Dialogflow vs Chatfuel

While Chatfuel is mainly used for creating Facebook Messenger and Instagram chatbots, Dialogflow is famous for its AI & NLP capabilities.

The question is: Which chatbot platform should you use to create your chatbots?

Find the answer by comparing their features below 👇

chatfuel-chatbot-software Chatfuel dialogflow-logo-whitespace Dialogflow
Overall rating
Overall rating
What is the overall rating of the platform?
4.2 3
Interface
Visual Flow Builder
Create chatbot dialogs with a visual flow builder.
Ease of use
How easy is it to use the platform? On a scale of 1 to 5.
4 3.5
Ease of setup
How easy is it to set up your chatbot? On a scale of 1 to 5.
4 2
Test chatbot
Is it possible to test the chatbot before putting your new flows or changes live?
Chatbot elements
Image
Can you send images via your chatbot?
Video
Can you send video via your chatbot?
Audio
Can you send audio via your chatbot?
Attachment
Can you send attachments via your chatbot?
Gallery (Horizontal list)
Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
Quick reply
Can you add quick replies to your chatbot where users can click on?
Button
Can you add buttons to your chatbot where users can click on?
Collect User Input
Can you collect input from users and store it in fields?
Condition
Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
Delay
Use delays between messages in your chatbot
Start automation
Can you refer from one automation to another and thereby reuse your automations?
Split traffic
Can you split your trafic inside a chatbot flow? Often used for A/B testing.
Contacts
Contacts overview
Can you see all the contacts that talked to your chatbot in one overview?
Custom fields
Store information from your chatbot users inside fields. For example, you can ask for someone’s email and store it inside the “email” custom field.
Tags
Add tags to users in your chatbot flows to organize and categorize contacts.
User segments
Can you create user segments based on custom fields and tags?
AI Features
Keyword recognition
Trigger chatbot flow based on certain words or phrases a user says to the chatbot.
Intents
Trigger a chatbot flow by understanding the intent of the user.
Entities
Capture specific information from sentences. For example, if a user says “veggie pizza”, the chatbot can understand it’s not a regular pizza, but a veggie pizza.
AI Knowledge Base
Can you train your chatbot on a knowledge base (like your website or articles) and then your chatbot automatically answer questions about it?
LLM integrations
Does it have a direct integration with LLM platforms, such as ChatGPT and Claude?
NLP integrations
Does it have a direct integration with NLP platforms, such as Dialogflow?
Live chat
Built-in live chat
Does it have a built-in live chat, so you can hand over a conversation to a support agent?
Live chat integration
Does it have a direct integration with a third-party livechat application?
Auto-Assignment Rules
Can you set up rules so that conversations get automatically assigned to agents in livechat?
Channels
Website
Can you publish your chatbot on your website?
WhatsApp
Can you publish your chatbot on WhatsApp?
Instagram
Can you publish your chatbot on Instagram?
Facebook
Can you publish your chatbot on Facebook?
Telegram
Can you publish your chatbot on Telegram?
SMS
Can you publish your chatbot on SMS?
Slack
Can you publish your chatbot on Slack?
Email
Can you publish your chatbot on email?
Merge contacts across channels
Can you merge contacts across channels, when the same person contacts you over multiple channels?
Marketing
Broadcasts
Send a message to all or a part of your chatbot users at a specific date and time
Sequences
Send messages on a pre-defined schedule with a certain time interval between those messages
Rules
Trigger events based on if-then logic. For example, if email is given by the user, send it to your CRM.
Website widget
Embed your chatbot as a widget on your website (with your own branding & colors).
Send proactive messages on website
Can you send pro-active messages on your website with your chatbot?
Facebook Ref URL
Can you create a URL that goes to a specific flow inside your Facebook chatbot?
Auto-Reply to Facebook Comments
Automatically reply with your chatbot to users who comment on your Facebook Posts
One-Time Notification
Send one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
Recurring Notifications
Send recurring notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
Facebook Ads
Start a conversation with your chatbot when someone clicks on a Facebook Ad
Sponsored messages
Send paid messages via Facebook Messenger outside the 24-hour window
Auto-Reply to Instagram Comments
Automatically reply with your chatbot to users who comment on your Instagram Posts
Instagram Story Mention Reply
Send auto replies to Instagram users who mention your Instagram handle in their Instagram Stories
WhatsApp Message Templates
Can you initiate conversations with Message Templates on WhatsApp?
Integrations
Direct integrations
How many direct integrations does it have with other applications?
1-100
Zapier
Direct integration with Zapier, one of the largest integration platforms in the world.
Make
Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
Make API calls
Can you call an API inside your chatbot flow to send or get data from other applications?
Webhooks
Can the platform send automatic notifications of all the messages and events going on in your chatbot?
Pricing
Free trial
Does the chatbot platform provide a free trial?
Free plan
Does the chatbot platform provide a free plan?
Price per month
What is the lowest price per month to create a chatbot with this platform? In US Dollars.
$20$0
Monthly pricing
Is it possible to pay monthly?
Money back guarantee
Is there a money-back guarantee in case you are not satisfied with the platform?
Analytics
Dashboard
Dashboard that provides general analytics of your chatbot.
Flow Analytics
Can you analyze how users are going through your chatbot flows?
User input
Get the input from users that your chatbot didn’t understand.
Sent messages
The number of messages that were sent by your chatbot.
Open rate
The percentage of chatbot users that opened a message inside your chatbot.
Click rate
The percentage of chatbot users that click on a button inside your chatbot.
Conversion rate
The percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
Fall back rate
The percentage of interactions where the chatbot did not know an answer to a question.
Agent analytics
Can you analyze the performance of live chat agents?
Custom event tracking
Can you create custom events and analyze how many times these happened?
Custom dashboards/reports
Can you create your own dashboard or reports?
Templates
Templates
How many pre-built templates does the chatbot platform provide?
2245
Make template
Can you make templates yourself?
Share template
Can you share self-created templates with others?
Support
Tutorials
Does the chatbot platform provide tutorials on how to use its platform?
Documentation
Does the chatbot platform provide documentation on how to use its platform?
Customer support
Does the chatbot platform provide customer support?