Chatrace Review 2024: Features, Pros and Cons, Pricing


By Joren Wouters Updated on

When it comes to automating chats on Facebook, Instagram, WhatsApp, Websites and more, Chatrace (formerly known as Silfer Bots) is one of the chatbot platforms that comes up as an option to pick. And at first glance, the platform is packed with tons of incredible features and capabilities.

But is this the best chatbot platform you should use to create your chatbot?

Let’s find out in this comprehensive Chatrace review!

Our Verdict

Our Verdict

Chatrace has lots of great features that you want in a chatbot platform: easy-to-use flow builder, all the chatbot elements, overview of contacts, integration with Dialogflow, integrations with other tools, decent analytics and it connects to multiple channels.

However, I try to avoid using Chatrace for my own chatbot and my own clients because the company doesn’t look very transparent to me. For example, I could not find any information on the people working at Chatrace.

I even asked the founder, but was told that he didn’t want to disclose any information. For me, that brings in too much risk for the stability of my own chatbot and I am therefore hesitant to use it.

My recommendation: test it out for yourself and see whether it is working for you, feature-wise it’s a very promising platform.


  • Easy to use Flow Builder
  • Collect User Input and Personalize conversations
  • Publish chatbot on 9 channels
  • Integrates with ChatGPT, Gemini, Claude
  • Built-in Live Chat
  • Many marketing possibilities


  • Untransparent company
  • No built-in AI
  • Minimal analyics
Chatrace logo
Go to Chatrace
Plans cost
$0 to $499
Introductory Offer
Forever free plan with basic features (up to 100 contacts)
Standout features
Flow Builder, Omnichannel, Integrations

How to use the Chatrace Flow Builder? 

In Chatrace you have several tabs that help you manage your chat automations. These tabs include:

  1. Analytics – All the analytics for your automations.
  2. Flows – Used to create the automations. 
  3. Inbox – Find details of chats with different users.
  4. Contacts – Overview of all the contacts who interacted with your chatbots. 
  5. Automated Responses – Create and monitor replies for your chatbot
  6. Broadcasts – Send mass messages to your users.
  7. Tools – Access different tools in Chatbase. 
  8. Settings – Control chatbot and account settings.

Dashboard of Chatrace when you log in.

When creating chat automation, Chatrace uses a flow builder. Each automation you create in Chatrace can have one or more triggers and blocks. 

A trigger is an action that starts the automation. It can be something a user leaving a comment on your Facebook post. 

The blocks are used to determine what happens once the automation starts. You can just click and drag these blocks to add them to the flow builder:

General Automation Preview Of Chatrace

In Chatrace, you can add 9 blocks in the flow builder:

  1. Send Message – Sends an automated message to the user. 
  2. Start Flow – Used to start the automaton flow. 
  3. Action – Adds different actions and triggers to the automation flow. 
  4. Conditions – Helps personalize conservation for a better experience. 
  5. Send Email –  Used for sending automated emails. 
  6. Split Traffic – Helps implement A/B testing.
  7. Wait – Used to add a delay before sending a new message or reply. 
  8. Landing page – Allows you to create a simple landing page 
  9. Add notes – Used to add notes to blocks.

To make your flow building even easier, you can also click on the Auto Organize Steps button to automatically organize all the steps in your chatbot flow:

Chatrace Flow Auto Adjust Button

Once you have created your chat automation, you can also test and preview it by creating a Draft link:

Get Automation of Chatrace Flow Builder

All in all, Chatrace has a pretty user-friendly interface where anyone can easily set up and test chatbot flows.

Visual Flow Builder
Create chatbot dialogs with a visual flow builder.
Test chatbot
Is it possible to test the chatbot before putting your new flows or changes live?
Easy to use?
Is the chatbot platform easy-to-use?
Easy to setup a chatbot?
Is it easy to set up your chatbot with this chatbot platform?

Chatbot elements

With Chatrace, it’s possible to use all the chatbot elements you need. And this is literally: the platforms ticks off any element that I have on my list.

I especially like the Conditions and Start Flow Feature. By using Conditions, you can personalize the conversations which will make the conversation experience greater for your potential customer.

With the Start Flow feature, you can create a very scalable chatbot, because you can refer to other flows instead of copy-and-pasting the same flow multiple times.

