a Facebook Pixel) on your website and track conversions on your website of people coming from your chatbot. For example, when someone clicks on a button in Messenger and then converts on your website, this pixel will track that conversion back to your Manychat account.

Moreover, Manychat also provides flow analytics. For each block inside your flows, you can track to how many contacts this message was delivered, how many contacts opened it and how many contacts clicked on it (if the message contains a button / quick reply):

manychat-flow-analytics

By using these flow analytics, you can easily improve your Manychat flows for better conversion.

There are only two drawbacks about the analytics in Manychat:

  1. There is no overview of unmatched user input. If a user filled in a phrase that did not get a response, you cannot get this information in your ManyChat dashboard. This is a disadvantage because it does not allow you to improve the automatic answers of your chatbot.
  2. It’s not possible to see the flow analytics for a specific time period

But in general: by using Manychat’s analytics you can definitely analyze how well your chatbot is doing and how you can improve your chatbot funnels!

Dashboard
Dashboard that provides general analytics of your chatbot.
Flow analytics
Can you analyze how users are going through your chatbot flows?
User input
Get the input from users that your chatbot didn’t understand.
Sent messages
The number of messages that were sent by your chatbot.
Open rate
The percentage of chatbot users that opened a message inside your chatbot.
Click rate
The percentage of chatbot users that click on a button inside your chatbot.
Conversion rate
The percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
Fall back rate
The percentage of interactions where the chatbot did not know an answer to a question.
Custom dashboards/reports
Can you create your own dashboard or reports?

The Winner: ManyChat

This is a small win for ManyChat.

They both offer the same kind of analytics, ManyChat just offers two more features: General Dashboard and the Manychat Pixel.

11. eCommerce

Chatmatic

Chatmatic does not have any eCommerce integrations whatsoever.

Payments
Collect payments inside your chatbot
Shopify
Direct integration with Shopify to get products, order information and cart data.
WooCommerce
Direct integration with WooCommerce to get products, order information and cart data.
Buy directly within chatbot
Ability for chatbot users to buy products or services directly from a chatbot
Cart abandonment
Trigger messages in the chatbot when a user abandons their cart on a website or inside the chatbot

ManyChat

With Manychat, you can receive payments through your chatbot by using the Stripe or Paypal integration.

Payments
Collect payments inside your chatbot
Shopify
Direct integration with Shopify to get products, order information and cart data.
WooCommerce
Direct integration with WooCommerce to get products, order information and cart data.
Buy directly within chatbot
Ability for chatbot users to buy products or services directly from a chatbot
Cart abandonment
Trigger messages in the chatbot when a user abandons their cart on a website or inside the chatbot

The Winner: ManyChat

While Chatmatic offers no eCommerce integrations, ManyChat offers integrations with Paypal and Stripe.

Again, a win for ManyChat.

12. Templates & Cloning

Chatmatic

Chatmatic provides 4 free templates that you can use to build your chatbot.

Moreover, you can also create templates and share these with others.

Unfortunately, it is not possible to copy your chatbot flows or chatbot elements.

Number of templates
How many pre-built templates does the chatbot platform provide?
4
Make template
Can you make templates yourself?
Share template
Can you share self-created templates with others?
Duplicate chatbot flows
Is it possible to duplicate chatbot flows, so you can easily reuse them?
Duplicate chatbot elements
Is it possible to duplicate chatbot elements, so you can easily reuse them?

ManyChat

ManyChat provides 19 templates which you can directly install to make your chatbot. These include free templates and templates only available for Pro users.

With ManyChat it is possible to make a chatbot template and share it with others. This is really useful when you are making multiple chatbots who do the same thing (for example, Lead generation). 

Furthermore, it is possible to duplicate your chatbot flows and chatbot elements to make your chatbot faster.

Number of templates
How many pre-built templates does the chatbot platform provide?
35
Make template
Can you make templates yourself?
Share template
Can you share self-created templates with others?
Duplicate chatbot flows
Is it possible to duplicate chatbot flows, so you can easily reuse them?
Duplicate chatbot elements
Is it possible to duplicate chatbot elements, so you can easily reuse them?

The winner: ManyChat

ManyChat offers more templates than Chatmatic, and you can duplicate your chatbot flows and chatbot elements.

Therefore, ManyChat wins.

13. Optimization

Chatmatic

With Chatmatic, you can optimize your chatbot by using A/B testing.

A/B Testing
Can you optimize your chatbot flows by performing A/B tests?

ManyChat

In Manychat, you can do A/B testing by using the Randomizer element. This element allows you to split the traffic inside a chatbot flow up to 6 different variations:

manychat-randomizer-element

A/B Testing
Can you optimize your chatbot flows by performing A/B tests?

No winner

No winner on this criterium. Both chatbot builders offer A/B testing to optimize your chatbot.

14. Support

Chatmatic

It seems that Chatmatic offers some training on how you can use their platform, but that training isn’t free.

Moreover, I couldn’t find any tutorials or documentation on how to use the Chatmatic, which is a huge drawback. This can keep you of really understanding how to use the software.

Also, they do provide customer support via their own support desk, which you can access via the Chatmatic dashboard. I cannot decide over the quality of their support, but it does not seem really good. On Facebook there is a page Chatmatic Support, which is rated as 2.3/5 stars and shows the following:

chatmatic-support

Tutorials
Does the chatbot platform provide tutorials on how to use its platform?
Documentation
Does the chatbot platform provide documentation on how to use its platform?
Customer support
Does the chatbot platform provide customer support?

ManyChat

ManyChat provides extensive tutorials on how to make a chatbot and all the features of their platform. They also have proper documentation and good customer support.

What I also love about ManyChat is that they have a large Facebook community (100K+ members) in which you can ask all kinds of questions and learn more about the platform.

Tutorials
Does the chatbot platform provide tutorials on how to use its platform?
Documentation
Does the chatbot platform provide documentation on how to use its platform?
Customer support
Does the chatbot platform provide customer support?

The winner: ManyChat

ManyChat offers tutorials and documentation, while Chatmatic does not.

Moreover, they also have a large Facebook community to help you when you get stuck building your chatbots.

Which one is the winner?

ManyChat.

It is clear that ManyChat is the winner. They have almost won on any criterium in this comparison.

Go to ManyChat

Comments (4)

  1. John

    Wow! Nice comparison!

    1. Joren Wouters

      Thank you, John! Glad you liked it!

  2. Mark Zupo

    You made my mind up with this super evaluation. Thank you,

    1. Joren Wouters

      Glad it helped you, Mark!

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