Chatrace Review 2024: Features, Pros and Cons, Pricing

When it comes to automating chats on Facebook, Instagram, WhatsApp, websites and more, Chatrace (formerly known as Silfer Bots) is one of the chatbot platforms that comes up as an option to pick. And at first glance, the platform is packed with tons of incredible features and capabilities.

But is this the best chatbot platform you should use to create your chatbot?

Let’s find out in this comprehensive Chatrace review!

How to use the Chatrace Flow Builder? 

In Chatrace you have several tabs that help you manage your chat automations. These tabs include:

1. Analytics – All the analytics for your automations.
2. Flows – Used to create the automations. 
3. Inbox – Find details of chats with different users.
4. Contacts – Overview of all the contacts who interacted with your chatbots. 
5. Automated Responses – Create and monitor replies for your chatbot
6. Broadcasts – Send mass messages to your users.
7. Tools – Access different tools in Chatbase. 
8. Settings – Control chatbot and account settings.

When creating chat automation, Chatrace uses a flow builder. Each automation you create in Chatrace can have one or more triggers and blocks. 

A trigger is an action that starts the automation. It can be something like a user leaving a comment on your Facebook post. 

The blocks are used to determine what happens once the automation starts. You can just click and drag these blocks to add them to the flow builder:

In Chatrace, you can add 9 blocks in the flow builder:

1. Send Message – Sends an automated message to the user. 
2. Start Flow – Used to start the automaton flow. 
3. Action – Adds different actions and triggers to the automation flow. 
4. Conditions – Helps personalize conservation for a better experience. 
5. Send Email –  Used for sending automated emails. 
6. Split Traffic – Helps implement A/B testing.
7. Wait – Used to add a delay before sending a new message or reply. 
8. Landing page – Allows you to create a simple landing page 
9. Add notes – Used to add notes to blocks.

To simplify your flow building, click the Auto Organize Steps button. It will automatically organize all the steps in your chatbot flow:

Once you have created your chat automation, you can also test and preview it by creating a Draft link:

All in all, Chatrace has a pretty user-friendly interface where anyone can easily set up and test chatbot flows.

Chatbot elements

With Chatrace, it’s possible to use all the chatbot elements you need. And this is literally true: the platform ticks off any element that I have on my list.

I especially like the Conditions and Start Flow Feature. Use Conditions to personalize the conversations. This will improve the experience for your potential customers.

With the Start Flow feature, you can create a very scalable chatbot, because you can refer to other flows instead of copy-and-pasting the same flow multiple times.

Contacts

When people communicate with your chatbot, their information is stored in the Contacts section of your Chatrace account.

Clicking on any contact takes you to the Inbox. There, you can see the contact’s details and the full chat history:

Within Chatrace, you can set up custom fields and tags, and assign these to your contacts. The chatbot can ask questions to users, and based on their replies, it will auto-assign the required custom fields or tags.

Moreover, it is possible to filter on contacts, but you cannot create segments of contacts.

Chatrace AI & NLP

In the Automated Responses section, you can set up specific groups of keywords that your chatbot can automatically reply to. The bot response can be a text message or a flow. For most basic user inputs, this feature is more than enough to get your chatbot to respond appropriately:

But if you want further AI capabilities, Chatrace can be integrated with Dialogflow, ChatGPT, Google Gemini, and Claude. By doing so, the chatbot can be trained and configured to understand intent, and detect them in user messages. It helps the bot to provide accurate responses and become more interactive.

Live Chat

Chatrace has a built-in live chat, which allows you to transfer the conversation to a human agent at any time:

Channels

Chatrace is an omnichannel chatbot platform that connects with:

• Facebook
• Instagram
• WhatsApp
• Websites
• SMS
• Telegram
• Viber
• Email
• Google Business Messages

For SMS, you must connect with a Twilio account which will be responsible for sending and receiving messages from users based on your chatbot flows.

Moreover, Chatrace can automatically merge contacts across channels based on someone’s phone number. That means that if we know someone’s phone number on Instagram and that same person contacts the chatbot via WhatsApp later on, Chatrace can recognize that it is the same person and merge these two contacts into one.

Marketing

Chatrace provides a handful of marketing tools that can help you grow and expand your business.

You can add a widget to your website in the branding of your own website. Additionally, you can also share links (Entry Points Links) that will bring your contacts to a specific flow in your website chatbot (or another channel):

On Facebook, you can:

• Integrate Chatrace with Facebook Ads and target specific users
• Auto-reply to Facebook comments
• Use the Ref URL to get contacts to a specific chatbot flow
• Send one-time notifications
• Send Recurring Notifications

On Instagram, you can:

• Auto-reply to Instagram posts and comments
• Send automatic replies to users who mention your handle on stories

On WhatsApp, you can:

• Send WhatsApp message templates

With Chatrace, you can also send bulk messages to users with the Broadcasts feature. Select the channel and the group of users you want to broadcast to, and the chatbot will send the message to all selected users. This is perfect for promotions, special offers, discounts and more:

Messages can also be scheduled to be delivered at specific times. You can configure the message to be sent to all users simultaneously or at different hours based on their time zones.

