Instabot Review

By Joren Wouters Updated on


Instabot is a chatbot builder for websites and Facebook Messenger. But should you use Instabot to create your chatbots?

Check it out in this review!

User Interface

If  you log in at Instabot, you will first see an overview of your published (on the left) and Draft Bots (on the right):


Instabot is structured in a way that every chatbot can be shown on one or multiple pages on your website. I will cover how you can determine these pages in the Marketing section of this review.

When you are going to build your chatbots for the first time, Instabot shows a step-by-step guide that helps you understand their visual flow builder:


With their visual flow builder, you can primarily use two types of elements: an element that asks a question to the user (and the user can respond to it) or an element that doesn’t expect a reply (normal text):


What you can see on the image above, is that Instabot shrinks part of the flow so you can read it more easily. Then, when you click on this “shrunk flow”, the chatbot elements expand and you can see all the details. Really intuitive!

Also, you can test your chatbot flow before it actually goes live inside the interface of Instabot:


In general, I think that the interface of Instabot is really easy to use and it is also really easy to set up your chatbot.

In my opinion, the only thing that could be improved is that you can drag and drop the chatbot elements, but this is just a minor thing.

  • Visual Flow Builder
  • Test chatbot
  • Interface easy to use?
  • Easy to setup a chatbot?

Chatbot elements

Instabot provides enough chatbot elements to create a good chatbot.

However, they also lack some elements, such as Video, Audio, Attachments and Galleries.

Moreover, it is possible that a user can reply to a question with free text, but the user cannot ask a question whenever he/she wants.

This has some limitations, but Instabot still provides enough elements to make a good chatbot.

Also, what I really like about Instabot, is that they provide a date and time picker so users can easily book appointments:


  • Delays
  • Images
  • Video
  • Audio
  • Attachments
  • Gallery (Horizontal list)
  • Vertical list
  • Emojis
  • Persistent Menu
  • Quick Replies
  • Buttons
  • Free text input
  • Location sharing
  • Email validation
  • Phone number validation
  • Date validation


Instabot provides an overview of all the user that talked with your chatbot:


And when you click on one of these users, you can see more detailed information about them:


In Instabot, you can just ask a question to the user and save the response in a custom field.

Moreover, you can also create specific user segments for users that match some conditions.

Unfortunately, it is not possible to use Tags, but this is not a huge deal-breaker.

  • Custom fields
  • Tags
  • User segments


With Instabot, you cannot send broadcasts and sequences. But this is also logical because their software is mostly focused on websites.

Moreover, you can also use conditions in your chatbot flows, to create more personalized experiences for your users.

Also, it is possible to create a chatbot in any language, but it is not possible to handle multiple languages at the same time.

  • Broadcasts
  • Sequences
  • Conditions
  • Multiple languages
  • Easy to translate


Unfortunately, it is not possible to recognize keywords and automatically respond to it.

However, Instabot provides some pre-built intents that your chatbot can understand, such as when a user asks for Pricing:


If this is not enough for you, you can also use the direct Dialogflow integration. With this Dialogflow integration, you can understand the intent with your own intents that you created in Dialogflow. Unfortunately, it is not possible to use Dialogflow’s entities.

  • Keywords
  • Intents
  • Entities
  • Dialogflow integration


With Instabot you can create a chatbot on your website and on Facebook Messenger.

To be honest, I haven’t used the Facebook Messenger channel, so I don’t know how well this integration is.

Also, you can send simple emails to admins and users with Instabot.

  • Website
  • Facebook
  • Instagram
  • Whatsapp
  • Telegram
  • SMS
  • Slack
  • Skype
  • Email


Instabot provides a built-in live chat, which is the most important integration of any chatbot builder:


Moreover, they provide direct integrations with:

  • Zapier
  • Google Calendar
  • Office 365 Calendar
  • Salesforce
  • Eloqua

If this is not enough, you can also create your own webhooks.

  • Livechat
  • Zapier
  • Integromat
  • Google Sheets
  • Webhooks


With Instabot, it is possible to put a native widget on your website and to create a landing page that shows your chatbot.

