Freshchat Review

By Joren Wouters Updated on

Freshchat Review

Freshchat is a live chat and chatbot builder for your website, Facebook Messenger and WhatsApp. But should you use Freshchat to create your chatbots?

Let’s dive in!

What is Freshchat?

Freshchat is customer messaging software that you can use to put live chat and a chatbot on your website, Facebook Messenger and WhatsApp.

Besides this, it is also possible to:

  • Create FAQ articles and display these in your chatbot
  • Send email marketing campaigns

In this review, I will only focus on the chat side of Freshchat.


User Interface

If you log in at Freshchat for the first time, you automatically get a quick-start guide, which helps you get started with their platform:


When you’ve set this up, you can see the complete interface of Freshchat showing the latest statistics of your chatbot:


Once you are going to create your chatbot flows, you can use the Visual Flow Builder of Freshchat:


In Freshchat, a chatbot element can be a Text or a Response of your user. The response can be buttons but also free text input:


Moreover, before your chatbot flows go live, you can test your chatbot:


Overall, I think that the interface of Freshchat is easy to use and it is easy to set up your chatbot.

  • Visual Flow Builder
    Create chatbot dialogs with a visual flow builder.
  • Test chatbot
    Is it possible to test the chatbot before putting your new flows or changes live?
  • Interface easy to use?
    Is the chatbot platform easy-to-use?
  • Easy to setup a chatbot?
    Is it easy to set up your chatbot with this chatbot platform?

Chatbot elements

To be honest, the number of chatbot elements in Freshchat are pretty minimal.

They are missing some important elements, Video and Galleries.

But, they still provide enough elements to create your chatbot!

  • Delays
    Use delays between messages in your chatbot
  • Images
    Can you send images via your chatbot?
  • Video
    Can you send video via your chatbot?
  • Audio
    Can you send audio via your chatbot?
  • Attachments
    Can you send attachments via your chatbot?
  • Gallery (Horizontal list)
    Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
  • Vertical list
    Show a vertical list of items inside your chatbot
  • Emojis
    Can you use emojis inside your chatbot?
  • Persistent Menu
    Can you add a persistent menu to your chatbot?
  • Quick Replies
    Can you add quick replies to your chatbot where users can click on?
  • Buttons
    Can you add buttons to your chatbot where users can click on?
  • Free text input
    Can chatbot users freely type text to your chatbot whenever they want to?
  • Location sharing
    Can users share their location inside the chatbot?
  • Email validation
    When a chatbot user gives their email, can the platform validate it's a correct email address?
  • Phone number validation
    When a chatbot user gives their phone number, can the platform validate it's a correct phone number?
  • Date validation
    When a chatbot user gives a date, can the platform validate it's a correct date?


In Freshchat, you can see a complete overview of all the user that talked to your chatbot:


If you click on one of the users, you can see the user details and the last chat they had:


In this overview, you can see that you can easily add custom fields to your users and add tags (called “Conversation labels” in Freshchat).

Moreover, you can also create your own user segments.

  • Custom fields
    Store information from your chatbot users inside fields. For example, you can ask for someone's email and store it inside the "email" custom field.
  • Tags
    Add tags to users in your chatbot flows to organize and categorize contacts.
  • User segments
    Can you create user segments based on custom fields and tags?


Unfortunately, you cannot send broadcasts and sequences with Freshchat.

Also, it is not possible to use conditions in your chatbot flows. And this is a drawback, because this would allow you to create more personalized chatbot experiences.

What I like a lot about Freshchat is that it is really easy to translate your chatbot to multiple languages:


  • Broadcasts
    Send a message to all or a part of your chatbot users at a specific date and time
  • Sequences
    Send messages on a pre-defined schedule with a certain time interval between those messages
  • Conditions
    Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
  • Multiple languages
    Is it possible to create a chatbot in multiple languages?
  • Easy to translate
    Can you translate text to other languages without using a third-party platform and without creating duplicate flows?


With Freshchat, you can understand the intent of the user. You can just provide multiple example questions and Freshchat will automatically learn the intent of the user:


Unfortunately, it is not possible to use Entities in your Freshchat chatbot.

  • Keywords
    Trigger chatbot flow based on certain words or phrases a user says to the chatbot.
  • Intents
    Trigger a chatbot flow by understanding the intent of the user.
  • Entities
    Capture specific information from sentences. For example, if a user says "veggie pizza", the chatbot can understand it's not a regular pizza, but a veggie pizza.
  • Dialogflow integration
    Does the chatbot platform provide a direct integration with Google's AI Platform?


With Freshchat, you can put a chatbot on 3 channels:

  • Your website
  • Facebook Messenger
  • WhatsApp

Furthermore, you can also send email campaigns to your users.

  • Website
    Can you publish your chatbot on your website?
  • Facebook
    Can you publish your chatbot on Facebook?
  • Instagram
  • Whatsapp
    Can you publish your chatbot on WhatsApp?
  • Telegram
    Can you publish your chatbot on Telegram?
  • SMS
    Can you publish your chatbot on SMS?
  • Slack
    Can you publish your chatbot on Slack?
  • Skype
    Can you publish your chatbot on Skype?
  • Email
    Can you publish your chatbot on email?


Freshchat a built-in live chat, which is the most important integration of any chatbot software:


Moreover, Freshchat has an iOS and Android app, so you can answer users’ questions on the go.

