Ubisend Review

By Joren Wouters Updated on


Ubisend is a chatbot builder for enterprises that primarily focuses on creating HR chatbots. That being said, it is still possible to create any kind of chatbot with Ubisend. But the question is: Should you use this chatbot builder to create your chatbots?

Let’s find out!

What is Ubisend?

Ubisend is a chatbot builder for enterprises. They describe themselves as “The platform to build, launch and monitor chatbots and automation across your entire business.”

Ubisend is mostly focused on HR chatbots and enterprises. This means that their price is a bit higher than chatbot builders that focus on smaller companies and their focus is less on marketing and more on customer service (or in the case of HR – employee service).


User Interface

When you are going to build your chatbot flows, Ubisend makes use of a Visual Flow Builder. And where most chatbot builders use a left-to-right flow builder, Ubisend uses a top-down approach:


Each chatbot flow in Ubisend consists of a trigger and several steps. The trigger is something that starts the chatbot flow, such as a user saying “Hello”. Ubisend provides over 45 trigger options, so you can get really specific when a certain flow is triggered. Also, you can combine several triggers:


When you’ve set up the trigger, you can determine the steps of a conversation. Each step consists of a message that you send the user. Based on the answer to that message, you can forward the user to a specific part of the conversation, using Transitions:


So, with their visual flow builder, you can create your own chatbot pretty fast.

Also, when you’ve made your chatbot, you can test it right in the interface:


Overall, the interface of Ubisend is really easy to use and it is also easy to set up your chatbot. It could take you some time to get used to their interface because Ubisend has a lot of different options you can use, but I really liked it.

  • Visual Flow Builder
  • Test chatbot
  • Interface easy to use?
  • Easy to setup a chatbot?

Chatbot elements

Ubisend provides enough chatbot elements to create your flows.

They do lack some elements, such as Audio, Attachments and Location Sharing, but these are certainly not deal-breakers.

Although they don’t provide location sharing, it is still possible to automatically capture the IP-address of the user, which could be useful.

Furthermore, what I really like about Ubisend is the number of validation options they provide, which is far more than most other chatbot builders:

  • Delays
  • Images
  • Video
  • Audio
  • Attachments
  • Gallery (Horizontal list)
  • Vertical list
  • Emojis
  • Persistent Menu
  • Quick Replies
  • Buttons
  • Free text input
  • Location sharing
  • Email validation
  • Phone number validation
  • Date validation


With Ubisend you can just ask a question to the user and save the answer to that question in a custom field.

Unfortunately, it is not possible to assign a tag to a user. But this isn’t a big deal, because you can use custom fields as tags, by setting the value of the custom field to “Yes” or “No”.

Also, it is not possible to see an overview of all the users that interacted with your chatbot or to create user segments. This is a bit of a drawback, because it would be really useful to see all your users and segment them accordingly.

  • Custom fields
  • Tags
  • User segments


With Ubisend, you can send broadcasts to all the users of your chatbot. But, it is not possible to send a broadcast to a part of your audience using their custom fields, which is a drawback.

Also, it is not possible to send sequences with Ubisend, which is logical, because they mainly focus on HR, and then sequences are less used (or not at all used).

What is pretty awesome, is that you can use advanced conditions in your chatbot flows. Just like with their triggers, Ubisend provides a lot of conditions you can use to create more personalized conversations with your users.

Also, your chatbot can handle multiple languages at the same time by using one of the NLP integrations Ubisend provides, which we will cover in the next section.

  • Broadcasts
  • Sequences
  • Conditions
  • Multiple languages
  • Easy to translate


Ubisend has a really good AI & NLP feature.

You can understand the intent of the user by using their FAQ feature (which is just the same as Intents) and setting up training phrases:


Unfortunately, they don’t provide Entities in their own platform. But this is not a problem, because Ubisend provides NLP integrations with:

  • DialogFlow
  • Wit.ai
  • IBM Watson Assistant
  • Keywords
  • Intents
  • Entities
  • Dialogflow integration


With Ubisend you can put your chatbot a lot of channels:

  • Your website
  • Facebook Messenger
  • Twitter
  • WhatsApp
  • Slack
  • Skype
  • SMS

Also, when a user reaches a certain step in your chatbot, it can automatically send a particular email.

So with Ubisend, you can easily create an omnichannel chatbot experience for your users.

