Chatmatic is a chatbot platform for Facebook Messenger, Instagram and SMS. But is Chatmatic worth paying for?
You will find out in this review!
Table of Contents
When you log in to Chatmatic, you first see an overview of your chatbots and the latest analytics:
Once you selected one of your chatbots, the interface changes. On the left-hand side you have a menu with:
- Subscribers – here you can see all your users that used your chatbot
- Triggers – Growth tools to get more users to your chatbot
- Broadcasts – speaks for itself
- Workflows – these are your chatbot flows
- Training – training courses on Chatmatic
When you are going to actually build your chatbot, Chatmatic uses a Visual Flow Builder:
In general, the interface is easy to use and it is easy to set up your chatbot.
The only thing that seems odd to me, is that there is no option to preview the flows before actually publishing them. With this, you cannot double-check a flow if it’s totally working before you are publishing it for the whole world.
- Visual Flow BuilderCreate chatbot dialogs with a visual flow builder.
- Test chatbotIs it possible to test the chatbot before putting your new flows or changes live?
- Interface easy to use?Is the chatbot platform easy-to-use?
- Easy to setup a chatbot?Is it easy to set up your chatbot with this chatbot platform?
Chatmatic got enough elements to make your chatbot. It only lacks on Attachment, Lists, Validation and Location Sharing. The biggest drawback of those four is the validation part, because you cannot check whether a user has filled a properly formatted email or telephone number.
But, you got enough elements to make your own chatbot!
- DelaysUse delays between messages in your chatbot
- ImagesCan you send images via your chatbot?
- VideoCan you send video via your chatbot?
- AudioCan you send audio via your chatbot?
- AttachmentsCan you send attachments via your chatbot?
- Gallery (Horizontal list)Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
- Vertical listShow a vertical list of items inside your chatbot
- EmojisCan you use emojis inside your chatbot?
- Persistent MenuCan you add a persistent menu to your chatbot?
- Quick RepliesCan you add quick replies to your chatbot where users can click on?
- ButtonsCan you add buttons to your chatbot where users can click on?
- Free text inputCan chatbot users freely type text to your chatbot whenever they want to?
- Location sharingCan users share their location inside the chatbot?
- Email validationWhen a chatbot user gives their email, can the platform validate it's a correct email address?
- Phone number validationWhen a chatbot user gives their phone number, can the platform validate it's a correct phone number?
- Date validationWhen a chatbot user gives a date, can the platform validate it's a correct date?
In Chatmatic, you can see a complete overview of all your users with their according information:
Moreover, you can assign custom fields and tags to users. But, you cannot use these custom fields and tags to create user segments. And when you are going to send a broadcast, you can only use tags to condition on.
- Custom fieldsStore information from your chatbot users inside fields. For example, you can ask for someone's email and store it inside the "email" custom field.
- TagsAdd tags to users in your chatbot flows to organize and categorize contacts.
- User segmentsCan you create user segments based on custom fields and tags?
With Chatmatic is possible to send broadcasts and sequences to your users. You can send a broadcast to your complete audience or a part of it (using tags to condition your audience). Moreover, using the Smart Delay feature in Chatmatic, you can send sequences:
Unfortunately, you cannot have a chatbot in multiple languages.
- BroadcastsSend a message to all or a part of your chatbot users at a specific date and time
- SequencesSend messages on a pre-defined schedule with a certain time interval between those messages
- ConditionsMake checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
- Multiple languagesIs it possible to create a chatbot in multiple languages?
- Easy to translateCan you translate text to other languages without using a third-party platform and without creating duplicate flows?
AI & NLP
With Chatmatic, you can recognize keywords of the user and create a certain response with your chatbot:
But this is also where it stops. You cannot understand the intent of the user or use Entities in Chatmatic.
- KeywordsTrigger chatbot flow based on certain words or phrases a user says to the chatbot.
- IntentsTrigger a chatbot flow by understanding the intent of the user.
- EntitiesCapture specific information from sentences. For example, if a user says "veggie pizza", the chatbot can understand it's not a regular pizza, but a veggie pizza.
- Dialogflow integrationDoes the chatbot platform provide a direct integration with Google's AI Platform?
With Chatmatic, it is possible to have a chatbot on Facebook Messenger, Instagram and SMS.
To be honest, I don’t know if you can send worldwide text messages with their SMS channel. I couldn’t find any documentation on this.
- WebsiteCan you publish your chatbot on your website?
- Can you publish your chatbot on Facebook?
- Can you publish your chatbot on Instagram?
- Can you publish your chatbot on WhatsApp?
- TelegramCan you publish your chatbot on Telegram?
- SMSCan you publish your chatbot on SMS?
- SlackCan you publish your chatbot on Slack?
- SkypeCan you publish your chatbot on Skype?
- Can you publish your chatbot on email?
It seems that Chatmatic has a built-in live chat, however, I couldn’t get it to work.
When I typed something in their live chat, it just didn’t send it to the user in Facebook Messenger.
And this is a huge drawback, because live chat is the most important integration of any chatbot software.
Moreover, Chatmatic provides integrations with Zapier and you can create your own API calls to other applications using their Webhooks feature.
- LivechatDirect integration with live chat, either via a built-in live chat functionality or a third-party live chat platform.
- ZapierDirect integration with Zapier, one of the largest integration platforms in the world.
- Make (formerly Integromat)Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
- Google SheetsDirect integration with Google Sheets, to store or retrieve data from sheets.
- WebhooksCan you call an API inside your chatbot flow to send or get data from other applications?
