Chatrace Review

When it comes to automating chats on Facebook, Instagram, WhatsApp, Websites and more, Chatrace (formerly known as Silfer Bots) is one of the chatbot platforms that comes up as an option to pick. And at first glance, the platform is packed with tons of incredible features and capabilities.

But is this the best chatbot platform you should use to create your chatbot?

Let’s find out in this comprehensive Chatrace review.

User Interface

After registering and logging in to Chatrace, you’re taken to the dashboard. The main screen displays an overview of your chatbot channels, and the menu on the left side presents other chatbot features.

Next up, if you click on Flow in the menu, it will open the Visual Flow Builder page, where you can create or modify new flows. Every flow starts with an initial step, and you can freely add more steps as you wish.

In every step, there are various actions and triggers you can set up, such as sending messages, adding buttons, creating conditions, and much more. The best part is that everything can be done by clicking, dragging, and dropping different elements.

First-time users may need a few minutes to experiment with the flow builder, but it’s super simple, and anyone can get the hang of it in no time.

Flows can also be categorized into different folders, which makes it easy to manage things when you’re dealing with multiple flows.

You can immediately test your flows on your channel by clicking on the preview option. For example, here’s a screenshot from one of the test flows I created and tested on Facebook Messenger:

All in all, Chatrace has an extremely user-friendly interface where anyone can easily set up, test, and apply automated flows on the chatbot across any of the supported channels.

• Visual Flow Builder

  Create chatbot dialogs with a visual flow builder.
• Test chatbot

  Is it possible to test the chatbot before putting your new flows or changes live?
• Interface easy to use?

  Is the chatbot platform easy-to-use?
• Easy to setup a chatbot?

  Is it easy to set up your chatbot with this chatbot platform?

Chatbot elements

With Chatrace, it’s possible to use all the chatbot elements you need. And this is literally: the platforms ticks off any element that I have on my list.

I especially like the Conditions and Start Flow Feature. By using Conditions, you can personalize the conversations which will make the conversation experience greater for your potential customer.

Moreover, with the Start Flow feature, you can create a very scalable chatbot, because you can refer to other flows instead of copy-and-pasting the same flow multiple times.

• Delays

  Use delays between messages in your chatbot
• Images

  Can you send images via your chatbot?
• Video

  Can you send video via your chatbot?
• Audio

  Can you send audio via your chatbot?
• Attachments

  Can you send attachments via your chatbot?
• Gallery (Horizontal list)

  Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
• Vertical list

  Show a vertical list of items inside your chatbot
• Emojis

  Can you use emojis inside your chatbot?
• Persistent Menu

  Can you add a persistent menu to your chatbot?
• Quick Replies

  Can you add quick replies to your chatbot where users can click on?
• Buttons

  Can you add buttons to your chatbot where users can click on?
• Free text input

  Can chatbot users freely type text to your chatbot whenever they want to?
• Location sharing

  Can users share their location inside the chatbot?
• Email validation

  When a chatbot user gives their email, can the platform validate it's a correct email address?
• Phone number validation

  When a chatbot user gives their phone number, can the platform validate it's a correct phone number?
• Date validation

  When a chatbot user gives a date, can the platform validate it's a correct date?

Users

When people communicate with your chatbot, their information is stored in the Contacts section of your Chatrace account.

When you click on any of the contacts, Chatrace brings you to the Inbox where you can see the personal details of the contact and full conversation history:

Within Chatrace, you can set up custom fields and tags, and assign these to your contacts. The chatbot can ask questions to users, and based on their replies, it will auto-assign the required custom fields or tags.

Moreover, it is possible to filter on contacts, but you cannot create segments of contacts.

• Custom fields

  Store information from your chatbot users inside fields. For example, you can ask for someone's email and store it inside the "email" custom field.
• Tags

  Add tags to users in your chatbot flows to organize and categorize contacts.
• User segments

  Can you create user segments based on custom fields and tags?

Messages

With Chatrace, you can also send bulk messages to users with the Broadcasts feature. Select the channel and the group of users you want to broadcast to, and the chatbot will send the message to all selected users. This is perfect for promotions, special offers, discounts and more:

Messages can also be scheduled to be delivered at specific times. You can configure the message to be sent to all users simultaneously or at different hours based on their time zones.

Likewise, you can also add users to a sequence that will send them messages with a specific time interval in between.

Chatrace also offers multilingual support so that you can set up your chatbot in multiple languages. The default language for your bot can be adjusted from the Settings section, with almost 50 different languages to choose from.

If you want to handle multiple languages at the same time, you need to manually copy-and-paste flow and translate them yourself, so this is not an easy task.

• Broadcasts

  Send a message to all or a part of your chatbot users at a specific date and time
• Sequences

  Send messages on a pre-defined schedule with a certain time interval between those messages
• Conditions

  Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
• Multiple languages

  Is it possible to create a chatbot in multiple languages?
• Easy to translate

  Can you translate text to other languages without using a third-party platform and without creating duplicate flows?

