MobileMonkey Review 2025: Features, Pros and Cons, Pricing

MobileMonkey, also known as Instachamp, is a chatbot platform. It helps you create chatbots for websites, Facebook Messenger, Instagram, and SMS.

It is even one of the favorite Facebook Marketing tools of Neil Patel. So, should you buy this chatbot platform to build your chatbots with?

Let’s dive in this MobileMonkey review to find out!

What is MobileMonkey?

MobileMonkey is a chatbot platform to create chat automations on your website, Facebook, Instagram and SMS.

MobileMonkey is now part of Customers.ai, which is a sales outreach automation platform. In this review, I will only focus on Mobilemonkey and not cover Customers.ai.

Key features of MobileMonkey include:

• Easy-to-use interface to create your chatbot
• Assign unlimited attributes and create segments of your users
• Drive traffic to your Chat Funnels with Chat Starters
• Publish your chatbot on websites, Facebook, Instagram and SMS
• Built-in Live Chat

How to use MobileMonkey

Because MobileMonkey is now part of Customers.ai, the features are a bit hidden in the interface. When you click in the menu on the three dots, you see all the options to control your chat automations from:

• Inbox – this is MobileMonkey’s live chat
• Chat Starters – these are ways to drive traffic to your chat funnels
• Dialogue Library – where you create your custom chatbot dialogs
• Q&A – Automated responses to keywords
• Chat Blaster – The place to ‘blast’ campaigns to chatbot users
• Drip Campaigns – Here you can set up your drip campaigns
• Automation Rules – Rules for automation, such as business hours and automatic follow-up

When you create your chatbot, MobileMonkey makes use of “Dialogues” (these are just chatbot flows). In each dialogue, you can add chatbot elements (called “Widgets”) to create your chatbot dialog:

Examples of widgets are:

• Sending messages
• Asking for information
• Navigating to another chatbot dialog

As you can see on the image above, you can structure your dialogues into folders, so you can keep everything structured.

And to make your chatbot dialogs even faster, you can also clone your dialogs, which makes a copy of them:

Moreover, you can preview your chatbot and test it before it actually goes live:

Overall, the user interface of MobileMonkey is pretty easy to use and it’s easy to setup a chatbot. The only drawback I can think of is that they do not provide a Flow builder (which almost has become the standard now).

This is especially important when you are using conditions. In MobileMonkey, you can determine if a widget must be send to the user based on certain criteria:

But when you have many options, like 8, it means you’ll have 8 widgets stacked under each other. This makes it hard to have a good overview of your chatbot flow.

MobileMonkey Chatbot Elements

MobileMonkey chatbot elements are called Widgets. The great thing is, MobileMonkey offers many widgets to help you create your chatbot:

All these elements are definitely enough to build a good chatbot. There are just 3 elements I want to point out:

Options & “Ask for”: You can use these elements to ask questions and store the data inside MobileMonkey. Then, you can also share this data to other applications, for example, to build your email list.

Conditions: With Conditions, you can personalize the conversation based on your own criteria and answers of the user.

Navigate: With Navigate, you can easily navigate to other chatbot dialogs. Because of this, you don’t have to copy & paste the same dialogs, and it improves the scalability of your chatbot.

Contacts

Within MobileMonkey, you have a complete overview of all the contacts that talked to your chatbot:

And when you click on one of them, you can also see the specific details per contact:

Moreover, it is really easy to add custom fields and tags to users. You could ask a question to a user and the response of the user can be stored in a custom field. With these custom fields and tags you can make user segments, called “Audiences”. Then you can send specific broadcasts (“Chat Blasters”) to these users.

MobileMonkey AI: Keywords

With MobileMonkey, you can automatically reply to certain keywords using their Q&A feature.

Here, you can group keywords together and determine how your bot replies to it:

This gives you basic question-and-answering features, but you cannot use any AI features in MobileMonkey.

Live Chat

MobileMonkey has the Inbox, which is their built-in live chat. This allows you to hand over the conversation to one of your live chat agents:

It also has a mobile app for their live chat, so you can talk to your customers from your mobile phone.

Channels

You can publish your MobileMonkey on:

• Your website
• Facebook Messenger
• Instagram
• SMS

So it is possible to make an omnichannel chatbot experience for your users.

SMS is only available for the United States and Canada. So if you are outside those countries, it is not possible to use it.

