Which one is better? ManyChat vs Dialogflow

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By Joren Wouters Updated on

While ManyChat is the most popular chatbot builder, Dialogflow is one of the most used platforms for its AI capabilities.

You can use both platforms to create your chatbot, but which platform should you use?

What are the differences between them? And which platform is better?

Let’s find out!

1. Interface

ManyChat

When you log in at Manychat, you will see a dashboard with on the left side a menu with different options and on the right side the content of each section. It is a really straightforward dashboard and easy to understand:

manychat-dashboard

When creating your chatbot, ManyChat has the best visual flow builder I have ever seen in a chatbot platform. The reason for this is that the interface looks really clean and it is really easy to use (even if you never created a chatbot before).

Inside the flow builder, each flow starts with a trigger (an event that activates the flow), and from there you can connect blocks to each other by simply dragging and dropping:

manychat-flow-builder

A block can be a message, an action, a condition or any other chatbot element that Manychat provides.

Moreover, you can test your chatbot flows directly inside the Manychat interface or on the channel that you are building the flow for (Facebook, Instagram, WhatsApp, etc).

Furthermore, your chatbot flows can be divided over folders, which allows you to keep a good overview of all the chatbot flows in your Manychat account.

Visual Flow Builder
Create chatbot dialogs with a visual flow builder.
Test chatbot
Is it possible to test the chatbot before putting your new flows or changes live?
Easy to use?
Is the chatbot platform easy-to-use?
Ease of use
How easy is it to create and update chat automations? 5-6 -> You can use the interface, but can definitely be better 7-8 -> Easy to use, but more user friendly interfaces on the market 9-10 -> One of the most easiest interfaces on the planet
1
Easy to setup a chatbot?
Is it easy to set up your chatbot with this chatbot platform?

Dialogflow

Dialogflow has two types of editions: Dialogflow Essentials (ES) and a Dialogflow Customer Experience (CX).

Both types of editions come with different interfaces and can be used for different purposes:

dialogflow-intent
Dialogflow ES
dialogflow-cx-flow-builder
Dialogflow CX

Dialogflow ES is the standard edition of Dialogflow and most people are familiar with this one. Here, you can fill in several training phrases and create a response for these training phrases.

Dialogflow CX is a relatively new version of Dialogflow and is not yet used by many people.

In general, Dialogflow CX is not recommended for many use cases, unless you have a very sophisticated chatbot.

With both interfaces, you can test your chatbot in the interface itself.

Visual Flow Builder
Create chatbot dialogs with a visual flow builder.
Test chatbot
Is it possible to test the chatbot before putting your new flows or changes live?
Easy to use?
Is the chatbot platform easy-to-use?
Ease of use
How easy is it to create and update chat automations? 5-6 -> You can use the interface, but can definitely be better 7-8 -> Easy to use, but more user friendly interfaces on the market 9-10 -> One of the most easiest interfaces on the planet
7
Easy to setup a chatbot?
Is it easy to set up your chatbot with this chatbot platform?

The winner: Manychat

Both chatbot platforms check all 4 criteria, but Manychat’s flow builder is way easier to use than Dialogflow’s builder. This is because Dialogflow’s builder is more technical.

2. Chatbot Elements

ManyChat

Manychat provides all the chatbot elements you need to create your chatbot.

The only thing that they don’t provide is Vertical Lists, but that isn’t a deal-breaker.

Start flow
Can you refer from one chatbot flow to another and thereby reuse chatbot flows?
Conditions
Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
Delays
Use delays between messages in your chatbot
Images
Can you send images via your chatbot?
Video
Can you send video via your chatbot?
Audio
Can you send audio via your chatbot?
Attachments
Can you send attachments via your chatbot?
Gallery (Horizontal List)
Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
Vertical List
Show a vertical list of items inside your chatbot
Emoji’s
Can you use emojis inside your chatbot?
Persistent menu
Can you add a persistent menu to your chatbot?
Quick replies
Can you add quick replies to your chatbot where users can click on?
Button
Can you add buttons to your chatbot where users can click on?
User Input
Can chatbot users freely type text to your chatbot whenever they want to?
Location Sharing
Can users share their location inside the chatbot?
Email validation
When a chatbot user gives their email, can the platform validate it’s a correct email address?
Phone number validation
When a chatbot user gives their phone number, can the platform validate it’s a correct phone number?
Date validation
When a chatbot user gives a date, can the platform validate it’s a correct date?

