Instagram Chatbot Tutorials in 2026 (No Coding Required)

What Is Instagram Business Chat and How Does It Work?

Ever wish you could DM a brand on Instagram and get a fast, helpful response? That’s exactly what Instagram Business Chat is for.

If you’re chatting with a business, you’ll see a “Business Chat” label at the top. So, you know you’re talking to a company.

Instagram built Business Chat to streamline conversations for both brands and customers:

Customers can ask questions, place orders and get quick support without switching apps
Business can manage chats faster, stay organized and keep conversations flowing

8 Instagram Chatbot Examples (With Links & Screenshots)

You’re probably thinking about making your own Instagram chatbot for your business. But, you’re not sure where to begin.

So, let’s take a look at 6 Instagram chatbot examples that my clients have used with great success.

It will show you how other business are taking advantage of Instagram automations:

Over 2,000 webinar signups in a single week
€12,000+ in sales from a free workshop funnel
2,600+ new emails from a 6-page ebook

I will include:

Screenshots of the actual flows
The strategy behind each funnel
The results they got

This way, you can copy and use it for your own business!

Let’s dive in!

How to Create Instagram DM Automation for Free (+ Template)

Instagram DM Automation is one of the best ways to turn strangers into leads and paying customers.

In fact, we often see that half of all Instagram commenters leave their name and email. Which makes DM Automation one of the fastest ways to grow your email list.

I’ve helped all kinds of Instagram accounts turn simple DMs into real leads and customers.

For example, with Brian, we got over 1,800 people to register for his webinar in 1 week.

And Claire? We added 3,000 people to her email list. And a lot of them became buyers.

Follow the steps in this guide, and you can do the same.

Plus, I’ll give you my FREE automation template you can copy and start using right away.

5 Best Instagram Chatbots in 2026 (Free & Paid)

With 44% of Instagram users shopping every week, offering a great customer experience has never been so important.

But great content isn’t enough to succeed on Instagram. When your DMs, story replies, and comments start piling up, manual replies simply don’t scale.

That’s where Instagram chatbots come in. They build engagement, automate responses to messages and turn followers into leads.

But how do you know which one is the best one for you?

Over the past decade, I’ve tested and reviewed 50+ chatbot platforms and built hundreds of bots for my clients.

In this guide, I break down the 5 best Instagram chatbot platforms in 2026. I’ll cover who each one is best for, the tradeoffs, and how to pick the best one for your situation.

For this 2026 update, I re-evaluated each platform specifically for Instagram:

Instagram automation: Can it automatically DM users from comments, story replies, and keywords?
AI capabilities: Does it use AI or is it just rule-based?
Live chat: Can you easily hand conversations over to a human agent?
Ease of use: How quickly can you set up an Instagram bot without coding?
Omnichannel support: Can you deploy the same bot across many platforms?
Integrations: Does it connect with your other tools?
Pricing: What’s the chatbot platform’s cost?

Let’s get started!

How to Auto Reply to Instagram DM Messages: Simple+AI Method

In this tutorial, I will break down how you can automatically reply to Instagram DM Messages. Basically, we are going to create our own Instagram Auto Reply Bot.

I will show you the easy way, so how you can auto reply to certain words.

And I will show you how you can automatically reply using AI that is trained on your own data, such as your website or internal documents.

At the end, I will even give the template for FREE, so you can just copy and paste it.

How To Auto Reply to Instagram Story Replies in 2026

In this tutorial, I will explain how you can automatically reply to Instagram Story replies. Basically, we are going to create our own Instagram Story Bot.

I will show you how to:

Connect your Instagram account to ManyChat (the chatbot builder we use)
Automatically reply when somebody messages you after seeing your Instagram story
Set up the reply for specific Instagram stories or for all stories

Auto DM Anyone Who Comments on Your Instagram Post

What if you could turn every comment on your Instagram post into a lead, on auto-pilot?

I’ll show you how to send a direct message to anyone who comments on your Instagram post.

I’ve used this strategy to generate 40K+ leads for my clients, from small personal brands to large influencers.

You’ll learn how to:

Beat your competition by using a Chat Funnel instead of a landing page
Increase engagement without boosting posts or spending on ads
Set up Instagram comment automation that turns comments into leads

I’ll even give you a FREE template you can copy and launch today.

(To make things even better, I’ve partnered with Manychat to give you a 100% discount code, so you can try this with zero risk)

Let’s dive in!

How To Create Instagram Chatbot for Free

I will show you how to create an Instagram chatbot to turn your DMs into leads and customers.

I’ve helped Instagram accounts of all sizes transform their DMs into real results. For example, with Claire, we moved over 3,000 people to her email list — and many of them became paying customers.

Or take Brian. With just 1 funnel, we managed to get over 1,800 webinar attendees at a 60% show-up rate.

If you follow the steps in this tutorial, you can get similar results.

And you’ll get my FREE template so you can just copy-and-paste it.