Home » Reviews » Wati Review 2026: Features, Pros and Cons, Pricing

Wati Review 2026: Features, Pros and Cons, Pricing

Name: Wati
Brand: Wati
Availability: OnlineOnly

Updated on Oct 22, 2026

When looking for a WhatsApp chatbot, Wati is a popular option to choose from. But should you use it to create your chat automations?

In this in-depth Wati review, I cover Wati features, pros, and cons. I will also share Wati pricing and when to use it for your chat automations.

Let’s get started!

Wati is a great platform if you want to build a WhatsApp chatbot and want everything in one platform.

With Wati, you can create chatbot flows, set up an AI chatbot, have a Team Inbox, send WhatsApp broadcasts and connect to other tools using Zapier.

Wati offers three paid plans, starting at $64/month. Each plan comes with a 7-day free trial.

Go to Wati

4.1

Plans Cost

$59 to $279 (billed annually)

Introductory offer

7-day free trial on all plans

Standout features

Flow Builder, AI Agent, Live Chat, Broadcasts

Pros

Easy-to-use flow builder
Collect Data
Integrates with WhatsApp, Instagram, and Facebook
Send WhatsApp Broadcasts & Sequences
Built-in AI Knowledge Base
Built-in Live Chat
Zapier Integration

Cons

Cannot use all trial features without number
Takes some time before you understand how all features work together
No marketing features for Facebook and Instagram

What is Wati?

Wati is a chat automation platform designed to grow your business on WhatsApp. Likewise, you can also create chat automations on Instagram and Facebook. Key features of Wati include:

Easy-to-use Flow Builder
Built-in team inbox (Wati’s live chat)
AI knowledge base trained on your data
Collect data
WhatsApp broadcasts and sequences
Integration with Zapier

It lets businesses and individuals automate conversations, engage with customers and improve marketing.

How does Wati work?

In Wati, you have a few tabs where you can manage your Wati account from:

Team Inbox – Wati’s live chat
Broadcast – Used for sending WhatsApp broadcasts
Contacts – Overview of people who talked with your chatbot
Automations – Where you handle your bot automations and auto-replies
Analytics
Ads

The key tab is Automations. Here, you can set up your Wati chatbot automations.

When you get started with automations, you need to set up Rules. Rules are the center of Wati automations and determine how your bot responds. For example, if you receive a WhatsApp message and it contains “order status”, you can create a reply.

Then, you can reply in three ways:

Chatbot – In Wati, they’re called Chatbots, but they’re actually chatbot flows
WhatsApp Flows – These are forms in WhatsApp
KnowBot – AI Agent of Wati (I will cover this later in the AI section)

When you get started with chatbot flows, Wati offers a flow builder. Here, you can simply add blocks and connect these to each other to create your flow. This is pretty easy to use and allows you to create a chatbot fast:

You can do many things, such as:

Send messages
Ask questions
Set conditions

Likewise, you can also set up WhatsApp Flows. WhatsApp Flows are forms that you can use in your WhatsApp Automations. Here, you can set up what fields you want to use and what button:

You can also test your chatbot using a free number.

Overall, I think the Wati platform is pretty easy to use. But it can take some time to set up your WhatsApp chatbot. This is mostly because it can take some time before you fully understand how everything works together. Also, the platform uses some confusing terminology:

“Chatbots” are actually chatbot flows
“WhatsApp flows” are actually forms in WhatsApp


Ease of use How easy it is to build and change things once you're set up? On a scale of 1 to 5.	4
Setup difficulty How much technical work it takes to get going.	Easy
Average setup time How long until your first bot or AI agent is live.	2 hours
Set up with AI Describe what you want in a chat, and an AI builds the bot or agent for you.
Test before going live You can try the bot or agent yourself before customers see it.

Want to compare Wati with 33 other chatbot platforms? Compare them here →

Chatbot Elements

Wati offers the necessary elements to create your chatbot. Among these, I would like to point out you can:

Collect data using Questions
Set Conditions, which lets you personalize conversations
Scale your chatbot by triggering other flows

This is great for personalization and scalability of your chatbot.

Contacts

In Wati, you can see all the contacts that talked to your chatbot in one overview:

When you click on a contact, you can see their information, such as name, phone number and any attributes you have set up:

Within Wati, you can create your own custom fields (called “Attributes”) and add these to your contacts.

