If you want to automate customer support for your online store, you’ve probably come across Gorgias. It looks like a promising platform, but is it actually good for your business?
To find out, I set it up on a Shopify store myself. I connected it to Shopify and let Gaia, its AI assistant, set up the account. Then I trained the AI Agent on my store data.
Here’s what the AI Agent does well, what didn’t impress me , and what it really costs once you look past the $40 starting price.
Let’s get started!
Our Verdict
Our Verdict
Gorgias is one of the best all-in-one customer support platforms for Shopify stores.
It combines AI Agents, live chat, a help desk and sales tools in one place. It connects directly to Shopify, so you can train its AI Agent on your own data and products.
Then it can do things for your customers, like getting an order status or cancelling an order.
And with Gaia, you can talk to an AI to set up and improve your AI Agent. That makes it a great fit for Shopify stores that want to automate a big part of their customer support.
Gorgias offers a free trial on every plan, and paid plans start at $40/month.
Pros
- Easy to get started
- Great looking website widget
- AI Agents: Track Orders, Shopping Assistant & More
- Built-in Live Chat
- Direct connection with Shopify
- Advanced analytic reports
- Gaia: talk to an AI to create and improve your AI
Cons
- AI Agent doesn’t work with WooCommerce, BigCommerce & Magento
- You can’t override default AI actions
- Too expensive for small businesses


What is Gorgias?
Gorgias is an all-in-one customer experience platform built for eCommerce stores. It combines live chat, helpdesk, AI agents, and automation features into a single tool.
Gorgias focuses specifically on eCommerce businesses. It connects directly with Shopify. So, store data (orders, customers, shipping details) is directly available in the support dashboard.
Gorgias at a Glance
These are the main features of Gorgias:
Gaia: an AI assistant you chat with to set up and improve Gorgias. Instead of clicking through settings, you ask Gaia to add knowledge or build a skill or action for you:
Knowledge: train the AI Agent on your store website, documents, Help Center articles and more:
Actions: tasks the AI Agent runs in other tools on its own, like getting a customer’s order info from Shopify:
Skills: step-by-step instructions for your agent for a specific situation, like an order status question or a damaged product. A skill can use actions to get the job done:
Shopping assistant: recommends products in chat, based on a sales strategy you set:
Inbox: one place for every incoming message, where your team takes over from the AI Agent whenever a customer needs a human:
How to get started with Gorgias
Getting started with Gorgias is easy, because you don’t set it up alone. Gaia, the Gorgias AI assistant, walks you through the whole setup in a chat.
It asks which eCommerce platform you’re on and connects your Shopify store. Then it scans your public pages to learn your brand voice:
After that, Gaia turns on a few default actions for you. So in three to five steps, your whole Gorgias account is set up and your AI Agent is ready to talk to customers.
Then you land in the main Gorgias interface, with all the navigation in the left-hand menu:
Here’s what each menu item is for:
- Inbox: the help desk and live chat, where every conversation lands
- AI Agent: where you set up and train your AI Agent
- Convert: tips on how to generate more sales with Gorgias
- Analytics: reports on how your support is performing
- Workflows: rule-based flows that run automatically
- Customers: everyone you’ve talked to, with their order history
- Settings: your account, channels and integrations
That’s why Gorgias is so easy to get started with. Gaia doesn’t only set up your account, it also adds knowledge and actions for you, so your AI Agent has what it needs from day one.
And you can start testing it right away in the playground. You play the customer and see exactly how the AI Agent answers before it goes live:
In the next section, we’ll look at each part of the AI Agent in more detail.
| Flow Builder | |
| Ease of use | 4.5 |
| Ease of setup | 4 |
| Test chatbot |
Gorgias AI Agents
The AI Agent is the main reason to choose Gorgias. It’s built on four things:
- Knowledge
- Actions
- Skills
- Shopping assistant
And you can test all of them in a playground before a customer ever sees them.
Knowledge
The first thing you do is give the AI Agent knowledge, so it can answer questions about your store. You can train it on your store website, single URLs, documents, internal guidance and Help Center articles:
And because Gorgias is connected to Shopify, the AI Agent also knows your products and your customers’ orders.
Actions
Knowledge lets the AI Agent answer questions, but actions let it do things. When a customer asks where their order is, the default Get order info action looks it up in Shopify automatically:
Other Shopify actions let it cancel an order, add an order note or create a new order, so a lot of requests never reach your team.
When Gorgias doesn’t have the tool you need, you create a custom action. For example, this one gets shipment info from Sendcloud:
You don’t even have to build it yourself. I asked Gaia to set up a skill and action that looks up return status in Returnista. It asked a few questions about the connection and did the rest:
Skills
Skills tell the AI Agent what to do in a specific situation, like a customer asking where their order is. This is where your actions come in: a skill decides when the AI Agent runs them, like looking up the order in Shopify before it answers.
Gorgias comes with a few built-in skills, recommends more based on your ticket volume, and lets you create your own:
Each skill is a set of if-then steps.
In the order status skill, the AI Agent first finds the order and checks whether it has shipped. Then it shares the tracking link, or hands the ticket to your team when a delivery is late:
Shopping assistant
But the AI Agent can do more than answer questions. It can also promote and sell your products.