Dialogflow

Dialogflow provides enough elements to build a good chatbot.

They also lack some important elements, such as Delays, Video and Attachments.

Also, some chatbot elements are not built-in, but you can code these yourself using the Custom Payload feature.

Moreover, with Dialogflow you cannot use conditions in your chatbot flows. It is possible to have different branches in your conversation by using Context, but this is kind of a workaround. If you want to use conditions based on user information, you probably need to code this yourself.

Start flow
Can you refer from one chatbot flow to another and thereby reuse chatbot flows?
Conditions
Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
Delays
Use delays between messages in your chatbot
Images
Can you send images via your chatbot?
Video
Can you send video via your chatbot?
Audio
Can you send audio via your chatbot?
Attachments
Can you send attachments via your chatbot?
Gallery (Horizontal List)
Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
Vertical List
Show a vertical list of items inside your chatbot
Emoji’s
Can you use emojis inside your chatbot?
Persistent menu
Can you add a persistent menu to your chatbot?
Quick replies
Can you add quick replies to your chatbot where users can click on?
Button
Can you add buttons to your chatbot where users can click on?
User Input
Can chatbot users freely type text to your chatbot whenever they want to?
Location Sharing
Can users share their location inside the chatbot?
Email validation
When a chatbot user gives their email, can the platform validate it’s a correct email address?
Phone number validation
When a chatbot user gives their phone number, can the platform validate it’s a correct phone number?
Date validation
When a chatbot user gives a date, can the platform validate it’s a correct date?

The winner: ManyChat

This is a win for ManyChat.

ManyChat provides way more chatbot elements than Dialogflow and is therefore the winner in this category.

3. Users

ManyChat

Within Manychat, you can add custom fields and tags to users. You can simply ask questions and save the answer of the user to a custom field or add a specific tag. With those custom fields and tags, you can create specific user segments (that you can use inside your chatbot flows).

In Manychat you can view all the contacts that talked to your chatbot in the “Contacts” tab. Within this tab, you can also filter on specific custom fields or tags or see all users from a specific segment (by clicking on that segment on the left):

manychat-contacts-overview

When you click on one of the individual contacts, you can see all the information stored for that user and by clicking on “Start chat” you can also see the chat history of that user:

manychat-contact-information

Custom field
Store information from your chatbot users inside fields. For example, you can ask for someone’s email and store it inside the “email” custom field.
Tags
Add tags to users in your chatbot flows to organize and categorize contacts.
User Segments
Can you create user segments based on custom fields and tags?

Dialogflow

In Dialogflow, you cannot see a complete user overview of all the people that talked with your chatbot.

In fact, if you want to store user information, you need to create a custom integration with a Google Datastore or other kind of database.

Custom field
Store information from your chatbot users inside fields. For example, you can ask for someone’s email and store it inside the “email” custom field.
Tags
Add tags to users in your chatbot flows to organize and categorize contacts.
User Segments
Can you create user segments based on custom fields and tags?

The winner: ManyChat

This is also a clear win for ManyChat.

With Dialogflow, you cannot save user information in custom fields, tags and create user segments without using a third-party tool or database.

With ManyChat, you can do all these things right in the tool itself.

4. Messages

ManyChat

Manychat provides broadcasts, sequences and also subscribing/unsubscribing from sequences.

What I really like about the sequences in ManyChat is that they are really organized. You can see the complete sequence in one overview and you also see which message is sent at which time, a really good feature.

manychat-sequence
An example sequence in ManyChat

Also, with ManyChat you can use a feature called “Conditions”, in which you can use logic to send users through a certain flow.

With ManyChat it is possible to make a chatbot in any language, but it is not possible to easily translate this chatbot to different languages (because you need to do this manually and copy your complete chatbot).