Wati AI Features

Wati offers two AI features: keyword-recognition and an AI Knowledge Base (called a Knowbot).

Keyword recognition means that if someone uses a specific keyword, such as “book a demo”, you can reply with your chatbot.

With the KnowBot, you can train the chatbot on a knowledge base, such as files or website URLs. Then, the bot can automatically answer questions based on the data it has been trained on.

This allows you to create an AI agent within minutes, fully trained on the knowledge of your business.

If the KnowBot can’t answer, or thinks the user wants to talk to a human, you can set up Rules for that. This allows you to use the Knowbot and chatbot flows together:


Build an AI agent You can build an AI agent that replies on its own.
Train the AI on your content The AI learns from your website, documents or files.
AI rules Tell the AI what it may and may not do, and which steps to follow. Also called guidance, guardrails or procedures.
Let the AI perform actions The AI can do things in other tools, like book a meeting or update your CRM.
Connect the AI to MCP servers The AI agent can use any tool that has an MCP server, without a custom setup per tool.

Wati Live Chat

If you want to hand over the conversation to a team member, Wati has a built-in Live chat. This is called the Team Inbox and you can see all of the conversations here:

I think it looks great. You have your live chat in the middle, and the customer information on the right. It’s clean and intuitive.

Also, Wati has auto-assignment rules. This means you can automatically assign conversations to specific teams or people.


Hand over to a human Your team can take over a conversation from the bot or AI, in an inbox inside the platform.
AI copilot AI helps your team inside the inbox after a handover: it summarises the chat, tells you the customer's mood, and suggests replies.
Auto-assignment rules Conversations go to the right teammate automatically.
SLAs Set response-time targets and get alerted when a conversation is about to miss them.
Connects to an external help desk Hands conversations over to helpdesk platforms like Zendesk, Freshdesk, Intercom and similar.
Contact profiles One profile per person with their details and chat history.
Custom fields Add your own fields to a profile, like order number or budget.
Merge contacts across channels The same person on WhatsApp and Instagram becomes one profile.

Channels

With Wati you can publish your chatbot on three channels:

WhatsApp
Instagram
Facebook


Website Can you publish your chatbot on your website?
WhatsApp Can you publish your chatbot on WhatsApp?
Facebook Can you publish your chatbot on Facebook?
Instagram Can you publish your chatbot on Instagram?
Telegram Can you publish your chatbot on Telegram?
SMS Can you publish your chatbot on SMS?
Email Can you publish your chatbot on email?
Slack Can you publish your chatbot on Slack?
WeChat Can you publish your chatbot on WeChat?

Marketing

In terms of marketing possibilities, Wati offers:

Website widget
WhatsApp Message Templates
WhatsApp Broadcasts
Sequences
Rules

Wati offers a website widget:

Additionally, Wati offers WhatsApp Message Templates. This allows you to start conversations with WhatsApp Broadcasts.

Broadcasts let you send a message to all or a part of your chatbot users at a specific date and time. They also have a lot of templates, which is great to get started quickly:

With a Sequence, you can send a set of messages with a specified time in between:

Using Rules, you can automatically do something when an action happens. For example, when someone schedules an appointment, you can send them a reminder 24 hours before.

Unfortunately, Wati doesn’t offer any marketing features for Instagram and Facebook, which is a drawback.


Broadcasts Send one message to many contacts at once.
Sequences Send a series of messages over time.
Proactive website messages Send a visitor a message based on what they do, like 90 seconds on the pricing page.
Comment to DM on Facebook Send a DM to someone who comments on your Facebook post.
Click-to-message Facebook ads Run Facebook ads that open a chat with your bot.
Facebook Ref URL A link that opens Messenger and starts a specific flow.
Comment to DM on Instagram Send a DM to someone who comments on your Instagram post or reel.
Follow to DM on Instagram Send a DM to someone who follows you on Instagram.
Story mention reply on Instagram Reply in DM when someone mentions you in their story.
WhatsApp message templates Send approved WhatsApp templates, for broadcasts or for follow-ups outside the 24-hour window.

Wati Integrations

Wati offers 10 direct integrations, including:

Hubspot
Shopify
Zoho
Pabbly

Wati also integrate with Zapier, which allows you to connect Wati with almost any application on earth.

Additionally, the platform can send webhooks and you can make API calls inside your chatbot flow.


