ActiveChat Review

By Joren Wouters Updated on


ActiveChat is chatbot software for building a chatbot for your website, Facebook Messenger, Telegram and SMS.

Do you want to know whether this chatbot software is worth it to invest in? Let’s find out!

I based my review on my ultimate guide on choosing the best chatbot software.

User Interface

If you log in to ActiveChat, the first thing you will see is their dashboard:


On the right-hand side, you will see all the chatbots you’ve made with ActiveChat and on the left-hand side you have the menu with “Bots”, “Account” and “Docs”.

When you are going to actually build your chatbot, ActiveChat makes use of visual flow builder:


With this visual flow builder, it is really easy to make a chatbot flow and connect messages with each other. On the left-hand side, you can pick one of the elements and drag it into the flow builder. Then you can connect this element with other elements by using arrows.

What is really useful, is that you can click on the message prompt in the right-bottom corner in which you can ask any question in case you get stuck.

Also, you can test your chatbot in the interface itself by just clicking on “Test your chatbot” on the top of the page. Testing your chatbot will look like this:


Overall, the interface is easy to use and it is easy to set up your chatbot. But I must say that this interface has a little higher learning curve than other chatbot software (such as ManyChat or Chatfuel). I do not know precisely what the difference is, but it took me a little longer to understand everything in the interface.

  • Visual Flow Builder
  • Test chatbot
  • Interface easy to use?
  • Easy to setup a chatbot?

Chatbot elements

ActiveChat has all the chatbot elements you need to build your chatbot. They only don’t have Vertical Lists and location sharing, but these are certainly no deal-breakers.

Moreover, it is possible to validate the input of the user for phone numbers, email and dates, so that is terrific!

  • Delays
  • Images
  • Video
  • Audio
  • Attachments
  • Gallery (Horizontal list)
  • Vertical list
  • Emojis
  • Persistent Menu
  • Quick Replies
  • Buttons
  • Free text input
  • Location sharing
  • Email validation
  • Phone number validation
  • Date validation


When someone has talked with your chatbot, it is possible to see the conversation and all the information of the user:


It is possible to assign certain custom fields and tags to users. Based on those custom fields and tags, you can almost filter any chatbot element in your chatbot flow. For example, if a user has tag A, then send Message 1, but if the user doesn’t have that tag, then send Message 2.

Also, you can segment your users with custom fields and tags. Then, you can send broadcasts to only a specific segment of your users, which is extremely useful.

  • Custom fields
  • Tags
  • User segments


With ActiveChat it is possible to send broadcasts and sequences to your users (or to a segment of your users).

Furthermore, it is possible to use conditions. As I said before, with the use of custom fields and tags, you can filter almost any chatbot element in your chatbot, which is really useful.

Also, it is possible to make a chatbot in any language, but it is not possible to easily translate your chatbot to a different language.

  • Broadcasts
  • Sequences
  • Conditions
  • Multiple languages
  • Easy to translate


With ActiveChat themselves, it is possible to recognize keywords and understand the intent of the user:


For each intent, you can determine multiple training phrases and respond with a simple message or a chatbot flow (called a “skill” in ActiveChat).

Besides that, ActiveChat provides a Dialogflow integration. With this integration, you can grab the intent of the user (but I think Dialogflow provides more languages than the built-in Intents of ActiveChat) and make use of Entities.

Also, it is good to know that you cannot use them both. You can use the ActiveChat Intents or you can use Dialogflow, but not both at the same time.

  • Keywords
  • Intents
  • Entities
  • Dialogflow integration


With ActiveChat it is possible to put a chatbot on your website, on Facebook Messenger, on Telegram and even send automated e-mails. So, it is possible to make an omnichannel chatbot experience for your users.

What is also a benefit, is that sending e-mails to your subscribers won’t cost you more money, because this is handled with an integration with your own website/email server.

Furthermore, you can also send SMS messages to your chatbot users, but for this, you also need Twilio. ActiveChat provides a Twilio integration in which you can send text messages to your users.

So, they do pretty well on this one!

  • Website
  • Facebook
  • Instagram
  • Whatsapp
  • Telegram
  • SMS
  • Slack
  • Skype
  • Email


ActiveChat has a built-in live chat, which is the most important integration of any chatbot builder.

Unfortunately, ActiveChat does not provide direct integrations with Zapier and Make (formerly Integromat), which is a drawback. It is, however, possible to integrate ActiveChat with Zapier, but you need a JSON webhook for this.

ActiveChat does have integrations with Google Sheets and Google Calendar. Also, they provide Webhooks.

  • Livechat
  • Zapier
  • Integromat
  • Google Sheets
  • Webhooks


With ActiveChat it is possible to have a Facebook Messenger like widget on your website:


And to have a native widget on your website:


Actually, their widget for websites is pretty advanced, so I will talk about that later.