Broadcasts
Send a message to all or a part of your chatbot users at a specific date and time
Sequences
Send messages on a pre-defined schedule with a certain time interval between those messages
Conditions
Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
Rules
Trigger events based on if-then logic. For example, if email is given by the user, send it to your CRM.
Multiple languages
Is it possible to create a chatbot in multiple languages?
Easy to translate
Can you translate text to other languages without using a third-party platform and without creating duplicate flows?

Dialogflow

With Dialogflow, you cannot send broadcasts and sequences. In essence, Dialogflow is user-triggered, which means that it responds when the user asks something, but the chatbot cannot initiate the conversation (or you need to code this yourself).

Furthermore, with Dialogflow it is possible to have a chatbot that can understand multiple languages at the same time. Unfortunately, it is not easy to translate these messages, because you need to manually add the same intents and same training phrases (but then in a different language).

Broadcasts
Send a message to all or a part of your chatbot users at a specific date and time
Sequences
Send messages on a pre-defined schedule with a certain time interval between those messages
Conditions
Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
Rules
Trigger events based on if-then logic. For example, if email is given by the user, send it to your CRM.
Multiple languages
Is it possible to create a chatbot in multiple languages?
Easy to translate
Can you translate text to other languages without using a third-party platform and without creating duplicate flows?

The winner: ManyChat

Again, a win for ManyChat.

With ManyChat, you can send broadcasts, create sequences and use conditions in your chatbot flows. You cannot do these things with Dialogflow, unfortunately.

5. AI & NLP

ManyChat

With ManyChat it is only possible to recognize keywords with your chatbot. Based on a keyword (or a group of keywords) your chatbot gives a certain response.

How it looks in ManyChat:

manychat-keywords

It is no possible to grab the intent of the user, use synonyms or use entities.

ManyChat also doesn’t have a direct integration with DialogFlow. But I created a tutorial on how you can connect ManyChat to Dialogflow.

Keywords
Trigger chatbot flow based on certain words or phrases a user says to the chatbot.
Intents
Trigger a chatbot flow by understanding the intent of the user.
Entities
Capture specific information from sentences. For example, if a user says “veggie pizza”, the chatbot can understand it’s not a regular pizza, but a veggie pizza.
Knowledge Base
Can you train your chatbot on a knowledge base (like your website or articles) and then your chatbot automatically answer questions about it?
Dialogflow
Does the chatbot platform provide a direct integration with Google’s AI Platform?

Dialogflow

This is the part where Dialogflow is known for.

One of the reasons so many people use Dialogflow, is because of their AI & NLP, which is really good.

As described above, you can train your Dialogflow agent to understand the intent of the user by providing training phrases.

Also, you can use Entities so your chatbot can understand useful information that your users say.

Fun fact: A lot of other chatbot builders integrate with Dialogflow just for using their state-of-the-art AI and NLP.

Keywords
Trigger chatbot flow based on certain words or phrases a user says to the chatbot.
Intents
Trigger a chatbot flow by understanding the intent of the user.
Entities
Capture specific information from sentences. For example, if a user says “veggie pizza”, the chatbot can understand it’s not a regular pizza, but a veggie pizza.
Knowledge Base
Can you train your chatbot on a knowledge base (like your website or articles) and then your chatbot automatically answer questions about it?
Dialogflow
Does the chatbot platform provide a direct integration with Google’s AI Platform?

The winner: Dialogflow

This is a win for Dialogflow.

With ManyChat you can only recognize keywords and reply to them, while with Dialogflow you can understand the intent of the user and recognize entities.

6. Channels

ManyChat

With Manychat you can publish your chatbot on your website, Facebook Messenger, Instagram, WhatsApp, Telegram, SMS and Email.

With SMS, you need to connect your ManyChat account to a Twilio account. Then, ManyChat will handle the chatbot part and all the chat logic, and Twilio will take care of receiving and sending the text messages (additional costs for Twilio apply).

Moreover, you can also merge contacts across channels (based on their email or phone number). For example, if someone contacts you via Facebook Messenger and later on via Instagram, Manychat can understand that is the same person and merge that contact into one.

