Setting up an AI chatbot usually takes a lot of clicking. You connect your tools one by one, build every flow by hand, and hope the integration you need exists.
Eesel AI skips all of that. You tell it what you want in a chat, and it builds it for you.
But does that actually work?
To find out, I built a customer service agent with Eesel AI and ran it on a live ecommerce site for a week. Here’s what worked, where I’d hesitate, and what it costs.
Let’s get started!
Our Verdict
Eesel AI is super easy to use, because you set it up by chatting with it and you don’t need any technical knowledge for it.
I built an entire AI agent just by talking to it, giving it knowledge and instructions. I even created a custom integration, and Eesel AI wrote the code for it itself.
It’s a strong pick for businesses that already use a help desk tool and want to plug AI into it fast. For small businesses, the $299/month starting price is a lot.
You can try it free with 100 credits, and paid plans start at $299/month for 500 conversations.
Pros
- You set it up by chatting with AI, so you need no technical knowledge
- Train an AI on your data
- It builds custom skills for you, including writing the code
- You can ask AI to make changes to your AI Agents + Analytics
- Connects with help desks like Zendesk, Freshdesk, Intercom and Gorgias
- Has over 3,000 direct integrations with tools
- No per-seat fees, with unlimited agents and seats
Cons
- No test environment, so a skill goes live to customers the moment you save it
- Only two channels (website and email)
- Built to sit alongside a help desk tool, not to replace one
- Paid plans start at $299/month, which is a lot for small businesses
Want to compare Eesel AI with 33 other chatbot platforms? Compare them here →
Eesel AI at a glance
Here are the most interesting features that I found in Eesel AI after testing it:
You set it up by chatting with it. I asked Eesel AI to train my agent on my website and connect Shopify, and it handled both:
You train it on your website and your files. Point it at a URL or upload your PDFs, and it answers customer questions about that content on its own:
It connects to your other tools with actions and skills. An action is one thing your agent does in a tool, like getting an order status in Shopify. A skill is a job Eesel AI already knows how to run:
If a skill doesn’t exist yet, it writes the code itself. I asked for a WooCommerce integration and Eesel AI generated the JavaScript for me:
It connects with your help desk. Eesel AI is built to sit inside helpdesk tools like Zendesk, Freshdesk, Intercom, and Gorgias:
- It has over 3,000 direct integrations with other tools:
You can ask the AI about your own numbers. Instead of digging through a dashboard, you ask a question and get an answer:
What is Eesel AI?
Eesel AI is a platform that you use to create AI agents, and those agents can then answer customer questions for you. You describe what you want in a chat, and it trains the agent, connects your tools, and even writes integration code when one doesn’t exist.
This is what the platform looks like:
It can also handle marketing, content, and internal support tasks. But in this review I look at it as a chatbot platform, because that’s how most businesses will use it.
How does Eesel AI work?
Creating an agent in Eesel AI is simple, and you don’t need any technical experience for it.
An agent runs on three things: instructions, knowledge, and skills. Instructions tell it what to do, knowledge is what it can read, and skills are what it can actually go and do.
You start with the instructions, which is where you set the tone and the rules your agent follows:
The next step is to give your agent knowledge. I asked Eesel AI to crawl a customer service page and everything under it, and it pulled in the content on its own:
After that, you connect your tools. With Shopify connected, your agent can get an order status, create an order, or cancel one:
You choose per action whether your agent does it on its own or asks you first. Most Shopify chatbots stop at answering questions, so acting on the store is a real step up.
And if Eesel AI has no integration for your tool, it builds one. This is the part that impressed me most.
When I tested it, WooCommerce wasn’t built in yet, so I asked Eesel AI to make it. It walked me through what it needed, then wrote the whole skill itself:
Once a skill is saved, you can open it and see exactly what it does:
And in this case, Eesel AI even created the custom code for it itself:
With most platforms you would need a developer for this. That’s the usual ceiling for ecommerce AI agents, where the useful work is nearly always an order lookup inside a store someone else built. But with Eesel AI, anyone can create these types of custom integrations, without needing a developer themselves.
Eesel AI has since added a native WooCommerce integration, but it still builds one for any tool it doesn’t support yet.
Ease of use How easy it is to build and change things once you’re set up? On a scale of 1 to 5. | 5 |
| Setup difficultyHow much technical work it takes to get going. | Easy |
| Average setup timeHow long until your first bot or AI agent is live. | 1 hour |
| Set up with AIDescribe what you want in a chat, and an AI builds the bot or agent for you. | |
| Test before going liveYou can try the bot or agent yourself before customers see it. |
What are the AI features of Eesel AI?
The AI features in Eesel AI are built on three things: a knowledge base, actions, and skills.
The knowledge base is what your agent knows. You train it on your website, your documents, and your help desk articles:
Your agent uses that knowledge to answer commonly asked questions in its own words.