Furthermore, it is possible to connect Facebook Ads to your chatbot, to make landing pages and to make QR Codes and custom URLs to your chatbot, which is really useful if you want to attract people to your chatbot.

Unfortunately, it is not possible to use the One-Time Notification, automatically reply to Facebook comments or create buttons to your chatbot.

Website widget

As I said before, the website widget of ActiveChat is pretty advanced.

You can send tailored messages to the user based on the URL they currently are:


But, you can even extend this functionality. Instead of only checking the current URL, it is also possible to check the number of page visits. With this, you can send extremely tailored messages to the user. For example, you can make a different message for a user who is coming for the second time to the pricing page than for a user who visits the pricing page for the first time.

  • Facebook website widget
  • Native website widget
  • Landing pages
  • Facebook Ads
  • Facebook comments auto-reply
  • Button creator
  • Custom URLs for your chatbot


The pricing of ActiveChat is custom per client. This means that they don’t provide any clear pricing plans, but they do say on their website that the price is usage-based:

Activechat pricing is usage-based. We charge you by the number of conversations per month and the number of live support agents using the tool. On average, each conversation will cost you around $0.001.


However, if you have access to the software (which I have), it seems that ActiveChat has some form of pricing plans.

Here it shows that they have a Team plan which comes with Live chat, a Google Sheet integration, Google Calendar integration, Dialogflow NLP and mass broadcasts. This plan starts at $49 per month for 1 live chat agent and increases with the number of live chat agents you have ($49 per extra live chat agent):


If you want more features, you can go with the Company plan which costs for $1690 per month and comes with 10 live chat agents seats. The price of this plan also increases with the number of live chat agents ($29 per extra live chat agent). Also, this plan comes with groups for live chat agents, API access, GPT-3 hints for live chat, insights for live chat and live chat queues:


  • Free trial
  • Free plan
  • Price per month
  • Monthly pricing available?
  • Money back guarantee


I always say that Analytics is extremely important. Because with Analytics you can easily see how your chatbot is doing and ways how to improve your chatbot.

But the Analytics of ActiveChat is extremely minimal. It is only possible to see the number of users and user growth. But that is basically it.


  • Dashboard
  • User input
  • User retention
  • Sent messages
  • Open rate
  • Click rate
  • Conversion rate
  • Fall back rate
  • Volunteer users
  • Custom dashboards/reports


ActiveChat does extremely well on this one.

With ActiveChat it is possible to integrate your Shopify and WooCommerce webshop to your chatbot. It is even possible to buy directly within the chatbot. This is a huge advantage, because this is not possible with many other chatbot software.

You can make a total webshop within your chatbot, by using the Visual Flow Builder:


From the chatbot, you can show products, add products to the cart, show the cart and create orders. Then, you can send the payment link for the order directly within the chatbot, so the user can directly pay for the order within the chatbot.

ActiveChat is only one of the few chatbot software that has an extremely good eCommerce integration, so that’s pretty impressive.

  • Payments
  • Shopify
  • WooCommerce
  • Buy directly within the chatbot
  • Cart abandonment

Templates & Cloning

ActiveChat provides 18 templates which you can directly install to make your chatbot.

Furthermore, it is possible to duplicate your chatbot flows and chatbot elements to make your chatbot faster.

Unfortunately, it is not possible to make templates yourself and share them with others.

  • Templates
  • Make template
  • Share template
  • Duplicate chatbot flows
  • Duplicate chatbot elements


With ActiveChat it is not possible to do any kind of optimization, such as A/B testing.

  • A/B Testing


ActiveChat provides video tutorials, has extensive documentation and they provide customer support through live chat and e-mail.

So, they are doing everything to help you when you get stuck 😉

  • Tutorials
  • Documentation
  • Customer support


So, should you buy ActiveChat?

It depends.

On the one hand, they have a good interface, many chatbot elements, it is possible to add custom fields/tags to users, you can segment your users, send broadcasts and campaigns, have a DialogFlow integration, built-in live chat, you can put your chatbot on multiple channels, they have an advanced website widget and one of the best eCommerce integrations I’ve ever seen.

But they also lack two pretty important features:

  1. Analytics
    Analytics allows you to easily improve your chatbot. Unfortunately, ActiveChat has really minimal analytics, so it is really hard to determine how good your chatbot is and how you should improve it.
  2. Zapier/Integromat Integration
    Currently, ActiveChat does not provide a Zapier/Integromat integration. This is a drawback, because these software applications allow you to connect your chatbot with almost every software on earth, which is currently not possible. It is possible to connect to Zapier with using JSON code, but I also know that many chatbot makers don’t understand code.

That being said, for the price that ActiveChat asks you would also expect more chatbot channels, such as Instagram or WhatsApp.


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