Website
Can you publish your chatbot on your website?
Facebook
Can you publish your chatbot on Facebook?
Instagram
Can you publish your chatbot on Instagram?
Whatsapp
Can you publish your chatbot on WhatsApp?
Telegram
Can you publish your chatbot on Telegram?
SMS
Can you publish your chatbot on SMS?
Slack
Can you publish your chatbot on Slack?
Skype
Can you publish your chatbot on Skype?
Email
Can you publish your chatbot on email?
Google Business Messages
Can you publish your chatbot on Google?
Discord
Can you publish your chatbot on Discord?
Microsoft Teams
Can you publish your chatbot on Microsoft Teams?
Amazon Alexa
Can you publish your chatbot on Amazon Alexa?
Google Assistant
Can you publish your chatbot on Google Assistant?
Voice
Can you publish your chatbot on a telephone line (Voice)?
Wechat
Can you publish your chatbot on WeChat?
Line
Can you publish your chatbot on Line?
Viber
Can you publish your chatbot on Viber?
Merge contacts across channels
Can you merge contacts across channels, when the same person contacts you over multiple channels?

Dialogflow

With Dialogflow, you can put your chatbot on 14 channels:

  • Your website
  • Facebook Messenger
  • WhatsApp (using Twilio)
  • Telegram
  • Twitter
  • SMS (using Twilio)
  • Slack
  • Skype
  • Viber
  • Workplace from Facebook
  • Hangouts
  • Line
  • Kik
  • Spark

And you can even use Dialogflow to handle one-click telephony:

dialogflow-one-click-telephony

Next to the AI of Dialogflow, this is one of the greatest benefits. You can create a chatbot on almost any channel.

While Dialogflow provides many channels, often you need to code to connect your chatbot to a channel (and Dialogflow already gives you the code you need to use). This is is good to know when considering Dialogflow as your chatbot builder.

Website
Can you publish your chatbot on your website?
Facebook
Can you publish your chatbot on Facebook?
Instagram
Can you publish your chatbot on Instagram?
Whatsapp
Can you publish your chatbot on WhatsApp?
Telegram
Can you publish your chatbot on Telegram?
SMS
Can you publish your chatbot on SMS?
Slack
Can you publish your chatbot on Slack?
Skype
Can you publish your chatbot on Skype?
Email
Can you publish your chatbot on email?
Google Business Messages
Can you publish your chatbot on Google?
Discord
Can you publish your chatbot on Discord?
Microsoft Teams
Can you publish your chatbot on Microsoft Teams?
Amazon Alexa
Can you publish your chatbot on Amazon Alexa?
Google Assistant
Can you publish your chatbot on Google Assistant?
Voice
Can you publish your chatbot on a telephone line (Voice)?
Wechat
Can you publish your chatbot on WeChat?
Line
Can you publish your chatbot on Line?
Viber
Can you publish your chatbot on Viber?
Merge contacts across channels
Can you merge contacts across channels, when the same person contacts you over multiple channels?

No winner

Both chatbot builders allow you to create a chatbot on multiple channels. 

While Dialogflow gives you more channels, with ManyChat it is easier to connect with a channel.

Often, with Dialogflow, you need some code to connect to a channel (such as WhatsApp), while with ManyChat this is just the click of a button.

So, no winner on this one!

7. Integrations

ManyChat

ManyChat has a built-in live chat, which is called the Inbox. By using the Inbox, you can hand over the conversation from your chatbot to one of your customer support agents.

What I really like about Manychat’s Inbox is that they also provide an iOS app and Android app, so you can respond to user inquiries on the go.

Manychat also provides Manychat Inbox Pro, which is a more advanced live chat and comes with agent chat analytics, groups of live chat agents and auto-assignment rules.

