SnatchBot Review

By Joren Wouters Updated on


SnatchBot says they have a “revolutionary platform” you can use to “create smart chatbots for multi-channel messaging”.

That seems really promising. But is this chatbot software worth it to buy? Let’s find that out in this review!

User Interface

When you are building your chatbot with Snatchbot, I must admit that their interface is not so easy to use.

In the beginning, it is really hard with building your chatbot flows and it seems like everything is all over the place.

For example, when I wanted to set up my first Welcome Message, I got this screen:


My initial thoughts were: “Where can I create buttons? How can I connect this to other flows? How can I ask user input?”

A lot of questions in my head weren’t answered by the interface itself.

As a result, I needed to dive deep into the Snatchbot documentation and watched a ton of their Youtube tutorials to fully understand their interface.

So to be honest, their interface is not really intuitive to use and it takes you some time to fully understand it. Definitely, a point that Snatchbot could improve.

On the other hand, a plus point is that you can test your chatbot in the interface.

  • Visual Flow Builder
    Create chatbot dialogs with a visual flow builder.
  • Test chatbot
    Is it possible to test the chatbot before putting your new flows or changes live?
  • Interface easy to use?
    Is the chatbot platform easy-to-use?
  • Easy to setup a chatbot?
    Is it easy to set up your chatbot with this chatbot platform?

Chatbot elements

SnatchBot has many elements you can use to create your chatbot flows.

But it also misses some important elements which are often used in chatbots: Attachments and Vertical Lists.

Nevertheless, you still got enough elements to create a good chatbot.

  • Delays
    Use delays between messages in your chatbot
  • Images
    Can you send images via your chatbot?
  • Video
    Can you send video via your chatbot?
  • Audio
    Can you send audio via your chatbot?
  • Attachments
    Can you send attachments via your chatbot?
  • Gallery (Horizontal list)
    Show a gallery of cards inside your chatbot. A card consists of an image, title, subtitle and button.
  • Vertical list
    Show a vertical list of items inside your chatbot
  • Emojis
    Can you use emojis inside your chatbot?
  • Persistent Menu
    Can you add a persistent menu to your chatbot?
  • Quick Replies
    Can you add quick replies to your chatbot where users can click on?
  • Buttons
    Can you add buttons to your chatbot where users can click on?
  • Free text input
    Can chatbot users freely type text to your chatbot whenever they want to?
  • Location sharing
    Can users share their location inside the chatbot?
  • Email validation
    When a chatbot user gives their email, can the platform validate it's a correct email address?
  • Phone number validation
    When a chatbot user gives their phone number, can the platform validate it's a correct phone number?
  • Date validation
    When a chatbot user gives a date, can the platform validate it's a correct date?


With Snatchbot, you can add custom fields to your users. For example, you could ask their email and save the response in the custom field “Email”.

A little drawback is that you cannot see an overview of all the users of your chatbots. Likewise, you cannot make User Segments.

Another small disadvantage is that you cannot create tags. But this can be easily solved by using a custom field as a tag by setting it to “Yes” or “No”.

  • Custom fields
    Store information from your chatbot users inside fields. For example, you can ask for someone's email and store it inside the "email" custom field.
  • Tags
    Add tags to users in your chatbot flows to organize and categorize contacts.
  • User segments
    Can you create user segments based on custom fields and tags?


You can send broadcasts to all your users of a part of your users with SnatchBot.

And you can also create conditions inside your chatbot flows, by using certain logic.

On the other hand, you cannot use sequences or make a chatbot in multiple languages.

It is possible to make a chatbot in any language, but you cannot create a chatbot in multiple languages at the same time.

  • Broadcasts
    Send a message to all or a part of your chatbot users at a specific date and time
  • Sequences
    Send messages on a pre-defined schedule with a certain time interval between those messages
  • Conditions
    Make checks in your chatbot flow based on if-then logic. For example, if the user has not given their email, ask for their email.
  • Multiple languages
    Is it possible to create a chatbot in multiple languages?
  • Easy to translate
    Can you translate text to other languages without using a third-party platform and without creating duplicate flows?


Snatchbot has a built-in AI & NLP feature.

With that feature, you can make models for intent and entity recognition and set up appropriate responses for it:


When you click on “Samples”, you can determine the keywords an intent must match for:


So with Snatchbot, you can grab the intent of the user and use entities inside your chatbot, which is a great feature!

