Joren Wouters

If you’ve ever typed “Where’s my order?” and gotten a clear answer in seconds, you’ve already interacted with chatbot automation.

Research shows that almost 70% of customers prefer chatbots, since they get an answer immediately. And my own experience of testing 200+ platforms and building chatbots for over 6 years confirms it.

In this guide, you’ll learn:

• What chatbot automation is
• The benefits of chatbot automation
• Examples of automated chatbots in different industries
• Best chatbot platforms to use in

Let’s get started!

Manychat and Chatfuel are popular for making chatbots on WhatsApp, Instagram, and Facebook.

They need zero coding, which means anyone can build a chatbot with them.

But which platform should you use? What are the differences? And which platform is better?

I’ve used both platforms for 6 years, for myself as well as my clients. So, I’ll go over their features, pros and cons, and explain which one I think is better overall.

In this 2026 update of the Manychat vs. Chatfuel comparison, I re-evaluated each tool based on:

• Ease of use: How easy are they to set up and start using?
• Marketing: What growth tools do they offer?
• AI features: Can they use AI or are they just rule-based?
• Live chat: Do they have built-in live chat, and what can you do with it?
• Channels: How many channels can you publish your chatbot on?
• Integrations: Do they connect with your other software tools?
• Pricing: How expensive or affordable are they?

Let’s get started!

Global eCommerce is projected to hit $6.86 trillion by the end of 2025, and $8 trillion by the end of 2027. Online purchases aren’t going away.

But managing conversations with thousands of customers manually? That’s not scalable.

So in this post, I’ll show you the 5 best eCommerce chatbots in . Each platform offers a different strength, so you can find the one that fits your goals best.

And I’m not doing this to promote certain platforms. My choices are based on my experience testing over 200 chatbot platforms, and reviewing 50 of them in-depth.

Chatbase offers one of the fastest ways to create an AI chatbot. But while Chatbase is easy to use, it can feel limited.

It doesn’t include a flow builder, and there’s no built-in live chat. The $40/month starting price also makes it more expensive than some alternatives.

Over the past 7 years, I’ve used over 200 chatbot platforms and reviewed 50+ of them in depth.

In this post, I’ll show you the 5 best Chatbase alternatives and competitors. Each option offers different features, so you can find the one that fits your needs best.

For the 2026 update, I re-evaluated each platform based on:

• AI capabilities: Knowledge bases, AI actions, and automation depth
• Customization options: Flow builders, conditional logic, and integrations
• Live chat support: Whether human handoff is built in
• Channel support: Website, WhatsApp, Instagram, Facebook, and others
• Pricing: What’s the cost, and how it grows as usage increases

Let’s get started!

I’ll show you how to automatically send a DM to anyone who follows you on Instagram.

We will set it up in three simple steps:

1. I’ll show you what tool you need (+ a free discount code!)
2. How to set it up for your Instagram (+ a free template!)
3. And the best strategy to use this without being spammy

I’ve been creating DM automations for six years and generated 150K leads and $50K in sales for my clients.

So by the end of this tutorial, you will know how to use this feature the right way and grow your business.

Let’s dive in!

Intercom is a great all-in-one customer support tool. It has everything a business needs to serve customers on multiple channels.

But it’s not the perfect fit for every business.

For many teams, the biggest issue is pricing. As your chat volume or team grows, Intercom’s cost can quickly get out of hand.

Others find it too complex for their needs, especially small to mid-sized businesses that don’t need enterprise-level tooling.

Over the past decade, I’ve tested over 200 chatbot platforms and reviewed more than 50 of them in depth.

So in this guide, I will break down the 5 best Intercom alternatives. I’ll cover who each platform is best for, the tradeoffs, and how to find your perfect fit.

For this 2026 update, I re-evaluated each platform based on:

• Pricing – What’s the cost, and how is pricing structured?
• AI capabilities – Knowledge bases, AI agents, and automation rules
• Live chat & routing tools – Assignment rules, inbox management
• Channel support – Can you build one bot for many platforms, or do you need separate flows?
• Ease of setup – Beginner-friendly VS enterprise complexity

Let’s dive in!

Chatfuel has been around for a long time as a chatbot platform for Facebook and Instagram automation. It was one of the first to make building chatbots accessible to everyone.

But over the years, new tools have caught up. They offer better AI, smoother interfaces, and more advanced automation options.

In this post, I’ll show you the 6 best Chatfuel alternatives and competitors in . Each platform offers a different strength, so you can find the one that fits your goals best.

And these recommendations don’t serve to promote certain platforms. My choices are based on my experience testing over 200 chatbot platforms, and reviewing 50 of them in-depth.