Flow XO Review 2025: Features, Pros and Cons, Pricing

Should you buy Flow XO to create your chatbots? Is it worth it?

Check our in-depth Flow XO Review and discover the features, pros and cons, and pricing. Know exactly when you should use this chatbot platform to create your chatbots.

Let’s get started!

The Interface

When you log in at Flow XO, you first see an overview of your chatbot with some stats, the chatbot flows and the last interactions:

On the left side of the interface, you have all the menu items and on the right side, you have the content of each section.

When getting started with creating your Flow XO Chatbot, you can choose out of 11 templates or choose to start with a Blank flow:

Then, you can also determine if you want to show the chatbot flow on all channels or only for certain channels:

When you have done this, you can create the actual chatbot flow. Flow XO uses a block builder, where all triggers and actions of the flow are shown under each other.

Each flow in Flow XO starts with a trigger, which is the event that starts the flow. For example, a flow starts when somebody asks a question with a specific keyword in it.

Once the flow is triggered, you can determine what happens by using actions. In Flow XO you have many actions you use, such as asking for user input, sending messages, adding conditions and performing API calls.

Here is an example of a simple chatbot flow created with Flow XO:

The interface of Flow XO is clear and easy to use. It is also really simple to set up a chatbot, you can just use one of the 11 pre-built templates. What is also really useful, is that you can test the chatbot in the interface itself, so you immediately see the impact of the changes you just made:

The only downside of the interface is the lack of a visual flow builder. This may be an issue for chatbot developers who prefer a visual approach 😉

The only drawback of this interface is when you want to create larger chatbot flows, the interface doesn’t give a good overview anymore. This is because all the elements are under each other and you don’t see a clear overview of the different paths within your flow.

Flow XO Chatbot elements

Flow XO has all the chatbot elements you need to create your chatbot.

They do lack some elements on my list, but those are certainly no deal-breakers.

I really like that you can ask for User Input. You can use that input to make the more personal conversations (with Filters). Plus, you can start other flows in your chatbot. This is great for building a scalable chatbot.

Users

Flow XO provides an overview of all the users that talked to your chatbot:

Then if you click on one of the users, you can see all the details and attributes of that user:

So with Flow XO, it is possible to add custom field (called Attributes) to specific users of your chatbot. You can just ask a question and store the answer to that question in a custom field.

Unfortunately, it is not possible to add tags to users and to make user segments.

Flow XO’s AI Capabilities

Flow XO has really advanced AI capabilities. By using Flow XO, you can:

• Recognize keywords that are sent by the user and give a response
• Detect the intent of the user and detect entities
• Determine the sentiment of a message (positive or negative)
• Perform AI tasks
• Translate Messages
• And even add knowledge bases

All of these AI capabilities are built on top of ChatGPT, so Flow XO basically provides a really extensive integration with OpenAI’s ChatGPT.

I think their best AI capability is using the knowledge base. You can train your chatbot on a knowledge base, such as your website or documents. Then, your chatbot can automatically respond to questions about them.

And if this is not enough, they also provide a direct integration with Dialogflow to understand the intent of the user.

Live Chat

Flow XO has a built-in live chat, that you can use to hand over the chat to a human (when your chatbot doesn’t know the answer to a question):

Flow XO supports auto-assignment rules. These rules route conversations to specific agents or groups automatically.

Channels

With Flow XO you can create a chatbot on 6 channels:

• Websites
• Facebook Messenger
• WhatsApp
• SMS
• Telegram
• Slack

This allows you to provide an omnichannel experience to your customers.

What I also like about Flow XO is that you can determine per flow if you want to show it on all channels, or only on some specific channels.

Marketing

In Flow XO you can broadcast a message to all of your contacts or a part of them.

Likewise, you can also send contacts through a sequence of messages with a certain time interval in between.

With Flow XO you can add a chat widget to your website. You can customize the widget to your branding and colours of your website.

Besides that, Flow XO provides some marketing features on Facebook Messenger and WhatsApp.