The native widget that you can put on your website is pretty advanced. First of all, you can change the appearance of the widget by changing the avatar, colours and you can even upload your own CSS file:


Then, you can determine on what pages the chatbot should be triggered and how it must look (only a button or also automatically launching the chat widget):


Next, you can determine when the chatbot should be triggered (for example, after a delay) and for who it must be triggered:


Lastly, you can determine if you want to show a certain greeting message:


Additionally, you can also create a landing page with your chatbot on it:


  • Facebook website widget
  • Native website widget
  • Landing pages
  • Facebook Ads
  • Facebook comments auto-reply
  • Button creator
  • Custom URLs for your chatbot


Instabot provides a 7-day free trial on their Standard plan, which allows you to test out most features of their software.

When this free trial is over, you can go with their Base plan, which is $49 per month and comes with 5,000 monthly active users per month, 1 user seat, 1 custom bot built for you by Instabot, unlimited chatbots, analytics, custom fields and a Zapier integration:


What is unclear to me is what a “monthly active user” is. Is this a website visitor is is this someone that talked to your chatbot?

If you want more features of 5,000 monthly active users is not enough, you can go with their Standard plan, which costs $149 per month. This plan comes with 10,000 monthly active users, all the features in the Base plan, 5 user seats, Advanced Bot UI options (color changing, custom CSS file), live chat, calendar integration and a Dialogflow integration.

In my opinion, I think Instabot is a bit expensive. If you need to pay $49 per month and you cannot use live chat, this won’t cut it for most businesses. So, if you want to have live chat and a chatbot, you need to pay $149, which is pretty much. Especially, if you compare this with other chatbot builders, there are chatbot builders with more features and cheaper plans.

  • Free trial
  • Free plan
  • Price per month
  • Monthly pricing available?
  • Money back guarantee


Instabot provides a dashboard in which you can see the analytics of multiple bots. In essence, this is just a simple chart with the number of goals reached and the number of engaged conversations per week:


Additionally, you can also see specific analytics per chatbot. These analytics shows how many users responded to your questions and what they’ve responded:


I think these analytics are a bit minimal, but are still enough to improve your chatbot flows.

  • Dashboard
  • User input
  • User retention
  • Sent messages
  • Open rate
  • Click rate
  • Conversion rate
  • Fall back rate
  • Volunteer users
  • Custom dashboards/reports


With Instabot, you can accept payments inside your chatbot, using their direct integration with Stripe.

Unfortunately, they do not provide integrations with eCommerce software, such as Shopify and WooCommerce. This is a drawback, especially for a chatbot builder that is so focused on websites.

  • Payments
  • Shopify
  • WooCommerce
  • Buy directly within the chatbot
  • Cart abandonment

Templates & Cloning

Instabot provides 12 templates that you can use to get started with your chatbot in minutes.

Unfortunately, it is not possible to create these templates and share them with others.

Likewise, it is not possible to duplicate your chatbot flows and chatbot elements.

  • Templates
  • Make template
  • Share template
  • Duplicate chatbot flows
  • Duplicate chatbot elements


With Instabot, it is not possible to do any optimization, such as A/B testing.

  • A/B Testing


Instabot provides documentation and tutorials on how you can use their platform.

I don’t know if their documentation is 100% up-to-date, because I cannot find anything about the Facebook Messenger channel. But for most things their documentation is sufficient.

Moreover, they provide support through email.

  • Tutorials
  • Documentation
  • Customer support


So, should you buy Instabot to create your chatbots?

Yes, I think you should.

But it depends on two things: the number of website visitors you have and the average revenue per user.

Instabot is useful for companies that have lots of website visitors with a high average revenue per visitor. And then, I would recommend using Instabot. With Instabot you can create personalized chatbot experiences per page and also customize the messages using conditions.

Instabot has an easy-to-use Visual Flow builder, you can assign custom fields and create user segments, built-in live chat, use conditions in your chatbot, Zapier integration, advanced website widget, Dialogflow integration,

That being said, Instabot also has some disadvantages:

  • Cannot reply to keywords
  • User cannot type in something whenever he wants
  • Mainly supports one channel: Websites
  • Can be a bit expensive
  • Minimal analytics

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