Botsociety Review

By Joren Wouters Updated on


With Botsociety you can make chatbot designs and connect those with DialogFlow and Rasa. But can you also use this software to make entire chatbots?

Let’s find out!

How Botsociety Works

Botsociety is different than other chatbot builders.

Most other chatbot builders have their own software to build your chatbot and a direct connection with messaging channels (like Facebook Messenger) to launch your chatbot on that channel.

With Botsociety, you cannot directly launch your chatbot on any channel. You can only make a design for your chatbot, put that design on DialogFlow or Rasa and then with DialogFlow/Rasa you launch it on the desired channel (like Facebook Messenger):


This is different than most other chatbot software, where you can directly launch the chatbot on the channel (instead of using DialogFlow or Rasa).

Because of this structure, you will always be dependent on DialogFlow or Rasa to put your chatbot live.

Therefore, I see Botsociety more of a “prototype maker” for DialogFlow and Rasa, than a complete chatbot builder.


User Interface

When you log in at Botsociety, you first see an overview of your chatbots:


If you click on one of your chatbots, you directly go to the chatbot builder of Botsociety.

Here, Botsociety makes use of a Bot Says – User Says interface. You can determine what the bot says and the response of the user on that:


And when you created an entire conversation, you can see the overview of the conversation with their flowchart feature:


Also, you can test the chatbot in the interface. But there is more. You can even invite other people to test out your chatbot:


This is what Botsociety calls a “usability test”.

It is clear that Botsociety is mainly focused on designing the conversation you have with your customer. Furthermore, the interface is easy to use and it is easy to set up your chatbot.

  • Visual Flow Builder
  • Test chatbot
  • Interface easy to use?
  • Easy to setup a chatbot?

Chatbot elements

Botsociety provides enough elements you can use to build your chatbot design.

The main drawback of their chatbot elements is that you cannot ask for user input. For example, you cannot ask “What is your email?” and then the user types in their email (with validation).

  • Delays
  • Images
  • Video
  • Audio
  • Attachments
  • Gallery (Horizontal list)
  • Vertical list
  • Emojis
  • Persistent Menu
  • Quick Replies
  • Buttons
  • Free text input
  • Location sharing
  • Email validation
  • Phone number validation
  • Date validation


Because Botsociety is mainly focused on the design of the conversation and doesn’t launch your chatbot directly on your channels, it is not possible to see any user data in Botsociety.  This data will be available on DialogFlow or Rasa.

Because of this, it is not possible to see an overview of your users, not possible to add custom fields or tags and you cannot segment your users.

  • Custom fields
  • Tags
  • User segments


The same is true for Messages. Botsociety is not directly connected with any messaging channel, so it is not possible to send broadcasts or sequences.

Moreover, you cannot use conditions in your chatbot flows. This is a huge drawback to me. For software that is so focused on designing the conversation, you would expect that you could use conditions to create a more personalized conversation. However, this is not possible.

Furthermore, it is not possible to make a chatbot in multiple languages.

  • Broadcasts
  • Sequences
  • Conditions
  • Multiple languages
  • Easy to translate


The whole idea of Botsociety is that you can create a design of a conversation, which will be used in DialogFlow or Rasa.

DialogFlow and Rasa are mainly built to handle AI & NLP (instead of flows bots), so with Botsociety there is the focus on.

Based on keywords typed in a conversation, you can respond in a certain way (as you see in the image above about the flowchart).

These keywords can be linked to certain intents in DialogFlow or Rasa.

The same is true for Entities, you can also select these in Botsociety (in Botsociety intents are called “Variables”):


Moreover, you can import existing agents from DialogFlow to Botsociety, which is a really useful feature!

  • Keywords
  • Intents
  • Entities
  • Dialogflow integration


As said before, with Botsociety you make the chatbot design, you put that design on DialogFlow/Rasa and via DialogFlow/Rasa you launch the chatbot on your desired channels.

This means that you can make a chatbot in Botsociety and put it on multiple channels (using DialogFlow/Rasa):


Note: With Botsociety you are always dependent on DialogFlow or Rasa to launch your chatbot, which could be a drawback.

  • Website
  • Facebook
  • Instagram
  • Whatsapp
  • Telegram
  • SMS
  • Slack
  • Skype
  • Email


Botsociety doesn’t provide a live chat, but this is logical, because they don’t have a direct connection with any messaging channel.

They do provide a Zapier integration, which allows you to connect to every software on earth. Unfortunately, I couldn’t find this integration or any documentation about it, so I wasn’t able to test this.

  • Livechat
  • Zapier
  • Integromat
  • Google Sheets
  • Webhooks


Because Botsociety doesn’t have a direct connection with any messaging channel, they also don’t have any marketing features.

  • Facebook website widget
  • Native website widget
  • Landing pages
  • Facebook Ads
  • Facebook comments auto-reply
  • Button creator
  • Custom URLs for your chatbot


Botsociety has a free plan, which comes with unlimited chatbot designs, a maximum of 30 messages per design and 3 projects.

The first paid plan is the Professional plan, which is $79 per month and comes with unlimited designs, unlimited messages and unlimited projects:


To me, this is quite heavy pricing for software that you can only use to design your chatbot conversations.

  • Free trial
  • Free plan
  • Price per month
  • Monthly pricing available?
  • Money back guarantee


Because Botsociety doesn’t have a direct connection with any messaging channel, they don’t have any Analytics.

  • Dashboard
  • User input
  • User retention
  • Sent messages
  • Open rate
  • Click rate
  • Conversion rate
  • Fall back rate
  • Volunteer users
  • Custom dashboards/reports


Botsociety doesn’t provide any direct eCommerce integrations.

  • Payments
  • Shopify
  • WooCommerce
  • Buy directly within the chatbot
  • Cart abandonment

Templates & Cloning

Unfortunately, Botsociety doesn’t provide any pre-built templates.

Also, you cannot create a template yourself and share it with others.

On the other hand, you can create a conversation design and share this with others (and others can see this design and edit it).

Moreover, you can duplicate your chatbot flows and chatbot elements.

  • Templates
  • Make template
  • Share template
  • Duplicate chatbot flows
  • Duplicate chatbot elements


As mentioned before, you can do usability tests with Botsociety. With these tests, you can invite some people to test your chatbot and leave comments on your design.

Really useful feature! (Especially for designers)

  • A/B Testing


Botsociety provides tutorials and documentation on how to use their platform.

Furthermore, they also provide customer support via email.

  • Tutorials
  • Documentation
  • Customer support


So, would I use Botsociety to build my chatbots?

No, I wouldn’t. But it is a useful tool to design your chatbot experience. I would use it for two situations:

I think Botsociety is useful for companies who already use DialogFlow or Rasa and lost the overview of the conversation. Then Botsociety can be a handy add-on to structure the chatbot again by using their flowchart functionality.

Moreover, Botsociety can be useful for conversational designers to quickly create a mock-up of their conversation and share it with others.

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