AI & NLP

In the Automated Responses section, you can set up specific groups of keywords that your chatbot can automatically reply to. The bot response can be a text message or a flow. For most basic user inputs, this feature is more than enough to get your chatbot to respond appropriately:

But if you want further AI capabilities, Chatrace can be integrated with Dialogflow. By doing so, the chatbot can be trained and configured to understand intent, and detect them in user messages. It helps the bot to provide accurate responses and become more interactive.

• Keywords

  Trigger chatbot flow based on certain words or phrases a user says to the chatbot.
• Intents

  Trigger a chatbot flow by understanding the intent of the user.
• Entities

  Capture specific information from sentences. For example, if a user says "veggie pizza", the chatbot can understand it's not a regular pizza, but a veggie pizza.
• Dialogflow integration

  Does the chatbot platform provide a direct integration with Google's AI Platform?

Channels

Chatrace is an omnichannel chatbot platform that connects with:

• Facebook
• Instagram
• WhatsApp
• Websites
• SMS
• Telegram
• Viber
• Email
• Google Business Messages

For SMS, you must connect with a Twilio account which will be responsible for sending and receiving messages from users based on your chatbot flows.

Moreover, Chatrace can automatically merge contacts across channels based on someone’s phone number. That means that if we know someone’s phone number on Instagram and that same person contacts the chatbot via WhatsApp later on, Chatrace can recognize that it is the same person and merge these two contacts into one.

• Website

  Can you publish your chatbot on your website?
• Facebook

  Can you publish your chatbot on Facebook?
• Instagram

  Can you publish your chatbot on Instagram?
• Whatsapp

  Can you publish your chatbot on WhatsApp?
• Telegram

  Can you publish your chatbot on Telegram?
• SMS

  Can you publish your chatbot on SMS?
• Slack

  Can you publish your chatbot on Slack?
• Skype

  Can you publish your chatbot on Skype?
• Email

  Can you publish your chatbot on email?

Integrations

Chatrace has a built-in live chat, which is the Inbox feature I showed above under the Contacts section. At any time, the chatbot can transfer the conversation over to a human agent.

Moreover, Chatrace provides integrations with other powerful tools, such as:

• Zapier
• Make (formerly Integromat)
• OpenAI (ChatGPT)
• PayPal
• WooCommerce
• Mailchimp
• Microsoft Calendar

Moreover, you can also send API calls from Chatrace and Chatrace also provides its own API that you can trigger from other applications.

• Livechat

  Direct integration with live chat, either via a built-in live chat functionality or a third-party live chat platform.
• Zapier

  Direct integration with Zapier, one of the largest integration platforms in the world.
• Make (formerly Integromat)

  Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
• Google Sheets

  Direct integration with Google Sheets, to store or retrieve data from sheets.
• Webhooks

  Can you call an API inside your chatbot flow to send or get data from other applications?

Marketing

Chatrace provides a handful of marketing tools that can help your grow and expand your business.

On your website, you can add a Facebook website widget or a native website widget (in the branding of your website). Additionally, you can also share links (Entry Points Links) that will bring your contacts to a specific flow in your website chatbot (or another channel):

You can also integrate Chatrace with Facebook Ads, target specific users, and auto-reply to Facebook comments. Similarly, the auto-reply feature is supported for Instagram posts, story replies, and mentions as well.

On Facebook, you can:

• Integrate Chatrace with Facebook Ads and target specific users
• Auto-reply to Facebook comments
• Use the Ref URL to get contacts to a specific chatbot flow
• Send one-time notifications
• Send Recurring Notifications

On Instagram, you can:

• Auto-reply to Instagram posts and comments
• Send automatic replies to users who mention your handle on stories

On WhatsApp, you can:

• Send WhatsApp message templates

• Facebook website widget

  Embed your chatbot as a Facebook Widget on your website.
• Native website widget

  Embed your chatbot as a native widget (your own branding & colors) on your website.
• Landing pages

  Can you create a simple landing page to drive users to your chatbot?
• Facebook Ads

  Start a conversation with your chatbot when someone clicks on a Facebook Ad
• One-Time Notification

  Send one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
• Facebook comments auto-reply

  Automatically reply with your chatbot to users who comment on your Facebook Posts
• Button creator

  Add a button to your website to drive users to your chatbot
• Custom URLs for your chatbot

  Generate a simple URL that can be shared anywhere to send users to your chatbot

Pricing

The basic plan of Chatrace is completely free for up to 500 users. So when you’re starting out, you can enjoy the features of this chatbot without spending any money. In the basic plan, the features are also limited. To access all the advanced features of Chatrace, you’ll need the Pro plan, which costs only $14/month, which is a cheap and reasonable price:

If you want to scale your chatbot to more than 500 users, additional charges will apply based on the number of maximum contacts. Up to 1000 contacts it will cost $21/month, up to 3000 contacts will cost $29/month, and so on.

Chatrace also offers a whitelabel version at $499/month. This plan is mainly focused for large businesses that want to use the chatbot platform under their own brand name and logo:

Even when you sign up for the free plan, you get a 7-day free trial, so all features are accessible for this period. And after that, there’s also a 30-day money-back guarantee. These risk-free offers are perfect for testing the chatbot in detail before deciding to invest money.

