Chatmatic Review

By Joren Wouters Updated on


Chatmatic is chatbot software for Facebook Messenger. It is a useful platform to build your Facebook Messenger chatbot and launch it in a couple of minutes. But is it actually worth paying for? You will find out in this review!

I reviewed the Chatmatic software based on my post about how you can choose the best chatbot software.

User Interface

When you log in to Chatmatic, you first see an overview of your chatbots and the latest analytics:


Once you selected one of your chatbots, the interface changes. On the left-hand side you have a menu with:

  • Subscribers – here you can see all your users that used your chatbot
  • Triggers – Growth tools to get more users to your chatbot
  • Broadcasts – speaks for itself
  • Workflows – these are your chatbot flows
  • Training – training courses on Chatmatic
  • Settings

When you are going to actually build your chatbot, Chatmatic uses a Visual Flow Builder:


In general, the interface is easy to use and it is easy to set up your chatbot.

The only thing that seems odd to me, is that there is no option to preview the flows before actually publishing them. With this, you cannot double-check a flow if it’s totally working before you are publishing it for the whole world.

  • Visual Flow Builder
  • Test chatbot
  • Interface easy to use?
  • Easy to setup a chatbot?

Chatbot elements

Chatmatic got enough elements to make your chatbot. It only lacks on Attachment, Lists, Validation and Location Sharing. The biggest drawback of those four is the validation part, because you cannot check whether a user has filled a properly formatted email or telephone number.

But, you got enough elements to make your own chatbot!

  • Delays
  • Images
  • Video
  • Audio
  • Attachments
  • Gallery (Horizontal list)
  • Vertical list
  • Emojis
  • Persistent Menu
  • Quick Replies
  • Buttons
  • Free text input
  • Location sharing
  • Email validation
  • Phone number validation
  • Date validation


In Chatmatic, you can see a complete overview of all your users with their according information:


A drawback of this overview is that you cannot see the custom fields of the user (which are pretty important).

Moreover, you can assign custom fields and tags to users. But, you cannot use these custom fields and tags to create user segments. And when you are going to send a broadcast, you can only use tags to condition on.

  • Custom fields
  • Tags
  • User segments


With Chatmatic is possible to send broadcasts and sequences to your users. You can send a broadcast to your complete audience or a part of it (using tags to condition your audience). Moreover, using the Smart Delay feature in Chatmatic, you can send sequences:


Next to creating sequences, you can also use Conditions to create more personalized experiences.

Unfortunately, you cannot have a chatbot in multiple languages.

  • Broadcasts
  • Sequences
  • Conditions
  • Multiple languages
  • Easy to translate


With Chatmatic, you can recognize keywords of the user and create a certain response with your chatbot:


But this is also where it stops. You cannot understand the intent of the user or use Entities in Chatmatic.

  • Keywords
  • Intents
  • Entities
  • Dialogflow integration


With Chatmatic, it is possible to have a chatbot on Facebook Messenger and SMS.

To be honest, I don’t know if you can send worldwide text messages with their SMS channel. I couldn’t find any documentation on this.

The use of only two channels is a potential drawback for companies who want to give an omnichannel chatbot experience to their customers.

  • Website
  • Facebook
  • SMS
  • Slack
  • Whatsapp
  • Telegram
  • Skype
  • Email


It seems that Chatmatic has a built-in live chat, however, I couldn’t get it to work.

When I typed something in their live chat, it just didn’t send it to the user in Facebook Messenger.

And this is a huge drawback, because live chat is the most important integration of any chatbot software.

Unfortunately, Chatmatic offers no direct integrations with other software. They do provide webhooks though, but this is a lot harder to make than a simple integration.

  • Livechat
  • Zapier
  • Integromat
  • Google Sheets
  • Webhooks


With Chatmatic, it is possible to connect your chatbot to Facebook ads, automatically reply to Facebook Comments, create a button for your website and make custom URLs to your chatbot.