With the shopping assistant, you set up a sales strategy. Then the AI Agent guides customers to the right product when they ask about one in chat, which turns support conversations into revenue:
There’s one catch: the AI Agent only works with Shopify. If your store runs on WooCommerce, BigCommerce or Magento, you can’t use it.
| Keyword recognition | |
| Intents | |
| Entities | |
| AI Knowledge Base | |
| NLP integrations | |
| LLM integrations |
Gorgias Live Chat and Inbox
Gorgias isn’t only an AI Agent, it’s a full help desk too. Every conversation from every channel lands in one inbox. So your team can take over from the AI Agent whenever a customer needs a human.
The conversation sits in the middle, and the customer’s details and Shopify orders sit on the right. So you always have context before you reply:
On your website, customers reach you through a live chat widget that you can style to match your brand.
| Built-in live chat | |
| Live chat integration | |
| Auto-Assignment Rules |
Gorgias Pricing
Gorgias starts at $40/month, and every plan comes with a free trial that doesn’t need a credit card.
Starter
$40/mo
Test whether Gorgias is the right fit for your store.
- 50 tickets/month
- 30 automated interactions/month
- $0.40 per extra ticket
- $1.50 per extra automated interaction
- Connects with Shopify and WooCommerce
Basic
$90/mo
For growing stores whose support volume is outpacing the team.
- 300 tickets/month
- 30 automated interactions/month
- $0.40 per extra ticket
- $1.50 per extra automated interaction
- Connects with Shopify, WooCommerce and BigCommerce
Pro
$550/mo
For stores that want AI to resolve most conversations.
- 2,000 tickets/month
- 190 automated interactions/month
- $0.36 per extra ticket
- $1.50 per extra automated interaction
- Connects with Shopify, WooCommerce, BigCommerce and Magento
For a small business, that’s a lot of money for very little automation. The Starter plan covers 30 automated interactions a month, and every one after that costs $1.50.
So if your AI Agent resolves 100 more conversations in a month, you pay $150 on top of your $40 plan. And upgrading to Basic doesn’t help, because it includes the same 30 automated interactions as Starter.
Voice and SMS are paid add-ons on top of that. Voice starts at $30/month and SMS at $20/month, and both go up with the number of calls and texts you handle:
And voice isn’t automated, so every call still needs a person on your team.
| Free trial | |
| Free plan | |
| Price per month | $40 |
| Monthly pricing available? | |
| Money back guarantee |
Gorgias Channels and Integrations
The Gorgias AI Agent works on five channels: your website, email, SMS, Facebook and Instagram. So customers get the same instant answers wherever they reach out.
The help desk covers even more, including WhatsApp and phone calls. On top of that, Gorgias connects with 150+ apps, such as:
- Marketing tools: Klaviyo, Omnisend
- Return tools: Loop Returns, AfterShip Returns Center
- Loyalty tools: Smile, LoyaltyLion, Yotpo
These integrations bring your customer data into Gorgias, so your team and the AI Agent don’t have to switch between tools:
Is Gorgias worth it?
So, should you use Gorgias for your eCommerce store?
Yes, if you run a Shopify store.
Gorgias is an all-in-one customer support and sales tool built around Shopify. Its AI Agent learns from your store data, takes actions for your customers, like looking up or cancelling an order, and sells your products.
On top of that, you get a help desk and live chat inbox, so customers who need a human can always reach your team.
Plus, if you want to connect Gorgias to other tools, there are 150+ integrations, and you can even connect your own tools with custom actions.
And it’s easy to get started, because Gaia sets up your account in a few steps.
My favorite part is that you can talk to an AI to improve your AI. Instead of digging through settings, you ask Gaia to build a skill or action, and it does the work.
To get started with Gorgias, click the button below:
But there are drawbacks:
- The AI Agent only works with Shopify. WooCommerce, BigCommerce and Magento stores can’t use it.
You can’t override default AI actions. When I asked about my order, the AI Agent kept asking me to log in first, even after I gave my email and order number. I asked Gaia to drop the login step, and that isn’t possible:
- It’s too expensive for small businesses. You pay at least $40/month for just 30 automated interactions, and you need the $550/month Pro plan to get more.
If you run a Shopify store and want an AI Agent that does real work for your customers, Gorgias is worth it. If your store runs on anything else, it isn’t the right fit.
Frequently Asked Questions
What are Gorgias AI Agents?
Gorgias AI Agents are automated bots that handle repetitive support tasks for eCommerce stores. They can track orders, update shipping information, cancel orders, and even recommend products.
Is Gorgias a CRM?
Not exactly. Gorgias does centralize customer interactions across channels (live chat, email, WhatsApp, social). But, it’s primarily a customer support and helpdesk tool for eCommerce. It doesn’t offer full CRM features like sales pipelines or lead management.
Can Gorgias automate customer support?
Yes. The Gorgias AI Agent automates support in two ways:
- Skills: step-by-step instructions for specific situations, like order status questions
- Actions: tasks it runs in other tools, like looking up an order in Shopify
So Gorgias can answer FAQs, handle order requests and recommend products without your team.
Does Gorgias have a chatbot?
Yes. Gorgias has a built-in AI Agent that works as a chatbot on your website and other channels. It can handle FAQs, order questions and product recommendations.
Is Gorgias good for eCommerce businesses?
Yes, especially for Shopify stores. Gorgias was designed for eCommerce, and its direct Shopify connection lets it:
- Centralize customer communication
- Automate repetitive tasks
- Give you analytics to improve your support
Gorgias is especially valuable for medium to large Shopify stores with higher order volumes.















