Flow XO Review 2024: Features, Pros and Cons, Pricing

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By Joren Wouters Updated on

Should you buy Flow XO to create your chatbots? Is it worth it?

Check our in-depth Flow XO Review and discover the features, pros and cons, and pricing. Know exactly when you should use this chatbot platform to create your chatbots.

Let’s get started!

Our Verdict

Our Verdict

Flow XO is perfect for small and medium businesses looking to create customer support chatbots on websites, Facebook, WhatsApp, SMS, Telegram or Slack.

It’s easy to use, has a built-in live chat, advanced AI capabilities, over 100 direct integrations and you can publish a chatbot on 6 channels.

Flow XO both offers a free and paid plan, starting at $25/month. This makes it suitable for anyone starting out with creating chat automations.

Pros

  • Easy-to-use interface
  • Publish your chatbot on websites, Facebook, WhatsApp, SMS, Telegram and Slack
  • Built-in Live Chat
  • Built-in AI: Intents, Entities, Sentiment & Knowledge Bases
  • Over 100 direct integrations with other applications

Cons

  • No good overview with larger chatbots
  • Minimal analytics
flowxo-logo
Go to Flow XO
4.1
Plans cost
$25 to $400
Introductory offer
Free plan up to 500 interactions
Standout features
Ease of use, Live Chat, AI Capabilities, Direct Integrations

The Interface

When you log in at Flow XO, you first see an overview of your chatbot with some stats, the chatbot flows and the last interactions:

flowxo-interface

On the left side of the interface, you have all the menu items and on the right side, you have the content of each section.

When getting started with creating your Flow XO Chatbot, you can choose out of 11 templates or choose to start with a Blank flow:

flowxo-flows

Then, you can also determine if you want to show the chatbot flow on all channels or only for certain channels:

flowxo-choose-chatbots

 

When you have done this, you can create the actual chatbot flow. Flow XO uses a block builder, where all triggers and actions of the flow are shown under each other.

Each flow in Flow XO starts with a trigger, which is the event that starts the flow. For example, a flow starts when somebody asks a question with a specific keyword in it.

Once the flow is triggered, you can determine what happens by using actions. In Flow XO you have many actions you use, such as asking for user input, sending messages, adding conditions and performing API calls.

Here is an example of a simple chatbot flow created with Flow XO:

flowxo-welcome-message

The interface of Flow XO is clear and easy to use. It is also really simple to set up a chatbot, you can just use one of the 11 pre-built templates. What is also really useful, is that you can test the chatbot in the interface itself, so you immediately see the impact of the changes you just made:

Test AI in your Flow XO's chatbot via the Test Console

The only possible drawback of the interface is that it does not have a visual flow builder, for the more visually oriented chatbot developers 😉

The only drawback of this interface is when you want to create larger chatbot flows, the interface doesn’t give a good overview anymore. This is because all the elements are under each other and you don’t see a clear overview of the different paths within your flow.

Flow Builder
Create chatbot dialogs with a visual flow builder.
Ease of use
How easy is it to use the platform? On a scale of 1 to 5.
4
Ease of setup
How easy is it to set up your chatbot? On a scale of 1 to 5.
4
Test chatbot
Is it possible to test the chatbot before putting your new flows or changes live?

Chatbot elements

Flow XO has all the chatbot elements you need to create your chatbot.

They do lack some elements on my list, but those are certainly no deal-breakers.

What I especially like is that you can ask for User Input, use that input to personalize the conversation (using Filters) and that you can trigger other flows in your chatbot (perfect when you want to create a scalable chatbot).

Image
Can you send images via your chatbot?
Video
Can you send video via your chatbot?
Audio
Can you send audio via your chatbot?
Attachment
Can you send attachments via your chatbot?
Gallery (Horizontal List)
Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
Quick reply
Can you add quick replies to your chatbot where users can click on?
Button
Can you add buttons to your chatbot where users can click on?
Collect User Input
Can you collect input from users and store it in fields?
Condition
Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
Delay
Use delays between messages in your chatbot
Start automation
Can you refer from one automation to another and thereby reuse your automations?
Split traffic
Can you split your trafic inside a chatbot flow? Often used for A/B testing.

Users

Flow XO provides an overview of all the users that talked to your chatbot:

Overview of all the users in Flow XO that talked to your chatbot

Then if you click on one of the users, you can see all the details and attributes of that user:

Overview of the details of one user in Flow XO

So with Flow XO, it is possible to add custom field (called Attributes) to specific users of your chatbot. You can just ask a question and store the answer to that question in a custom field.

Unfortunately, it is not possible to add tags to users and to make user segments.

Contacts overview
Can you see all the contacts that talked to your chatbot in one overview?
Custom field
Store information from your chatbot users inside fields. For example, you can ask for someone's email and store it inside the "email" custom field.
Tags
Add tags to users in your chatbot flows to organize and categorize contacts.
User Segments
Can you create user segments based on custom fields and tags?

Flow XO’s AI Capabilities

Flow XO has really advanced AI capabilities. By using Flow XO, you can:

  • Recognize keywords that are sent by the user and give a response
  • Detect the intent of the user and detect entities
  • Determine the sentiment of a message (positive or negative)
  • Perform AI tasks
  • Translate Messages
  • And even add knowledge bases

AI capabilities of Flow XO

All of these AI capabilities are built on top of ChatGPT, so Flow XO basically provides a really extensive integration with OpenAI’s ChatGPT.

I think their best AI capability is using the knowledge base. By adding a knowledge base, you can simply train your chatbot on your website or on a bunch of documents, and then your chatbot can automatically answer questions about these:

Example of a Knowledge Base in Flow XO.

And if this is not enough, they also provide a direct integration with Dialogflow to understand the intent of the user.

Keyword recognition
Trigger chatbot flow based on certain words or phrases a user says to the chatbot.
Intents
Trigger a chatbot flow by understanding the intent of the user.
Entities
Capture specific information from sentences. For example, if a user says "veggie pizza", the chatbot can understand it's not a regular pizza, but a veggie pizza.
AI Knowledge Base
Can you train your chatbot on a knowledge base (like your website or articles) and then your chatbot automatically answer questions about it?
NLP integrations
Does it have a direct integration with NLP platforms, such as Dialogflow?
LLM integrations
Does it have a direct integration with LLM platforms, such as ChatGPT and Claude?

Live Chat

Flow XO has a built-in live chat, that you can use to hand over the chat to a human (when your chatbot doesn’t know the answer to a question):

Live chat feature of Flow XO

Flow XO supports auto-assignment rules to automatically route conversations to specific agents or groups.

Built-in live chat
Does it have a built-in live chat, so you can hand over a conversation to a support agent?
Live chat integration
Does it have a direct integration with a third-party livechat application?
Auto-Assignment Rules
Can you set up rules so that conversations get automatically assigned to agents in livechat?

Channels

With Flow XO you can create a chatbot on 6 channels:

  • Websites
  • Facebook Messenger
  • WhatsApp
  • SMS
  • Telegram
  • Slack

This allows you to provide an omnichannel experience to your customers.

What I also like about Flow XO is that you can determine per flow if you want to show it on all channels, or only on some specific channels.

Website
Can you publish your chatbot on your website?
Facebook
Can you publish your chatbot on Facebook?
Instagram
Can you publish your chatbot on Instagram?
Whatsapp
Can you publish your chatbot on WhatsApp?
Telegram
Can you publish your chatbot on Telegram?
SMS
Can you publish your chatbot on SMS?
Slack
Can you publish your chatbot on Slack?
Email
Can you publish your chatbot on email?
Merge contacts across channels
Can you merge contacts across channels, when the same person contacts you over multiple channels?

Marketing

In Flow XO you can broadcast a message to all of your contacts or a part of them.

Likewise, you can also send contacts through a sequence of messages with a certain time interval in between.

With Flow XO you can add a chat widget to your website. You can customize the widget to your branding and colours of your website.

Besides that, Flow XO provides some marketing features on Facebook Messenger and WhatsApp.

On Facebook, you can:

  • Use Ref URLs
  • Automatically reply to Facebook comments
  • Connect your Messenger chatbot to Facebook Ads
  • Use the One-Time Notification

And on WhatsApp, you can send Message Templates to reach users outside the 24-hour window.

Broadcasts
Send a message to all or a part of your chatbot users at a specific date and time
Sequences
Send messages on a pre-defined schedule with a certain time interval between those messages
Rules
Trigger events based on if-then logic. For example, if email is given by the user, send it to your CRM.
Website widget
Embed your chatbot as a widget on your website (with your own branding & colors).
Send proactive messages on website
Can you send pro-active messages on your website with your chatbot?
Facebook Ref URL
Can you create a URL that goes to a specific flow inside your Facebook chatbot?
Auto-Reply to Facebook Comments
Automatically reply with your chatbot to users who comment on your Facebook Posts
One-Time Notification
Send one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
Recurring Notifications
Send recurring notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
Facebook Ads
Start a conversation with your chatbot when someone clicks on a Facebook Ad
Sponsored messages
Send paid messages via Facebook Messenger outside the 24-hour window
Auto-Reply to Instagram Comments
Automatically reply with your chatbot to users who comment on your Instagram Posts
Instagram Story Mention Reply
Send auto replies to Instagram users who mention your Instagram handle in their Instagram Stories
WhatsApp Message Templates
Can you initiate conversations with Message Templates on WhatsApp?

Flow XO Integrations

FlowXO provides over 100 direct integrations with other applications, such as MailChimp, ActiveCampaign, Buffer, Campaign Monitor, Wit.AI and much more:

flowxo-integrations

If that’s not enough, you can also use its Zapier or  Make integration to connect with other third-party applications or create API calls in your chatbot flows to send or receive data from other systems.

Direct integrations
How many direct integrations does it have with other applications?
101-250
Zapier
Direct integration with Zapier, one of the largest integration platforms in the world.
Make
Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
Make API Calls
Can you call an API inside your chatbot flow to send or get data from other applications?
Webhooks
Can the platform send automatic notifications of all the messages and events going on in your chatbot?

Flow XO Pricing

Flow XO offers a free plan and a paid plan, already starting at $25/month.

With the free plan, you get the website channel, 500 interactions, 5 bots or active flows and 50 AI credits per month. This is perfect if you are a small business or just want to test out their platform.

Flow XO’s paid plan starts at $25/month and comes with all features of the platform, 5,000 ineractions, 15 bots or active flows, 5 team members, 50 AI credits and removed branding:

Pricing of Flow XO

If you want to add more to this plan, you can customize it to your own needs:

  • Adding 5 bots / active flows is $10 per month
  • Adding 25,000 interactions is $25 per month
  • Another team members costs $5 per month
  • And 100 AI credits are $1 per month
Free trial
Does the chatbot platform provide a free trial?
Free plan
Does the chatbot platform provide a free plan?
Price per month
What is the lowest price per month to create a chatbot with this platform? In US Dollars.
$25
Monthly pricing available?
Is it possible to pay monthly?
Money back guarantee
Is there a money-back guarantee in case you are not satisfied with the platform?

Analytics

Flow XO gives you a dashboard with the most important stats of your chatbot:

flowxo-analytics

The analytics section mostly gives you data about the total users, active users, new users, the number of triggers, the number of messages sent/received, the top-performing messages and the top-performing flows.

This is really standard, so do not expect too much from it.

A drawback is that you cannot see the user input on which the chatbot could not give an answer. This is a feature in which you can easily improve the answers of your chatbot, but Flow XO doesn’t have it.

What is noticeable is that FlowXO does provide a Google Analytics integration, in which some data can be gathered about the chatbot.

Dashboard
Dashboard that provides general analytics of your chatbot.
Flow analytics
Can you analyze how users are going through your chatbot flows?
User input
Get the input from users that your chatbot didn't understand.
Sent messages
The number of messages that were sent by your chatbot.
Open rate
The percentage of chatbot users that opened a message inside your chatbot.
Click rate
The percentage of chatbot users that click on a button inside your chatbot.
Conversion rate
The percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
Fall back rate
The percentage of interactions where the chatbot did not know an answer to a question.
Agent analytics
Can you analyze the performance of live chat agents?
Custom event tracking
Can you create custom events and analyze how many times these happened?
Custom dashboards/reports
Can you create your own dashboard or reports?

Flow XO Templates

Flow XO delivers 11 pre-built templates that you can use to get started immediately.

Unfortunately, you cannot make these templates yourself and share them with others.

Number of templates
How many pre-built templates does the chatbot platform provide?
11
Make template
Can you make templates yourself?
Share template
Can you share self-created templates with others?

Support

Flow XO provides tutorials and decent documentation to get you started with the chatbot software. Furthermore, they have a community in which you can ask questions and also customer support via e-mail.

Tutorials
Does the chatbot platform provide tutorials on how to use its platform?
Documentation
Does the chatbot platform provide documentation on how to use its platform?
Customer support
Does the chatbot platform provide customer support?

Is Flow XO worth it?

So, should you buy Flow XO?

Yes, you should.

Flow XO is perfect for small and medium businesses looking to create customer support chatbots on websites, Facebook, WhatsApp, SMS, Telegram or Slack.

It’s easy to use, has a built-in live chat, advanced AI capabilities, over 100 direct integrations and you can publish a chatbot on 6 channels.

And this only for $25 per month!

Go to Flow XO

But if you are on the fence and not sure if it’s the right fit, here are some things to take into account:

  • When you want to create larger chatbot or chatbot flows, the builder of Flow XO doesn’t give a good overview anymore
  • It provides minimal analytics to improve your chatbot flows

 

Flow XO Tutorials

Comments (6)

  1. ปั๊มไลค์

    Like!! Thank you for publishing this awesome article.

    1. Joren Wouters

      Thank you!

  2. Yomi

    Thanks for the review

    1. Joren Wouters

      I’m glad I could help 🙂

  3. Hakem

    I like very much presentation of content . One thing important measure for me is to understand if integration is on trigger side or on action side of the bot . I would be grateful if it could be explicitly added in future reviews

    Thanks again for generous effort

    1. Joren Wouters

      Thank for your suggestion! What is for you the difference between “on trigger side” and “on action side of the bot”?

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