Actions are what your agent does inside a connected tool. Connect Shopify, for example, and it can look up an order or cancel one:
A skill is like a procedure: a job your agent runs in a few fixed steps. For example, you can have a skill that looks up the order status, and set it up to work in three steps:
- Ask the customer for their email address and order number
- Look up the order in WooCommerce, using the code Eesel AI has generated for us
- Give the order status back to the customer
Eesel AI comes with a set of skills that are ready to use, and you just pick one:
If the skill or the integration you need doesn’t exist yet, Eesel AI builds it for you.
But the feature I like most is different: you can change the platform by talking to it. Want a new skill or another integration? You ask for it in the chat, and Eesel AI makes the change.
| Build an AI agentYou can build an AI agent that replies on its own. | |
| Train the AI on your contentThe AI learns from your website, documents or files. | |
| AI rulesTell the AI what it may and may not do, and which steps to follow. Also called guidance, guardrails or procedures. | |
| Let the AI perform actionsThe AI can do things in other tools, like book a meeting or update your CRM. | |
| Connect the AI to MCP serversThe AI agent can use any tool that has an MCP server, without a custom setup per tool. |
Eesel AI marketing
Eesel AI has no tools to reach out to your customers. You can’t send broadcasts, run campaigns or send proactive messages to people on your website.
That’s because it’s built for customer support, not for selling. Your agent answers the customers who come to it, on your website and by email, but it never starts a conversation itself.
So if you want to reach your customers first, you’ll need a separate tool for that.
| BroadcastsSend one message to many contacts at once. | |
| SequencesSend a series of messages over time. | |
| Proactive website messagesSend a visitor a message based on what they do, like 90 seconds on the pricing page. | |
| Comment to DM on FacebookSend a DM to someone who comments on your Facebook post. | |
| Click-to-message Facebook adsRun Facebook ads that open a chat with your bot. | |
| Facebook Ref URLA link that opens Messenger and starts a specific flow. | |
| Comment to DM on InstagramSend a DM to someone who comments on your Instagram post or reel. | |
| Follow to DM on InstagramSend a DM to someone who follows you on Instagram. | |
| Story mention reply on InstagramReply in DM when someone mentions you in their story. | |
| WhatsApp message templatesSend approved WhatsApp templates, for broadcasts or for follow-ups outside the 24-hour window. |
Eesel AI help desk and contacts
Your team can’t take over a conversation inside Eesel AI, because it has no live chat or inbox of its own. When a customer needs a person, your agent hands the conversation to your help desk, and your team replies from there.
That’s how Eesel AI is meant to be used: on top of the help desk you already have, like Zendesk, Freshdesk, Intercom, or Gorgias:
On its own, it only covers two channels: the chat bubble on your website and email. You can’t connect it to WhatsApp, Instagram, or Facebook, so it’s not the right tool to use as a standalone help desk.
It also doesn’t keep contact profiles. Your customers’ details and past conversations stay in your help desk.
| Hand over to a humanYour team can take over a conversation from the bot or AI, in an inbox inside the platform. | |
| AI copilotAI helps your team inside the inbox after a handover: it summarises the chat, tells you the customer’s mood, and suggests replies. | |
| Auto-assignment rulesConversations go to the right teammate automatically. | |
| SLAsSet response-time targets and get alerted when a conversation is about to miss them. | |
| Connects to an external help deskHands conversations over to helpdesk platforms like Zendesk, Freshdesk, Intercom and similar. | |
| Contact profilesOne profile per person with their details and chat history. | |
| Custom fieldsAdd your own fields to a profile, like order number or budget. | |
| Merge contacts across channelsThe same person on WhatsApp and Instagram becomes one profile. |
Eesel AI pricing
Eesel AI has a free trial with 100 credits, so you can test every feature without a credit card. After that, you pick a Teammate plan, which starts at $299/month for 500 credits.
Free trial
$0/mo
Test whether Eesel AI is the right fit for your business.
- 100 credits to try everything
- Every feature and integration
- Unlimited agents and seats
- No credit card required
Teammate
$299/mo
Best for businesses that already use a help desk.
- 500 credits a month
- One credit per ticket or chat
- Up to 5,000 credits for $1,749/mo
- Every feature and integration
- Overage at $0.80 per extra credit
Enterprise
Custom
For larger teams that need extra security and hands-on help.
- Everything in Teammate
- A dedicated person for your setup
- SSO and MFA
- HIPAA with a signed BAA
- Custom data residency
Customer chats and tickets use credits, and so do Slack questions, scheduled agents and reports. Questions you ask Eesel AI in the dashboard are mostly free. Spam, and topics you tell the agent to stay out of, don’t count.
If you run out, your agents pause until next month. Or you can turn on overage, which costs $0.80 per extra credit up to a monthly cap you set. Unused credits don’t roll over.
Paying a year upfront gets you two months free, whatever number of credits you pick.
There’s a catch though: the $299/month starting price. A small store with 150 chats a month pays about $2 per chat.