Furthermore, Manychat provides direct integrations with:

Moreover, ManyChat has its own App store which allows third-party developers to create their own integrations with ManyChat. Currently, the App Store has 38 apps, but I think this will grow over the years:

manychat-app-store

Livechat integration
Direct integration with live chat, either via a built-in live chat functionality or a third-party live chat platform.
Zapier
Direct integration with Zapier, one of the largest integration platforms in the world.
Make
Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
Google sheets
Direct integration with Google Sheets, to store or retrieve data from sheets.
Make API Calls
Can you call an API inside your chatbot flow to send or get data from other applications?
Webhooks
Can the platform send automatic notifications of all the messages and events going on in your chatbot?

Dialogflow

Unfortunately, Dialogflow doesn’t provide a live chat integration, which is the most important integration of any chatbot builder.

Gladly, there are some companies that provide a combination of live chat and Dialogflow, such as Botcopy.

Moreover, if you want to integrate Dialogflow with other systems, you need to use Fulfillment. With Fulfillment, you can make API calls and code your own webhooks so you can integrate Dialogflow with other systems.

Livechat integration
Direct integration with live chat, either via a built-in live chat functionality or a third-party live chat platform.
Zapier
Direct integration with Zapier, one of the largest integration platforms in the world.
Make
Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
Google sheets
Direct integration with Google Sheets, to store or retrieve data from sheets.
Make API Calls
Can you call an API inside your chatbot flow to send or get data from other applications?
Webhooks
Can the platform send automatic notifications of all the messages and events going on in your chatbot?

The winner: ManyChat

This is a win for ManyChat.

ManyChat has a live chat and provides direct integrations with a lot of other software applications.

With Dialogflow, you almost have to code these integrations yourself using the Fulfillment feature. 

8. Marketing

ManyChat

When it comes to Marketing for chatbots, Manychat is one of the best chatbot platforms out there.

You can add a Facebook Messenger widget to your website and send pro-active messages based on the URL that users are on. Moreover, you can also create your own landing pages with your Facebook Messenger chatbot.

Moreover, on Facebook you can:

  • Create Ref URLs that go to a specific chatbot flow
  • Automatically reply to Facebook Comments
  • Send one-time notifications
  • Send Recurring Notifications
  • Connect a Facebook ad to your Messenger chatbot
  • Send Sponsored Messages via Facebook Messenger

On Instagram, you can:

  • Automatically reply to Instagram comments
  • Send replies to Instagram users who mention your Instagram handle in their Instagram Stories

And via WhatsApp, you can send Message Templates.

Basically, ManyChat provides almost all marketing possibilities you need for your chatbot.

The only drawback is that Manychat doesn’t provide a native website widget.

Facebook website widget
Embed your chatbot as a Facebook Widget on your website.
Native website widget
Embed your chatbot as a native widget (your own branding & colors) on your website.
Send proactive messages on website
Can you send pro-active messages on your website with your chatbot?
Landing pages
Can you create a simple landing page to drive users to your chatbot?
Ref URL
Can you create a URL that goes to a specific flow inside your Facebook chatbot?
Auto-Reply to Facebook Comments
Automatically reply with your chatbot to users who comment on your Facebook Posts
One-Time Notification
Send one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
Recurring Notifications
Send recurring notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
Facebook Ads
Start a conversation with your chatbot when someone clicks on a Facebook Ad
Sponsored messages
Send paid messages via Facebook Messenger outside the 24-hour window
Auto-Reply to Instagram Comments
Automatically reply with your chatbot to users who comment on your Instagram Posts
Instagram Story Mention Reply
Send auto replies to Instagram users who mention your Instagram handle in their Instagram Stories
Instagram DM List
Send notifications via Instagram DM for a topic that a contact has opted-in for
WhatsApp Message Templates
Can you initiate conversations with Message Templates on WhatsApp?
Button creator
Add a button to your website to drive users to your chatbot
Custom URLs
Generate a simple URL that can be shared anywhere to send users to your chatbot

Dialogflow

The marketing possibilities of Dialogflow are really limited.

In essence, you can only use Dialogflow Messenger to create a native widget and put it on your website.

With this native widget, you can change the appearance (such as the title and colors) by editing some CSS (mark up language for websites). Also, you can trigger different intents.

Moreover, you can send a pro-active message to the user when the page of your website loads.