Direct integrations How many built-in connections to other tools does it have?	1-10
Zapier Direct integration with Zapier, one of the largest integration platforms in the world.
Make Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
API Calls Send data to or get data from another tool's API, for example inside a flow.

Wati Pricing Plans

There are 3 Wati pricing plans, starting at $59/month (billed annually). All plans include a 7-day free trial and support sending WhatsApp messages at scale.

Growth Plan ($59/month)

This plan is ideal for small teams getting started with WhatsApp chatbots and marketing. It gives you:

3 users
15,000 Whatsapp broadcasts (you still need to pay Meta seperately)
1,000 free automation triggers
2 integrations (e.g. Shopify, basic CRMs)
Access to WhatsApp, Instagram and Facebook channels

Monthy plan is available for $69/month (billed monthly).

Pro Plan ($119/month)

The Pro plan is best for growing business that want chatbot automation and analytics. It includes:

5 users (extra users $39/month)
Unlimited Whatsapp broadcasts (you still need to pay Meta seperately)
2,000 automation triggers
250 AI Support Agent replies
5 integrations
Advanced features like Unified inbox, smart retargeting and Shopify campaign tools

Monthy plan is available for $149/month (billed monthly).

Business Plan ($279/month)

The Business plan is ideal for large teams with advanced workflows and scaling needs. This is what you get:

5 users (extra users $39/month)
Unlimited WhatsApp broadcasts + volume discounts
5,000 automatiojn triggers
1,000 AI Support Agent rplies
Unlimited integrations
Dedicated Customer Success managers
Enhanced features like multi-agent routing, WhatsApp Pay API, and privacy controls

Monthy plan is available for $349/month (billed monthly).

Wati Pricing Add-Ons

You can also buy additional automation triggers as add-ons:

1,000 automation triggers for $40/month
1,000 AI Support agent responses for $60/month
Shopify integration for $4.99/month


Starting price The lowest price you can start with per month, including seat minimums (in US dollars).	$78 per month
Free plan Does the chatbot platform provide a free plan?
Free trial Does the chatbot platform provide a free trial?

Wati Analytics

Wati’s analytics are pretty decent, though not amazing. You get some useful information, such as:

How many people talk to your chatbot
The volume
Total messages

However, they don’t actually explain how good your flows are. You can’t see which flows are performing well, and which should be improved. That’s definitely a drawback.

Wati also doesn’t give you information on questions people asked, and that your chatbot couldn’t answer.


Dashboard An overview of conversations and contacts.
Ask AI about your data Ask questions about your analytics in a chat and get the answer from an AI.
Flow analytics See how people move through each flow and where they drop off.
AI Resolution rate How many conversations the chatbot resolved on its own, and how often it had to fall back or hand over.
Knowledge gaps Shows questions the AI couldn't answer, so you know what to add to its knowledge. Also called suggestions.
Conversion tracking Tracks sales, bookings or sign-ups that come from conversations.
Team performance Response times and workload per teammate.
Custom reports Build your own reports or dashboards.

Is Wati worth it?

So, should you consider Wati if you want to build a WhatsApp chatbot?

After my Wati review, I can confidently say – yes, you should.

Wati is a great platform if you want to build a WhatsApp chatbot and want everything in one platform. With Wati, you can:

Create chatbot flows
Set up an AI chatbot
Have a Team Inbox for live chat
Send WhatsApp broadcasts
Connect to other tools using Zapier

Go to Wati

When considering Wati, there are also some drawbacks to keep in mind:

Takes some time before you understand how all features work together
Cannot use all trial features without number
No marketing features for Facebook and Instagram

Frequently Asked Questions

How does Wati WhatsApp API Pricing work?

Wati charges a subscription fee for platform access ($59/month, $119/month or $349/month) and adds a per-message fee based on Meta’s official rates.

Here’s how it works:

If a user messages you first, there is no extra fee from WhatsApp
When your business sends a message first, like a promo or a verification code, WhatsApp charges a free. This fee depends on the message type and the user’s country.

You can view the latest WhatsApp API conversation rates here.

What is the price of Wati in 2026?

Wati pricing starts at $59/month (billed annually) for the Growth plan, $119/month for the Pro plan and $279/month for the Business plan. If you want to pay monthly, prices are higher — $69/month, $149/month and $349/month.