You only get down to $0.40 per chat at around 2,500 conversations a month. And a conversation uses a credit whether your agent solves it or not.
| Starting priceThe lowest price you can start with per month, including seat minimums (in US dollars). | $299 per month |
| Free planDoes the chatbot platform provide a free plan? | |
| Free trialDoes the chatbot platform provide a free trial? |
Eesel AI integrations
Beyond help desks, Eesel AI has over 3,000 direct integrations with other tools, such as:
- Ecommerce tools like Shopify and Magento, to get order statuses
- HubSpot and Salesforce, for your CRM
- Gmail, to send emails
Your agent can also call external APIs. There’s no Zapier or Make app, but both can start your agent through a webhook, for example when a new order comes in.
| Direct integrationsHow many built-in connections to other tools does it have? | 250+ |
| ZapierDirect integration with Zapier, one of the largest integration platforms in the world. | |
| MakeDirect integration with Make (formerly Integromat), one of the largest integration platforms in the world. | |
| API CallsSend data to or get data from another tool’s API, for example inside a flow. |
Eesel AI analytics
The reporting in Eesel AI is basic. You get the number of tasks, what set them off, how happy customers were, and where your agent fell short:
The knowledge gaps report is the useful one, because it shows you what your agent couldn’t answer. But it doesn’t tell you how to fix those gaps, so you still work that out yourself.
Thin reporting matters less here than you would think, though. You just ask Eesel AI for the data you want, and it gives you the answer straight in the chat:
| DashboardAn overview of conversations and contacts. | |
| Ask AI about your dataAsk questions about your analytics in a chat and get the answer from an AI. | |
| Flow analyticsSee how people move through each flow and where they drop off. | |
| AI Resolution rateHow many conversations the chatbot resolved on its own, and how often it had to fall back or hand over. | |
| Knowledge gapsShows questions the AI couldn’t answer, so you know what to add to its knowledge. Also called suggestions. | |
| Conversion trackingTracks sales, bookings or sign-ups that come from conversations. | |
| Team performanceResponse times and workload per teammate. | |
| Custom reportsBuild your own reports or dashboards. |
What customers say about Eesel AI on G2
Eesel AI has a rating of 4.6 out of 5 from 20 reviews on G2. That isn’t a lot of reviews, and they all come from small businesses with 50 employees or fewer.
What reviewers like most is how easy the platform is. Six of them mention how easy it is to use, and three say it was quick to set up, like this reviewer who had it running in minutes:
The most common complaint is the price, although only one of the 20 reviewers brings it up:
Both match what I found in my own test. I set up my whole agent just by chatting with Eesel AI, but for a small business, the $299/month starting price is a lot.
Is Eesel AI worth it?
So, should you use Eesel AI for your business?
After testing it, I can say yes. But I’d only recommend it if you already use a help desk tool and want to add AI to it fast.
You can set up your AI agent very quickly: you describe what you want, and the platform handles the setup, the integrations, and even the code. That removes the exact step where most people give up.
But you should also consider these drawbacks:
- It only has two channels, so no WhatsApp, Instagram, or Facebook
- It has no built-in live chat, so you’ll pair it with a help desk tool
- Paid plans start at $299 a month
- You cannot test a skill before it goes live
That last one is the drawback I care about most. The moment you save a skill, it’s live to your customers:
For a skill that looks up an order, that’s fine. But for a skill that cancels one, a mistake reaches real customers straight away, and that’s why I’d think twice before using Eesel AI at an enterprise.
You can try Eesel AI with 100 free credits. That’s enough to see whether it fits your business before you pay anything.
Frequently Asked Questions
Does Eesel AI have a flow builder?
No, and that’s the point of it. Instead of dragging nodes into a flow, you describe what you want in a chat and the platform builds it. That works well for an agent that answers freely from your knowledge base.
It’s the wrong fit if you need a scripted path with buttons and branches, followed in a fixed order. For that, something like Manychat is the better starting point.
What are the best Eesel AI alternatives?
The two I’d look at first are Tidio and Intercom, and which one fits depends on why Eesel AI didn’t.
Tidio is the easier alternative. It’s an all-in-one platform with live chat built in and its own AI agent, and it covers the channels Eesel AI doesn’t. You’re not stacking two tools to answer a WhatsApp message. If Eesel AI felt like half a setup, Tidio is the whole one.
Intercom is the more advanced alternative. It’s a full help desk with its own AI agent, rather than an AI layer sitting on someone else’s. You get the agent, the inbox, the reporting and the ticketing from one vendor.
That’s more platform than most small businesses need, and it costs accordingly. It’s the right direction if you were planning to buy a help desk anyway.
Does Eesel AI support other languages?
Yes. Eesel AI handles 80+ languages out of the box, with nothing to configure. It detects the language a customer writes in and answers in that language. It also reads a knowledge base written in a different language, so you don’t have to translate your help articles first.
That’s worth checking against how you actually work, though. An 80-language badge usually describes the AI’s replies and nothing else. So, your reporting and your help centre can still be English-only underneath.