There is only one drawback: Chatmatic is partly compliant with the latest Facebook policies. On the one hand, they are compliant, because you can send broadcasts using one of the Messenger tags:


But on the other hand, you cannot use the One-Time Notification. And this is a huge drawback for a chatbot builder that is so focused on Facebook Messenger.

  • Facebook website widget
  • Native website widget
  • Landing pages
  • Facebook Ads
  • Facebook comments auto-reply
  • Button creator
  • Custom URLs for your chatbot


Maybe the most important part: Pricing!

And to be really honest to you: when I first started Chatmatic I felt a little bummed. Because when you click on “Free trial” on their website, this is the next window:


Immediately a commitment of 149$ per month. And yes, they provide a free trial, because the first month is free, but you immediately need to give your billing information (which I don’t like).

On this screenshot, it says that the monthly pricing is 149 dollars. But in the dashboard, it says that it is 97$. I really don’t know which one of those two is true, so I hope for the 97$.

But this is still a lot of money. And to my opinion, it is not actually worth it. For this kind of money, you would expect a better user overview, a working live chat, integrations with other software, better AI capabilities, analytics dashboard and compliance with the latest Facebook policies.

Moreover, there is additional pricing if you want to use SMS:


  • Free trial
  • Free plan
  • Price per month
  • Monthly pricing available?
  • Money back guarantee


With Chatmatic, you can see the analytics per message in your chatbot flow. For every message, you can see how many times it is sent, delivered, opened and clicked.

Moreover, you can also see the averages for the whole flow:


In general, these analytics are fine to optimize your chatbot flows, but it would be nice if they added a dashboard where you can see all the analytics for your complete chatbot.

There is one drawback of their analytics: you cannot analyze the user input that the chatbot didn’t understand. Therefore, it is hard to improve the automated answers of your chatbot.

  • Dashboard
  • User input
  • User retention
  • Sent messages
  • Open rate
  • Click rate
  • Conversion rate
  • Fall back rate
  • Volunteer users
  • Custom dashboards/reports


Chatmatic does not have any eCommerce integrations whatsoever.

  • Payments
  • Shopify
  • WooCommerce
  • Buy directly within the chatbot
  • Cart abandonment

Templates & Cloning

Chatmatic provides 4 free templates that you can use to build your chatbot.

Moreover, you can also create templates and share these with others.

Unfortunately, it is not possible to copy your chatbot flows or chatbot elements.

  • Templates
  • Make template
  • Share template
  • Duplicate chatbot flows
  • Duplicate chatbot elements


With Chatmatic, you can optimize your chatbot by using A/B testing.

  • A/B Testing


It seems that Chatmatic offers some training on how you can use their platform, but that training isn’t free.

Moreover, I couldn’t find any tutorials or documentation on how to use the Chatmatic, which is a huge drawback. This can keep you of really understanding how to use the software.

Also, they do provide customer support via their own support desk, which you can access via the Chatmatic dashboard. I cannot decide over the quality of their support, but it does not seem really good. On Facebook there is a page Chatmatic Support, which is rated as 2.3/5 stars and shows the following:


  • Tutorials
  • Documentation
  • Customer support


So, should you buy this software?

My opinion: No, you shouldn’t.

As I already mentioned in the Pricing section, it is way too much money for the features that you get. For 97 dollars per month, you expect a better user overview, a working live chat, integrations with other software, better AI capabilities, compliance with the latest Facebook policies and an analytics dashboard.

And if you are getting stuck and you need some help, I honestly do not know if you can rely on their customer service…

Comments (2)

  1. Karen Jones

    I asked for a refund as the software did not function, they said wait for the updates so I did then it still did not work correctly. DO NOT BUY THIS SOFTWARE. Worst support plus they did not deliver what they said they would in the way of training. I will never ever buy from TRAVIS STEVENSON again as he is a total rip off merchant! Be warned!

    1. Joren Wouters

      Thanks for your sharing your experience, Karen!

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