Likewise, you can also add users to a sequence that will send them messages with a specific time interval in between.

Integrations

Chatrace provides integrations with other powerful tools, such as:

• Zapier
• Make (formerly Integromat)
• OpenAI (ChatGPT)
• PayPal
• WooCommerce
• Mailchimp
• Microsoft Calendar

Moreover, you can also send API calls from Chatrace and Chatrace also provides its own API that you can trigger from other applications.

Chatrace Pricing

Chatrace has a Free plan with basic features and a Pro Plan starting at $14/month.

Free Plan

The free plan of Chatrace comes with 100 contacts, limited features and you can publish your chatbot on Facebook, Instagram, WhatsApp, Google, Telegram, Viber and SMS. This platform is great if you want to create a small chatbot or want to check if Chatrace is the right fit for your business.

Pro Plan

To access all the advanced features of Chatrace, you’ll need the Pro plan, which starts at $14/month:

If you want to scale your chatbot to more than 500 users, additional charges will apply based on the number of contacts. Up to 1000 contacts will cost $21/month, up to 3000 contacts will cost $29/month, and so on.

With the Pro plan, you will also get 24/7 Priority Support.

With all Chatrace plans you get a 7-day free trial. And after that, there’s also a 30-day money-back guarantee. These risk-free offers are perfect for testing the chatbot in detail before deciding to invest money.

White Label Version

Chatrace also offers a white label version at $499/month. 

This plan is mainly focused for large businesses that want to use the chatbot platform under their own brand name and logo:

Analytics

In Chatrace, your dashboard is your analytics page as well. This is where you can check and manage your chatbots across all channels and get a quick overview of all your contacts. Scrolling down, you’ll see graphs representing total contacts, new contacts, and messages received over specific periods.

Moreover, you can analyze what your average response time was and how fast your support agents were responding to questions:

And how many questions were handled by the bot and how many by humans:

Further below, there are pie charts that display user segmentation data based on source, gender, and language:

The simple overview of the analytics page makes it easy to go through the data and gain insights into your chatbot’s performance and user activity. Moreover, you can also track inside the flow builder how many people got a message, opened or clicked on it.

While the analytics feature of Chatrace isn’t all too impressive, I do appreciate the simplicity and clean display of data and info.

Chatrace Templates

Chatrace does not provide any templates, but you can create your own templates and share these with others. This makes it easier to use the same flows or triggers across different accounts instead of copying and pasting them individually every time.

Support

Chatrace has a completely free video course where you can learn the platform’s features in great detail. I highly recommend beginners to go through the course as they are getting started. They also have comprehensive documentation, where all the key features of the chatbot are clearly explained with instructions.

If you still have any issues, you can message the support team at Chatrace, and they are always quick to reply and happy to help in any way. It might help to join their Facebook Community too. It’s a small community of about 500 members but is growing quickly.

Conclusion

So, should you use Chatrace to create your chatbots?

It depends. Let me explain:

Feature-wise, Chatrace has lots of great features that you want in a chatbot platform: easy-to-use flow builder, all the chatbot elements, overview of contacts, integration with Dialogflow, integrations with other tools, decent analytics and it connects to multiple channels.

That being said, I am hesitant to use Chatrace for my own chatbot and my own clients. This is because the company looks untransparent. For example, I could not find any information on the people working at Chatrace. 

After asking the founder I was told that he didn’t want to disclose any information about them (so I could not verify it). For me, that brings in too much risk for the stability of my own chatbot and I am therefore hesitant to use it.

My recommendation: test it out for yourself and see whether it is working for you, feature-wise it’s a very promising platform.

Go to Chatrace

Frequently Asked Questions

What is Chatrace pricing?

Chatrace offers two main pricing plans: a Free plan and a Pro plan starting at $14/month.

The Free plan is ideal for small chatbots or businesses wanting to test the platform, with limited features and up to 100 contacts. The Pro plan, which allows access to advanced features, starts at $14/month and scales based on the number of contacts, with additional charges for larger user bases.

There’s also a white-label version available at $499/month for larger businesses.

Does Chatrace have an API?

Yes, Chatrace provides its own API. It enables users to connect with other applications or services seamlessly. Also, you can use Zapier, Make (formerly Integromat), and other integrations to expand your chatbot’s capabilities through API calls.

This feature is particularly useful for developers looking to create custom workflows and integrations beyond the native tools of Chatrace.

What is the difference between Chatrace and Silfer Bots?

Chatrace was formerly known as Silfer Bots. While the platform has undergone a rebranding, it has maintained its core functionalities and added new features to improve usability. If you were familiar with Silfer Bots, you’ll find that Chatrace offers similar capabilities with more polished integrations and an enhanced interface.

What are the best Chatrace alternatives?

Several alternatives to Chatrace are available if you’re looking for different features or pricing structures. Popular Chatrace alternatives include ManyChat, Botpress and Tidio. Each platform offers unique features that may suit different business needs