Furthermore, Freshchat has integration with the other Freshworks products, such as Freshdesk and Freshsales. Additionally, they have integrations with:

  • Slack (so you can reply to user questions from your Slack channel)
  • Zendesk
  • Clearbit (to get company information from anonymous visitors)

If this is not enough, you can also create your own webhooks.

  • Livechat
    Direct integration with live chat, either via a built-in live chat functionality or a third-party live chat platform.
  • Zapier
    Direct integration with Zapier, one of the largest integration platforms in the world.
  • Make (formerly Integromat)
    Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
  • Google Sheets
    Direct integration with Google Sheets, to store or retrieve data from sheets.
  • Webhooks
    Can you call an API inside your chatbot flow to send or get data from other applications?


The marketing possibilities of Freshchat are mostly focused on websites.

It is only possible to put a native widget on your website. You can change the colors and appearance of this widget so that it matches your website’s branding:


A slight drawback is that you cannot set a different greeting message per page on your website.

  • Facebook website widget
    Embed your chatbot as a Facebook Widget on your website.
  • Native website widget
    Embed your chatbot as a native widget (your own branding & colors) on your website.
  • Landing pages
    Can you create a simple landing page to drive users to your chatbot?
  • Facebook Ads
    Start a conversation with your chatbot when someone clicks on a Facebook Ad
  • One-Time Notification
    Send one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
  • Facebook comments auto-reply
    Automatically reply with your chatbot to users who comment on your Facebook Posts
  • Button creator
    Add a button to your website to drive users to your chatbot
  • Custom URLs for your chatbot
    Generate a simple URL that can be shared anywhere to send users to your chatbot


Freshchat provides a free plan that comes with 100 agents, 10.000 unique visitors that can talk with your chat, but only provides access to the live chat (not the chatbot).

If you want to have a chatbot with Freshchat, you need to have the Forest plan of Freshchat.

The Forest Plan costs $69 per agent per month, and comes with 5000 chatbot conversations (called “Freddy sessions”), more channels (Facebook Messenger and WhatsApp) and chatbot analytics:


If these 5000 chatbot conversations are not enough, you can buy extra Freddy sessions for $100 per 1000 sessions:

By the way, if you want to have WhatsApp as a channel it costs $49 per month extra. Also, each plan comes with a 21-day free trial.

  • Free trial
    Does the chatbot platform provide a free trial?
  • Free plan
    Does the chatbot platform provide a free plan?
  • Price per month
    What is the lowest price per month for creating a chatbot on this platform?
  • Monthly pricing available?
    Is it possible to pay monthly?
  • Money back guarantee
    Is there a money-back guarantee in case you are not satisfied with the platform?


Freshchat provides multiple dashboards showing the number of conversations, messages and API calls (click on the images to make them larger):


Also, you can improve the answers of your chatbot easily, because you can see an overview of all the questions your chatbot did not understand:


But the best part is this: with Freddy Self-Service you can create your own custom reports consisting of several widgets:


  • Dashboard
    Dashboard that provides general analytics of your chatbot.
  • User input
    Get the input from users that your chatbot didn't understand.
  • Sent messages
    The number of messages that were sent by your chatbot.
  • Open rate
    The percentage of chatbot users that opened a message inside your chatbot.
  • Click rate
    The percentage of chatbot users that click on a button inside your chatbot.
  • Conversion rate
    The percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
  • Fall back rate
    The percentage of interactions where the chatbot did not know an answer to a question.
  • Custom dashboards/reports
    Can you create your own dashboard or reports?


Freshchat has a Shopify integration that can send Shopify properties (such as the Order ID) to Freshchat, so one of your live chat agents can help the user more easily.

To me, it is unclear whether you can use these properties also automatically with your chatbot.

  • Payments
    Collect payments inside your chatbot
  • Shopify
    Direct integration with Shopify to get products, order information and cart data.
  • WooCommerce
    Direct integration with WooCommerce to get products, order information and cart data.
  • Buy directly within the chatbot
    Ability for chatbot users to buy products or services directly from a chatbot
  • Cart abandonment
    Trigger messages in the chatbot when a user abandons their cart on a website or inside the chatbot

Templates & Cloning

Freshchat doesn’t provide any templates to get started with creating your chatbot. Likewise, you cannot create your own templates and share them with others.

Also, you cannot duplicate your chatbot flows and chatbot elements.

  • Templates
    How many pre-built templates does the chatbot platform provide?
  • Make template
    Can you make templates yourself?
  • Share template
    Can you share self-created templates with others?
  • Duplicate chatbot flows
    Is it possible to duplicate chatbot flows, so you can easily reuse them?
  • Duplicate chatbot elements
    Is it possible to duplicate chatbot elements, so you can easily reuse them?


With Freshchat, it is not possible to do any optimization, such as A/B testing.

  • A/B Testing
    Can you optimize your chatbot flows by performing A/B tests?


Freshchat has a lot of documentation and tutorials on how you can use their platform.

Moreover, they provide support via live chat and email.

  • Tutorials
    Does the chatbot platform provide tutorials on how to use its platform?
  • Documentation
    Does the chatbot platform provide documentation on how to use its platform?
  • Customer support
    Does the chatbot platform provide customer support?


So, should you use Freshchat to create your chatbots?

Yes, I would recommend that.

Freshchat has an easy-to-use visual flow builder, built-in live chat, you can easily translate your chatbot to multiple languages, built-in AI, put your chatbot on 4 channels and advanced chatbot analytics.

But Freshchat also has some drawbacks:

  • Limited marketing possibilities
  • Cannot use conditions in chatbot flows
  • Minimal chatbot elements

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