SnatchBot Review

By Joren Wouters Updated on


SnatchBot says they have a “revolutionary platform” you can use to “create smart chatbots for multi-channel messaging”.

That seems really promising. But is this chatbot software worth it to buy? Let’s find that out in this review!

User Interface

When you are building your chatbot with Snatchbot, I must admit that their interface is not so easy to use.

In the beginning, it is really hard with building your chatbot flows and it seems like everything is all over the place.

For example, when I wanted to set up my first Welcome Message, I got this screen:


My initial thoughts were: “Where can I create buttons? How can I connect this to other flows? How can I ask user input?”

A lot of questions in my head weren’t answered by the interface itself.

As a result, I needed to dive deep into the Snatchbot documentation and watched a ton of their Youtube tutorials to fully understand their interface.

So to be honest, their interface is not really intuitive to use and it takes you some time to fully understand it. Definitely, a point that Snatchbot could improve.

On the other hand, a plus point is that you can test your chatbot in the interface.

  • Visual Flow Builder
  • Test chatbot
  • Interface easy to use?
  • Easy to setup a chatbot?

Chatbot elements

SnatchBot has many elements you can use to create your chatbot flows.

But it also misses some important elements which are often used in chatbots: Attachments and Vertical Lists.

Nevertheless, you still got enough elements to create a good chatbot.

  • Delays
  • Images
  • Video
  • Audio
  • Attachments
  • Gallery (Horizontal list)
  • Vertical list
  • Emojis
  • Persistent Menu
  • Quick Replies
  • Buttons
  • Free text input
  • Location sharing
  • Email validation
  • Phone number validation
  • Date validation


With Snatchbot, you can add custom fields to your users. For example, you could ask their email and save the response in the custom field “Email”.

A little drawback is that you cannot see an overview of all the users of your chatbots. Likewise, you cannot make User Segments.

Another small disadvantage is that you cannot create tags. But this can be easily solved by using a custom field as a tag by setting it to “Yes” or “No”.

  • Custom fields
  • Tags
  • User segments


You can send broadcasts to all your users of a part of your users with SnatchBot.

And you can also create conditions inside your chatbot flows, by using certain logic.

On the other hand, you cannot use sequences or make a chatbot in multiple languages.

It is possible to make a chatbot in any language, but you cannot create a chatbot in multiple languages at the same time.

  • Broadcasts
  • Sequences
  • Conditions
  • Multiple languages
  • Easy to translate


Snatchbot has a built-in AI & NLP feature.

With that feature, you can make models for intent and entity recognition and set up appropriate responses for it:


When you click on “Samples”, you can determine the keywords an intent must match for:


So with Snatchbot, you can grab the intent of the user and use entities inside your chatbot, which is a great feature!

  • Keywords
  • Intents
  • Entities
  • Dialogflow integration


This is the best part of SnatchBot. With their chatbot software, you can set up a chatbot on a lot of different channels:

  1. Website
  2. Facebook Messenger
  3. WhatsApp
  4. Telegram
  5. Viber
  6. Line
  7. Skype
  8. Slack
  9. SMS (Using Twilio)
  10. Email

So if you want to create an omnichannel experience for your users, SnatchBot is an excellent way to go!

  • Website
  • Facebook
  • Instagram
  • Whatsapp
  • Telegram
  • SMS
  • Slack
  • Skype
  • Email


SnatchBot provides a built-in live chat, which is the most important integration of any chatbot software.

Moreover, they have an integration with Zapier, so you can connect your chatbot to almost every software on earth.

Furthermore, they provide a direct integration with Google Sheets and you can create your own webhooks using their API.

  • Livechat
  • Zapier
  • Integromat
  • Google Sheets
  • Webhooks


SnatchBot lacks a little bit on the Marketing side.

You can create a Facebook widget and a native widget on your website, which is pretty good.

With the native widget, you can style it completely to the branding of your website:


Moreover, you can create Send to Messenger buttons on your website, which will lead the user directly to your chatbot inside Facebook Messenger.