Use delays between messages in your chatbot
Can you send images via your chatbot?
Can you send video via your chatbot?
Can you send audio via your chatbot?
Can you send attachments via your chatbot?
Gallery (Horizontal List)
Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
Vertical List
Show a vertical list of items inside your chatbot
Can you use emojis inside your chatbot?
Persistent menu
Can you add a persistent menu to your chatbot?
Quick replies
Can you add quick replies to your chatbot where users can click on?
Can you add buttons to your chatbot where users can click on?
User Input
Can chatbot users freely type text to your chatbot whenever they want to?
Location Sharing
Can users share their location inside the chatbot?
Email validation
When a chatbot user gives their email, can the platform validate it's a correct email address?
Phone number validation
When a chatbot user gives their phone number, can the platform validate it's a correct phone number?
Date validation
When a chatbot user gives a date, can the platform validate it's a correct date?


When people communicate with your chatbot, their information is stored in the Contacts section of your Chatrace account.

Overview of contacts inside Chatrace

When you click on any of the contacts, Chatrace brings you to the Inbox where you can see the personal details of the contact and full conversation history:

Chat live with one of your contacts through the Chatrace Inbox

Within Chatrace, you can set up custom fields and tags, and assign these to your contacts. The chatbot can ask questions to users, and based on their replies, it will auto-assign the required custom fields or tags.

Moreover, it is possible to filter on contacts, but you cannot create segments of contacts.

Custom field
Store information from your chatbot users inside fields. For example, you can ask for someone's email and store it inside the "email" custom field.
Add tags to users in your chatbot flows to organize and categorize contacts.
User Segments
Can you create user segments based on custom fields and tags?


With Chatrace, you can also send bulk messages to users with the Broadcasts feature. Select the channel and the group of users you want to broadcast to, and the chatbot will send the message to all selected users. This is perfect for promotions, special offers, discounts and more:

Broadcasting feature inside Chatrace

Messages can also be scheduled to be delivered at specific times. You can configure the message to be sent to all users simultaneously or at different hours based on their time zones.

Likewise, you can also add users to a sequence that will send them messages with a specific time interval in between.

Drip Campaigns Preview for Chatrace

Chatrace also offers multilingual support so that you can set up your chatbot in multiple languages. The default language for your bot can be adjusted from the Settings section, with almost 50 different languages to choose from.

If you want to handle multiple languages at the same time, you need to manually copy-and-paste flow and translate them yourself, so this is not an easy task.

Send a message to all or a part of your chatbot users at a specific date and time
Send messages on a pre-defined schedule with a certain time interval between those messages
Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
Multiple languages
Is it possible to create a chatbot in multiple languages?
Easy to translate
Can you translate text to other languages without using a third-party platform and without creating duplicate flows?

Chatrace AI & NLP

In the Automated Responses section, you can set up specific groups of keywords that your chatbot can automatically reply to. The bot response can be a text message or a flow. For most basic user inputs, this feature is more than enough to get your chatbot to respond appropriately:

Set up automated responses for your bot in Chatrace

But if you want further AI capabilities, Chatrace can be integrated with Dialogflow, ChatGPT, Google Gemini, and Claude. By doing so, the chatbot can be trained and configured to understand intent, and detect them in user messages. It helps the bot to provide accurate responses and become more interactive.

Trigger chatbot flow based on certain words or phrases a user says to the chatbot.
Trigger a chatbot flow by understanding the intent of the user.
Capture specific information from sentences. For example, if a user says "veggie pizza", the chatbot can understand it's not a regular pizza, but a veggie pizza.
Does the chatbot platform provide a direct integration with Google's AI Platform?


Chatrace is an omnichannel chatbot platform that connects with:

  • Facebook
  • Instagram
  • WhatsApp
  • Websites
  • SMS
  • Telegram
  • Viber
  • Email
  • Google Business Messages

For SMS, you must connect with a Twilio account which will be responsible for sending and receiving messages from users based on your chatbot flows.

Moreover, Chatrace can automatically merge contacts across channels based on someone’s phone number. That means that if we know someone’s phone number on Instagram and that same person contacts the chatbot via WhatsApp later on, Chatrace can recognize that it is the same person and merge these two contacts into one.

