Chatbot Platform Comparison

Do you feel overwhelmed by the number of chatbot builders out there?

And don’t know which chatbot builder to choose?

That’s why I made a complete comparison table that allows you to compare over 34 chatbot builders!

P.S. I recommend to check this table on your desktop.

	Botpress	Botsonic	ChatBot.com	Chatfuel	Chatling	Chatrace	Crisp	Dialogflow	Eesel AI	Flow XO	Freshdesk	Gorgias	Heyy	HubSpot	Intercom	Kustomer	Landbot	LinkDM	Meta Business Agent	MobileMonkey	Chatbase	Manychat	Respond.io	Sendpulse	SetSmart	Tidio	Trengo	UChat	Visito AI	Voiceflow	Wati	Xenioo	Zendesk	Zoho SalesIQ
Overall rating
Overall rating What is the overall rating of the platform?	4.1	4	4.2	4.2	4.3	3.5	4.2	3	4.2	4.1	4.5	4	4.1	3	4.5	4.2	4	4	3	3.9	4.5	4.5	4.3	4	4.2	4.3	3.9	4.6	4.1	4.2	4.1	4.2	3.5	3.9
Setup & ease of use
Ease of use How easy it is to build and change things once you’re set up? On a scale of 1 to 5.	4	4.5	4	4	4.5	4	4.5	3.5	5	4	4.5	4.5	4.5	4	4	4.5	4	5	3.5	4	5	5	4.5	4	5	4.5	4	4	4.5	4.5	4	3.5	4	4
Setup difficulty How much technical work it takes to get going.	Easy	Easy	Easy	Easy	Easy	Moderate	Easy	Complex	Easy	Easy	Easy	Easy	Easy	Moderate	Easy	Moderate	Easy	Easy	Complex		Easy	Easy	Easy	Easy	Easy	Easy	Easy	Moderate	Easy	Easy	Easy	Complex		Moderate
Average setup time How long until your first bot or AI agent is live.	2 hours	2 hours	2 hours	2 hours	1 hour	1 week	1 hour	1 month	1 hour	1 week	2 hours	2 hours	1 hour	1 week	1 week	2 months	2 hours	15 minutes	2 weeks		10 minutes	1 hour	2 hours	2 hours	1 hour	2 hours	1 week	1 week	1 hour	5 hours	2 hours	1 month		5 days
Set up with AI Describe what you want in a chat, and an AI builds the bot or agent for you.
Test before going live You can try the bot or agent yourself before customers see it.
Flows & automations
Flow Builder Build conversations step by step by dragging blocks.
Triggers “If this happens, then do that” automations, like a follow-up after 30 minutes of silence. Also called rules, workflows or automations.
AI Tasks Add a step to a flow where an AI model (ChatGPT, Claude, Gemini…) does a task, like summarising an answer or sorting a lead.
AI agents
Build an AI agent You can build an AI agent that replies on its own.
Train the AI on your content The AI learns from your website, documents or files.
AI rules Tell the AI what it may and may not do, and which steps to follow. Also called guidance, guardrails or procedures.
Let the AI perform actions The AI can do things in other tools, like book a meeting or update your CRM.
Connect the AI to MCP servers The AI agent can use any tool that has an MCP server, without a custom setup per tool.
Marketing
Broadcasts Send one message to many contacts at once.
Sequences Send a series of messages over time.
Proactive website messages Send a visitor a message based on what they do, like 90 seconds on the pricing page.
Comment to DM on Facebook Send a DM to someone who comments on your Facebook post.
Click-to-message Facebook ads Run Facebook ads that open a chat with your bot.
Facebook Ref URL A link that opens Messenger and starts a specific flow.
Comment to DM on Instagram Send a DM to someone who comments on your Instagram post or reel.
Follow to DM on Instagram Send a DM to someone who follows you on Instagram.
Story mention reply on Instagram Reply in DM when someone mentions you in their story.
WhatsApp message templates Send approved WhatsApp templates, for broadcasts or for follow-ups outside the 24-hour window.
Channels
Website Can you publish your chatbot on your website?
WhatsApp Can you publish your chatbot on WhatsApp?
Facebook Can you publish your chatbot on Facebook?
Instagram Can you publish your chatbot on Instagram?
Telegram Can you publish your chatbot on Telegram?