Unfortunately, it is not possible to create a landing page, connect your chatbot to Facebook ads, use the One-Time Notification, automatically reply to Facebook comments or create custom URLs to parts of your chatbot.

  • Facebook website widget
  • Native website widget
  • Landing pages
  • Facebook Ads
  • Facebook comments auto-reply
  • Button creator
  • Custom URLs for your chatbot


The pricing of SnatchBot is really attractive.

It includes a free plan with access to all the basic 5 features (Broadcasting, NLP, Live Chat, Detailed reports, All channels and SnatchBot templates), up to 5 Bots, 50.000 messages per month and SnatchBot Branding.

The first paid plan is $30 per month which comes with a limit of 10.000 messages in which you get everything in the free plan plus customizing design, premium support, advanced analytics, premium plugins and a HootSuite integration.

From that point on, they have 8 different plans:


  • Free trial
  • Free plan
  • Price per month
  • Monthly pricing available?
  • Money back guarantee


The free analytics of SnatchBot seem really straightforward: the number of messages, messages by channels and the most recent messages in one dashboard:


If you with the Pro plan, you get access to the Advanced Analytics, which include:

  • Number of messages per users
  • Average lifetime of your chatbots
  • Extracted data
  • Popular interactions
  • Bot activity

I still think of these analytics a bit minimal. For example, you cannot analyze the messages your chatbot didn’t understand which makes it really hard to improve the answers of your chatbot.

  • Dashboard
  • User input
  • User retention
  • Sent messages
  • Open rate
  • Click rate
  • Conversion rate
  • Fall back rate
  • Volunteer users
  • Custom dashboards/reports


SnatchBot has a PayPal integration that you can use to receive payments within your chatbot.

Unfortunately, SnatchBot doesn’t have any integrations with other software, such as Shopify or WooCommerce.

  • Payments
  • Shopify
  • WooCommerce
  • Buy directly within the chatbot
  • Cart abandonment

Templates & Cloning

SnatchBot provides 73 templates inside their SnatchBot Store that you can use to build your chatbot with.

However, you cannot make these templates yourself and share them with others.

On the other hand, you can duplicate your chatbot flows and chatbot elements to easily reuse them.

  • Templates
  • Make template
  • Share template
  • Duplicate chatbot flows
  • Duplicate chatbot elements


With SnatchBot, you cannot do any kind of optimization, such as A/B Testing.

  • A/B Testing


SnatchBot provides video tutorials and documentation on how to use their platform.

Moreover, they also provide customer support when you get stuck.

  • Tutorials
  • Documentation
  • Customer support


So, should you buy Snatchbot to create your chatbots?

To be honest, I am not quite sure.

The good parts of SnatchBot:

  • You can add custom fields to your users
  • Possible to send broadcasts
  • Use conditions in your chatbot flows
  • Built-in AI & NLP
  • You can put your chatbot on 10 different channels
  • Built-in live chat
  • Zapier integration
  • You can receive payments within your chatbot
  • Low pricing

And some disadvantages:

  • Interface is hard to use and takes some time to understand it
  • Cannot send sequences to your users
  • Limited marketing possibilities
  • Minimal analytics

To me, the choice for SnatchBot really depends on the needs of your chatbot project.

But overall, I would say that if you are a beginner with building chatbots, I would not recommend SnatchBot. If you are already more advanced and SnatchBot fit your needs, this is the way to go.

Comments (6)

  1. rehaan

    Snatchbot’s customer support is not very active for non-paid members , they should think that anyone will buy something after seeing a good demo but they are not handling them very well , I guess this point should be added in your review.

    1. Joren Wouters

      Thank you for sharing your experience!

  2. Ted Loukes

    I agree with most of what you say. Pleased that there is a dedicated WordPress plugin for Snatchbot.

    1. Joren Wouters

      Hey Ted! I’m glad we are on the same page. That they provide a WordPress plugin is indeed very useful.

  3. Dmitry

    Thanks for great reviews! What platform is there that supports editing in table format instead of workflow diagram (support we have 300 elements in workflow it is easier to view as table then I think)

    1. Joren Wouters

      Hey Dmity! I currently cannot think of any chatbot platform that supports this feature.

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