  • Keywords
    Trigger chatbot flow based on certain words or phrases a user says to the chatbot.
  • Intents
    Trigger a chatbot flow by understanding the intent of the user.
  • Entities
    Capture specific information from sentences. For example, if a user says "veggie pizza", the chatbot can understand it's not a regular pizza, but a veggie pizza.
  • Dialogflow integration
    Does the chatbot platform provide a direct integration with Google's AI Platform?


This is the best part of SnatchBot. With their chatbot software, you can set up a chatbot on a lot of different channels:

  1. Website
  2. Facebook Messenger
  3. WhatsApp
  4. Telegram
  5. Viber
  6. Line
  7. Skype
  8. Slack
  9. SMS (Using Twilio)
  10. Email

So if you want to create an omnichannel experience for your users, SnatchBot is an excellent way to go!

  • Website
    Can you publish your chatbot on your website?
  • Facebook
    Can you publish your chatbot on Facebook?
  • Instagram
  • Whatsapp
    Can you publish your chatbot on WhatsApp?
  • Telegram
    Can you publish your chatbot on Telegram?
  • SMS
    Can you publish your chatbot on SMS?
  • Slack
    Can you publish your chatbot on Slack?
  • Skype
    Can you publish your chatbot on Skype?
  • Email
    Can you publish your chatbot on email?


SnatchBot provides a built-in live chat, which is the most important integration of any chatbot software.

Moreover, they have an integration with Zapier, so you can connect your chatbot to almost every software on earth.

Furthermore, they provide a direct integration with Google Sheets and you can create your own webhooks using their API.

  • Livechat
    Direct integration with live chat, either via a built-in live chat functionality or a third-party live chat platform.
  • Zapier
    Direct integration with Zapier, one of the largest integration platforms in the world.
  • Make (formerly Integromat)
    Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
  • Google Sheets
    Direct integration with Google Sheets, to store or retrieve data from sheets.
  • Webhooks
    Can you call an API inside your chatbot flow to send or get data from other applications?


SnatchBot lacks a little bit on the Marketing side.

You can create a Facebook widget and a native widget on your website, which is pretty good.

With the native widget, you can style it completely to the branding of your website:


Moreover, you can create Send to Messenger buttons on your website, which will lead the user directly to your chatbot inside Facebook Messenger.

Unfortunately, it is not possible to create a landing page, connect your chatbot to Facebook ads, use the One-Time Notification, automatically reply to Facebook comments or create custom URLs to parts of your chatbot.

  • Facebook website widget
    Embed your chatbot as a Facebook Widget on your website.
  • Native website widget
    Embed your chatbot as a native widget (your own branding & colors) on your website.
  • Landing pages
    Can you create a simple landing page to drive users to your chatbot?
  • Facebook Ads
    Start a conversation with your chatbot when someone clicks on a Facebook Ad
  • One-Time Notification
    Send one-time notifications via Facebook Messenger for a topic that a chatbot user has opted-in for
  • Facebook comments auto-reply
    Automatically reply with your chatbot to users who comment on your Facebook Posts
  • Button creator
    Add a button to your website to drive users to your chatbot
  • Custom URLs for your chatbot
    Generate a simple URL that can be shared anywhere to send users to your chatbot


The pricing of SnatchBot is really attractive.

It includes a free plan with access to all the basic 5 features (Broadcasting, NLP, Live Chat, Detailed reports, All channels and SnatchBot templates), up to 5 Bots, 50.000 messages per month and SnatchBot Branding.

The first paid plan is $30 per month which comes with a limit of 10.000 messages in which you get everything in the free plan plus customizing design, premium support, advanced analytics, premium plugins and a HootSuite integration.

From that point on, they have 8 different plans:


  • Free trial
    Does the chatbot platform provide a free trial?
  • Free plan
    Does the chatbot platform provide a free plan?
  • Price per month
    What is the lowest price per month for creating a chatbot on this platform?
  • Monthly pricing available?
    Is it possible to pay monthly?
  • Money back guarantee
    Is there a money-back guarantee in case you are not satisfied with the platform?