Facebook website widget
Embed your chatbot as a Facebook Widget on your website.
Native website widget
Embed your chatbot as a native widget (your own branding & colors) on your website.
Send proactive messages on website
Can you send pro-active messages on your website with your chatbot?
Landing pages
Can you create a simple landing page to drive users to your chatbot?
Ref URL
Can you create a URL that goes to a specific flow inside your Facebook chatbot?
Auto-Reply to Facebook Comments
Automatically reply with your chatbot to users who comment on your Facebook Posts
One-Time Notification
Send one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
Recurring Notifications
Send recurring notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
Facebook Ads
Start a conversation with your chatbot when someone clicks on a Facebook Ad
Sponsored messages
Send paid messages via Facebook Messenger outside the 24-hour window
Auto-Reply to Instagram Comments
Automatically reply with your chatbot to users who comment on your Instagram Posts
Instagram Story Mention Reply
Send auto replies to Instagram users who mention your Instagram handle in their Instagram Stories
Instagram DM List
Send notifications via Instagram DM for a topic that a contact has opted-in for
WhatsApp Message Templates
Can you initiate conversations with Message Templates on WhatsApp?
Button creator
Add a button to your website to drive users to your chatbot
Custom URLs
Generate a simple URL that can be shared anywhere to send users to your chatbot

The winner: ManyChat

ManyChat provides way more marketing possibilities than Dialogflow, such as automatically replying to Facebook comments and sending WhatsApp Message Templates.

Again, a win for ManyChat.

9. Pricing

ManyChat

Manychat provides a free plan that stays free forever. This plan comes with 1000 contacts and has the basic features of ManyChat (enough to make a good chatbot).

If you want more features or have more than 1000 contacts, you can upgrade to the Pro plan, which costs 15$ per month (a really low price):

manychat-pricing

The price of the Pro plan goes up with the number of contacts your chatbot has. 1K contacts result in $25 per month and 5K contacts is $45 per month.

This plan also comes with a 7-day free trial that you can use to test out the Pro features of ManyChat. Besides that, there is also a 30-day money-back guarantee, no questions asked.

Moreover, Manychat also provides Manychat Inbox Pro and that costs $99 per month. This comes with 3 live chat seats:

manychat-inbox-pro-pricing

If that’s not enough, you can add one extra live chat seat for $39 per month.

Free trial
Does the chatbot platform provide a free trial?
Free plan
Does the chatbot platform provide a free plan?
Price per month
What is the lowest price per month for creating a chatbot on this platform?
15
Monthly pricing available?
Is it possible to pay monthly?
Money back guarantee
Is there a money-back guarantee in case you are not satisfied with the platform?

Dialogflow

Dialogflow ES is free if you stay under 180 text requests per minute. This means that you can send 324,000 text messages per month and don’t have to pay anything.

If you go above the 180 requests per minute, you need to pay $0.002 per request. Also, if you want audio input or output, you need to pay extra:

dialogflow-es-pricing

If you have a more advanced chatbot and want to use Dialogflow CX, you pay $20 per 100 chat sessions. Also, if you wanto to use audio input or output, you pay $45 per 100 voice sessions:

dialogflow-cx-pricing

In my opinion, Dialogflow is really cheap. For most chatbots, you don’t have to pay anything, you can just use Dialogflow ES for free. Only when your chatbot is really advanced or when you handle a large amount of messages, you need to pay anything.

Free trial
Does the chatbot platform provide a free trial?
Free plan
Does the chatbot platform provide a free plan?
Price per month
What is the lowest price per month for creating a chatbot on this platform?
0
Monthly pricing available?
Is it possible to pay monthly?
Money back guarantee
Is there a money-back guarantee in case you are not satisfied with the platform?

No winner

No winner in this category.

Both chatbot builders can be pretty cheap, and they both provide good value for the prices they ask.