• Free trial

  Does the chatbot platform provide a free trial?
• Free plan

  Does the chatbot platform provide a free plan?
• Price per month

  What is the lowest price per month for creating a chatbot on this platform?
  14
• Monthly pricing available?

  Is it possible to pay monthly?
• Money back guarantee

  Is there a money-back guarantee in case you are not satisfied with the platform?

Analytics

In Chatrace, your dashboard is your analytics page as well. This is where you can check and manage your chatbots across all channels and get a quick overview of all your contacts. Scrolling down, you’ll see graphs representing total contacts, new contacts, and messages received over specific periods.

Moreover, you can analyze what your average response time was and how fast your support agents were responding to questions:

And how many questions were handled by the bot and how many by humans:

Further below, there are pie charts that display user segmentation data based on source, gender, and language:

The simple overview of the analytics page makes it easy to go through the data and gain insights into your chatbot’s performance and user activity. Moreover, you can also track inside the flow builder how many people got a message, opened or clicked on it.

While the analytics feature of Chatrace isn’t all too impressive, I do appreciate the simplicity and clean display of data and info.

• Dashboard

  Dashboard that provides general analytics of your chatbot.
• User input

  Get the input from users that your chatbot didn't understand.
• Sent messages

  The number of messages that were sent by your chatbot.
• Open rate

  The percentage of chatbot users that opened a message inside your chatbot.
• Click rate

  The percentage of chatbot users that click on a button inside your chatbot.
• Conversion rate

  The percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
• Fall back rate

  The percentage of interactions where the chatbot did not know an answer to a question.
• Custom dashboards/reports

  Can you create your own dashboard or reports?

eCommerce

Chatrace has built-in e-commerce integration that you can access by heading to Tools and Ecommerce. Here, you can:

• Manage a catalog of your products
• Manage orders and coupons
• Add different vendors whose products can be sold through your chatbot
• Create different categories for your products

The Ecommerce section of Chatrace also has its own Analytics page, where you can track sales, orders, and top products over time.

For payments, Chatrace supports integrations with PayPal, Stripe, RazorPay, and WooCommerce.

• Payments

  Collect payments inside your chatbot
• Shopify

  Direct integration with Shopify to get products, order information and cart data.
• WooCommerce

  Direct integration with WooCommerce to get products, order information and cart data.
• Buy directly within the chatbot

  Ability for chatbot users to buy products or services directly from a chatbot
• Cart abandonment

  Trigger messages in the chatbot when a user abandons their cart on a website or inside the chatbot

Templates & Cloning

Chatrace does not provide any templates, but you can create your own templates and share these with others. This makes it easier to use the same flows or triggers across different accounts instead of copying and pasting them individually every time.

In this visual flow builder, you can duplicate a step or entire flow to quickly set up your chatbot.

• Templates

  How many pre-built templates does the chatbot platform provide?
  0
• Make template

  Can you make templates yourself?
• Share template

  Can you share self-created templates with others?
• Duplicate chatbot flows

  Is it possible to duplicate chatbot flows, so you can easily reuse them?
• Duplicate chatbot elements

  Is it possible to duplicate chatbot elements, so you can easily reuse them?

Optimization

In the visual flow builder, you will notice an option called Split Traffic. This is basically an A/B testing feature, where you can display two or more different messages or responses to different groups of users.

The reaction of users can be analyzed for each message to determine which works best. You can split the traffic not only for text messages but for other elements as well, such as images or buttons.

• A/B Testing

  Can you optimize your chatbot flows by performing A/B tests?

Support

Chatrace has a completely free video course where you can learn the platform’s features in great detail. I highly recommend beginners to go through the course as they are getting started. They also have comprehensive documentation, where all the key features of the chatbot are clearly explained with instructions.

If you still have any issues, you can message the support team at Chatrace, and they are always quick to reply and happy to help in any way. It might help to join their Facebook Community too. It’s a small community of about 500 members but is growing quickly.

• Tutorials

  Does the chatbot platform provide tutorials on how to use its platform?
• Documentation

  Does the chatbot platform provide documentation on how to use its platform?
• Customer support

  Does the chatbot platform provide customer support?

Conclusion

So, should you use Chatrace to create your chatbots?

It depends. Let me explain:

Feature-wise, Chatrace has lots of great features that you want in a chatbot platform: easy-to-use flow builder, all the chatbot elements, overview of contacts, integration with Dialogflow, integrations with other tools, decent analytics and it connects to multiple channels.

That being said, I am hesitant to use Chatrace for my own chatbot and my own clients. This is because I don’t know the structure of the company and I prefer to work with a platform where I know the founder and employees (or can look them up). On LinkedIn, I could only find two employees, which is the founder itself and the head of technical support.

After asking the founder of Chatrace if they had any developers working on the platform, I was told they had 4 developers, but the founder was not willing to disclose any information about them (so I could not verify it). For me, that brings in too much risk for the stability of my own chatbot and I am therefore hesitant to using it.

My recommendation: test it out for yourself and see whether it is working for you, feature-wise it’s a very promising platform.

Go to Chatrace