With Chatmatic, it is possible to connect your chatbot to Facebook ads, automatically reply to Facebook Comments, create a button for your website and make custom URLs to your chatbot.
There is only one drawback: Chatmatic is partly compliant with the latest Facebook policies. On the one hand, they are compliant, because you can send broadcasts using one of the Messenger tags:
But on the other hand, you cannot use the One-Time Notification. And this is a huge drawback for a chatbot platform that is so focused on Facebook Messenger.
For Instagram, I haven’t found any documentation or marketing triggers that you can use to start a conversation.
- Facebook website widgetEmbed your chatbot as a Facebook Widget on your website.
- Native website widgetEmbed your chatbot as a native widget (your own branding & colors) on your website.
- Landing pagesCan you create a simple landing page to drive users to your chatbot?
- Facebook AdsStart a conversation with your chatbot when someone clicks on a Facebook Ad
- One-Time NotificationSend one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
- Facebook comments auto-replyAutomatically reply with your chatbot to users who comment on your Facebook Posts
- Button creatorAdd a button to your website to drive users to your chatbot
- Custom URLs for your chatbotGenerate a simple URL that can be shared anywhere to send users to your chatbot
Maybe the most important part: Pricing!
And to be really honest to you: when I first started Chatmatic I felt a little bummed. Because when you click on “Free trial” on their website, this is the next window:
Immediately a commitment of 149$ per month. And yes, they provide a free trial, because the first month is free, but you immediately need to give your billing information (which I don’t like).
On this screenshot, it says that the monthly pricing is 149 dollars. But in the dashboard, it says that it is 97$. I really don’t know which one of those two is true, so I hope for the 97$.
But this is still a lot of money. And to my opinion, it is not actually worth it. For this kind of money, you would expect a better user overview, a working live chat, integrations with other software, better AI capabilities, analytics dashboard and compliance with the latest Facebook policies.
Moreover, there is additional pricing if you want to use SMS:
- Free trialDoes the chatbot platform provide a free trial?
- Free planDoes the chatbot platform provide a free plan?
- Price per monthWhat is the lowest price per month for creating a chatbot on this platform?97
- Monthly pricing available?Is it possible to pay monthly?
- Money back guaranteeIs there a money-back guarantee in case you are not satisfied with the platform?
With Chatmatic, you can see the analytics per message in your chatbot flow. For every message, you can see how many times it is sent, delivered, opened and clicked.
Moreover, you can also see the averages for the whole flow:
In general, these analytics are fine to optimize your chatbot flows, but it would be nice if they added a dashboard where you can see all the analytics for your complete chatbot.
There is one drawback of their analytics: you cannot analyze the user input that the chatbot didn’t understand. Therefore, it is hard to improve the automated answers of your chatbot.
- DashboardDashboard that provides general analytics of your chatbot.
- User inputGet the input from users that your chatbot didn't understand.
- Sent messagesThe number of messages that were sent by your chatbot.
- Open rateThe percentage of chatbot users that opened a message inside your chatbot.
- Click rateThe percentage of chatbot users that click on a button inside your chatbot.
- Conversion rateThe percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
- Fall back rateThe percentage of interactions where the chatbot did not know an answer to a question.
- Custom dashboards/reportsCan you create your own dashboard or reports?
Chatmatic does not have any eCommerce integrations whatsoever.
- PaymentsCollect payments inside your chatbot
- ShopifyDirect integration with Shopify to get products, order information and cart data.
- WooCommerceDirect integration with WooCommerce to get products, order information and cart data.
- Buy directly within the chatbotAbility for chatbot users to buy products or services directly from a chatbot
- Cart abandonmentTrigger messages in the chatbot when a user abandons their cart on a website or inside the chatbot
Templates & Cloning
Chatmatic provides 4 free templates that you can use to build your chatbot.
Moreover, you can also create templates and share these with others.
Unfortunately, it is not possible to copy your chatbot flows or chatbot elements.
- TemplatesHow many pre-built templates does the chatbot platform provide?4
- Make templateCan you make templates yourself?
- Share templateCan you share self-created templates with others?
- Duplicate chatbot flowsIs it possible to duplicate chatbot flows, so you can easily reuse them?
- Duplicate chatbot elementsIs it possible to duplicate chatbot elements, so you can easily reuse them?
With Chatmatic, you can optimize your chatbot by using A/B testing.
- A/B TestingCan you optimize your chatbot flows by performing A/B tests?
It seems that Chatmatic offers some training on how you can use their platform, but that training isn’t free.
Moreover, I couldn’t find any tutorials or documentation on how to use the Chatmatic, which is a huge drawback. This can keep you of really understanding how to use the software.
Also, they do provide customer support via their own support desk, which you can access via the Chatmatic dashboard. I cannot decide over the quality of their support, but it does not seem really good. On Facebook there is a page Chatmatic Support, which is rated as 2.3/5 stars and shows the following:
- TutorialsDoes the chatbot platform provide tutorials on how to use its platform?
- DocumentationDoes the chatbot platform provide documentation on how to use its platform?
- Customer supportDoes the chatbot platform provide customer support?
So, should you buy Chatmatic?
My opinion: No, you shouldn’t.
As I already mentioned in the Pricing section, it is way too much money for the features that you get. For 97 dollars per month, you expect a better user overview, a working live chat, integrations with other software, better AI capabilities, compliance with the latest Facebook policies and an analytics dashboard.
And if you are getting stuck and you need some help, I honestly do not know if you can rely on their customer service.