 

10. Analytics

ManyChat

Manychat provides an Insights dashboard where you can see how many contacts you have per channel:

manychat-contacts-analytics

Furthermore, you can see how these contacts have evolved over time:

manychat-active-contacts-analytics

Likewise, you can determine your own conversion events inside your chatbot flows and then see how many people reached those conversion events:

manychat-conversion-event-analytics

And these conversion events are not limited to your chatbot funnels. You can also install the Manychat Pixel (similar to a Facebook Pixel) on your website and track conversions on your website of people coming from your chatbot. For example, when someone clicks on a button in Messenger and then converts on your website, this pixel will track that conversion back to your Manychat account.

Moreover, Manychat also provides flow analytics. For each block inside your flows, you can track to how many contacts this message was delivered, how many contacts opened it and how many contacts clicked on it (if the message contains a button / quick reply):

manychat-flow-analytics

By using these flow analytics, you can easily improve your Manychat flows for better conversion.

There are only two drawbacks about the analytics in Manychat:

  1. There is no overview of unmatched user input. If a user filled in a phrase that did not get a response, you cannot get this information in your ManyChat dashboard. This is a disadvantage because it does not allow you to improve the automatic answers of your chatbot.
  2. It’s not possible to see the flow analytics for a specific time period

But in general: by using Manychat’s analytics you can definitely analyze how well your chatbot is doing and how you can improve your chatbot funnels!

Dashboard
Dashboard that provides general analytics of your chatbot.
Flow analytics
Can you analyze how users are going through your chatbot flows?
User input
Get the input from users that your chatbot didn’t understand.
Sent messages
The number of messages that were sent by your chatbot.
Open rate
The percentage of chatbot users that opened a message inside your chatbot.
Click rate
The percentage of chatbot users that click on a button inside your chatbot.
Conversion rate
The percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
Fall back rate
The percentage of interactions where the chatbot did not know an answer to a question.
Custom dashboards/reports
Can you create your own dashboard or reports?

Dialogflow

In Dialogflow ES, you have a dashboard that shows the number of sessions and the number of interactions:

dialogflow-analytics

Moreover, Dialogflow has a “Training” feature that shows the messages your chatbot did (not) understand, so you can easily improve the answers of your chatbot:

dialogflow-training-analytics

If you want more advanced analytics, you can use Dialogflow CX, which also provides analytics on Engagement and the different conversation paths users follow:

dialogflow-cx-analytics-path
dialogflow-cx-analytics-engagement

In general, Dialogflow provides enough analytics to improve the answers of your chatbot.

Dashboard
Dashboard that provides general analytics of your chatbot.
Flow analytics
Can you analyze how users are going through your chatbot flows?
User input
Get the input from users that your chatbot didn’t understand.
Sent messages
The number of messages that were sent by your chatbot.
Open rate
The percentage of chatbot users that opened a message inside your chatbot.
Click rate
The percentage of chatbot users that click on a button inside your chatbot.
Conversion rate
The percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
Fall back rate
The percentage of interactions where the chatbot did not know an answer to a question.
Custom dashboards/reports
Can you create your own dashboard or reports?

No winner

No winner in this category.

While Dialogflow provides analytics more towards improving the answers of your chatbot, ManyChat’s analytics are more marketing-oriented and focused on conversions.

With both builders you can track your chatbot flows, so no winner in this category.

 

11. eCommerce

ManyChat

ManyChat has a direct integration with Shopify that allows you to:

  • Recover abandoned carts
  • Notify customers about orders and shipment updates
  • Collect reviews and feedback after purchase
  • Generate repeated purchases

It is, however, not possible to buy a product from your Shopify store within the chatbot.

But, you can receive payments through your chatbot by using the Stripe or Paypal integration.

The only drawback is that ManyChat doesn’t have a WooCommerce integration.

Payments
Collect payments inside your chatbot
Shopify
Direct integration with Shopify to get products, order information and cart data.
WooCommerce
Direct integration with WooCommerce to get products, order information and cart data.
Buy directly within chatbot
Ability for chatbot users to buy products or services directly from a chatbot
Cart abandonment
Trigger messages in the chatbot when a user abandons their cart on a website or inside the chatbot

Dialogflow

Dialogflow doesn’t provide any direct eCommerce integrations.