  • Website
  • Facebook
  • Instagram
  • Whatsapp
  • Telegram
  • SMS
  • Slack
  • Skype
  • Email


Ubisend has a built-in live chat, which is the most important integration of any chatbot software.

And if you don’t want to use their own live chat, you can also integrate with other live chat software, such as Drift and Intercom.

Although they do not provide a Google Sheets integration, they have their own custom Sheets integration where you can upload your Excel files to.

Moreover, you can create your own webhooks by using the Ubisend API.

  • Livechat
  • Zapier
  • Integromat
  • Google Sheets
  • Webhooks


As said before, because Ubisend mainly focuses on HR chatbots and enterprises, they are less focused on the marketing side of chatbots.

And because most HR chatbots are published on websites, Ubisend focuses on that channel. They provide three kinds of website widgets: Full page, Embedded (in a website page) and as a website widget.


You can also fully customize the widget to your website’s branding, with colors, a custom avatar, persistent menu and even showing a different greeting message per page.

Also, what I think is really useful, is that they have an embedded option. Most chatbot builders only have a landing page and a website widget, but they don’t allow you to put your chatbot embedded on your website, just like a contact form:


  • Facebook website widget
  • Native website widget
  • Landing pages
  • Facebook Ads
  • Facebook comments auto-reply
  • Button creator
  • Custom URLs for your chatbot


The pricing of Ubisend is really straightforward.

They have a paid plan which is £300 per month, which includes everything. The visual flow builder, unlimited messages, unlimited channels, unlimited integrations, analytics and live chat. Everything you need for your chatbot:


And maybe this sounds a bit weird, but I think this pricing is relatively cheap.

Of course, Ubisend is way too expensive for small businesses that are just starting out with chatbots, I get that.

But let’s imagine that you are an enterprise company that sends thousands of messages per month. Then only £300 per month for all those messages (over multiple channels), is pretty cheap. It would have been more expensive with other chatbot builders, where you often pay based on the number of messages you sent.

  • Free trial
  • Free plan
  • Price per month
  • Monthly pricing available?
  • Money back guarantee


Ubisend has the best analytics dashboard I’ve ever seen in a chatbot builder.

First of all, you can create your own metrics inside Ubisend. For example, here I created the “Signed up for ebook” metric:


Then, if you go back to your chatbot flows, at a specific step, you can increase the number for that metric with 1:


And based on those custom metrics and other metrics (already available in the platform) you can create your own custom dashboard:


Also, Ubisend provides lots of built-in metrics that you can use right away:


This is just awesome. Almost every business uses a different set of measures for their chatbot and with Ubisend, you can create your own metrics and tailor the dashboard completely to your needs.

  • Dashboard
  • User input
  • User retention
  • Sent messages
  • Open rate
  • Click rate
  • Conversion rate
  • Fall back rate
  • Volunteer users
  • Custom dashboards/reports


Ubisend provides a Worldpay integration that allows users to pay within the chatbot.

Unfortunately, that is the only eCommerce integration they provide.

  • Payments
  • Shopify
  • WooCommerce
  • Buy directly within the chatbot
  • Cart abandonment

Templates & Cloning

Ubisend doesn’t provide any templates that you can use to get started with your chatbot.

Also, you cannot create any templates yourself and share these with others.

Moreover, it is not possible to duplicate your chatbot flows and chatbots elements.

  • Templates
  • Make template
  • Share template
  • Duplicate chatbot flows
  • Duplicate chatbot elements


Ubisend doesn’t provide any optimization, such as A/B Testing.

  • A/B Testing


Ubisend provides documentation on how you can use their platform, video tutorials on Youtube and also support through email and live chat.

  • Tutorials
  • Documentation
  • Customer support


So, should I use Ubisend to create chatbots?

Yes, I definitely would.

If you are an enterprise, Ubisend is especially useful. Ubisend allows you to easily create a chatbot using their flow builder, validate input in multiple ways, use AI in your chatbot and integrate with existing AI Systems (Dialogflow, Wit.ai, IBM), put the chatbot on multiple channels, has a built-in live chat and really advanced analytics.

There is one thing left, which I haven’t mentioned before.

If you want to create an integration (for example, with DialogFlow) or extend your chatbot to another channel, most often you need to contact an account manager of Ubisend. This can be seen as a pro and as a con. On the one hand, if you’re like me and want to set it up yourself, you will see it as a con. On the other hand, if you are not that familiar with chatbots, the account manager can help you to do it for you and tailor the chatbot platform to your needs.

It’s up to you how you see it 😉

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