Can you publish your chatbot on your website?
Can you publish your chatbot on Facebook?
Can you publish your chatbot on Instagram?
Can you publish your chatbot on WhatsApp?
Can you publish your chatbot on Telegram?
Can you publish your chatbot on SMS?
Can you publish your chatbot on Slack?
Can you publish your chatbot on Skype?
Can you publish your chatbot on email?
Merge contacts across channels
Can you merge contacts across channels, when the same person contacts you over multiple channels?


Chatrace has a built-in live chat, which allows you to transfer the conversation to a human agent at any time:

Chat live with one of your contacts through the Chatrace Inbox

Moreover, Chatrace provides integrations with other powerful tools, such as:

  • Zapier
  • Make (formerly Integromat)
  • OpenAI (ChatGPT)
  • PayPal
  • WooCommerce
  • Mailchimp
  • Microsoft Calendar

Moreover, you can also send API calls from Chatrace and Chatrace also provides its own API that you can trigger from other applications.

Livechat integration
Direct integration with live chat, either via a built-in live chat functionality or a third-party live chat platform.
Direct integration with Zapier, one of the largest integration platforms in the world.
Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
Google sheets
Direct integration with Google Sheets, to store or retrieve data from sheets.
Make API Calls
Can you call an API inside your chatbot flow to send or get data from other applications?


Chatrace provides a handful of marketing tools that can help you grow and expand your business.

You can add a widget to your website in the branding of your own website. Additionally, you can also share links (Entry Points Links) that will bring your contacts to a specific flow in your website chatbot (or another channel):

Entry points links in Chatrace

On Facebook, you can:

  • Integrate Chatrace with Facebook Ads and target specific users
  • Auto-reply to Facebook comments
  • Use the Ref URL to get contacts to a specific chatbot flow
  • Send one-time notifications
  • Send Recurring Notifications

On Instagram, you can:

  • Auto-reply to Instagram posts and comments
  • Send automatic replies to users who mention your handle on stories

On WhatsApp, you can:

  • Send WhatsApp message templates
Facebook website widget
Embed your chatbot as a Facebook Widget on your website.
Native website widget
Embed your chatbot as a native widget (your own branding & colors) on your website.
Landing pages
Can you create a simple landing page to drive users to your chatbot?
Facebook Ref URL
Can you create a URL that goes to a specific flow inside your Facebook chatbot?
One-Time Notification
Send one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
Facebook Ads
Start a conversation with your chatbot when someone clicks on a Facebook Ad
Button creator
Add a button to your website to drive users to your chatbot
Custom URLs
Generate a simple URL that can be shared anywhere to send users to your chatbot

Chatrace Pricing

Chatrace has a Free plan with basic features and a Pro Plan starting at $14/month.

Free Plan

The free plan of Chatrace comes with 100 contacts, limited features and you can publish your chatbot on Facebook, Instagram, WhatsApp, Google, Telegram, Viber and SMS. This platform is great if you want to create a small chatbot or want to check if Chatrace is the right fit for your business.

Pro Plan

To access all the advanced features of Chatrace, you’ll need the Pro plan, which starts at $14/month:

Pricing of Chatrace

If you want to scale your chatbot to more than 500 users, additional charges will apply based on the number of contacts. Up to 1000 contacts will cost $21/month, up to 3000 contacts will cost $29/month, and so on.

With the Pro plan, you will also get 24/7 Priority Support.

With all Chatrace plans you get a 7-day free trial. And after that, there’s also a 30-day money-back guarantee. These risk-free offers are perfect for testing the chatbot in detail before deciding to invest money.

White Label Version

Chatrace also offers a white label version at $499/month. 

This plan is mainly focused for large businesses that want to use the chatbot platform under their own brand name and logo:

Whitelabel pricing of Chatrace

Free trial
Does the chatbot platform provide a free trial?
Free plan
Does the chatbot platform provide a free plan?
Price per month
What is the lowest price per month for creating a chatbot on this platform?
Monthly pricing available?
Is it possible to pay monthly?
Money back guarantee
Is there a money-back guarantee in case you are not satisfied with the platform?


In Chatrace, your dashboard is your analytics page as well. This is where you can check and manage your chatbots across all channels and get a quick overview of all your contacts. Scrolling down, you’ll see graphs representing total contacts, new contacts, and messages received over specific periods.

Analytics dashboard of Chatrace.