Payments
Collect payments inside your chatbot
Shopify
Direct integration with Shopify to get products, order information and cart data.
WooCommerce
Direct integration with WooCommerce to get products, order information and cart data.
Buy directly within chatbot
Ability for chatbot users to buy products or services directly from a chatbot
Cart abandonment
Trigger messages in the chatbot when a user abandons their cart on a website or inside the chatbot

The winner: ManyChat

This is a clear win for ManyChat.

While ManyChat provides integrations for payments and Shopify, Dialogflow does not provide any integration with eCommerce software.

12. Templates & Cloning

ManyChat

ManyChat provides 19 templates which you can directly install to make your chatbot. These include free templates and templates only available for Pro users.

With ManyChat it is possible to make a chatbot template and share it with others. This is really useful when you are making multiple chatbots who do the same thing (for example, Lead generation). 

Furthermore, it is possible to duplicate your chatbot flows and chatbot elements to make your chatbot faster.

Number of templates
How many pre-built templates does the chatbot platform provide?
35
Make template
Can you make templates yourself?
Share template
Can you share self-created templates with others?
Duplicate chatbot flows
Is it possible to duplicate chatbot flows, so you can easily reuse them?
Duplicate chatbot elements
Is it possible to duplicate chatbot elements, so you can easily reuse them?

Dialogflow

Dialogflow provides 45 pre-built agents that you can use to get started with your chatbot.

Also, you can export each agent and share the ZIP with others (which is basically the same as using templates).

Moreover, you can copy your chatbot flows and chatbot elements so you can easily reuse them.

Number of templates
How many pre-built templates does the chatbot platform provide?
45
Make template
Can you make templates yourself?
Share template
Can you share self-created templates with others?
Duplicate chatbot flows
Is it possible to duplicate chatbot flows, so you can easily reuse them?
Duplicate chatbot elements
Is it possible to duplicate chatbot elements, so you can easily reuse them?

No winner

Both chatbot builders have templates that you can use to get started with building your chatbot.

Also, you can create your own templates and share these with others.

So, no winner on this one.

13. Optimization

ManyChat

In Manychat, you can do A/B testing by using the Randomizer element. This element allows you to split the traffic inside a chatbot flow up to 6 different variations:

manychat-randomizer-element

A/B Testing
Can you optimize your chatbot flows by performing A/B tests?

Dialogflow

Dialogflow doesn’t provide any optimization, such as A/B Testing.

A/B Testing
Can you optimize your chatbot flows by performing A/B tests?

The winner: ManyChat

With ManyChat you can perform A/B testing, while this is not possible with Dialogflow.

So a clear win for ManyChat.

14. Support

ManyChat

ManyChat provides extensive tutorials on how to make a chatbot and all of the features on their platform.

They also have proper documentation and good customer support.

What I also love about ManyChat is that they have a large Facebook community (100K+ members) in which you can ask all kinds of questions and learn more about the platform.

Tutorials
Does the chatbot platform provide tutorials on how to use its platform?
Documentation
Does the chatbot platform provide documentation on how to use its platform?
Customer support
Does the chatbot platform provide customer support?

Dialogflow

Dialogflow has extensive documentation on how you can use their platform.

NOTE: I also have some Dialogflow tutorial videos on my Youtube channel, which I definitely recommend you to check out!

Moreover, Dialogflow provides support via email.

Tutorials
Does the chatbot platform provide tutorials on how to use its platform?
Documentation
Does the chatbot platform provide documentation on how to use its platform?
Customer support
Does the chatbot platform provide customer support?

No winner

Also, no winner on this category.

With both chatbot builders, you have lots of tutorials and documentation on how you can use their platform and they both provide customer support.

Which one is the winner?

ManyChat.

As you can read above, ManyChat wins on way more categories than Dialogflow and is therefore the winner of this comparison.

Go to ManyChat

But this doesn’t mean that Dialogflow is bad software.

In fact, I would highly recommend using Dialogflow for their AI and NLP, which allows you to give better answers to the questions of your users.

I even created a tutorial on how you can connect ManyChat to Dialogflow, which you can read by clicking the button below:

Connect ManyChat to Dialogflow

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