SMS Can you publish your chatbot on SMS?
Email Can you publish your chatbot on email?
Slack Can you publish your chatbot on Slack?
Discord Can you publish your chatbot on Discord?
Microsoft Teams Can you publish your chatbot on Microsoft Teams?
Voice An AI agent can answer or make phone calls.
WeChat Can you publish your chatbot on WeChat?
Line Can you publish your chatbot on Line?
Viber Can you publish your chatbot on Viber?
Help desk & contacts
Hand over to a human Your team can take over a conversation from the bot or AI, in an inbox inside the platform.
AI copilot AI helps your team inside the inbox after a handover: it summarises the chat, tells you the customer’s mood, and suggests replies.
Auto-assignment rules Conversations go to the right teammate automatically.
SLAs Set response-time targets and get alerted when a conversation is about to miss them.
Connects to an external help desk Hands conversations over to helpdesk platforms like Zendesk, Freshdesk, Intercom and similar.
Contact profiles One profile per person with their details and chat history.
Custom fields Add your own fields to a profile, like order number or budget.
Merge contacts across channels The same person on WhatsApp and Instagram becomes one profile.
Pricing
Starting price The lowest price you can start with per month, including seat minimums (in US dollars).	$150 per month	$19 per month	$19 per seat per month + $0.50 per AI conversation	$20 per month	$25 per month	$39 per month	$45 per month + $0.25 per AI conversation	$0.01 per AI conversation	$0.40 per AI conversation	$25 per month	$35 per seat per month + $0.49 per AI conversation	$40 per month	$49 per month	$90 per month	$29 per month + $0.99 per AI conversation	$89 per seat per month + $0.60 per AI conversation	$45 per month	$19 per month	$0.20 per AI conversation		$40 per month	$17 per month	$99 per month	$10 per month	$25 per month	$32.50 per month	$299 per month	$15 per month	$99 per month	$60 per month	$78 per month			$12 per seat per month
Free plan Does the chatbot platform provide a free plan?
Free trial Does the chatbot platform provide a free trial?
Integrations
Direct integrations How many built-in connections to other tools does it have?	11-50	1-10	11-50	1-10	1-10	1-10	11-50	0	250+	101-250	250+	101-250	1-10	250+	250+	51-100	11-50	1-10	51-100	1-10	11-50	1-10	1-10	11-50	1-10	51-100	11-50	11-50	1-10	1-10	1-10	1-10	1-10	11-50
Zapier Direct integration with Zapier, one of the largest integration platforms in the world.
Make Direct integration with Make (formerly Integromat), one of the largest integration platforms in the world.
API Calls Send data to or get data from another tool’s API, for example inside a flow.
Analytics
Dashboard An overview of conversations and contacts.
Ask AI about your data Ask questions about your analytics in a chat and get the answer from an AI.
Flow analytics See how people move through each flow and where they drop off.
AI Resolution rate How many conversations the chatbot resolved on its own, and how often it had to fall back or hand over.
Knowledge gaps Shows questions the AI couldn’t answer, so you know what to add to its knowledge. Also called suggestions.
Conversion tracking Tracks sales, bookings or sign-ups that come from conversations.
Team performance Response times and workload per teammate.
Custom reports Build your own reports or dashboards.
Support
Support quality How fast and helpful support was when we tested it. 5: a human replies in live chat within an hour, plus good docs. 4: a human replies the same day. 3: email only, reply within 1–2 days. 2: slow, or only an AI bot. 1: no reply.	3	2	4	4	4	3	4	1	4	4	3	4	4	2	4	4	4	4	1		4	2	1	3	4	5	3	4	4	3	3	2		2

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