Moreover, you can analyze what your average response time was and how fast your support agents were responding to questions:

Response time analytics in Chatrace
Source: Chatrace

And how many questions were handled by the bot and how many by humans:

Handled conversations by humans and bots in Chatrace
Source: Chatrace

Further below, there are pie charts that display user segmentation data based on source, gender, and language:

Pie charts in Chatrace showing the user segmentation

The simple overview of the analytics page makes it easy to go through the data and gain insights into your chatbot’s performance and user activity. Moreover, you can also track inside the flow builder how many people got a message, opened or clicked on it.

While the analytics feature of Chatrace isn’t all too impressive, I do appreciate the simplicity and clean display of data and info.

Dashboard that provides general analytics of your chatbot.
Flow analytics
Can you analyze how users are going through your chatbot flows?
User input
Get the input from users that your chatbot didn't understand.
Sent messages
The number of messages that were sent by your chatbot.
Open rate
The percentage of chatbot users that opened a message inside your chatbot.
Click rate
The percentage of chatbot users that click on a button inside your chatbot.
Conversion rate
The percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
Fall back rate
The percentage of interactions where the chatbot did not know an answer to a question.
Custom dashboards/reports
Can you create your own dashboard or reports?


Chatrace has built-in e-commerce integration that you can access by heading to Tools and Ecommerce. Here, you can:
Chatrace Products Preview

  • Manage a catalog of your products
  • Manage orders and coupons
  • Add different vendors whose products can be sold through your chatbot
  • Create different categories for your products

The Ecommerce section of Chatrace also has its own Analytics page, where you can track sales, orders, and top products over time.

For payments, Chatrace supports integrations with PayPal, Stripe, RazorPay, and WooCommerce.

Collect payments inside your chatbot
Direct integration with Shopify to get products, order information and cart data.
Direct integration with WooCommerce to get products, order information and cart data.
Buy directly within chatbot
Ability for chatbot users to buy products or services directly from a chatbot
Cart abandonment
Trigger messages in the chatbot when a user abandons their cart on a website or inside the chatbot

Templates & Cloning

Chatrace does not provide any templates, but you can create your own templates and share these with others. This makes it easier to use the same flows or triggers across different accounts instead of copying and pasting them individually every time.

In this visual flow builder, you can duplicate a step or entire flow to quickly set up your chatbot.

Number of templates
How many pre-built templates does the chatbot platform provide?
Make template
Can you make templates yourself?
Share template
Can you share self-created templates with others?
Duplicate chatbot flows
Is it possible to duplicate chatbot flows, so you can easily reuse them?
Duplicate chatbot elements
Is it possible to duplicate chatbot elements, so you can easily reuse them?


In the visual flow builder, you will notice an option called Split Traffic. This is basically an A/B testing feature, where you can display two or more different messages or responses to different groups of users.

Split traffic in Chatrace to AB test your chat flows.

The reaction of users can be analyzed for each message to determine which works best. You can split the traffic not only for text messages but for other elements as well, such as images or buttons.

A/B Testing
Can you optimize your chatbot flows by performing A/B tests?


Chatrace has a completely free video course where you can learn the platform’s features in great detail. I highly recommend beginners to go through the course as they are getting started. They also have comprehensive documentation, where all the key features of the chatbot are clearly explained with instructions.

If you still have any issues, you can message the support team at Chatrace, and they are always quick to reply and happy to help in any way. It might help to join their Facebook Community too. It’s a small community of about 500 members but is growing quickly.

Does the chatbot platform provide tutorials on how to use its platform?
Does the chatbot platform provide documentation on how to use its platform?
Customer support
Does the chatbot platform provide customer support?


So, should you use Chatrace to create your chatbots?

It depends. Let me explain:

Feature-wise, Chatrace has lots of great features that you want in a chatbot platform: easy-to-use flow builder, all the chatbot elements, overview of contacts, integration with Dialogflow, integrations with other tools, decent analytics and it connects to multiple channels.

That being said, I am hesitant to use Chatrace for my own chatbot and my own clients. This is because the company looks untransparent. For example, I could not find any information on the people working at Chatrace. 

After asking the founder I was told that he didn’t want to disclose any information about them (so I could not verify it). For me, that brings in too much risk for the stability of my own chatbot and I am therefore hesitant to use it.

My recommendation: test it out for yourself and see whether it is working for you, feature-wise it’s a very promising platform.

Go to Chatrace

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