Botsify Review

By Joren Wouters Updated on


Botsify is chatbot software you can use for your website, Facebook Messenger, Slack and SMS. Next to “standard” chatbot features, they also provide AI & NLP. So let’s dive in and find out whether this software is worth it!

I reviewed the Botsify software based on my criteria on how to choose the best chatbot software.

User Interface

At first hand, the Botsify interface gives a quite good overview. On the left hand, you have all the menu items, like “Chatbot AI”, “Analytics” and “Users” and on the right-hand side, you have the content of each section:


Also, when you first start with Botsify, they give you a hands-on checklist with the activities you need to do when first building a chatbot:


Making a message in your chatbot seems also really straightforward:


These are really useful features, but I must say that when I first started with Botsify it took me some time to fully understand the interface. It is not the interface itself, but more the terms and structure in the interface.

Most chatbot software use terms like Flows, Keywords and Custom Fields. Botsify instead uses Story (for Keywords), Media Blocks (for Flows) and Datastore (for Custom Fields).

Also, the structure of the interface is not really clear to me. It would rather seem reasonable to me to put all the “chatbot building” features in a list, instead of splitting them into “Chatbot AI” and “Design”.


All in all, I think that Botsify has a higher learning curve than most other chatbot software. But is it still easy to set up a chatbot? Yes, it is. If you want you can get started with one of their 24 templates and have a chatbot ready in minutes.

Also, you can test the chatbot within the interface, which makes it really easy to see the impact of your new chatbot messages.

  • Visual Flow Builder
  • Test chatbot
  • Interface easy to use?
  • Easy to setup a chatbot?

Chatbot elements

Botsify does really great on this one. They have all the chatbot elements, except for Delays, Vertical Lists and location sharing, which are not deal-breakers.

Botsify also has a really awesome feature called Conversational Forms. With this, you can make a simple form but ask it to the user in a conversational manner. Here is an example that I made:


The answers to these questions can be stored in custom fields and can also be automatically put into a Google Sheet. Really useful!

  • Delays
  • Images
  • Video
  • Audio
  • Attachments
  • Gallery (Horizontal list)
  • Vertical list
  • Emojis
  • Persistent Menu
  • Quick Replies
  • Buttons
  • Free text input
  • Location sharing
  • Email validation
  • Phone number validation
  • Date validation


With Botsify it is possible to assign custom fields to users. But how to use this is not really straightforward. For example, you cannot just ask the user for their e-mail and store their response into the custom field “email”. How to do it then? Well, you could use Conversational Forms.

But this is not always really useful. Do you want to make a whole form for just asking someone’s e-mail? I wouldn’t. Also, you cannot use custom fields in the Conversational Forms, but each Conversational Form makes their own custom fields, which also seems a little odd to me. So in general, the use of custom fields within Botsify is really confusing to me and I would not know how to use this properly.

When you have the custom fields of the user it is possible to make user segments based on those fields, which is really useful.

However, it is not possible to assign tags to users, which could be a drawback. On the other hand, you can use custom fields as a tag by setting the value to “Yes” or “No”. So this is not a huge deal.

  • Custom fields
  • Tags
  • User segments


With Botsify it is possible to make broadcasts, scheduled broadcasts and sequences (what they call “Auto Sequences”).

Moreover, you can use conditions to send tailored messages to users, based on certain criteria, which is really useful.

The only drawback is the multi-language support. Yes, it is possible to make a chatbot in any language, but you cannot easily translate your chatbot to any language.

  • Broadcasts
  • Sequences
  • Conditions
  • Multiple languages
  • Easy to translate


With Botsify it is possible to use keywords and entities. So they do pretty well on this one.

But I must say their own entity feature is not that good. For example, I wanted to make a simple flow with the entity “Location”:

  1. If a user asks “Do you sell in the USA” answer with “We sell in the USA!”
  2. If a user asks “Do you sell in the Netherlands” answer with “Unfortunately not…”

But I did not get this to work, unfortunately.