On Facebook, you can:

• Use Ref URLs
• Automatically reply to Facebook comments
• Connect your Messenger chatbot to Facebook Ads
• Use the One-Time Notification

And on WhatsApp, you can send Message Templates to reach users outside the 24-hour window.

Flow XO Integrations

FlowXO has over 100 direct integrations with various applications. These include MailChimp, ActiveCampaign, Buffer, Campaign Monitor, Wit.AI, and many more:

You can also use its Zapier or Make integration to connect with other apps. Plus, you can create API calls in your chatbot flows to send or receive data from other systems.

Flow XO Pricing

Flow XO offers a free plan and a paid plan, already starting at $25/month.

With the free plan, you get the website channel, 100 interactions, 5 bots or active flows and 50 AI credits per month. This is perfect if you are a small business or just want to test out their platform.

Flow XO’s paid plan starts at $25 per month. It includes all platform features, 5,000 interactions, 15 active bots or flows, 5 team members, 250 AI credits, and no branding:

If you want to add more to this plan, you can customize it to your own needs:

• Adding 5 bots / active flows is $10 per month
• Adding 25,000 interactions is $25 per month
• Another team members costs $5 per month
• And 100 AI credits are $1 per month

Analytics

Flow XO gives you a dashboard with the most important stats of your chatbot:

The analytics section shows data on:

• Total users
• Active users
• New users
• Number of triggers
• Messages sent/received
• Top-performing messages
• Top-performing flows

This is really standard, so do not expect too much from it.

A drawback is that you cannot see the user input on which the chatbot could not give an answer. This is a feature in which you can easily improve the answers of your chatbot, but Flow XO doesn’t have it.

What is noticeable is that FlowXO does provide a Google Analytics integration, in which some data can be gathered about the chatbot.

Flow XO Templates

Flow XO delivers 11 pre-built templates that you can use to get started immediately.

Unfortunately, you cannot make these templates yourself and share them with others.

Support

Flow XO provides tutorials and decent documentation to get you started with the chatbot software. Furthermore, they have a community in which you can ask questions and also customer support via e-mail.

Is Flow XO worth it?

So, should you buy Flow XO?

After my Flow XO review, I can confidently say–yes, you should.

Flow XO is great for small and medium businesses. It helps them create customer support chatbots on websites, Facebook, WhatsApp, SMS, Telegram, or Slack.

It’s easy to use, has a built-in live chat, advanced AI capabilities, over 100 direct integrations and you can publish a chatbot on 6 channels.

And this only for $25 per month!

Go to Flow XO

But if you are on the fence and not sure if it’s the right fit, here are some things to take into account:

• When you want to create larger chatbot or chatbot flows, the builder of Flow XO doesn’t give a good overview anymore
• It provides minimal analytics to improve your chatbot flows

Frequently Asked Questions

What is a Flow XO Telegram chatbot?

A Flow XO Telegram chatbot is a bot you build on the Flow XO platform and then deploy on Telegram. This lets you automate conversations, handle customer queries, and provide 24/7 support directly in the Telegram app.

Is Flow XO free?

Flow XO offers a free plan that includes 100 interactions, 5 bots or active flows, and 50 AI credits per month. For more features and higher limits, plans start at $25/month.

What is a flow chatbot?

A “flow chatbot” is a bot built around defined conversation flows or sequences of messages and actions. In Flow XO, each “flow” begins with a trigger, like a keyword. Then it moves through actions, such as sending a message or making an API call. This guides the user’s experience.

How many channels can Flow XO publish a chatbot on?

Flow XO supports publishing chatbots on 6 channels:

1. Websites
2. Facebook
3. WhatsApp
4. SMS
5. Telegram
6. Slack

What are the AI capabilities of Flow XO?

Flow XO includes ChatGPT-based AI features. These include intent detection, entity recognition, sentiment analysis, knowledge bases, translations, and more. It also integrates with Dialogflow for advanced NLP if you need additional flexibility.

Flow XO Tutorials