Marketing

Within MobileMonkey you can send broadcasts (called “Chat Blasters”) to all your chatbot users or a specific audience:

Likewise, you can also create your own Drip Campaigns, containing a sequence of messages sent to your audience:

Additionally, MobileMonkey gives you specific marketing abilities on your website, Facebook and Instagram.

On your website, you can add a widget and customize it to your own branding:

Likewise, you can also set custom Display Rules on when it should show and send proactive messages to website visitors:

On Facebook, you have other marketing possibilities, such as

• Using a Ref URL to start chat automations
• Automatically replying to Facebook Comments
• And sending Chat Blasters with the One-Time Notifications

And you have similar possibilities on Instagram, where you can:

• Auto Reply to Instagram comments
• And reply if someone mentions you in their Instagram Story

MobileMonkey Integrations

MobileMonkey has a direct integration with Google Sheets.

To connect MobileMonkey with other applications, you need to use Zapier.

Moreover, you can make your own webhooks using the MobileMonkey API.

MobileMonkey Pricing

MobileMonkey has a free plan and a paid plan starting at $9.95.

Since MobileMonkey has shifted its plan to focus more on Customers.ai, the pricing has become unclear. Now, if you want to upgrade MobileMonkey, it always shows the Customers.ai plans (instead of the Mobilemonkey ones).

But, I have found the pricing of Instachamp (the Instagram version of MobileMonkey). This shows that MobileMonkey offers a free plan. It includes 250 contacts, the Instagram channel, and MobileMonkey branding after 10 messages.

The Platinum plan starts at $9.95. It includes 500 branding-free sends and 1,000 contacts. You also get access to most platform features. But this is all still on Instagram.

If you want to fully remove MobileMonkey branding and want to use all channels, you should go with the Startup Edition. This starts at $119/month and is billed annually. This plan comes with 1,000 send credits, 3,000 contacts and all features of the platform:

Analytics

MobileMonkey provides good analytics to improve your chatbot. It shows a dashboard with:

• Total contacts
• Daily contacts and sessions
• Key dialogues
• Triggered keywords
• Unanswered questions

One of the most important things here is that you can analyze which questions didn’t get an answer from the chatbot. By analyzing this, you can easily improve the answers of your chatbot.

Templates

MobileMonkey provides 23 templates, which are all free.

Furthermore, they do provide a Template Sharing feature, but for this you need the Team plan, which is $299 per month (a little bit expensive).

Support

MobileMonkey has extensive tutorials on how to make chatbots.

Besides, they have good documentation and customer support if you have any questions.

Is MobileMonkey worth it?

So, is MobileMonkey worth it?

Yes, MobileMonkey is a great tool for small to medium businesses looking to create a chatbot on websites, Facebook or Instagram.

It has an easy-to-use interface. You can gather data from users and publish your chatbot on 4 channels. Plus, you can drive traffic to your funnels with Chat Starters, set up Drip Campaigns, send Chat Blasters, and auto-reply to keywords. You can also transfer conversations to agents with the Inbox.

Go to MobileMonkey

But, I’ve spoken to their marketing director and she told me that they don’t have any plans to build new features for chat automation in the next year.

Personally, I rather go with a chatbot platform that builds new features consistently. But, MobileMonkey is more focused now on its other product (Customers.ai), that it doesn’t have any plans doing so. So because of that, I’m hesistant to use it for my own business or my clients.

Aside from that, there are a few other drawbacks of MobileMonkey you can take into account:

• No Flow Builder
• No AI built in the platform or any AI integrations
• Unclear pricing

Frequently Asked Questions

What is MobileMonkey used for?

MobileMonkey is a chatbot platform. It helps businesses automate conversations on websites, Facebook Messenger, Instagram, and SMS. It helps with lead generation, customer support, and marketing automation.

How much does InstaChamp cost?

Instachamp by MobileMonkey offers a free plan. It comes with 250 contacts and branding after 10 messages. The Platinum plan costs $9.95/month and includes 500 branding-free sends and 1,000 contacts. The Startup Edition removes branding and unlocks all features. It starts at $119 per month when billed annually.

Is MobileMonkey legit?

Yes, MobileMonkey is a legit chatbot platform. Businesses use it to automate customer interactions across various channels. Marketing experts like Neil Patel endorse it. It has great chatbot features, though it lacks a flow builder and AI integration.

MobileMonkey Alternatives

If you are looking to create chat automations on Facebook, Instagram or WhatsApp, I recommend having a look at Manychat:

And if you want to build a chatbot on your website, you should consider UChat, Botpress and Voiceflow: