Chatbotize Review

By Joren Wouters Updated on


Chatbotize is chatbot software for Facebook Messenger and websites. In this review, I will cover various aspects of the software, such as the interface, the different channels, integrations, pricing, analytics and much more.

For writing this review about Chatbotize, I used the criteria of my post “How to choose the best chatbot software“.

User Interface

The interface of Chatbotize is fine. On the left there you have multiple options to choose from via the menu, such as the “AI Consultant”, “Plugins” and “Statistics”. On the right is the content of the section that you chose.

When you begin, there is a really a hands-on “Getting Started” section, in which the platform itself helps you to start with building your chatbot. Really helpful, when you are a first-time user!


The interface does not consist of a drag and drop interface. It rather is just an overview of all the content that you have in your chatbot. Chatbotize works with “Topics”, which you can specify yourself. For example, you could have multiple sentences that really mean the same thing “Such as till how late are you open?” and “What are your opening times?”. In Chatbotize, these sentences could be under the topic of “Opening Times”, which allows you to give the same response to multiple kind of questions.

It is also really helpful that in the right corner of the screen, there is a button which connects you to the chatbot of Chatbotize, which could help you further or give you more information. Also, in the interface you can get more information about certain topics, by clicking on the “?” button. When you do this, a youtube video pops up with more information. Moreover, you can test the chatbot in the interface yourself.


  • Visual Flow Builder
    Create chatbot dialogs with a visual flow builder.
  • Test chatbot
    Is it possible to test the chatbot before putting your new flows or changes live?
  • Interface easy to use?
    Is the chatbot platform easy-to-use?
  • Easy to setup a chatbot?
    Is it easy to set up your chatbot with this chatbot platform?

Chatbot elements

Chatbotize does not provide a wide variety of elements. They only provide images, buttons, quick replies, text, audio, video and emojis. So this is not a really large collection of elements. However, it think they really cover the basics and these elements are enough (for most businesses) to build your chatbot with. So, for most companies, this is not really a deal-breaker.

They also provide another feature, which is extremely good: Plugins. Until now, they have 26 plugins, but this is growing. One plugin is a small application in their software. So, you have a plugin for broadcasts, there is a plugin for contests, for newsletters, quizes, promotional codes, segmentation and lots more. This is really useful when you want to step up your chatbot game.


  • Delays
    Use delays between messages in your chatbot
  • Images
    Can you send images via your chatbot?
  • Video
    Can you send video via your chatbot?
  • Audio
    Can you send audio via your chatbot?
  • Attachments
    Can you send attachments via your chatbot?
  • Gallery (Horizontal list)
    Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
  • Vertical list
    Show a vertical list of items inside your chatbot
  • Emojis
    Can you use emojis inside your chatbot?
  • Persistent Menu
    Can you add a persistent menu to your chatbot?
  • Quick Replies
    Can you add quick replies to your chatbot where users can click on?
  • Buttons
    Can you add buttons to your chatbot where users can click on?
  • Free text input
    Can chatbot users freely type text to your chatbot whenever they want to?
  • Location sharing
    Can users share their location inside the chatbot?
  • Email validation
    When a chatbot user gives their email, can the platform validate it's a correct email address?
  • Phone number validation
    When a chatbot user gives their phone number, can the platform validate it's a correct phone number?
  • Date validation
    When a chatbot user gives a date, can the platform validate it's a correct date?


With Chatbotize is it not possible to add custom fields or tags to users. So, those are two drawbacks.

What is possible, however, is segmentation, but not with custom fields. You could (for example) make a quiz in Chatbotize, and send different messages based on how the user responded to the quiz. The drawback of this segmentation feature is that you need to make use of a quiz and cannot use segmentation in general.

  • Custom fields
    Store information from your chatbot users inside fields. For example, you can ask for someone's email and store it inside the "email" custom field.
  • Tags
    Add tags to users in your chatbot flows to organize and categorize contacts.
  • User segments
    Can you create user segments based on custom fields and tags?


With Chatbotize, it is possible to make broadcasts and sequences. I must say, that making a sequence in Chatbotize is a little bit hard, because the interface is not really providing an overview when you are making a sequence, but it is doable.

Furthermore, they do not conditions or multiple languages. 

  • Broadcasts
    Send a message to all or a part of your chatbot users at a specific date and time
  • Sequences
    Send messages on a pre-defined schedule with a certain time interval between those messages
  • Conditions
    Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
  • Multiple languages
    Is it possible to create a chatbot in multiple languages?
  • Easy to translate
    Can you translate text to other languages without using a third-party platform and without creating duplicate flows?


As I said before, Chatbotize makes use of “Topics”. Multiple phrases or words can relate to one certain topics, and then you can specify your answer per topic. It really works the same as with intents. You can catch the intent of the user with specifying certain phrases and then give the right answer, based on the intent. So Chatbotize provides keywords & intents, which is pretty good.

  • Keywords
    Trigger chatbot flow based on certain words or phrases a user says to the chatbot.
  • Intents
    Trigger a chatbot flow by understanding the intent of the user.
  • Entities
    Capture specific information from sentences. For example, if a user says "veggie pizza", the chatbot can understand it's not a regular pizza, but a veggie pizza.
  • Dialogflow integration
    Does the chatbot platform provide a direct integration with Google's AI Platform?


Chatbotize provides two channels: Facebook Messenger and websites. The drawback is that it does not provide integrations with other channelss (yet). But, because this is a growing company, I expect that more channels are coming soon.

  • Website
    Can you publish your chatbot on your website?
  • Facebook
    Can you publish your chatbot on Facebook?
  • Instagram
  • Whatsapp
    Can you publish your chatbot on WhatsApp?
  • Telegram
    Can you publish your chatbot on Telegram?
  • SMS
    Can you publish your chatbot on SMS?
  • Slack
    Can you publish your chatbot on Slack?
  • Skype
    Can you publish your chatbot on Skype?
  • Email
    Can you publish your chatbot on email?


Chatbotize has a built in “Handover”, which really is a livechat feature (the most important integration any chatbot sofware needs). 

Unfortunately, that is the only integration they provide. Currently, they do not have any other integrations with software, which makes it really hard to connect your chatbot with software you are already using. 

  • Livechat
    Direct integration with live chat, either via a built-in live chat functionality or a third-party live chat platform.
  • Zapier
    Direct integration with Zapier, one of the largest integration platforms in the world.
  • Make (formerly Integromat)
    Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
  • Google Sheets
    Direct integration with Google Sheets, to store or retrieve data from sheets.
  • Webhooks
    Can you call an API inside your chatbot flow to send or get data from other applications?


Chatbotize provides a connection with Facebook Ads, an automatic reply feature for Facebook comments and the possibility to use the One-Time Notification. Also, with their website integration, you can have a Chatbotize widget or a Facebook Messenger widget on your website.

  • Facebook website widget
    Embed your chatbot as a Facebook Widget on your website.
  • Native website widget
    Embed your chatbot as a native widget (your own branding & colors) on your website.
  • Landing pages
    Can you create a simple landing page to drive users to your chatbot?
  • Facebook Ads
    Start a conversation with your chatbot when someone clicks on a Facebook Ad
  • One-Time Notification
    Send one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
  • Facebook comments auto-reply
    Automatically reply with your chatbot to users who comment on your Facebook Posts
  • Button creator
    Add a button to your website to drive users to your chatbot
  • Custom URLs for your chatbot
    Generate a simple URL that can be shared anywhere to send users to your chatbot


Here comes the big disadvantage of Chatbotize: the pricing.

The “Start” plan of Chatbotize costs 99$ a month, which is on itself pretty much for the features you get. Only 2 basic plugins are included and 5 “Topics”. I think this is pretty much for chatbot software with no integrations (except for livechat) and only for two channels (Facebook and websites).

If you upgrade to a higher plan (called the “Plus” plan), it will costs you $199 and this includes the 2 plugins and 10 “Topics”. Also, you can use more plugins, but you need to pay extra for this. For every additional plugin, you need to pay $9 a month per 1000 users. To my opinion, Chatbotize is really expensive.


  • Free trial
    Does the chatbot platform provide a free trial?
  • Free plan
    Does the chatbot platform provide a free plan?
  • Price per month
    What is the lowest price per month for creating a chatbot on this platform?
  • Monthly pricing available?
    Is it possible to pay monthly?
  • Money back guarantee
    Is there a money-back guarantee in case you are not satisfied with the platform?


Chatbotize provides a really good dashboard with the most important statistics of your chatbot. It gives you information about the total users, new users and active users. However, the Analytics section does not provide any information about characteristics of users (because this is not a feature in Chatbotize).

What they also do really well, is that they provide a section called “Unrecognized questions”. In this section, all the questions are collected for which the chatbot could not provide an answer. With this feature, you know how to improve your chatbot.


  • Dashboard
    Dashboard that provides general analytics of your chatbot.
  • User input
    Get the input from users that your chatbot didn't understand.
  • Sent messages
    The number of messages that were sent by your chatbot.
  • Open rate
    The percentage of chatbot users that opened a message inside your chatbot.
  • Click rate
    The percentage of chatbot users that click on a button inside your chatbot.
  • Conversion rate
    The percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
  • Fall back rate
    The percentage of interactions where the chatbot did not know an answer to a question.
  • Custom dashboards/reports
    Can you create your own dashboard or reports?


Chatbotize provides integrations with Shopify, WooCommerce and Magento. But it is not the regular integration you would expect. This integration only automates information about current order/parcel status.

  • Payments
    Collect payments inside your chatbot
  • Shopify
    Direct integration with Shopify to get products, order information and cart data.
  • WooCommerce
    Direct integration with WooCommerce to get products, order information and cart data.
  • Buy directly within the chatbot
    Ability for chatbot users to buy products or services directly from a chatbot
  • Cart abandonment
    Trigger messages in the chatbot when a user abandons their cart on a website or inside the chatbot

Templates & Cloning

Chatbotize does not provide any pre-built templates. Likewise, it is not possible to create templates yourself and share them.

Also, it is not possible to duplicate your chatbot flows and chatbot elements.

  • Templates
    How many pre-built templates does the chatbot platform provide?
  • Make template
    Can you make templates yourself?
  • Share template
    Can you share self-created templates with others?
  • Duplicate chatbot flows
    Is it possible to duplicate chatbot flows, so you can easily reuse them?
  • Duplicate chatbot elements
    Is it possible to duplicate chatbot elements, so you can easily reuse them?


With Chatbotize it is not possible to do any kind of Optimization, such as A/B testing.

  • A/B Testing
    Can you optimize your chatbot flows by performing A/B tests?


They do provide support and have a good knowledge base with video tutorials on how to build the chatbot using the Chatbotize platform. 

  • Tutorials
    Does the chatbot platform provide tutorials on how to use its platform?
  • Documentation
    Does the chatbot platform provide documentation on how to use its platform?
  • Customer support
    Does the chatbot platform provide customer support?


I think that Chatbotize is one of the chatbot software that we really need to keep an eye on. They have various good features in their software, like the Plugins and the livechat integration.

The big drawback of this chatbot software is the price. Their first paid plan is $99 per month and only includes 2 plugins and 5 “Topics”, which is not a lot. When you go one plan higher, you need to pay $199 per month, but you also need to pay extra for each additional plugin. So for small companies, this is not really interesting, because this software becomes really expensive really fast.

Also, for larger companies, who want to scale up their chatbot game, this software is not really interesting. Most larger companies want to provide a omni-channel marketing experience, but with this chatbot software only two channels are included: Facebook and websites. Moreover, most larger companies already use certain software and it would be useful if they could connect this software to their chatbot, but because this software does not provide such integrations, this is not possible.

Thus, really interesting software to keep an eye on in the future, but to my opinion, not really interesting to a lot of companies right now…

Leave a Reply