The free analytics of SnatchBot seem really straightforward: the number of messages, messages by channels and the most recent messages in one dashboard:


If you with the Pro plan, you get access to the Advanced Analytics, which include:

  • Number of messages per users
  • Average lifetime of your chatbots
  • Extracted data
  • Popular interactions
  • Bot activity

I still think of these analytics a bit minimal. For example, you cannot analyze the messages your chatbot didn’t understand which makes it really hard to improve the answers of your chatbot.

  • Dashboard
    Dashboard that provides general analytics of your chatbot.
  • User input
    Get the input from users that your chatbot didn't understand.
  • Sent messages
    The number of messages that were sent by your chatbot.
  • Open rate
    The percentage of chatbot users that opened a message inside your chatbot.
  • Click rate
    The percentage of chatbot users that click on a button inside your chatbot.
  • Conversion rate
    The percentage of users that converted through your chatbot. For example, the percentage of users that gave their email address
  • Fall back rate
    The percentage of interactions where the chatbot did not know an answer to a question.
  • Custom dashboards/reports
    Can you create your own dashboard or reports?


SnatchBot has a PayPal integration that you can use to receive payments within your chatbot.

Unfortunately, SnatchBot doesn’t have any integrations with other software, such as Shopify or WooCommerce.

  • Payments
    Collect payments inside your chatbot
  • Shopify
    Direct integration with Shopify to get products, order information and cart data.
  • WooCommerce
    Direct integration with WooCommerce to get products, order information and cart data.
  • Buy directly within the chatbot
    Ability for chatbot users to buy products or services directly from a chatbot
  • Cart abandonment
    Trigger messages in the chatbot when a user abandons their cart on a website or inside the chatbot

Templates & Cloning

SnatchBot provides 73 templates inside their SnatchBot Store that you can use to build your chatbot with.

However, you cannot make these templates yourself and share them with others.

On the other hand, you can duplicate your chatbot flows and chatbot elements to easily reuse them.

  • Templates
    How many pre-built templates does the chatbot platform provide?
  • Make template
    Can you make templates yourself?
  • Share template
    Can you share self-created templates with others?
  • Duplicate chatbot flows
    Is it possible to duplicate chatbot flows, so you can easily reuse them?
  • Duplicate chatbot elements
    Is it possible to duplicate chatbot elements, so you can easily reuse them?


With SnatchBot, you cannot do any kind of optimization, such as A/B Testing.

  • A/B Testing
    Can you optimize your chatbot flows by performing A/B tests?


SnatchBot provides video tutorials and documentation on how to use their platform.

Moreover, they also provide customer support when you get stuck.

  • Tutorials
    Does the chatbot platform provide tutorials on how to use its platform?
  • Documentation
    Does the chatbot platform provide documentation on how to use its platform?
  • Customer support
    Does the chatbot platform provide customer support?


So, should you buy Snatchbot to create your chatbots?

To be honest, I am not quite sure.

The good parts of SnatchBot:

  • You can add custom fields to your users
  • Possible to send broadcasts
  • Use conditions in your chatbot flows
  • Built-in AI & NLP
  • You can put your chatbot on 10 different channels
  • Built-in live chat
  • Zapier integration
  • You can receive payments within your chatbot
  • Low pricing

And some disadvantages:

  • Interface is hard to use and takes some time to understand it
  • Cannot send sequences to your users
  • Limited marketing possibilities
  • Minimal analytics

To me, the choice for SnatchBot really depends on the needs of your chatbot project.

But overall, I would say that if you are a beginner with building chatbots, I would not recommend SnatchBot. If you are already more advanced and SnatchBot fit your needs, this is the way to go.

Comments (6)

  1. rehaan

    Snatchbot’s customer support is not very active for non-paid members , they should think that anyone will buy something after seeing a good demo but they are not handling them very well , I guess this point should be added in your review.

    1. Joren Wouters

      Thank you for sharing your experience!

  2. Ted Loukes

    I agree with most of what you say. Pleased that there is a dedicated WordPress plugin for Snatchbot.

    1. Joren Wouters

      Hey Ted! I’m glad we are on the same page. That they provide a WordPress plugin is indeed very useful.

  3. Dmitry

    Thanks for great reviews! What platform is there that supports editing in table format instead of workflow diagram (support we have 300 elements in workflow it is easier to view as table then I think)

    1. Joren Wouters

      Hey Dmity! I currently cannot think of any chatbot platform that supports this feature.

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