For these kinds of cases, they have a solution for you: a DialogFlow integration. So, problem solved 😉

  • Keywords
  • Intents
  • Entities
  • Dialogflow integration


With Botsify you can put a chatbot on your website, Facebook Messenger, Slack and SMS (they have a Twilio integration in beta), which allows you to provide an omnichannel experience to your users.

  • Website
  • Facebook
  • Instagram
  • Whatsapp
  • Telegram
  • SMS
  • Slack
  • Skype
  • Email


Botsify has really great integrations. They have their own live chat integration (which is the most important integration you need), with Zapier, with Integromat and even with Google Sheets. They perform really well on this topic.

  • Livechat
  • Zapier
  • Integromat
  • Google Sheets
  • Webhooks


Botsify performs really well on this one. With Botsify you can easily make widgets for your website, landing pages, auto-reply to Facebook comments, create buttons and use specific URLs for your chatbot.

What I really like about their website integration is that you can choose whether you want a Facebook Messenger kind of website widget on your website or to choose for a native integration (where you can determine the branding):


You can even set specific rules for URLs to show certain messages after some delay or after the user scrolled some percentage of the page:


There are only two drawbacks of Botsify here. First, they don’t have a native integration with Facebook Ads, but I know it is still possible to connect Botsify with Facebook Ads, so this is not a huge deal-breaker. Secondly, you cannot use the One-Time Notification with Botsify, which means that they are not compliant with the latest Facebook Messenger policies.

  • Facebook website widget
  • Native website widget
  • Landing pages
  • Facebook Ads
  • Facebook comments auto-reply
  • Button creator
  • Custom URLs for your chatbot


When I first started with Botsify, I wasn’t really happy. Because when you start a “free” trial, you immediately get the following window:


Immediately you need to give your billing credentials or you cannot go further. I know it is still a free trial of 14 days, but I don’t like providing my billing details beforehand.

Moreover, the first plan is 50$ per month, which seems a lot for most people, but I think it is really worth it. For this plan, you get 30K users (which is way more than most other chatbot software), unlimited messages, unlimited stories (aka Keywords), unlimited Forms and unlimited Media Blocks (aka Flows). Seems pretty reasonable to me.

The only possible drawback for most users is that often when you begin with building chatbots, you do not need 30K users, you only often have around 2K maximum. So I can imagine that people prefer to start with a smaller plan, but that is not possible.

  • Free trial
  • Free plan
  • Price per month
  • Monthly pricing available?
  • Money back guarantee


Botsify does provide the most important analytics in a dashboard. Analytics such as the user input, sent messages and the click rate. They also provide analytics about buttons, human vs bot chats, the location of the user and the channel of the user.

What I really like about their software is that they have a “Chatbot training” feature, where all the keywords are listed where the chatbot did not know how to answer:


With this feature, it is really easy to improve the answers of your chatbot.

  • Dashboard
  • User input
  • User retention
  • Sent messages
  • Open rate
  • Click rate
  • Conversion rate
  • Fall back rate
  • Volunteer users
  • Custom dashboards/reports


Unfortunately, Botsify does not have any e-commerce integrations.

  • Payments
  • Shopify
  • WooCommerce
  • Buy directly within the chatbot
  • Cart abandonment

Templates & Cloning

Botsify has 24 templates, so it is really easy to get started with your chatbot.

Unfortunately, it is not possible to create templates yourself and share them with others.

But, it is possible to duplicate your chatbot flows, so that you can easily reuse them.

  • Templates
  • Make template
  • Share template
  • Duplicate chatbot flows
  • Duplicate chatbot elements


In Botsify it is not possible to do any kind of optimization, like A/B testing.

  • A/B Testing


Botsify provides video tutorials on Youtube, have documentation and really decent customer support.

I emailed the customer support and they responded within an hour, so really good!

  • Tutorials
  • Documentation
  • Customer support


So, the conclusion: Should you buy Botsify?

Yes, I think it is totally worth it. They have a native website integration, good analytics to improve your chatbot, many marketing opportunities, multiple channels, lots of integrations, great NLP & AI (and a DialogFlow integration), various chatbot elements and great support.

The only possible drawback I can imagine is that their first plan starts at 50$, which is maybe too much for some people.

All in all, it is totally great chatbot software.

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