Instagram Chatbot Tutorials in 2025 (No Coding Required)

What Is Instagram Business Chat and How Does It Work?

Ever wish you could DM a brand on Instagram and get a fast, helpful response? That’s exactly what Instagram Business Chat is for.

If you’re chatting with a business, you’ll see a “Business Chat” label at the top. So, you know you’re talking to a company.

Instagram built Business Chat to streamline conversations for both brands and customers:

Customers can ask questions, place orders and get quick support without switching apps
Business can manage chats faster, stay organized and keep conversations flowing

How to Create Instagram DM Automation for Free (+ Template)

I’m going to show you how to set up Instagram DM automation that turns messages into leads and paying customers.

I’ve helped all kinds of Instagram accounts use automation to get real leads & customers with DM Automation.

For example, with Brian, we got over 1,800 people to register for his webinar. Of those, more than 1,000 people showed up live.

And Claire? We added 3,000 people to her email list. And a lot of them became buyers.

Follow the steps in this guide, and you can do the same.

Plus, I’ll give you my FREE automation template you can copy and start using right away.

5 Best Instagram Chatbots in 2025 (Free & Paid)

With 44% of Instagram users shopping every week, offering a great customer experience has never been so important.

But great content isn’t enough to succeed on Instagram. You need top-notch customer experience.

That’s where Instagram chatbots come in. They build engagement, automate responses to messages and turn followers into leads.

But how do you know which one is the best one for you?

In this article, I’ll walk you through the 5 best Instagram chatbot platforms. I will give you the pros, the cons, and which one you should use.

This is an independent review, so I picked the top 5 based on my experience with using over 200 platforms, and reviewing 50 of them.

Auto Reply to Instagram DM Messages (Simple + AI Method)

In this tutorial, I will break down how you can automatically reply to Instagram DM Messages. Basically, we are going to create our own Instagram Auto Reply Bot.

I will show you the easy way, so how you can auto reply to certain words.

And I will show you how you can automatically reply using AI that is trained on your own data, such as your website or internal documents.

At the end, I will even give the template for FREE, so you can just copy and paste it.

How To Auto Reply to Instagram Story Replies in 2025

In this tutorial, I will explain how you can automatically reply to Instagram Story replies. Basically, we are going to create our own Instagram Story Bot.

I will show you how to:

Connect your Instagram account to ManyChat (the chatbot builder we use)
Automatically reply when somebody messages you after seeing your Instagram story
Set up the reply for specific Instagram stories or for all stories

Auto DM Anyone Who Comments on Your Instagram Post

In this tutorial, I’ll show you how to automatically send a DM to anyone who comments on your Instagram post.

I’ve used this strategy to generate thousands of leads for many Instagram accounts, of all sizes.

I will explain how to:

Create an Instagram DM Automation that generates more leads from Instagram, on auto pilot
Boost the engagement of your Instagram account
And how you can set up the automated funnel yourself

And I will even give you a FREE template, so you can just copy-and-paste-it, and don’t have to manually build it yourself.

Let’s dive in!

How To Create Instagram Chatbot for Free

I will show you how to create an Instagram chatbot to turn your DMs into leads and customers.

I’ve helped Instagram accounts of all sizes transform their DMs into real results. For example, with Claire, we moved over 3,000 people to her email list — and many of them became paying customers.

Or take Brian. With just 1 funnel, we managed to get over 1,800 webinar attendees at a 60% show-up rate.

If you follow the steps in this tutorial, you can get similar results.

And you’ll get my FREE template so you can just copy-and-paste it.